Latest news with #AirJordan1
Fast Company
6 days ago
- Entertainment
- Fast Company
This Nike Air Jordan is a wearable data viz for your foot
After you wear it enough, Nike's latest Air Jordan 1 eventually becomes a one-of-one sneaker in a colorful, custom colorway just for you. The Air Jordan 1 High OG 'Self-Expression,' which will be released July 31 and retail for $185, comes in a shoebox that looks as if it was made from sanded down rainbow scratch paper, and it's a preview of what happens when you wear the shoes inside. At first the sneaker is black, but its finish is designed to flake off with time, revealing blue, green, and yellow panels underneath. It give each pair a unique pattern that's special to the wearer. Think of it as a data visualization of your walking patterns. AJ purists may be used to leaving their purchase in the box to keep it in mint condition, but the concept of scratch-off shoes flips scuff marks from a negative to a plus. The Air Jordan 1 High OG Self-Expression gives scuff marks value: wearing in the shoe so it doesn't look the same as when you bought it is intrinsic to the design. It's an innovative alternative to typical product customization. Nike has previously put out rub away Air Max 1s and Nike SB x Air Jordan 1s with wear-away uppers, while their Air Force 1 Low Dirty Triple White ages backwards to reveal a brighter, whiter, cleaner layer underneath an outer layer that already looks worn. Dr. Martens got in on the trend last year with color-changing shoes with brown and black topcoats that wore off to reveal bright green and blue as part of a collaboration with Supreme. For Nike, bringing the effect to the Air Jordan adds a fun new way to experience one of the company's signature shoes. 'The Air Jordan 1 transcended its basketball origins to become a cultural phenomenon in the 1980s, influencing diverse subcultures such as hip-hop, rock, skateboarding, and youth culture,' Air Jordan's Kenlyn Tyree tells Fast Company. 'Its blend of style, comfort, and performance made it a symbol of self-expression and status for a generation of young people.' Typically, apparel made from materials like raw denim or leather are thought to get better with wear, but with rub-away shoes, that idea is taken to another level. The imperfections are the point, and with Nike's color-changing Air Jordan 1s, the bold, bright colors draw attention to them even more.
Hypebeast
19-07-2025
- Entertainment
- Hypebeast
10 New Lifestyle Sneakers Defining 2025
We began the year by previewing25 sneaker releases to look forward to in 2025. Then, we curated a roundup of10 models to watch out for from 10 different brands. Now that we've made it over halfway through the year, there's a new query at the top of our minds: which new designs are driving the conversation forwardand ultimately defining this year in footwear? There's been no shortage of familiarity in footwear this year. From the umpteenth Air Jordan 1 anniversary launch to more adidas Gazelles than you can count. While the availability of these classics is appreciated, it's the new models that keep things fresh. For our latest snapshot of the sneaker space, we've compiled a list of 10 lifestyle sneakers that are making waves and have recently entered the market this year. Sportswear brands have a known strategy of 'pre-heating' a model before making it widely available. This process often involves high-profile collaborations and limited drops that generate excitement for a shoe before unleashing a salvo of general releases. AtNew Balance, the deconstructed'super light'versions of the 530, featuring Miu Miu, have repelled price-conscious consumers for years. The204L'showever, is exciting for those with a smaller budget, as it boasts a similar slim style (albeit without the luxury stamp of approval and its thousand-dollar price tag). Its low-profile structure is informed by retro runners and its lead 'Mushroom' look borrows from Miu Miu's playbook with a suede upper in light case that wasn't enough to entice its audience, the American sportswear brand has already revealed collaborations withKith,AURALEE, andBasketcasefeaturing the model before its global debut. When Junya Watanabe unveiled the New Balance 1906L, the concept of a sneaker loafer was met with polarizing reactions. While we're exposed to countless flash-in-the-pan trends each month, this one continues to excite (or anger) sneakerheads as more models, such asHOKA's Speed Loafer, come out. This particular iteration of the trend combines a rugged, oversized