2 days ago
- Entertainment
- Fashion Network
Juicy Couture launches Just Moi fragrance
Crafted by perfumers Gabriela Chelariu and Alexis Grugeon, Just Moi opens with a bouquet of magnolia, cacao blossom, and sweet plum nectar. A heart of crème de cacao and jasmine sambac brings depth and warmth, while the dry down of rich cacao bean, vanilla-ambrox, creamy sandalwood, and warm musk leave a bold finish.
The fragrance is housed in an elevated bottle inspired by vintage French champagne glasses, with a sculpted silhouette in soft pink, gold detailing, and a playful black ribbon.
"Juicy Couture's fragrance has long been a cultural icon, known for turning heads and rewriting the rules of fashion," added Christina Martin Pieper, EVP, brand - lifestyle at Authentic Brands Group, owner of Juicy Couture.
"With Just Moi, we are honoring that legacy while introducing a new chapter that speaks to the next generation. This launch reflects our commitment to evolving the brand with intention and authenticity, creating products that inspire confidence, self-expression, and individuality for years to come.'
Just Moi by Juicy Couture Fragrances is now available online at Amazon, Ulta, Macy's, Boscov's, and Belk, with in-store launches beginning in early August and arriving at Nordstrom this fall. The scent will be offered in multiple sizes, from 0.17 fl oz to 3.4 fl oz.
