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Proposal for gondola from Colorado's Winter Park ski resort to nearby town of Winter Park excites both sides
Proposal for gondola from Colorado's Winter Park ski resort to nearby town of Winter Park excites both sides

CBS News

time25-06-2025

  • Business
  • CBS News

Proposal for gondola from Colorado's Winter Park ski resort to nearby town of Winter Park excites both sides

Winter Park, one of Colorado's more popular ski areas, may look a lot different in a few years. Part of the proposed improvements to the resort is a plan for a gondola that would run from the base to the nearby town of Winter Park. Winter Park Resort staff at admit they haven't always been that tightly connected to the town of Winter Park which is located a few miles down the road. But with this new plan, should it come to fruition, they're hoping that connection will strengthen. "There is definitely a physical separation. We're about 2 to 2-and-a-half miles from town, and it's not walkable. You can't walk to town, so ... this will will bring that connection a lot closer," said Winter Park spokesperson Jen Miller. So instead of driving along Highway 40 or taking the free shuttle to get back and forth from the resort to the town, visitors could take the proposed free gondola. It's a concept that the town's administrators are excited for. "It's more of a European model that we're looking for, and it's something that Colorado is certainly missing," said Winter Park Mayor Nick Kutrumbos. Winter Park is considering building a gondola that would run from the resort's base to the nearby town of Winter Park. CBS Kutrumbos says it's a plan that's been in the works for years in partnership with Alterra Mountain Company, the parent company of the resort, and now that they have the easement and property rights all sorted out, they're getting ready to put it into action. It comes in conjunction with the resurgence of another car-free option for visitors: the ski train from Denver. Amtrak's Winter Park Express expanded its schedule and lowered prices for riders last winter. "Last year, with the state's support in subsidizing the ticket prices, ridership has increased through the roof. So we're very much looking forward to the to the full service starting in November of 2026," Kutrumbos said. The hope is that an ideal scenario for skiers and snowboarders visiting from out-of-state will become a reality: a visitor gets off a plane at Denver International Airport, takes the A Line train to the Union Station in Denver and boards the ski train for a ride to the ski area. Then, after skiing, the visitor could head into town on the free gondola. And all of that could be accomplished without needing a vehicle. "It is a big moment. I think it's something that's transformational in the community. And with our partners at Alterra and Winter Park resort, they're looking to invest the largest investment in our community in our lifetime," Kutrumbos said. That's not to mention the proposed 20% increase in size for terrain at Winter Park. It would be located on the north side of the resort along Vasquez Mountain, and Miller calls it a "pretty significant expansion of skiable terrain." All of the planning is still in the rough stages. Things can change, but the doors are open on possibilities right now for a new, better connected Winter Park.

Epic or Ikon Pass: Are multi-resort ski lift passes worth the cost?
Epic or Ikon Pass: Are multi-resort ski lift passes worth the cost?

Telegraph

time21-06-2025

  • Business
  • Telegraph

Epic or Ikon Pass: Are multi-resort ski lift passes worth the cost?