Vibram sole with a classic loafer upper. As is the case with many of its contentious contemporaries, obtaining a pair is easier said than done, and its debut all-black look easily fetches several times its retail price on the second-hand market. Of course, no trend is safe from the behemoth that isNike, which has also decided to join the sneaker loafer action. Teaming up with theSerena Williams Design Crew, theAir Max Phenomenawas born. Nike built the shoe atop the Air Max Sunder's tooling and mudguard, pairing it with a pebbled leather, loafer-shaped upper. This casual-leaning option is more sneaker than loafer, however, with a reflective mudguard, minor branding on the strap and heel tab, and a visible Air unit. The shoe debuted this month, and only two colorways have surfaced to date. However, based on the apparent sales success of its lead all-black version, there's sure to be more on the way. Paris Fashion Week never fails to deliver exciting footwear previews alongside its high-octane ready-to-wear spectacles. Takeadidas, for instance: the brand capitalized on the moment twice this year, starting with a new design made in collaboration withPharrell. While the multi-hyphenate's attention has largely shifted from the Three Stripes to other ventures, notably his role as creative director for Louis Vuitton menswear, the impact of his touch remains as potent as ever. He's now brought his revered eye for design back to adidas to create theJellyfishsneaker. This bold design reinterprets the Adistar Cushion, enlarging it with prominent dimensions thanks to the oversized linework and a premium synthetic composition give the shoe a futuristic finish,all the while connecting to a new branding identity that nods to Pharrell's home state of Virginia. While an adidas x Louis Vuitton collaboration may never happen, Pharrell closing his runway shows with new colorways of the Jellyfish sneaker might be the next best thing. When thinking of New Balance's lifestyle footwear, the first things that come to mind are old-school runners with a mixed material upper. Whether it be the classic 990v4 or 1999's sleek 1000 sneaker, the American sportswear brand has established itself as a go-to for these types of looks. However, the brand has now taken a new direction with the introduction of theABZORB 2000. The shoe features a contemporary look, with wavy overlays on the streamlined upper that showcase a midfoot 'N' logo on the lateral side only. What sets the shoe apart most is its sole unit, which leverages a five-pod ABZORB cushioning system. This eye-catching component replaces the brand's old-school aesthetics with a modern style more commonly found among its contemporaries. Bulky footwear may have led the charge for a few years, but slim sneakers are making a comeback. Acknowledging this,PUMAhas backed several slender silhouettes this year, including a reinterpretation of the Speedcat racing shoe, theSpeedcat Ballet. The Speedcat made a comeback last year and is now daintier than ever before. Its graceful shape maintains the lateral Formstrip while gently applying an elastic band system to the forefoot as well. With a co-sign from Dua Lipa and an accessible $80 USD price point, it's no wonder that this flat has captured the attention of the masses. ASICScan thank Kiko Kostadinov for paving the way for the brand's reinstated relevance. However, the Bulgarian designer is not the only partner who has contributed to the footwear brand's meteoric tastemakers at JJJJound have long created colorway recipes that boost sales, with not only their collaborations flying off the shelvesbut also galvanizingderivative looks. Recognizing this success, ASICS opted to give the Montréal-based label the first opportunity to showcase its newest model, theGEL-QUANTUM 360 I AMP. Designed in celebration of the GEL-QUANTUM franchise's 10th anniversary, which introduced 360 degrees of GEL technology in the midsole, the minimalist sneaker aligns perfectly with the soft-spoken brand. While the sneaker remains readily available, even in its collaborative white colorway, it's playing a significant role in shifting the brand away from its tried-and-true looks into a new chapter. New Balance stirred the pot with the 1906L last year, and it has made it clear that it isn't afraid to step outside the box even further. During Paris Fashion Week last month, the label teased another hybrid sneaker: theNew Balance 1890. In terms of design, the silhouette boasts a familiar black ABZORB-based sole unit and a butter yellow upper