20-04-2025
Tanmiah's poultry market share hits 20%: CEO
Tanmiah Food Co. has a market share of about 22% in terms of volume in the retail segment in the poultry market within the hypermarket and supermarket channels, which are the largest retail channels in Saudi Arabia, said CEO Sayed Zulfiqar Al-Hamdani.
'The company has a vital position and supplies its products to brands such as McDonald's and Burger King,' he added.
In an interview with Argaam on the sidelines of the Middle East Poultry Exhibition, the top executive stated that Q4 2024 was one of the best performing quarters in the company's history, despite the challenges seen in the market.
He stressed that the quality of products and the strength of the brand were among the main factors that helped the company achieve this performance, in addition to expanding the distribution network and launching new products that bolstered its position in the local market.
Additionally, partnerships with international companies have enabled the company to benefit from international best practices in the areas of quality, innovation and customer service, which reflected positively on its performance, Al-Hamdani further said.
He pointed out that Tanmiah is going through a phase of rapid growth, indicating that it has five expansion projects that include new slaughterhouses, farms, processing plants, and distribution centers. This is in addition to launching more nutritious and convenient products for consumers, which facilitate the cooking process for them and are characterized by a better taste, in line with Tanmiah's product strategy to meet consumer needs for healthy and easy-to-prepare products.
'Furthermore, the company is currently working on strengthening its presence in the ready-made meals sector. It has launched a batch of new products, many of which will be rolled out in the market very soon, such as the new production line that was recently launched, which is a group of ready-to-cook products,' said the CEO.
He also indicated that the company is focused on providing ready-to-cook meals that simulate the traditional flavors of Saudi cuisine, instead of relying on traditional international products such as burgers and nuggets, pointing out that these products are being developed and they will be launched under different brands.
'Tanmiah's growth strategy is mainly based on partnerships, both international ones such as with Tyson, RBI and MHP, or local ones through partnerships with local farmers whose farms are managed on a lease and development model, where the company provides them with the necessary expertise and equipment, which boosts the growth of the sector in general,' said Al-Hamdani.
The company has recently signed agreements and partnerships with international companies such as Griffith Foods, which is specialized in spices and food ingredients, Vibra Foods, which is one of the world's largest producers and suppliers of poultry, the Chengdu Institute of Design and Research (CDI) and Emerge in the field of solar energy. These partnerships enable Tanmiah to accelerate growth using advanced technologies and with higher efficiency, as it will continue to grow, leveraging the best-in-class global companies, technologies and expertise, to be able to advance faster and more cost-effectively, according to the CEO.
Commenting on competition in the market, Al-Hamdani said that the goal of all companies is to achieve food security in the Kingdom in line with Vision 2030, adding that the poultry market is witnessing fierce competition, but Tanmiah's strategy focuses on excellence through quality, innovation and the level of service.
As for his expectations for his company's results for Q1 2025, Al-Hamdani confirmed that it is not possible to disclose results or expectations that are not officially announced, stressing that the company has flexibility and innovation enough to overcome challenges and continue on its upward movement.
