Latest news with #AirMaxSunder
Hypebeast
2 days ago
- Entertainment
- Hypebeast
Nike Adds Cordura Fabric to the Air Max Sunder
Name:Nike Air Max Sunder 'Cordura'Colorway:TBCSKU:TBCMSRP:TBCRelease Date:Holiday 2025Where to Buy:Nike TheNike Air Max Sunderturned 25 last year and the Swoosh rolled out the red carpet for its return. A wide variety of colorways have been presented since, withNikeoffering reworks ranging fromGORE-TEXto a newventilated upper. Adding to the list of remixes, a pair sporting aCordura-backed upper has just been unveiled. Our first look at the Nike Air Max Sunder 'Cordura' sees it begin with a blue mudguard that places light blue dots atop a navy base. This inclusion of dark blue matches the midsole and heel overlay, the latter of which nods to the Alpha Project program that began in 1999 and introduced models like the Air Max Sunder. One of Cordura's durable re/cor fabrics, which utilize recycled materials, hits the uppermost layer in a sky blue, hosting an abstract spray pattern. From there, orange detailing and a black outsole complete the new look. At the time of writing, Nike has not yet indicated when this Cordura-equipped version of the Air Max Sunder will be making its debut. Stay tuned for updates, including official images of the kicks, as we currently anticipate it to drop this holiday season via Nike SNKRS and select retailers, likely at a higher price point than its typical $180 USD.
Hypebeast
17-06-2025
- Entertainment
- Hypebeast
Nike *Finally* Gets in on the Sneaker-Loafer Boom
Name:Nike Air Max PhenomenaColorway:Black/Metallic SilverSKU:HJ4400-002Retail Price:TBDRelease Date:2025Where to Buy:Nike On Monday morning, Atmos creative lead Hirofumi Kojima surfaced photos of the Nike Air Max Phenomena, showing an elegant hybrid with an Air Max Sunder sole as the foundation for textured black leather uppers. Amidst continued discourse surrounding 'innovation' atNike, the activewear titan has produced a new fusion model, echoing the sneaker-loafer styles released by brands likeNew Balance,HOKA, andPUMA. The athletic outsoles, boasting Nike Air's signature cushions, stand out as the most sneaker-geared design detail, followed by an extended mud guard that undulates in curves around the lateral panel. The remainder of the body is dedicated to the more formal sensibilities, focusing on the textured black leather loafer upper and a small metal Swoosh logo attached to the tongue. For added functionality, Nike incorporates an extended leather pull tab that protrudes from the back for a tactical look. The Nike Air Max Phenomena, led by Nike'sSerena Williams Design Crew, follows the recent unveiling of loafer styles at Nike's other it off, presenting theAll-Star Coupe GB Loaferin early March and subsequently unveiling theAll-Star Coin Loaferjust last week. Elsewhere,Jordanturned heads in early June with the reveal of the women'sAir Jordan Mule Loafer, a platform slide with a loafer toebox. With both the Jordan and the new Nike Air Max Phenomena model designed for the women's lines, Nike has yet to introduce a strong sneaker-loafer contender to its recent men's lines outside of Converse. Will a Nike men's sneaker-loafer look different? Perhaps, leaning more technical? Or will the brand continue with the pared-back lifestyle-geared look of its current sneaker-loafers? New Balance's 1906L, one of the earlier contributions to the sneaker-loafer boom, somehow remains among the most resonant models released in the last few seasons. Instead of going for the Nike Air Phenomena's archetypal loafer look, the New Balance model merely takes the shape of a low-profile loafer and instead reimagines the whole body with the athletic brand's technical mesh and various overlays. Halfway through 2025, it seems that Nike is only now ramping up its sneaker-loafer releases — a relatively late move from the brand compared to its competitors, who got strong responses (good and bad) for their sneaker-loafer interpretations in 2024 and early 2025. The argument that the brand had been slow in its innovative stride was strengthened by the recentreplacementof Nike's Chief Innovation Officer, John Hoke, who was at the company for more than three decades. In his place, Tony Bignell, who led the Footwear Innovation team for nine years, has taken the helm — just one of the many recent creative strategy changes bringing increased optimism at Nike. As of the time of writing, an official release date and MSRP for the Nike Air Max Phenomena have not been revealed. Stay tuned to Hypebeast for updates.
Hypebeast
02-06-2025
- Entertainment
- Hypebeast
Nike Adds Ventilation to the Air Max Sunder
Name:Nike Air Max SunderColorway:TBCSKU:IH3421-451MSRP:TBCRelease Date:2025Where to Buy:Nike Last fall sawNikebring back theAir Max Sunderin a big way, following up on in-line launches with a two-shoeKids of Immigrants collaborationthat was so successful it may see athird colorwayenter the mix this year. Carrying over this momentum, it seems like the Swoosh has completely opened the floodgates as 2025 has seen the brand show no signs of slowing down its output of Air Max Sunder releases. Adding to the lineup of launches to come, one that already has a'Blue Camo'colorway hitting shelves this week, a new version of the sneaker sees it sport additional ventilation at its upper. Cut-outs run throughout the uppermost layer of the shoe, revealing its orange mesh base. The revamped zip-up shroud is seen in a rich blue gradient here, combining with dark gray and blue detailing at the mudguard and sole unit. At the time of writing, Nike has not yet announced when this ventilated rendition of the Air Max Sunder in blue will be releasing. Stay tuned for updates as it is currently expected to drop in Japan on June 13, with a stateside launch likely to follow shortly after via Nike SNKRS and select retailers, likely costing an amount around the model's typical $180 USD price point.