A lot has been written about the Epic Pass and the Ikon Pass since they were first released to skiers and snowboarders, in 2008 and 2018 respectively. Depending on who you listen to, these multi-resort season ski passes, launched by US-based companies Vail Resorts (Epic), and the Alterra Mountain Company (Ikon), have either opened up affordable multi-resort skiing to the masses, or destroyed the sport completely. As always, the truth is a little more nuanced than much of the internet would have you believe. But as the passes and the conglomerates behind them continue to evolve, with significant expansion in Europe in recent years, most people's principal questions remain the same: is a multi-resort lift pass worth it? And if so, which one should I buy? Epic, Ikon, or something else entirely? In this guide: What is a multi-resort lift pass? How much does the Epic Pass or Ikon Pass cost? Should I buy a multi-resort lift pass this winter? What are the downsides? Are there any additional perks? What is a multi-resort lift pass? A multi-resort pass is a season pass that allows you to ride the lifts at a large number of ski resorts throughout the winter for a fixed price. The Epic Pass The first mass market multi-season pass was the Epic Pass, launched by Vail Resorts in 2008. At the time, the company owned five resorts: Breckenridge, Beaver Creek and Keystone in Colorado as well as Vail itself, and Heavenly, on the south shore of Lake Tahoe, in California. The original Epic Pass offered skiers unlimited days at all five for just US$569 (£419) – a ludicrously good deal compared to typical season-pass prices for individual resorts. Some commentators thought the company was crazy, but it proved to be a visionary move. Typically, season-pass sales spiked if there was early snowfall, and slumped if there wasn't. But because the Epic pass was only on sale in the summer months, with the cheapest prices reserved for earlier buyers, the company could guarantee its cash flow for the following winter long before the snow had started to fall. Today, Vail owns and operates 42 ski resorts around the world, including Whistler in Canada, Park City in Utah, and two recently-acquired resorts in Switzerland: Andermatt and Crans-Montana. Thanks to partnership agreements, the Epic Pass for the upcoming 2025/26 winter will allow holders to ski in over 80 resorts worldwide – including unlimited days to Vail-owned destinations. The Ikon Pass Having noted the success of the Epic Pass, the Alterra Mountain Company launched their own version, the Ikon Pass, in 2018. Alterra owns 17 ski resorts (and two heli-skiing operations) all of them in North America. Their Ikon Pass offers unlimited access to most of their properties (with a few exceptions, like Deer Valley and the heli-skiing operations) and up to seven days skiing in over 60 partner resorts worldwide, including iconic destinations in Europe like Zermatt Chamonix, and the Dolomiti Superski Area. Other passes There are other multi-resort passes on offer too. As a response to the dominance of Vail and Alterra, various independently-owned ski areas banded together to launch the Indy Pass in 2019. The 2025/26 version will offer up to two-days access in over 250 resorts worldwide. In Europe, there's the Magic Pass, which offers unlimited access to just over 100 resorts – the bulk of which are in Switzerland, with a handful in France and Italy. Elsewhere, passes like the Austrian Snow Card Tirol, or the Italian SuperSkirama, Dolomiti SuperSki, and Aosta Valley passes cover collections of resorts clustered around particular locations. How much do multi-resort passes cost? A full Epic Pass for 2025/26 winter season costs US$1,075 (£794), for an adult, or US$548 (£400) for a children aged five to 12. You can also buy local versions of the pass for less. An adult Ikon Pass costs US$1,429 (£1,055), but young adults aged 