Latest news with #Al-FuttaimToyota&Lexus
Mid East Info
13-06-2025
- Automotive
- Mid East Info
Al-Futtaim Toyota Announces Arrival of the Land Cruiser LC300 Hybrid, Making its Global Debut in the Middle East
The new Land Cruiser Hybrid strengthens Toyota's commitment to carbon neutrality while maintaining legendary off-road prowess New hybrid model retains Land Cruiser's unmatched reliability, durability, and rugged performance, now enhanced with electrified power Launching first in the Middle East, the Land Cruiser Hybrid continues the region's proud legacy with Toyota's flagship SUV Dubai, UAE – June , 2025: Al-Futtaim Toyota is proud to announce the launch of the new Land Cruiser Hybrid, the first hybrid electric model in the iconic Land Cruiser series, in the United Arab Emirates. Setting a new benchmark for electrified off-road vehicles, the new Land Cruiser fuses seven decades of heritage with Toyota's cutting-edge hybrid technology, delivering enhanced performance while maintaining the unmatched reliability, durability, and all-terrain capability for which the Land Cruiser is renowned. The regional premiere, which sees the new Land Cruiser Hybrid debut first in the Middle East before being unveiled globally, highlights the unique and enduring relationship between the region and the Land Cruiser nameplate. Since the model's inception in 1951, the Land Cruiser has supported the lives and livelihoods of people across the globe, becoming an indispensable tool in some of the world's harshest environments. The introduction of the Land Cruiser Hybrid marks a bold step toward Toyota's vision for carbon neutrality under its multi-pathway approach, offering customers greater choice while ensuring that no compromises are made on capability or reliability. Building upon 28 years of leadership in hybrid technology, Toyota has applied its extensive expertise to create an off-roader capable of delivering superior power, driving refinement, and environmental benefits, all while staying true to the legendary Land Cruiser spirit. Commenting on the launch, Jacques Brent, Managing Director of Al-Futtaim Toyota & Lexus, said: 'Since its original launch in 2021, the fully remodelled Land Cruiser 300 Series has been so well received across the seven emirates, and we are deeply grateful for the continued support of Al-Futtaim Toyota's valued customers. As the nation's drive towards a carbon-neutral society accelerates, driven by the UAE Net Zero 2050 strategy, we recognised the importance of offering electrified vehicle options across our range of vehicles now including our flagship Land Cruiser. We are extremely excited and honoured to introduce this key milestone of the Land Cruiser to the Emirates, a nation whose valuable feedback has helped shape the model's development over seven decades. This is only the beginning of our journey with Toyota, as we work together with them to bring the ultimate electric off roader to our customers in the UAE, continuously evolving it further with their insights and experiences.' The new hybrid Land Cruiser Hybrid inherits the core DNA that has defined the series for generations, reliability, durability, and exceptional off-road performance, which has now been enhanced through electrification. The hybrid system introduces a 20% increase in torque and a 40% improvement in accelerator response compared to conventional powertrains, resulting in a driving experience that is more powerful, more linear, and more responsive across every terrain. Now boasting an impressive power output of 457hp and 790Nm through the combination of the efficient 3.5L Twin Turbo V6 and the parallel hybrid system, the new Land Cruiser Hybrid is the most powerful Land Cruiser to date, whilst offering exceptional efficiency. Extensive development and real-world testing on global terrains, including the deserts, mudflats, and mountainous landscapes of the UAE, ensured that the Land Cruiser Hybrid remains capable of taking drivers anywhere and everywhere — and bringing them back safely. Invaluable lessons learned from Toyota's participation in gruelling off-road rallies such as the Dakar Rally were also incorporated into the development process to enhance the vehicle's endurance and performance in extreme conditions. As a result, the Land Cruiser's hybrid system has been designed to be infallible. Even in the unlikely event of hybrid unit failure, the vehicle can continue operating solely on the combustion engine, ensuring peace of mind in remote areas. The hybrid battery area has been specially waterproofed to maintain the Land Cruiser's famed fording ability, allowing it to tackle rivers and water obstacles with confidence. The new Land Cruiser Hybrid is equipped with Electric Power Steering (EPS), which helps reduce the loss of steering control when driving off-road, provides a crisper steering feel, and improves maneuverability at low speeds. It also features a built-in 1500W AC inverter output, allowing direct access to household-grade power (220V), enhancing the vehicle's utility for outdoor adventures by enabling the use of a wide range of electrical equipment powered directly from the vehicle. Available on the VXR and GR-S trims, the Land Cruiser Hybrid offers options to suit different preferences and needs, whether customers seek luxury and prestige or the thrill of off-road exploration. The VXR features newly redesigned Hybrid Jet Black bumpers, while both models include the Rear HYBRID Beyond Zero and Sides 457TT badges. The launch of the Land Cruiser LC300 Hybrid represents more than just the evolution of a legendary vehicle — it is a commitment to a future where Toyota continues to deliver solutions that meet customer needs without compromising its core values. By bringing electrification to its most trusted off-roader, Toyota reaffirms its dedication to creating vehicles that inspire trust, adventure, and enduring loyalty. As Toyota looks ahead to an era of sustainable mobility, the Land Cruiser Hybrid stands as a proud example of innovation rooted in tradition, offering customers across the United Arab Emirates, and the world, an even better way to explore new horizons.
