Latest news with #AiyyoShraddha
Business Standard
04-07-2025
- Entertainment
- Business Standard
Livetree Entertainment Brings Aiyyo Shraddha's So Mini Things to India one last time
PNN New Delhi [India], July 4: After winning hearts across three continents, ten countries, and over 45 cities, including a record-breaking 28 shows across the U.S., digital star and comedian Shraddha Jain a.k.a. Aiyyo Shraddha is returning to where it all began. Her smash-hit stand-up comedy specials Mini Things will take its final bow on home soil with upcoming shows in Mumbai (2 shows onJuly 19at Shanmukhananda Hall in Sion East), Chennai (July 26at Sir Mutha Venkatasubba Rao Concert Hall in Harrington Road), Hyderabad (July 27at Shilpakala Vedika, Hitech City in Madhapur), and finally in Bengaluru (3 shows - 2nd August at Ambedkar Bhavan, 3rd August at MLR Convention Centre & 9th August at Prestige Centre for Performing Arts). Produced by Livetree Entertainment, the India tour kicked off earlier this month with packed shows in Pune and Delhi. Aiyyo Shraddha's comedy set draws from the charming curiosity of a two-year-old. Titled So Mini Things for the many whimsical detours it takes - mini stories, mini perspectives, mini versions of herself, the show is a mosaic of anecdotes rooted in Indian family life. What began as her first-ever stand-up set quickly snowballed into a global sensation... a journey that has touched audiences aged 6 to 60 across cultures, languages, and generations. "The opportunity to do this, to take these stories to so many people across the world... what an adventure it is!" exclaims Shraddha. "The only thing I worried about was missing flights! So many flights!" the comedian quips. The stellar show, brought to life by Livetree Entertainment, has been nurtured and produced with care from its very first outing. Known for curating premium live experiences with legends like Sonu Nigam, Hariharan, and Jagjit Singh, the company has powered So Mini Things across the U.S., Europe, Australia, Southeast Asia, and the Middle East. "It's always so heartwarming to see people across generations line up at the end to hug Shraddha, share stories, and often say they wish they'd brought their parents or kids. For those 90 minutes, we just want people to unwind, laugh, and leave feeling lighter," shares Sharath Vatsa, CEO and Founder of the company. For the uninitiated, Shraddha, an engineer and former RJ turned content creator, has carved a niche for herself in the comedy space with her clean, observational humour and unmistakable sincerity. She was awarded in 2024 by the honourable Prime Minister Narendra Modi with the title of 'Most Creative Creator - Female' at the National Creators Awards ceremony. It's a title Shraddha accepts with humility. "It just means I have to put more thought, more effort into my work and do it very responsibly," she avers. As Mini Things wraps up its run in India, Aiyyo Shraddha reflects, "It's been a very satisfying tour," she shares. "I will retire this material extremely contented with the journey it has made." We say, for anyone who's loved, laughed, or lived in the chaos of Indian family life, this one's truly not to be missed!
