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The secret of Kiddo: Alejandro Roig and his burger revolution
The secret of Kiddo: Alejandro Roig and his burger revolution

Time Out

time9 hours ago

  • Entertainment
  • Time Out

The secret of Kiddo: Alejandro Roig and his burger revolution

One of the most significant names when talking about burgers in Argentina is Alejandro Roig, who went from running a YouTube channel — Burger Kid — dedicated to showcasing this product, to owning one of the most successful burger restaurants, known as Kiddo. Like many in this industry, the pandemic was a turning point for advancing his project, which now has a location in Miami, United States, and a recently opened branch in Palermo Soho. How did Burger Kid start? The flavor, the experience, the aroma, the shape, the colors, and the texture of a burger are the attributes that captivated Alejandro Roig since he was a child. His love for this food led him to start his own YouTube channel in 2015, under the pseudonym 'Burger Kid,' but he never imagined he would become one of the leading figures in burger culture nationwide. Not only because of the success he achieved with Kiddo, located in Las Cañitas, but also because of his extensive background, study, and promotion of a product historically disparaged for being fast food. Alejandro worked in IT, banking, and even as a musician in theatrical productions. However, his connection to the YouTube world began while he was working as a waiter in a bar in 2013. After long shifts that ended at 5 or 6 a.m., he watched videos of people eating in their cars and reviewing fast-food chain products. 'It caught my attention because I've always been really interested in junk food, and I went crazy watching this,' he told Time Out Buenos Aires. He dared to create his own channel — the first of its kind in the country — and at the start, his fight was against the 'Argentine' beef patty that included egg, mustard, garlic, and parsley. 'When I found out the burger didn't have any of that, I was desperate to share it,' he said about the videos he watched. Actually, according to Alejandro, the beef patty needs nothing more than salt and pepper. Then came countless decisions that led to different results: how to cook it (grilled, smashed, etc.), the quality of the ingredients, and the toppings (sauces, cheeses, vegetables, etc.) added to the sandwich. At first, the goal of the channel was to find places that made this product well. 'Then, this one I like more, this one I like less, the bun failed, whatever, but at least they didn't season the meat, which was the very first step to finding a good burger,' he continued. Over time, his content expanded. Besides experimenting, reviewing, recommending, and promoting with an authentic and irreverent rhetoric, he began showing his travels, interviewing, and meeting the creators behind each product. 'It made me laugh a little to take seriously a food that is usually underestimated or taken lightly by many, but which for me was and is superior,' he explained. The Legacy of Burger Kid and His Contribution to the Rise of Burger Joints in Buenos Aires His audiovisual contribution helped fuel the big wave of burger joints in Buenos Aires and encouraged fans to make their own homemade versions and experiment with the variety of options available. Today, ten years after his first video, his influence can be seen in young TikTokers visiting burger places and sharing their opinions, influencers filming themselves eating in their cars, or YouTubers showing their own homemade takes on iconic burgers. Ten years after his first video, his influence can be seen in TikTokers, influencers, and YouTubers 'Obviously, I liked eating burgers, it's my favorite food. I liked talking about it. I liked filming myself and going home to edit it. At first, I realized I filmed poorly, people didn't understand what I wanted to say or I didn't say anything interesting. So many early video attempts never saw the light because they didn't even reach 2 minutes of content,' he said with a laugh and then added, 'When I had everything edited and uploaded it, 20 or 30 people watched it. I was very consistent. Those 20 later became 100, 200, or 1000.' Burger Kid gathered over 160,000 subscribers over ten years and became an authoritative voice on the subject. His world expanded even further when he dedicated videos to classics like Buenos Aires-style pizza and cult hot dogs. One of the highlights of his audiovisual career was the documentary series 'Hamburgueseros,' where he visited iconic burger joints in the United States alongside other experts like Santiago Candegabe (Sandals Burger), Rodo Cámara (The Food Truck Store), and filmmaker Agustin Franzoni. The Story of Kiddo: How This Cult Burger Joint Emerged In all this context, his followers asked him to open his own burger joint and even offered him the opportunity, but Alejandro never considered it out of great respect for his favorite food. The COVID-19 lockdown and the success of his channel were the turning points to take the step to open his own place and stop working for others. In a notebook, he wrote down all the ideas he had in mind to create a new concept in Buenos Aires: name, menu, designs, logo, etc. Together with Pablo Pons, owner of the Pons burger joint, they brought all their knowledge to life in Kiddo. The COVID-19 lockdown and the success of his channel were turning points to open his own place and stop working for others In his search, he wanted a smaller burger by the standards that existed in Buenos Aires at the time, which created a trend among the competition. Also, 'a burger that doesn't leave you feeling stuffed, that respects proportions, that has balance between the bun, the meat, and the toppings. With its right level of greasiness, but made fresh daily,' he said. Finally, despite nervousness about the grand opening, the public fell in love with the menu composed of the Melvin, the Park, and the Cheeseburger, and their fries with a distinctive seasoning. Kiddo offers a new concept for burger joints, as orders are delivered in bags—designed to be eaten standing at the street or bar counter or taken home. The service is fast, with only 2 to 3 minutes passing from order to delivery. Like every decision Alejandro made, the take-away format was inspired by the United States. 'In New York, I was always struck by these tiny places that focus on selling a great product. They give it to you, and you eat it wherever you want,' he said. In Buenos Aires, this was common with some important pizzerias and hot dog places, and after Kiddo implemented it, new burger joints copied their successful format. This year, Alejandro and his partners opened a location in Miami and in June launched a bigger branch in Palermo Soho. 'That people like it and choose us again makes me very happy. Having someone enjoy my burger is hard to describe, but it makes me very glad,' he concluded. What started as a hobby out of love for fast food has materialized into one of the busiest burger joints by volume per month. And in every burger, Alejandro shares his authenticity, judgment, experience, but above all, his passion.