Mid East Info
12-06-2025
- Automotive
- Mid East Info
Al-Futtaim Toyota Heralds an Evolution for Land Cruiser – LC300 Hybrid Brings the King of the Streets and Desert into the Electrified Age
The new Land Cruiser Hybrid strengthens Toyota's commitment to carbon neutrality while maintaining legendary off-road prowess New hybrid model retains Land Cruiser's unmatched reliability, durability, and rugged performance, now enhanced with electrified power Launching first in the Middle East, the Land Cruiser Hybrid continues the region's proud legacy with Toyota's flagship SUV Dubai, UAE –June, 2025: Al-Futtaim Toyota is proud to announce the launch of the new Land Cruiser Hybrid, the first hybrid electric model in the iconic Land Cruiser series, in the United Arab Emirates. Setting a new benchmark for electrified off-road vehicles, the new Land Cruiser fuses seven decades of heritage with Toyota's cutting-edge hybrid technology, delivering enhanced performance while maintaining the unmatched reliability, durability, and all-terrain capability for which the Land Cruiser is renowned. The momentous launch, which sees the new Land Cruiser Hybrid debut first in the Middle East before being unveiled globally, highlights the unique and enduring relationship between the region and the Land Cruiser nameplate. Since the model's inception in 1951, the Land Cruiser has supported the lives and livelihoods of people across the globe, becoming an indispensable tool in some of the world's harshest environments. The introduction of the Land Cruiser Hybrid marks a bold step toward Toyota's vision for carbon neutrality under its multi-pathway approach, offering customers greater choice while ensuring that no compromises are made on capability or reliability. Building upon 28 years of leadership in hybrid technology, Toyota has applied its extensive expertise to create an electrified off-roader capable of delivering superior power, driving refinement, and environmental benefits, all while staying true to the legendary Land Cruiser spirit. Commenting on the launch, Jacques Brent, Managing Director of Al-Futtaim Toyota & Lexus, said: 'Since its original launch in 2021, the fully remodelled Land Cruiser 300 Series has been so well received across the seven emirates, and we are deeply grateful for the continued support of Al-Futtaim Toyota's valued customers. As the nation's drive towards a carbon-neutral society accelerates, driven by the UAE Net Zero 2050 strategy, we recognised the importance of offering electrified vehicle options across our range of vehicles now including our flagship Land Cruiser. We are extremely excited and honoured to introduce this historic evolution of the Land Cruiser to the Emirates, a nation whose valuable feedback has helped shape the model's development over seven decades. This is only the beginning of our journey with Toyota, as we work together with them to bring the ultimate electric off roader to our customers in the UAE, continuously evolving it further with their insights and experiences.' The new hybrid Land Cruiser Hybrid inherits the core DNA that has defined the series for generations — reliability, durability, and exceptional off-road performance — now enhanced through electrification. The hybrid system introduces a 20% increase in torque and a 40% improvement in accelerator response compared to conventional powertrains, resulting in a driving experience that is more powerful, more linear, and more responsive across every terrain. Now boasting an impressive power output of 457hp and 790Nm through the combination of the efficient 3.5L Twin Turbo V6 and the parallel hybrid system, the new Land Cruiser Hybrid is the most powerful Land Cruiser to date, whilst offering exceptional efficiency. Extensive development and real-world testing on global terrains, including the deserts, mudflats, and mountainous landscapes of the UAE, ensured that the Land Cruiser HYBRID remains capable of taking drivers anywhere and everywhere — and bringing them back safely. Invaluable lessons learned from Toyota's participation in gruelling off-road rallies such as the Dakar Rally were also incorporated into the development process to enhance the vehicle's endurance and performance in extreme conditions. As a result, the Land Cruiser's hybrid system has been designed with true off-road reliability in mind. Even in the unlikely event of hybrid unit failure, the vehicle can continue operating solely on the combustion engine, ensuring peace of mind in remote areas. The hybrid battery area has been specially waterproofed to maintain the Land Cruiser's famed fording ability, allowing it to tackle rivers and water obstacles with confidence. The new Land Cruiser Hybrid is equipped with Electric Power Steering (EPS), which helps reduce the loss of steering control when driving off-road, provides a crisper steering feel, and improves maneuverability at low speeds. It also features a built-in 1500W AC inverter output, allowing direct access to household-grade power (220V), enhancing the vehicle's utility for outdoor adventures by enabling the use of a wide range of electrical equipment powered directly from the vehicle. Available on the VXR and GR-S trims, the Land Cruiser Hybrid offers options to suit different preferences and needs, whether customers seek luxury and prestige or the thrill of off-road exploration. The VXR features newly redesigned Hybrid Jet Black bumpers, while both models include the Rear HYBRID Beyond Zero and Sides 457TT badges. The launch of the Land Cruiser LC300 Hybrid represents more than just the evolution of a legendary vehicle — it is a commitment to a future where Toyota continues to deliver solutions that meet customer needs without compromising its core values. By bringing electrification to its most trusted off-roader, Toyota reaffirms its dedication to creating vehicles that inspire trust, adventure, and enduring loyalty. As Toyota looks ahead to an era of sustainable mobility, the Land Cruiser Hybrid stands as a proud example of innovation rooted in tradition, offering customers across the United Arab Emirates, and the world, an even better way to explore new horizons.
