23-06-2025
- Business
- New Straits Times
Cuckoo, Samsung team up to deliver smart home solutions in Malaysia
KUALA LUMPUR: Cuckoo International (MAL) Bhd and Samsung Malaysia Electronics have entered a strategic partnership to roll out a new suite of smart healthy home solutions in Malaysia.
The move is set to expand Cuckoo's product lineup to include Samsung's consumer electronics, it said in a statement today.
The collaboration, named the Cuckoo Smart Healthy Home Co-Created Programme with Samsung, marks Cuckoo's latest push under its "co-created" business segment, which has become a key revenue driver for the company.
Under the partnership, Cuckoo will distribute Samsung products including smartphones, smart TVs, AirDressers, refrigerators, and washing machines, integrating them into its wellness-focused product ecosystem.
Cuckoo said the new range of products will be available for purchase beginning July 1.
The co-created segment, which includes past collaborations with LSK, Fujiaire and OGAWA Malaysia, contributed 20.2 per cent of the group's total revenue in 2024, up from 2.9 per cent in 2021. The company posted RM1.24 billion in revenue for 2024, its highest on record.
In the first quarter of 2025, the segment generated RM58.3 million, or 19.7 per cent of total revenue.
"This segment is all about working with like-minded business partners to unlock greater value, for our customers and the company," Hoe added.
