Latest news with #AliAjouz
Broadcast Pro
30-06-2025
- Business
- Broadcast Pro
SAWA Rights and W-Sport partner to bring women's sports channel to MENA
W-Sport offers an extensive portfolio of women's sports content, including up to 10 live football matches each week from top leagues . SAWA Rights Management, a content distribution company under the SAWA Entertainment Group, has announced a strategic partnership with W-Sport, the premier global broadcaster dedicated exclusively to women's sports. Under the agreement, W-Sport's 24-hour linear channel will be distributed across the Middle East and North Africa, reaching both residential subscribers and commercial venues for the first time. The move marks a major expansion for W-Sport as it extends its presence into the MENA market. The channel has already launched on du TV, the UAE's telecom and digital services provider, and will now be made available to a much wider audience through SAWA Rights Management's extensive distribution network. Kelly Butler, CEO of W-Sport, said: 'This is another significant step in the journey and development of W-Sport. We are delighted to partner with SAWA Rights Management and look forward to bringing audiences in the MENA region the very best female leagues, competitions, teams, and athletes from around the world. 'Our goal is to bring the excitement and passion of women's sports to a global audience. Partnering with SAWA Rights Management allows us to reach new fans in the MENA region and share the incredible stories of female athletes who are breaking barriers and setting new standards in sports.' Ali Ajouz, CEO of SAWA Entertainment Group, added: 'We are thrilled to collaborate with W-Sport to enhance the sports viewing experience for our customers. This partnership aligns with our mission to provide diverse and high-quality content to our audience. We believe that showcasing women's sports will inspire and empower viewers across the region.' W-Sport's programming features a lineup of live events, including up to ten football matches every week from top international competitions such as England's Women's Super League, Germany's Frauen Bundesliga, Italy's Serie A Femminile, Sweden's Damallsvenskan and the USL in the United States. Beyond football, viewers will also have access to live coverage of the Super League Triathlon this summer, along with selected tournaments in tennis, netball, field hockey and athletics.
Broadcast Pro
13-05-2025
- Business
- Broadcast Pro
SAWA Rights Management and TCL partner to deliver FAST channels across MENA
Through this partnership, SAWA Rights will provide TCL with top-tier Arabic channels from the region, as well as FAST international channels. SAWA Rights Management, a key player in content distribution and part of the SAWA Entertainment group, has announced a strategic partnership with global electronics giant TCL Electronics to roll out premium Free Ad-Supported Streaming Television (FAST) channels across the Middle East and North Africa (MENA) region. This initiative is set to deliver a diverse range of Arabic and international channels to millions of TCL smart TV users through the brand's integrated streaming platform, starting this month. The collaboration underscores SAWA's ambition to expand its portfolio of ad-supported content and maintain its leadership in the MENA media landscape. With access to over 400 premium and FAST channels and thousands of video-on-demand titles, SAWA continues to offer tailored content solutions designed for a broad and discerning audience base. Ali Ajouz, CEO of SAWA Rights Management, said: 'We are pleased to be selected by TCL as a provider of regional and international FAST channels targeting viewers across the MENA region. This agreement reflects our commitment to delivering high-quality content that meets the needs of our partners and viewers throughout the region.' Rebecca Chen, Head of Business Development at TCL Channel, added: 'This partnership with SAWA marks a strategic leap in our mission to deliver hyper-localised viewing experiences. By integrating SAWA's premium Arabic content library into our AI-powered smart TV ecosystem, we're not just expanding our MENA footprint – we're redefining how 1m regional users engage with content that resonates with their cultural identity.' As the world's second-largest television manufacturer, TCL serves over 50m users worldwide, including more than 1m in the Middle East.