Campaign ME
12-03-2025
- Automotive
- Campaign ME
Al-Futtaim Toyota personalises Ramadan with ‘Yours to Celebrate'
This Ramadan, Al-Futtaim Toyota and Memac Ogilvy have teamed together in an effort to redefine how consumers celebrate — by turning traditional greetings into a personal expression of meaning and choice. The campaign draws its inspiration from traditional greetings during the holy month. 'We always wish Ramadan Kareem and Ramadan Mubarak—'Kareem' meaning generous, and 'Mubarak' meaning blessed. These greetings have become second nature, to the point where we no longer realise that Kareem and Mubarak are also names. In fact, names across the region all carry meaning—direct meaning. So why stop at Kareem and Mubarak?', said Katib Belkhodja, Marketing Director, Al-Futtaim – Toyota & Lexus. Therefore, the campaign selects various names within the region, in an effort to personalise the season of Ramadan. 'Why wouldn't Uncle Saeed, whose name literally means 'happy,' wish you a Ramadan Saeed? Or your niece Hanan, meaning 'compassion,' wish you a Ramadan Hanan? After all, everyone experiences Ramadan in their own unique way. For some, it's a time of pure reflection or personal growth; for others, it could lean more towards connection and community building. Al-Futtaim Toyota reminds us that every Ramadan is welcome, no matter how you celebrate,' Belkhodja said. View this post on Instagram A post shared by Toyota UAE (@toyotauae) The series of short-form videos hope to champion personalisation during the holy month. The creative team claims this was done to emphasise that just as every Ramadan is personal, the way a consumer chooses to celebrate it should be too. The campaign also offers a call-to-action to engage with Al-Futtaim Toyota's range of Ramadan benefits tailored to its consumer's individual needs. 'Whether it's flexibility, peace of mind, or added value, you have the freedom to select an offer that works for you—because just like your name, your Ramadan should reflect what matters most to you,' Belkhodja said. To bring this personalised celebration to life and highlight their range of offers, Yours to Celebrate has been launched as an integrated campaign, filled with engaging content, on-ground activations, and dynamic social experiences. 'During Ramadan, we tend to know what to expect from brands: templated messages with vague well-wishes. 'Yours to Celebrate' offers a fresh perspective on this special occasion, making Ramadan feel truly personal while seamlessly bringing Toyota's offers to life with meaning and relevance,' Belkhodja concluded. Credits Client: Al-Futtaim Toyota Jacques Brent- Managing Director Al-Futtaim Toyota & Lexus Katib Belkhodja – Managing Director- Al-Futtaim Customer Centricity Saad Abdullah – General Manager, Marketing, Al-Futtaim Toyota & Lexus Roxanne Magbanua – General Manager, Al-Futtaim COE Marketing Assaad Chehade- Senior Marketing Manager, Al-Futtaim Toyota Mazen Saab- Marketing Manager, Al-Futtaim Toyota Amna Safar- Marketing Manager, Al-Futtaim Toyota Alia Sharif- Marketing Manager, Al-Futtaim Toyota Agency: Memac Ogilvy Gautam Wadher- Chief Creative Officer Moemen Metwally – Creative Director Alicia McBride – Senior Art Director Stephanie Arzrouni- Senior Art Director Carl Khoury – Senior Copywriter Juan Encarnado – Senior Content Creator Christelle Azar- Senior Graphic Designer Bhaskar Bateja- Head of Strategy Yasmina Raydan- Senior Strategy Manager Kevin Kurian – Business Director Alaa Nour – Account Director Haya Dajani- Account Manager Amna Ashraf- Senior Account Executive Karl El Hitti- Head of Social Ahmed Nour- Social Account Director Beverney Shane- Senior Social Account Manager Toleen Barahmeh- Community Manager Shadi Kharmacho- Head of Arabic Jaison George- Studio Manager Haitham AbiOrm- Senior Layout Designer Minas Minassian- Finalizer Media: PHD Jad Haddad- Digital Senior Performance Anwar Karame- Social Executive Elias el Chami- Senior Executive Paid Search Sajeed Dongarkar -Senior Manager T&M Ilaiyaraja Krishnamoorthy – Programmatic Specialist Production House: Boomtown Daniel Kilalea- Executive Producer Kholoud Etman- Producer SAL- Director Matthew Macdonald- DOP Suresh Nair- Editor Mannu Singh- Post Producer