donning a Clarks Wallabee-esque shape. Not only is this wild pairing a head-turner, but its snakeskin-inspired overlays also bring added contrast. While this is the model we know the least about on the list, it's only a matter of time until it claims center stage. Nike is determined to make the Shox franchise a staple this season. We've seen countless iterations of the Shox TL, Shox Ride 2, and Shox R4 hit the market in 2025, but the brand has yet to excite a true resurgence. Perhaps, the newest model to make our list could be the final ingredient required. TheNike Shox Zis a silhouette that builds atop decades of history with a contemporary twist. Its sleek structure is inspired by kitten heels, offering a slight lift to the heel thanks to its small Shox unit. Meanwhile, a sculpted upper gives it a luxe touch without overstating its presence. Its lead black and red colorway is a fitting successor toMartine Rose'sbeloved Shox MR4 that first disrupted the scene in 2022. It's far too early to call the shoe a success, but it's sure to be a model to watch as the year progresses. Hybrid sneakers and slim silhouettes are surging in popularity, yet adidas is proving that bulky sneakers still have life left in them. Theadidas Megaride AGis another chunky model poised to carve out its niche in the sneaker market this year. Building on the resurgence of the Megaride franchise,the designfeatures the signature tunnels of the midsole, which combine to form a large cushioning structure. A mesh upper hosts intricate linework that keeps the sneaker fluid in motion despite its commanding stature. The Three Stripes ensured the shoe ended up on everyone's radar during Paris Fashion Week last month, offering one of its hottest partners,Willy Chavarria, the opportunity to emphasize the sneaker's boldness by drenching it in vibrant colorways of blue and pink.
Miami Herald
12-07-2025
- Entertainment
- Miami Herald
Walmart and Nike: the collab no one asked for
The Nike Swoosh is one of the most iconic logos in the world. It's more than a brand symbol. It's a badge of culture, performance, and status. On a pair of sneakers, especially a retro, it signals credibility. Design intention. Value. And no sneaker carries that weight quite like the Air Jordan 1. Don't miss the move: Subscribe to TheStreet's free daily newsletter Since Michael Jordan first wore them in 1985, the Jordan 1 has become a staple in both sport and style. For many sneakerheads, it's the ultimate go-to. A must-have. A classic. Related: Nike eliminating some classic sneaker models The silhouette has seen hundreds of remixes and rereleases. Highs, lows, mids, collabs, exclusives. But through it all, one detail always remained. The Swoosh. It's not just part of the design. It's part of the identity. The Swoosh is what makes a Jordan 1 unmistakable. So when Nike recently announced the return of a lesser-known retro, it felt like a chance to lean into that legacy. A moment to tap into history and bring something iconic back into the spotlight. But what Nike delivered took a very different turn. The logo was gone. Nike is bringing back the Air Jordan 1 Low NS: a retro release originally introduced between 2016 and 2018. NS stands for "No Swoosh." It didn't take long for the internet to weigh in. Related: Lululemon's pricing change sends an ominous sign One Reddit user, u/TotallyTardigrade, wrote, "These look like Walmart sneakers lol." u/IamTacowolf added, "I feel like I've seen these at Walmart for 24.99." u/lRushdown compared them to knockoffs, calling them "Temu Jordan." And the roast continued with u/Chronic_The_Kid saying "Making your own shoe look counterfeited is so backwards." Retail: Ulta Beauty makes surprise huge expansionNike eliminating some classic sneaker modelsLululemon's pricing change sends an ominous sign Not everyone is hating though. Redditor u/H1Ed1 said, "I actually like them." And honestly, same. I'm a fan. Haters gonna hate. There's something oddly satisfying about the chaos. A sneaker designed to defy expectation is now dominating online discourse - not with hype, but with confusion, laughter, and maybe a little curiosity. So why would Nike rerelease a sneaker that fans once skipped and are now roasting all over social media? One reason might be timing. The original Swooshless drops sat on shelves, but in 2025, quiet luxury is trending. Stealth design is in. That stripped-back, logo-free aesthetic has gained popularity in high fashion and premium streetwear circles, where minimal branding signals status in a more