Time of India
22-06-2025
- Entertainment
- Time of India
A comedian's got to be a little impractical, says Aiyyo Shraddha
Shraddha Jain, known to many as Aiyyo Shraddha, pulled off a #PeakBengaluru moment when she pivoted from an IT job and landed squarely in stand-up comedy. 'I asked myself, does this job bring me joy – and more importantly, does it help me bring joy to others? It didn't. It was then that I found radio – and it was wonderful. It was this joy – this feeling of 'I want to make people laugh' that fuelled something in me. Then, came content creation. And eventually comedy,' says the Bengaluru girl, who was recently in the city, a short stopover amid her global tour. She adds, 'I'm a bit impractical. I'm like that kid who thinks, 'Sure, I can watch a movie till 3 am and still be fine for school at 7!' I'm the one who'll cheer for an idea even when everyone else thinks it's probably terrible. I think that's why I am where I am today.' Excerpts: 'FOR ME, GENDER HAS ALWAYS BEEN IRRELEVANT IN MY PROFESSION' The comedian, who entered a largely male-dominated field, believes gender was never an obstacle for her. 'Think of me as colourblind to discrimination. I'm completely oblivious to them. So, even if you're trying to discriminate against me, your efforts to cause harm are fruitless because I simply won't perceive it. My professional interactions are driven purely by objectivity. If a working relationship isn't clicking, I'll disengage and move on. I don't waste time brooding over assumptions like, 'this is happening because I'm a woman'. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Tokoroa: Top Spots for Weddings [Discover] Destination Weddings Learn More Undo That's not my burden to carry. And when I observe stand-up comedians, artistes, or colleagues, my mind doesn't register gender. I'm thinking, 'not bad for a girl'. For me, gender is irrelevant – I'm biased towards your craft,' she notes. Any job is pointless if you don't enjoy it. It's like, why are you even doing this? It's hard work, but I can now say, with full honesty, that I am at a place where I am thoroughly enjoying myself Shraddha Jain 'SINCERITY IS THE MOST CRUCIAL ELEMENT IN COMEDY' Amidst ongoing discussions about the content of comedy, Shraddha notes, 'We often categorise comedy as 'clean' or 'unclean', I prefer to see it as sincere writing versus insincere writing. You can discuss any subject under the sun, but if your approach is sincere, it holds merit. If it's not, it's just faff.' 'If you have a powerful, sincere point of view on topics like women's issues or our bodies, I'm all ears. However, if it's not honest, sincere, or lacks a certain degree of kindness and love, then it crosses a line for me. Sometimes you hear a joke, and while others are laughing, you just feel it was utterly unnecessary. If you're sincere, honest, and have a strong point of view, I honestly wouldn't mind if you throw in a few cuss words. The subject matter doesn't deter me either. Talk about drugs, talk about bodies, talk about anything and everything. The crucial element for me is sincerity. That's what truly matters,' she says. What has worked for me, when it comes to hate or trolls, is living in a bubble. In this bubble, there is no discrimination, there is no hate; everything comes from a place of love and everyone wants to be good; and hard work is respected Shraddha Jain 'I DON'T KNOW IF I HAVE THE EMOTIONAL STRENGTH TO HANDLE HECKLING' Ask her if she's ever been heckled, and the comedian says, 'Surprisingly, no. And I'm not saying that to flex, believe me. It's probably not a good thing at all. I honestly don't know if I have the emotional strength to handle heckling because I've simply never experienced it.' She adds, 'When I'm walking onto the stage, I try not to let it cross my mind: 'What if someone heckles me today? What will I even do?' I genuinely have no clue. I read these horror stories, these autobiographies, like Kevin Hart's, where he talks about getting heckled. And I just think, 'Man, I'll never be as great as Kevin Hart. I've never been heckled.' I'll never be on their level because I haven't faced that rite of passage (laughs).' 'KNOWING MULTIPLE LANGUAGES HAS BEEN MY SUPERPOWER' Shraddha credits much of her ability to connect deeply with audiences to one powerful asset: knowing multiple languages. 'Being able to know the language and grasp its unique rhythm is, without a doubt, the most rewarding skill imaginable. As a comedian, there's nothing quite like it. That collective 'OOOH!' when the audience hears you drop into their local dialect? Unmistakable! The squeals are just... chef's kiss. It's that instant connection, that moment they know you get them,' she says. 'THE JITTERS ARE STILL THERE, BUT I'VE BECOME MORE COMFORTABLE ON STAGE' Even amidst a world tour, comedian Shraddha admits that the jitters never truly disappear. 'It's the same feeling in every show. But with experience, I've become more comfortable on stage. Now, I remember to breathe! The audience can sense if you're not comfortable. If I'm not at ease, they won't be either,' she says. (Shraddha Jain's 'So Mini Things!' stand-up show concludes its global run (80 shows across India, Singapore, Dubai, Australia, Europe, Malaysia, Muscat, and USA), with final Bengaluru performances on August 2, 3, and 9.)