Distressing video shows ICE agents seize California mother while her children cling to her arms
Distressing video shows ICE agents seize California mother while her children cling to her arms

Daily Mail​

timea day ago

  • Daily Mail​

Distressing video shows ICE agents seize California mother while her children cling to her arms

A mother was filmed being seized by Immigration and Customs Enforcement (ICE) agents while her distressed adult children clung to her arms in a bid to stop her from being taken. The woman, identified as Rosalina Luna Vargas, was seen in video shared by a stunned witness being swept up on the streets of Pasadena, California at around 7:30am Saturday. Vargas's sons Bayardo and Alejandro held onto their mother as masked ICE agents tried to take her into custody, demanding to see a warrant that the agents apparently didn't have. 'We're not going to let her go! Get your hands off my mom!' they could be heard saying. 'Let me see a warrant.' A witness who shared the video online said one of the agents claimed to have a warrant but did not show it. Vargas' immigration status is unclear and her family claim she was lifted in a case of mistaken identity. All her children are US citizens. Pasadena Police were called to the scene by a witness who reported what she believed to be a kidnapping, and Pasadena Fire also responded to evaluate Vargas, who declined to go to hospital, reports ABC7. At one point during the altercation that was not caught on camera, Vargas got away from the agents and ran to the Del Mar Park Assisted Living facility, where an employee told the agents they could not remain on private property without a warrant. Vargas's sons Bayardo and Alejandro (pictured together) held onto their mother as masked ICE agents tried to take her into custody in the footage When the agents returned with a warrant, one of Vargas' children alleged that it was for a different person. ICE agents took Vargas anyway. The footage quickly circulated Vargas' community in California and sparked an outpouring of support, with locals holding a rally on Monday to condemn the 'senseless aggression of the Trump administration.' Vargas' son Bayardo, 20, broke down as he addressed the crowd at the event, and said he is now the legal guardian for his brother Alejandro, 17, with their mother in custody. 'It's been a very traumatic experience for me and my brother and my family,' he said. 'I was just gonna try to defend my mother as best as I can and will do that til the end of time.' Alejandro added: 'She's a hard-working woman, main breadwinner, everything, the whole nine yards. And out of all the people I know, she doesn't deserve this, nor does any other family in this community.' Pasadena Police Chief Gene Harris told ABC7 that the agents were found to be legitimate ICE agents after the witness called in a kidnapping. 'Officers and a Supervisor responded to evaluate the circumstances and discovered it was an ICE operation and PPD verified their identification,' he said. 'The agents detained one female without incident and PPD did not assist ICE in the apprehension as PPD was solely there for the call for service.' Harris added that cops remained at the scene due to the commotion to 'provide for public safety as a small group gathered.' After it was allegedly discovered that the warrant was for a different person, the witness said on Reddit, where they posted the video, that Vargas was 'in the wrong place at the wrong time.' At the rally on Monday, Reverend Patricia O'Reilly led members of the local clergy to show support for Vargas and her family. 'I think it's horrendous that this woman was picked up. They said they had a warrant. Evidently, it was for someone else. She was picked up on private property,' she said. 'This is outrageous - this is not our country.' According to ABC7, six Republican State Senators in California sent a letter to President Trump following Vargas' arrest urging him to stop raiding workplaces and sweeping up people like Vargas. The group of Republicans urged Trump to focus his deportation crackdown on people with criminal records.

