07-07-2025
Alex Pineda joins Horizon FCB Dubai as Chief Creative Officer
Horizon FCB Dubai has named Alex Pineda as its new Chief Creative Officer. The appointment comes as Horizon FCB sharpens its focus on delivering work that combines creativity fueled by data and technology to build brands that endure.
With more than 20 years of work experience in the Middle East, Europe and Latin America, Pineda has been helping brands in the UAE, Saudi Arabia and the rest of the region stand out, stay relevant and deliver results. His track record includes work in different industries like QSR, automotive, banking, FMCG, tourism, real estate, and public sector amongst many others.
Furthermore, major global creative festivals, including Cannes Lions, D&AD, One Show, Clio, LIA, Loeries, Effies, and WARC, as well as regional festivals like Dubai Lynx and Eurobest have recognised his work.
Beyond the awards Horizon FCB Dubai claims it's his creative belief system that sets him apart.
'At Horizon FCB, our philosophy is that creativity is 'Never Finished'. We are always evolving, always pushing boundaries, and always looking for ideas that drive the economic multiplier to our Clients,' said Reham Mufleh, Managing Director at Horizon FCB Dubai.
'Alex embodies this mindset perfectly. His experience across markets, his passion for transformative ideas, and his commitment to nurturing talent make him the right creative leader for where we are headed,' she added.
The agency claims Pineda sees creativity as a tool for economic and cultural progress. He leads with kindness, teaches with passion, and always brings humanity into the work.
On his appointment he said: 'I found Horizon FCB's project extremely interesting. We share the same creative and business values, and after discovering Reham's long-term plan, coming back to Dubai was a no brainer.'
'If you check the status of today's global creativity, clearly FCB comes out as the hottest network, with impressive work from offices like Chicago, New York, India, New Zealand,' he said. 'Our goal is for Dubai to enter the party. We have the talent, the clients, and most importantly, the inner passion to make it happen'.
Finally, besides his professional drive, Pineda writes and draws his own comic books series, loves football, cooking and shares his home with two pet rabbits.