13 to 22 only pay US$1,089 (£804), and kids aged five to 12 pay $439 (£324). You can buy an Ikon base pass, with unlimited access to slightly fewer resorts, for less. Indy Passes typically cost far less, but they're sold out for the forthcoming season. The Magic Pass costs CHF419 (£327) for the 2025/26 season. And are they worth the expense? If you live in the United States If you're a keen skier living in the US, then almost certainly yes. Standard lift-pass prices are astronomical in the United States (last winter, a single day at the high-end resort of Deer Valley would set you back US$279 (£206)) and if you're going on more than one ski trip a season, it's likely that a multi-resort pass will save you money. The multi-resort pass model works particularly well for people based in big, well-connected cities, who are taking multiple trips (often weekends) a winter to different ski areas. It also works well for East Coasters who might do regular day trips to a local mountain but want to do one big, week-long trip out west per winter. If you're a US-based skier whose likely to head to the same resort each weekend, or you're only going to take one week-long holiday each winter, it's worth checking out single ski area prices before you buy a multi-resort pass. If you live in Europe or beyond For most skiers based in Europe or the UK, Epic and Ikon passes probably aren't worth it. You could do a week in Chamonix and a week in Zermatt (both included on the Ikon pass) and you'd pay less for a six-day ski pass in each than you would an Ikon season pass. The exception to this rule is if you're planning on heading to the US or Canada multiple times in a single season – or if you're planning to go to the US once, and a European resort covered by one of the passes. Although most of the largest Swiss resorts are not included, the Magic Pass is a great option if you live in Switzerland, or near the Swiss border. For Australians who ski regularly at Hotham, Falls Creek or Perisher, and fancy a week-long jaunt to Whistler or somewhere in the States, the Epic pass is a great option. What are the downsides? Before you splash out on an Epic or Ikon Pass, it's worth looking at the 'blackout days'. Some resorts restrict multi-resort pass holders access during peak periods in order to prioritise those who've bought single passes. Both the Epic and Ikon passes have come in for criticism from certain corners of the ski industry, in part because of their success. Their sheer scale now means it can be hard for independent resorts to compete. The companies have also been accused of squashing the individual quirks of the resorts they buy up. Are there any additional perks? Ikon Pass holders can offer a partner service, run by a third party, but branded as Ikon Pass Travel. Kristin Rust, vice president of communications for Alterra Mountain Company explains: 'It's a travel agency in the States that are ski specialists – their claim to fame is that every single person on their staff has been to the resorts that they sell. So if you want to go to Chamonix, they can help you book your hotel, your flight and so on.' Ikon Pass holders also get discounts on gear from The North Face, Db luggage and a range of other brands, and complimentary bike park tickets in certain destinations for the summer. The Epic Pass also offers a range of ancillary benefits, including 20 per cent off food, lodging, equipment rentals, group lessons and even heli-skiing at select resorts. Epic Pass holders also get unlimited summer access to many Vail-owned resorts, including Crans-Montana in Switzerland, which is particularly well-known for its mountain bike trails. 'While winter is at the heart of what we do, summer in Switzerland offers its own kind of magic, with a full calendar of exciting events and activities,' explained Mike Goar, Vail Resorts chief operating officer for Switzerland.