subtle way. Nike might be trying to tap into that energy. A way to offer the Jordan 1 in a form that feels elevated, premium, and different - even if some think it missed the mark. There's also nostalgia. This is the kind of weird retro that grows a cult following after years of being forgotten. And for sneakerheads who want something not everyone's wearing, a Swooshless Jordan is basically the opposite of hype. Is this the next big sleeper hit? Probably not. But it's memorable, conversation-starting, and surprisingly wearable. Even if it does kind of look like a Walmart exclusive. Related: Ulta Beauty makes surprise huge expansion The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Hypebeast
02-07-2025
- Sport
- Hypebeast
Air Jordan 1 Mid TD Cleat "Shattered Backboard" Has a Release Date
Name:Air Jordan 1 Mid TD Cleat 'Shattered Backboard'Colorway:Starfish/White-BlackSKU:FJ6805-801MSRP:$155 USDRelease Date:July 12, 2025Where to Buy:Nike Jordan Brandis bringing one of its most iconic colorways to the football field, announcing the release date for theAir Jordan 1 MidTD Cleat 'Shattered Backboard.' This highly anticipated cleat, which takes inspiration fromMichael Jordan's legendary backboard-breaking moment in an exhibition game, is set to drop later this month. It offers football players and fans a chance to lace up with a piece of basketball history re-engineered for the gridiron. The 'Shattered Backboard' colorway is instantly recognizable by its bold and striking combination of Starfish (orange), black, and white. This cleat version faithfully recreates the beloved palette, featuring vibrant orange on the toe box and heel, contrasted with crisp black overlays and white side panels. The design ensures that players will turn heads on the field, bringing a distinctive court-inspired style to football. Beyond its eye-catching aesthetic, the Air Jordan 1 Mid TD Cleat is built for performance. It utilizes a synthetic leather upper for durability and easy maintenance, combined with lightweight materials to promote speed and comfort throughout every play. The cleat's outsole is equipped with a TD plate, specifically designed to provide explosive traction and facilitate quick cuts, essential for dominance on the football field. Classic Jordan branding on the tongue and side panels reinforces the authentic heritage of the Air Jordan 1. The release of the 'Shattered Backboard' TD Cleat is part of Jordan Brand's broader strategy to celebrate the Air Jordan 1's 40th anniversary in 2025, extending its influence beyond basketball.
Time of India
28-06-2025
- Business
- Time of India
Nike tops Q4 sales, profit estimates as CEO doubles down on sports focus
Nike reported a smaller-than-expected drop in fourth-quarter revenue and beat profit estimates on Thursday, as CEO Elliott Hill's strategy to focus product innovation and marketing around sports begins to pay off. The company, which has been grappling with competition in the running space, has heavily invested in running shoes and sneaker lines such as Pegasus and Vomero, and tried to cut its stock of older models such as the Air Force 1 and Air Jordan 1, through discounts. Under Hill, who joined in October last year, Nike has rekindled relationships with wholesale partners, expanding the company's presence at more physical retailers, and started selling on for the first time in six years. The company's fourth-quarter revenue fell 12% to $11.10 billion, compared with analysts' expectation of a 14.9% drop to $10.72 billion, according to data compiled by LSEG. Under Hill's "win now" strategy, Nike is also investing more into sport-focused marketing to regain its edge as a sports brand. The company on Thursday hosted an attempt by sponsored athlete Faith Kipyegon to run a mile in under four minutes. Paced by other star athletes in the glitzy, live-streamed event in a Paris stadium, Kipyegon fell short of the goal but set a new unofficial record. Nike reported fourth-quarter earnings per share of 14 cents, compared with analysts' average estimate of 12 cents. China continues to be a pain point in the reported quarter, the company said, as tougher economic conditions and competition hurt demand for Nike's sneakers in the country. Sales in China fell 21% in the fourth quarter, following a 17% fall in the prior three-month period. Its gross margin for the quarter ended May 31 fell 440 basis points following a 330 basis points drop in the third quarter. Nike's shares were down 2% in extended trading. They have fallen 19.6% so far this year.
