Latest news with #AliaAlShamlan
Time of India
28-06-2025
- Business
- Time of India
This Dubai campaign is handing out 2 million free ice creams and drinks to workers this summer
Why are free icecreams being distributed across the Emirate? Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Dubai's " Al Freej Fridge " campaign has returned for its second year, and it's going bigger this time. The 2025 edition will distribute 2 million bottles of cold water, juices, and frozen treats to outdoor workers across the emirate, doubling last year's initiative, running until August 23, is organised by Ferjan Dubai in partnership with the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), Suqia UAE , and the UAE Food campaign includes deploying mobile refrigerated trucks and fixed fridges across worker hubs. 'Building on last summer's success, we've expanded our goals for 2025,' said Alia Al Shamlan, Director of Ferjan campaign is critical as temperatures in the UAE soar during peak summer, putting thousands of outdoor workers at risk of heat stroke, dehydration, and other heat-related of these workers, from the construction, landscaping, and delivery sectors, perform physically demanding tasks under the blazing sun, often with limited access to cooling initiative seeks to reduce heat-related health risks by providing easy access to cold water and refreshments while highlighting the city's ongoing commitment to worker welfare and community initiative also invites volunteers and residents to participate by delivering items using personal vehicles or helping restock designated fridges at labour added that this would ease the burden of extreme heat on workers who play a vital role in keeping the city sector support has further amplified the effort. Azizi Developments, led by Mirwais Azizi, contributes by distributing refreshments and over 100 tonnes of ice daily to various worker camps and construction described the initiative as part of a long-term commitment to recognising and supporting the workforce that powers the country's infrastructure and UAE and the UAE Food Bank provide the logistical backbone of the project, from water supply to cold storage and transportation. The campaign's organisers describe it as a model for humanitarian collaboration, combining institutional support with grassroots volunteerism.'We see Freej Fridge as more than just a summer project,' said Ibrahim Al Balooshi, Director of Sustainability and Partnerships at MBRGI. 'It's about community and compassion, and acknowledging the people who work in the harshest conditions to support Dubai's growth.'
Hi Dubai
24-06-2025
- Business
- Hi Dubai
Ferjan Dubai Launches Campaign to Deliver 2 Million Cold Drinks to Workers
Ferjan Dubai has launched the second edition of its 'Al Freej Fridge' campaign to distribute 2 million bottles of cold water, juices, and frozen treats to outdoor workers across Dubai, aiming to ease the impact of the summer heat and promote a spirit of community solidarity. Supported by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the campaign runs until August 23 and targets cleaning and construction workers, delivery drivers, and road crews—groups most vulnerable to heat-related illnesses such as dehydration and heat exhaustion. Key partners include Suqia UAE and the UAE Food Bank, which provide bottled water, storage facilities, and refrigerated vehicles to ensure safe and efficient distribution. Volunteers from across the community are also engaged in delivering refreshments, using both campaign logistics and personal vehicles to reach workers throughout the emirate. 'This campaign reflects our mission to put people first and reinforce compassion within society,' said Ibrahim Al Balooshi, Director of Sustainability and Partnerships at MBRGI. Alia Al Shamlan, Director of Ferjan Dubai, added that the initiative, rooted in Dubai's neighbourhoods, expresses gratitude to workers whose efforts underpin the city's progress and wellbeing. Following the success of the 2024 campaign—which reached one million workers—this year's expanded effort reflects growing public and institutional support for community-driven action that brings tangible relief and social connection. News Source: Emirates News Agency
Al Etihad
23-06-2025
- Business
- Al Etihad
Ferjan Dubai launches second edition of Al Freej Fridge humanitarian campaign