Ski resorts investing in snowmaking due to climate change and more
Ski resorts investing in snowmaking due to climate change and more

Yahoo

time16-05-2025

  • Business
  • Yahoo

Ski resorts investing in snowmaking due to climate change and more

Over the past two summers, Alterra Mountain Company has shelled out $37 million to upgrade Winter Park's antiquated snowmaking system, one that was installed in the late 1970s when lift tickets cost less than $12. The goal was to extend the length of ski seasons, enabling the resort to open well before Thanksgiving and stay open deep into spring. But the snow gods have smiled on Winter Park recently. As of Thursday, the resort had received 340 inches of snow this season, the most of any ski area in Colorado. Its base depth of just under six feet stood at 11% above normal for the date. And so, even as other ski areas are shutting down for the season — eight have already closed and five more will close on Sunday — Winter Park is still going strong. It will stay open two more weeks, while the Mary Jane side of the mountain will remain open as long as conditions permit. Last year, that was May 28. Resort companies like Alterra and Vail Resorts that are investing in expansions of their snowmaking systems acknowledge the threat of climate change is a consideration in their thinking, but the more immediate goal is to extend the length of seasons in the near term. 'There are benefits to it being a hedge against climate change, but that's not why we did it,' said Winter Park spokeswoman Jen Miller. 'It's kind of an interesting story for us, because we are now one of the resorts that has the longest seasons in Colorado. We're opening earlier and we're staying open later.' Vail Resorts invested more than $100 million in snowmaking company-wide over the past 10 years. In 2019, Vail Mountain underwent the largest snowmaking expansion project in the resort's history with a heavy focus on two trails from the summit down to Mid-Vail. The company also has invested in snowmaking at Keystone, so that it can offer skiing at the top of that mountain in October, and at Breckenridge, where it aims to offer skiing into May. 'We've been able to extend our season by 12 days at our Rocky Mountain resorts,' said Bill Rock, president of the mountain division at Vail Resorts. 'The industry (overall) has invested in snowmaking as well, but the industry in the Rockies has added about five days. 'We look to provide more days, and more consistent conditions, for our guests,' he continued. 'We try to open Keystone as early as we can, and thanks to our investment in automated snowmaking, we're able to do that. We go into May at Breckenridge, and that's because of our investments in snowmaking there. We've been able to have some of our longest seasons at Vail over the last few years.' Mountaintops tend to be colder than base areas and can hold snow longer. That's why early-season skiing at Keystone and Vail can involve skiing at the top of the mountain, but riding the lift or gondola down to the base rather than skiing. In 2020, the Aspen Skiing Company installed snowmaking at the top of Aspen Mountain for similar reasons. 'It was very much intended to create an upper-mountain opening and closing scenario in lower snow years,' said Aspen Snowmass spokeswoman Hannah Dixon, adding that there are provisions to do the same at Snowmass in that resort's master plan. According to the Lakewood-based National Ski Areas Association, the average length of ski seasons in the Rocky Mountain region over the past decade has fluctuated between 122 and 132 days, excluding the COVID-shortened season of 2019-20 (103 days). The average length over that period has been 127 days, but the past three seasons stood at 130 days or more. Miller said Winter Park exceeded 200 days the past two seasons, and it will again this season if Mary Jane hangs on until late May as it did last year. Winter Park has seen above-average snowfall the past three seasons, too. 'This is our 85th season,' Miller said. 'If you go back to the early days of skiing in Colorado, we didn't start skiing until late December or January. Natural snow is variable, and snowmaking has allowed us to broaden the season. It's part of doing business as a ski area in the west.' Although ski areas operate their snowmaking guns primarily in early season, resort officials say those efforts continue to pay dividends in the spring because manmade snow is denser. As a result, it is more durable and holds up better when warmer temperatures arrive in the spring. 'When you build a super-solid, consistent base on the front end, you see less snowmelt and fewer issues when temperatures warm in the spring,' said Vail Resorts spokeswoman Lindsay Hogan. 'It has benefits on both sides of the season.' Eldora Mountain Resort, the Front Range ski area that opened Nov. 7 this season and will close on April 20, is seeking approval to expand its water storage capabilities for snowmaking in the future. 'That is just a common-sense hedge against what we're seeing in terms of climate trends,' said Eldora spokesman Sam Bass. 'We need the opportunity to store more water in case there is a summer when our primary snowmaking water storage doesn't fill up all the way. Any ski resort that's thinking about the future, which is every one, is probably thinking about ways to ensure that they have adequate water supplies and the ability to make snow.' The ability to offer early-season skiing is a key part of Eldora's competitive strategy. This season it opened a week earlier than scheduled. Last season, it opened two weeks ahead of schedule. 'That time of year, we're essentially the same size as Winter Park or Copper, or any of the big guys, because we all only have a couple of trails open,' Bass said. 'The Ikon passholder, early in the season, if they only have two or three Ikon options to choose from, they say, 'Why would I drive to Winter Park or Copper when I can just drive to Eldora for the same amount of terrain or more?' It's an opportunity for us to make hay early and provide a good product for the people who really want to get out and get after it early-season.' The looming specter of climate change remains a concern for the industry, however. 'Climate change has a real impact on our business, and it's something that we're concerned about,' said Rock, who is second in command at Vail Resorts to chief executive Kirsten Lynch. 'We're uniquely positioned to serve our guests during this volatility that it represents. The $100 million in snowmaking across the company has allowed us to provide reliable conditions for our guests throughout the whole season.' The same is true of Winter Park's massive investment in snowmaking. 'It puts us in a much better position long-term, depending on how snowfall will be in the next 10, 20, 30 years,' Miller said. 'It's a tricky subject. It's something that ski areas have done for a very long time, but it's become more of a reality that this is what we're going to need to be able to operate in the future.'

Alterra Mountain Company Releases Its 2024 Impact Report
Alterra Mountain Company Releases Its 2024 Impact Report

