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Gaming firms craft new strategies to cash in on gameplay, scale reach
Gaming firms craft new strategies to cash in on gameplay, scale reach

Business Standard

time09-07-2025

  • Entertainment
  • Business Standard

Gaming firms craft new strategies to cash in on gameplay, scale reach

Companies are betting on two pillars: in-app purchases and revenue from advertising, but each of those comes with its own set of problems Ajinkya Kawale Mumbai Listen to This Article Indian game studios and publishers are crafting high-stakes strategies to monetise casual games, putting player stickiness at the core as they chase scale at home and the global market. At the heart of the monetisation game, companies are betting on two pillars; in-app purchases and revenue from advertising, each bringing its own grind. While in-app purchases hinge on strong user retention and take time to build momentum, advertising may offer quicker returns, but often at the cost of disrupting gameplay that may hurt immersion of gameplays. From a casual gamer's perspective, experts believe that sachet-style pricing could resonate well in

Smart devices to be next bastion for UPI with IoT-ready payment system
Smart devices to be next bastion for UPI with IoT-ready payment system

Business Standard

time07-07-2025

  • Business
  • Business Standard

Smart devices to be next bastion for UPI with IoT-ready payment system

NPCI builds Internet of Things rails as UPI targets 10x growth Ajinkya Kawale Mumbai Listen to This Article India's real-time payments system, the Unified Payments Interface (UPI), is getting a smart upgrade. The National Payments Corporation of India (NPCI) is developing an Internet of Things (IoT)-ready version of UPI that will allow automated payments through smart appliances, wearables, connected vehicles, and more, according to two sources in the know. With this upgrade, smart devices — like refrigerators, washing machines, connected cars, and even smartwatches — could initiate UPI payments on their own. Think of parking fees paid directly from your car, metro tickets via a wearable, or a subscription renewed automatically through your smart TV — all without

Funding to fintech companies marginally dips to $889 million in H1CY25
Funding to fintech companies marginally dips to $889 million in H1CY25

Business Standard

time04-07-2025

  • Business
  • Business Standard

Funding to fintech companies marginally dips to $889 million in H1CY25

Fintechs in India raised $889.2 mn in H1CY25, down 5.3% YoY and 25.9% from H2CY24, as deal count dropped significantly and late-stage rounds led capital inflow Ajinkya Kawale Mumbai Listen to This Article Funding to fintech companies in India declined to $889.2 million in the first half of calendar year 2025 (H1CY25), a marginal 5.3 per cent drop from the $936.4 million the sector raised in H1CY24. The amount of funds raised by these companies shrank 25.9 per cent from $1.2 billion recorded in H2CY24, data from market intelligence platform Tracxn shows. The number of funding rounds decreased sharply from 195 in H1CY24 to 109 in H1CY25. The sector saw 131 funding rounds in H2CY24. Among the top fundraisers were Cred, which secured $75 million in a Series G round; InsuranceDekho, with $70

'Baseline central norms for gaming will enable uniformity in compliance'
'Baseline central norms for gaming will enable uniformity in compliance'

Business Standard

time25-06-2025

  • Business
  • Business Standard

'Baseline central norms for gaming will enable uniformity in compliance'

Creating a uniform set of rules for gaming will help domestic players and weed out unscrupulous offshore operators, says Sumanta Dey, VP at Head Digital Works which runs A23 Rummy and A23 Poker Ajinkya Kawale Mumbai Listen to This Article Baseline norms from a centralised body to regulate India's growing gaming sector would bring uniformity in compliance and help curb the presence of unregulated offshore entities, argues a senior policy executive from gaming firm Head Digital Works. 'It is crucial to establish a baseline level playing field for regulations. It will enable uniformity across regulations across the sector, while also enabling scope for some modifications at an individual state level,' said Sumanta Dey, vice president (corporate affairs and public policy) at Head Digital Works. These baseline norms could establish core operating guidelines while allowing states to build on them based

Fintech firm Decentro initiates reverse-flip process from Singapore
Fintech firm Decentro initiates reverse-flip process from Singapore

Business Standard

time06-06-2025

  • Business
  • Business Standard

Fintech firm Decentro initiates reverse-flip process from Singapore

This comes at a time when the Bengaluru-based firm is raising about ₹30 crore as part of the Series-B funding round led by InfoEdge Ventures Ajinkya Kawale Mumbai Listen to This Article Fintech firm Decentro has initiated its reverse flip, starting the process to shift its jurisdiction from Singapore to India within the next 12 months, a senior company executive said. This comes at a time when the Bengaluru-based firm is raising about ₹30 crore as part of the Series-B funding round led by InfoEdge Ventures along with Groww founder Lalit Keshre's fund Stargazer Growth, and existing investors. The latest round of funding will enable the company to scale its existing line of products, including Know Your Customer (KYC) and onboarding, debt collections, and payments. 'I feel the (flip) can be done

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