'I feel betrayed': US Marine veteran after father assaulted, arrested by masked agents; DHS secretary says 'illegal alien' currently in custody
'I feel betrayed': US Marine veteran after father assaulted, arrested by masked agents; DHS secretary says 'illegal alien' currently in custody

Time of India

time24-06-2025

  • Time of India

'I feel betrayed': US Marine veteran after father assaulted, arrested by masked agents; DHS secretary says 'illegal alien' currently in custody

Marine veteran Alejandro Barranco (AP) A United States Marine Corps veteran has said he feels "betrayed" after masked federal officials assaulted and arrested his father, as the man got caught up in one of the ongoing ICE (Immigration and Customs Enforcement) workplace raids which advocates say have left immigrant communities "terrified and on edge. " Marine veteran Alejandro Barranco, 25, told CNN his father, Narciso Barranco, was detained by federal agents on Saturday while working as a landscaper at an International House of Pancakes outlet in Santa Ana, California. According to Alejandro, his father was born in Mexico and has lived in the US since the 90s, and that the latter, though undocumented, has no criminal record. "He was always a good dad. He always made sure we had food on the table. He always taught us to respect, to love our country, to always give back," the son said. A video of the incident shows several masked men in tactical gear pinning the senior Barranco to the ground and repeatedly striking him in the head and neck. Several of the men can be seen wearing gear with 'US Border Patrol Police' written on the back. They then forced Barranco into an unmarked vehicle, holding his arms behind his back, the video showed. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch vàng CFDs với sàn môi giới tin cậy IC Markets Tìm hiểu thêm Undo On the statement by DHS (Department of Homeland Security) assistant secretary Tricia McLaughlin that an "illegal alien swung a weed whacker directly at an agent's face," Alejandro, who served four years as a Marine, stated that his father "just got scared when confronted by masked men with big guns." The "illegal alien", McLaughlin noted, is currently in ICE custody. DHS is the parent federal government agency of the ICE. Alejandro Barranco's two younger brothers are also Marines, both currently on active duty.

Masked men in Border Patrol vests take California father after repeatedly hitting him
Masked men in Border Patrol vests take California father after repeatedly hitting him

Yahoo

time23-06-2025

  • Yahoo

Masked men in Border Patrol vests take California father after repeatedly hitting him

In graphic video that has since gone viral, some seven or more masked men wearing U.S. Border Patrol vests were seen violently detaining a father in Santa Ana, Calif., before forcing him into the back of an unmarked car on Saturday. The violent incident sparked protests in the following hours, and an online fundraiser was started through GoFundMe, where family members identified the victim as Tustin, Calif., resident Narciso Barranco, a father to three sons who are all U.S. Marines. One of those sons, 25-year-old Alejandro Barranco, told KTLA that his father was pepper-sprayed in addition to repeatedly being punched in the face during his detention. According to Alejandro, Narciso was picked up by alleged federal immigration officers while he was working as a landscaper at the IHOP on Edinger Avenue and Ritchey Street. The video shared by the Instagram account @SantaAnaProblems shows a group of men wearing hats and face coverings and police vests converge on Narciso, holding him down while one man repeatedly hits him on the head. Some men are standing guard around the scene before the group again seizes Narciso, with one man holding a baton at the back of Narciso's neck to push him into the backseat of a silver SUV. KTLA has reached out to city and state officials and is awaiting a response. A Santa Ana Police spokesperson said they are aware of the video circulating on social media, but had no further details. No local or federal officials have confirmed to KTLA whether the masked men were federal officers. 'He is a good, hard working man. He has raised his family here and has established himself here,' reads the GoFundMe page. 'Please help the Barranco family with whatever you can to ensure he is able to receive the proper legal counsel to represent him.' As of Saturday evening, Alejandro was working on getting in contact with his father. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Masked men in Border Patrol vests take California father after repeatedly hitting him
Masked men in Border Patrol vests take California father after repeatedly hitting him

The Hill

time23-06-2025

  • The Hill

Masked men in Border Patrol vests take California father after repeatedly hitting him

In graphic video that has since gone viral, some seven or more masked men wearing U.S. Border Patrol vests were seen violently detaining a father in Santa Ana, Calif., before forcing him into the back of an unmarked car on Saturday. The violent incident sparked protests in the following hours, and an online fundraiser was started through GoFundMe, where family members identified the victim as Tustin, Calif., resident Narciso Barranco, a father to three sons who are all U.S. Marines. One of those sons, 25-year-old Alejandro Barranco, told KTLA that his father was pepper-sprayed in addition to repeatedly being punched in the face during his detention. According to Alejandro, Narciso was picked up by alleged federal immigration officers while he was working as a landscaper at the IHOP on Edinger Avenue and Ritchey Street. The video shared by the Instagram account @SantaAnaProblems shows a group of men wearing hats and face coverings and police vests converge on Narciso, holding him down while one man repeatedly hits him on the head. Some men are standing guard around the scene before the group again seizes Narciso, with one man holding a baton at the back of Narciso's neck to push him into the backseat of a silver SUV. KTLA has reached out to city and state officials and is awaiting a response. A Santa Ana Police spokesperson said they are aware of the video circulating on social media, but had no further details. No local or federal officials have confirmed to KTLA whether the masked men were federal officers. 'He is a good, hard working man. He has raised his family here and has established himself here,' reads the GoFundMe page. 'Please help the Barranco family with whatever you can to ensure he is able to receive the proper legal counsel to represent him.' As of Saturday evening, Alejandro was working on getting in contact with his father.

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