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Al-Nassr Transforms with HPE Aruba Networking
Al-Nassr Transforms with HPE Aruba Networking

TECHx

time07-07-2025

  • Business
  • TECHx

Al-Nassr Transforms with HPE Aruba Networking

Home » Tech Value Chain » Global Brands » Al-Nassr Transforms with HPE Aruba Networking Al-Nassr Club Company has announced a strategic collaboration with Hewlett Packard Enterprise (HPE) to digitally transform its operations. The move supports the football club's ambition to enhance its infrastructure and fan experience. The project is powered by HPE Aruba Networking. It covers Al-Nassr's stadium, training grounds, medical and media facilities, and fan engagement platforms. Al-Nassr is one of Saudi Arabia's leading football clubs. Over the past few years, it has become the most-followed Saudi team internationally. More than 60 million fans watch their games worldwide. The club reported that the transformation includes building a digital sports campus. This creates a wireless-first environment, supporting fans both inside and outside the stadium. Faisal Khan, director of IT at Al-Nassr, revealed that on quiet days, the network sees 300–400 users. On match days, that number jumps to over 10,000. The club films content throughout the week across departments. It plans to provide more behind-the-scenes access and exclusive footage. The deployed solution combines multiple HPE Aruba technologies. These include: HPE Aruba Networking Central HPE Aruba Networking CX switches HPE Aruba Networking EdgeConnect SD-WAN HPE Aruba Networking Wi-Fi 7 access points This infrastructure enables Al-Nassr's IT team to manage fan engagement points efficiently. It also secures player biometric data and extends connectivity across the sports campus. Currently, Al-Nassr manages connectivity for 20 buildings, including warehouses and retail outlets. With expansion underway, more stores and branch offices are expected. By leveraging HPE Aruba Networking EdgeConnect SD-WAN, the club uses multiple connections to ensure high availability and performance. This is critical for applications like live video streaming of matches. Jamil Ahmad, Country Business Lead for Saudi Arabia at HPE Aruba Networking, stated that the new infrastructure unifies operations and supports content generation. It also simplifies deployment of game-changing IoT technologies. The club's new capabilities allow fans to stream live games, interviews, and exclusive content from anywhere in the world including on smartphones within the stadium. This partnership marks a key milestone in Al-Nassr's digital journey, driven by HPE Aruba Networking.

Al-Nassr Club Company Redefines Fan Engagement with Hewlett Packard Enterprise - Middle East Business News and Information
Al-Nassr Club Company Redefines Fan Engagement with Hewlett Packard Enterprise - Middle East Business News and Information

Mid East Info

time07-07-2025

  • Business
  • Mid East Info

Al-Nassr Club Company Redefines Fan Engagement with Hewlett Packard Enterprise - Middle East Business News and Information

Al-Nassr Club Company Redefines Fan Engagement with Hewlett Packard Enterprise Being at the forefront of Saudi Arabia's footballing ambitions, Al-Nassr Club Company, one of the leading football clubs in the Kingdom, is working with Hewlett Packard Enterprise (HPE) to transform its stadium, training, medical, media, and fan facilities – and thereby the way fans engage with football. Key to this experience is a comprehensive end-to-end solution, built on HPE Aruba Networking, that establishes a coherent, performance-focused and secure network infrastructure. Throughout the past few years, Al-Nassr has become the most-followed team by football fans outside Saudi Arabia. Aware that not everyone who watches an Al-Nassr match will be able to travel to Saudi Arabia to attend games, and that more than 60 million fans follow their games, Al-Nassr wants to redefine the fan experience with more content, more behind-the-scenes footage, and greater access to star players. To drive digital content, Al-Nassr is creating a digital sports campus, creating a wireless-first environment engaging both fans within and outside the stadium. 'We always have a minimum of 300–400 people connecting to the network on quiet days, however the number jumps to more than 10,000 on match days,' said Faisal Khan, director of IT at Al-Nassr. 'Simultaneously, we are filming throughout the week, across all parts of the organization. The fan engagement and content we provide goes beyond the match-day experience and with HPE Aruba Networking we are now able to scale and allocate different bandwidth, manage access rights for different user groups, and troubleshoot connectivity issues easily, all from the office.' The solution deployed at the sports campus combines the capabilities of HPE Aruba Networking Central, HPE Aruba Networking CX switches, HPE Aruba Networking EdgeConnect SD-WAN, and HPE Aruba Networking Wi-Fi 7 wireless access points. This allows the club's IT team to closely manage the various fan engagement points, keep sensitive biometric data of players secure, and quickly provide connectivity to new parts of the campus. The club manages connectivity for 20 buildings, including warehousing and retail outlets, with more stores and branch offices expected as the club expands its operations. By using HPE Aruba Networking EdgeConnect SD-WAN, the club can use multiple connections to provide high availability and resilience, even in times of high use. This increases performance by link-binding and maximizing the use of available bandwidth, making it particularly valuable to the football club for critical applications, such as video live streaming matches. 'As Al-Nassr continues to realise and enhance its vision for fan engagement and data commercialization, it needs a robust and performance-focused networking infrastructure', said Jamil Ahmad, Country Business lead for Saudi Arabia at HPE Aruba Networking. 'By building a smart sports campus upon HPE Aruba Networking, Al-Nassr has unified and streamlined its networking operations, maximizing opportunities for content generation and simplifying the deployment of game-changing IoT. This includes the club's media streaming capabilities, that allow fans to not only watch video streams of games and player interviews from different parts of the world but also stream exclusive content on their smartphone within the stadium – creating a one-of-a-kind experience.'

Soccer: Cristiano Ronaldo's Al-Nassr splits with coach Stefano Pioli
Soccer: Cristiano Ronaldo's Al-Nassr splits with coach Stefano Pioli

UPI

time25-06-2025

  • Sport
  • UPI

Soccer: Cristiano Ronaldo's Al-Nassr splits with coach Stefano Pioli

Stefano Pioli (pictured in March), who was hired in 2024, will leave Saudi Pro League soccer club Al-Nassr. File Photo by Abedin Taherkenareh/EPA-EFE June 25 (UPI) -- Al-Nassr parted ways with coach Stefano Pioli, the Saudi Pro League soccer franchise announced Wednesday. "Al-Nassr Club Company informs that Mr. Pioli and his staff are no more the acting coaching staff of the first team," the club said in a statement. "We would like to thank Mr. Pioli and his staff for their dedicated work during the past season." Al-Nassr finished third this season in the Saudi Pro League, 13 points behind champions Al-Ittihad. The Cristiano Ronaldo-led squad totaled 21 wins, six losses and seven ties through 34 games. "Thanks for everything," Ronaldo wrote Wednesday on Instagram and X in response to Pioli's departure. Pioli, who was hired to coach Al-Nassr in 2024, has been linked to a return to Italian Serie A club Fiorentina. His departure marks the third different coaching change for Al-Nassr since Ronaldo joined the Riyadh-based club in 2022.

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