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Business Upturn
15-07-2025
- Entertainment
- Business Upturn
Enthusiast Gaming Announces the Launch of First-to-Market 'LookBuilder' Tool for The Sims Resource
By GlobeNewswire Published on July 15, 2025, 16:00 IST TORONTO, July 15, 2025 (GLOBE NEWSWIRE) — Enthusiast Gaming Holdings Inc. ('Enthusiast Gaming' or the 'Company') (TSX: EGLX), a digital publisher focused on building tools, platforms, and experiences for gamers, today announced the launch of LookBuilder , a first of its kind virtual fitting room developed for The Sims Resource , the world's largest platform for Sims custom content. With more than 5 million pieces of content downloaded over 20 billion times, The Sims Resource is the largest custom content platform serving Sims players. With LookBuilder , users can now preview and customize outfits directly in their browser before bringing them into the game. The beta launch of LookBuilder introduces a browser-based, 3D-rendered, real-time outfit preview engine that enables players to build and customize complete outfits and see them visualized on a character instantly. Users can combine items such as hair, clothing, and accessories to assemble full looks in advance, rather than downloading individual pieces to test in-game. This significantly improves how players discover and personalize content. The feature enhances the experience for both free and paid users and is intended to drive deeper engagement across the platform. ' LookBuilder is a smart, player-first innovation that no one else in the industry is doing. It gives real value to gamers by letting them preview and personalize their content before they download, which is a simple idea that dramatically improves the experience,' said Alex Macdonald, CEO of Enthusiast Gaming. 'It also strengthens our subscription offering by making the platform even more useful and rewarding to engage with. This is the direction we are going, with disciplined product development, meaningful advancements, and a clear focus on building what matters most. The underlying technology behind LookBuilder , the ability to render 3D custom content directly in the browser, also opens the door to entirely new product experiences beyond The Sims Resource .' About Enthusiast Gaming Enthusiast Gaming builds tools, platforms, and experiences that gamers use every day. Its portfolio of owned and operated digital properties includes some of the most recognizable names in gaming, such as Icy-Veins, TheSimsResource, PocketGamer, Addicting Games, and Fantasy Football Scout, as well as the global B2B event series PocketGamer Connects. Through these assets, Enthusiast Gaming generates revenue from programmatic advertising, subscriptions, and events, and is focused on expanding its owned IP and deepening direct engagement with its audience. Contacts Enthusiast Gaming – Alex Macdonald, Chief Executive Officer Investors: [email protected] Media: [email protected] Neither the TSX Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Exchange) accepts responsibility for the adequacy or accuracy of this release. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.

ABC News
13-06-2025
- General
- ABC News
Big Brother Movement that brought 15,000 boys to Australia marks a century
Identical twins Alistair and Alex Macdonald were just 16 when they arrived at an isolated farm in southern New South Wales in 1955, a world away from the grey streets of Edinburgh. They had left Scotland for Australia as part of the Big Brother Movement, a government-backed scheme aimed to help populate and develop a young Australian nation. "When we were uncouth youth looking for our future," Alex laughed. Between 1925 and 1982, in one of the biggest immigration schemes in the nation's history, 15,000 boys — some as young as 14 — came to Australia from the United Kingdom. Eager for adventure and opportunity, they all migrated voluntarily. Known as Little Brothers, they were in the care of adult supervisors, or Big Brothers. Many, like the Macdonald brothers, dreamed of becoming farmers. Earlier this year the twins, now 86, returned to the farm at Blighty where 70 years ago their hopes of a better life in Australia first took shape. But life back then was tough. "Work, work, work, all the time, but that was how it was," Alistair recalled, stepping carefully across a paddock strewn with broken concrete and rusted relics. Their stories echo the experience of many boys whose lives were changed by the Big Brother Movement. Known now as BBM, the organisation is celebrating its centenary this year with reunions in most states of Australia. The thinning ranks of men once known as Little Brothers have been gathering to reminisce. "It's lovely to honour the old men now. Just to see their faces and for them to connect with other people. Some people haven't seen each other for years," BBM CEO Suellen McCaffrey said. The NSW reunion was held at Calmsley Hill, near Parramatta, the former training farm where new arrivals had a basic course in farming before being assigned to rural properties. Among those in attendance was 93-year-old Jim Reardon, who arrived from Liverpool in 1949. He recalled the initial years as "torrid". "I used to live in little tin hut, hot in the summer, freezing in the winter. Cutting down trees, it was hard graft," Mr Reardon said. By the late 1950s, new Big Brother arrivals had shifted. They were typically older, in their 20s, and seeking city work rather than farming. The sponsorship scheme ended following changes to the migration rules in 1983. Australian immigration policy became more multicultural and the scheme was seen to favour only Britons. The training farm in western Sydney was sold, and the proceeds reinvested, and the organisation evolved into BBM Youth Support. It sponsors young Australians to travel overseas to further their careers, many focused on rural development. The Big Brother scheme had a profound role in the development of the Australian nation. The organisation estimates there are now almost 100,000 descendants of the Little Brothers. "The Big Brother Movement allowed my father and my family so many opportunities. We are the Australian story," said Nick Bleasdale, who attended the Sydney reunion. "My father [who] passed away not long ago, ended up as the mayor of Blacktown. He would always tell me my whole life he was a Little Brother and for that as a family we are forever grateful." As are the Macdonalds. Their three siblings and parents followed them, migrating to Australia to live out the rest of their lives. "We're lucky, aren't we? We're in the lucky country, so Aussie has been pretty lucky to us," added Alex. Watch ABC TV's Landline at 12:30pm AEST on Sunday or stream anytime on ABC iview.
Yahoo
13-05-2025
- Business
- Yahoo
Topicus.com Inc. Announces Election of Members of the Board of Directors
TORONTO, May 13, 2025 (GLOBE NEWSWIRE) -- Inc. ('Topicus' or the 'Corporation') (TSXV: TOI) is pleased to announce the election of each of the five director nominees listed in the Corporation's management proxy circular dated March 28, 2025, John Billowits, Alex Macdonald, Lori O'Neill, Donna Parr and Robin van Poelje, to the Corporation's board of directors at its May 13, 2025 annual general meeting of shareholders (the 'AGM'). Jane Holden did not stand for re-election to the Corporation's board of directors at the AGM. The Corporation wishes to thank Jane for her contribution as a board member. About Inc. Inc. is a leading pan-European provider of vertical market software and vertical market platforms to clients in public and private sector markets. Operating and investing in countries and markets across Europe with long-term growth potential, Inc. acquires, builds and manages leading software companies providing specialized, mission-critical and high-impact software solutions that address the particular needs of customers. For further information: Jamal BakshChief Financial Officer 416-861-9677info@ Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.