23 June 2025 18:58 DUBAI (ALETIHAD)Supported by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), Ferjan Dubai, in collaboration with the UAE Water Aid Foundation (Suqia) and the UAE Food Bank, has launched the second edition of the humanitarian community campaign 'Al Freej Fridge.' The initiative aims to distribute two million bottles of cold water, juices, and frozen treats to workers across Dubai to help alleviate the effects of summer heat and reinforce the values of solidarity and compassion in the Dubai community. The campaign runs until August 23, covering various areas across the emirate and targeting cleaning and construction workers, delivery drivers, as well as road and landscaping workers. The goal is to help reduce health risks associated with high temperatures, such as dehydration and heat UAE and the UAE Food Bank play a pivotal role in supporting the 'Al Freej Fridge' campaign and advancing its humanitarian goals. Suqia UAE provides large quantities of bottled water for distribution to workers, while the UAE Food Bank offers access to its equipped warehouses for storing water, beverages, and frozen items. It also allocates refrigerated distribution vehicles to ensure safe and timely delivery to workers, in addition to mobilising its volunteers to participate in on-the-ground distribution efforts. Reinforcing Solidarity Values Director of Sustainability and Partnerships at MBRGI, Ibrahim Al Balooshi, said, 'The 'Al Freej Fridge' campaign reflects the essence of our mission at the Mohammed bin Rashid Al Maktoum Global Initiatives, which places people at the heart of its priorities. We aim to reinforce the values of solidarity and compassion within UAE society. This campaign is part of our ongoing support for humanitarian and community-driven initiatives that make a direct difference in people's lives and promote the spirit of human unity.'He added, 'Al Freej Fridge is a model of collaborative humanitarian action, where institutional efforts meet community energy and volunteerism to tangibly improve the quality of life for workers, individuals who play a vital role in advancing sustainable development, especially during the harsh summer months. We deeply appreciate Ferjan Dubai for its outstanding efforts in running this campaign for the second year in a row, and for its ongoing commitment to supporting the Dubai community.' Message of Gratitude Director of Ferjan Dubai, Alia Al Shamlan, stated, 'The 'Al Freej Fridge' campaign is one of our grassroots community initiatives, inspired by our authentic values and the spirit of solidarity that defines our society. Originating in Dubai's residential neighbourhoods, the campaign embodies a message of gratitude to the workers who play a fundamental role in the progress and prosperity of the Emirate.'She continued, 'Building on the significant success of the first edition in summer 2024, this second edition expands its reach by aiming to distribute two million bottles of cold water, juices, and frozen treats to workers. Our goal is to help ease the impact of extreme heat during the summer and ensure their well-being as they carry out essential tasks across the emirate. We greatly value the fruitful cooperation with our campaign partners, which is instrumental in achieving our goals and delivering this humanitarian message to the target groups in the most effective way.' Campaign Implementation As part of the 'Al Freej Fridge' campaign, Ferjan Dubai deploys refrigerated vehicles that roam various districts in Dubai to distribute water, juices, and frozen refreshments to workers at outdoor working sites. The campaign also includes fixed fridges placed in workers' accommodations, stocked with water, juices, and frozen items, further expanding the initiative's reach to as many beneficiaries as possible, while attracting volunteers from various segments of society to participate in distribution efforts.'Al Freej Fridge' also engages volunteers from all segments of society to take part in the distribution efforts. The campaign has encouraged community members to use their personal vehicles to deliver cold beverages to workers, fostering a spirit of cooperation and social unity in the partners play a critical role by providing resources and logistical support to ensure efficient execution and widespread coverage across Dubai, maximising its reach, drawing smiles, and bringing joy to workers' first edition of the 'Al Freej Fridge' campaign, held in summer 2024, was a major success, having distributed 1 million bottles of cold water, juices, and frozen treats to workers in Dubai. The initiative also received widespread support from government entities and private campaign reflects Ferjan Dubai's efforts to strengthen the commitment of neighbourhood residents toward their social responsibility, particularly in appreciation of workers' dedication and hard Dubai is a social enterprise that aims to empower local communities in Dubai's neighbourhoods and foster strong connections and trust between them and public and private institutions. It does so by encouraging volunteerism and community engagement to drive social movement, elevate quality of life, and promote positive behaviours and values within society.