Yahoo

time09-04-2025

  • Business
  • Yahoo

Alterra Mountain Company Releases Its 2024 Impact Report

DENVER, April 09, 2025--(BUSINESS WIRE)--Today, Alterra Mountain Company released its third annual Forward Stance Impact Report, championing its ongoing commitment to Social Responsibility. Organizing around four key pillars – People, Planet, Community, and Responsibility – the Forward Stance platform is designed to support the company's employees, communities, and partners across its portfolio of North American mountain destinations. "Since Alterra Mountain Company was formed seven years ago, we've embraced innovation and challenged the status quo because we believe in the magic of these landscapes," said Karen Sanford, Chief Legal and Social Responsibility Officer, Alterra Mountain Company. "We've always believed the mountains are for everyone, and with that comes the responsibility to sustain them for future generations." People In 2024, Alterra continued its focus on mental well-being and resilience programs, offering more free counseling through a company-wide Employee Assistance Program for all employees, and conducting over 14,000 well-being trainings. In addition, the company saw double-digit increases in workforce inclusion scores across five key demographic groups, and grew Employee Resource Group membership by 33%. Planet Alterra and its mountain destinations continue to make progress towards the company's science-based 2030 Goals, which are to: Reduce carbon emissions in its operations by over 50%, in partnership with the Science Based Target initiative (SBTi) Transition to 100% renewable energy In addition to our SBTi target, attain carbon neutrality Alterra's multi-part strategy to achieve these aggressive targets spans electrification, efficiency, renewable energy, waste diversion, and collaboration and advocacy. Key milestones this year include the creation and enactment of the Alterra Minimum Requirements (AMRs) to guide sustainability across all new design, development, and construction projects and the rollout of a comprehensive Active Energy Management system in 61 buildings across all destinations, reducing our energy consumption. Community Alterra's company-wide philanthropic giving increased to nearly $17 million across its global community. The company continued to invest in local infrastructures like employee housing and childcare services, and continued to develop the next generation of mountain adventurers with over 105,000 complimentary or steeply discounted unique skier visits donated to underrepresented communities, school groups, and other local programs. The Paradise Paradox film, supported by Alterra, reached over 467M viewers, helping to spark meaningful conversations about mental health and its impact on communities. Responsibility Alterra's new Community Guidelines & Expectations enhanced the Ikon Pass experience for all guests and employees, providing clarity on safety rules and written guidance on accountability, respect, and inclusion, advancing a collective enjoyment of the mountains for all. Alterra advanced a best-in-class cyber security and data privacy program to protect its people, systems, and information. For more information on Forward Stance and its annual impact and progress reports, please visit About Alterra Mountain Company Alterra Mountain Company is a family of iconic year-round mountain destinations, the world's leading heli-skiing operations, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 60 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world's most aspirational brands, including: Steamboat, Winter Park and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit View source version on Contacts Amelie BruzatThe Ashima Groupamelie@ Sign in to access your portfolio

Find Joy on March 13 When 25/26 Ikon Pass Goes on Sale With New Benefits, Discounts, Expanded Access, and Skiing and Riding at 60+ Global Destinations
Find Joy on March 13 When 25/26 Ikon Pass Goes on Sale With New Benefits, Discounts, Expanded Access, and Skiing and Riding at 60+ Global Destinations

Yahoo

time06-03-2025

  • Business
  • Yahoo

Find Joy on March 13 When 25/26 Ikon Pass Goes on Sale With New Benefits, Discounts, Expanded Access, and Skiing and Riding at 60+ Global Destinations

Introducing Ischgl in Austria & More Spring Skiing DENVER, March 06, 2025--(BUSINESS WIRE)--On Thursday, March 13, 2025, skiers and riders can find their joy at over 60 global destinations across the Americas, Europe, Australia, New Zealand, and Japan, when Ikon Pass goes on sale for the 25/26 winter season. "Buy your 25/26 Ikon Pass this spring at its lowest prices of the year, with the most discounts and offers, and unlock more joy for an entire winter. This season, the better the pass, the better the perks, with access to over 60 of the world's most iconic mountain destinations," said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. WHAT'S NEW FOR 25/26 A Cross-Border Snow Paradise in Austria Ischgl has been added to Ikon Pass for the 25/26 season, the seventh Ikon Pass destination in Europe. Ski or ride 1,273 acres across Austria and Switzerland and experience joie de vivre in this Tyrolean alpine town. Ischgl is one of Europe's most dynamic ski destinations, where Austria meets Switzerland for a seamless cross-border experience. For deep powder and big mountain lines, head to Val Gronda where a giant cable car brings guests into an untouched backcountry zone, where skiers and riders can drop in on open bowls and long descents. Known for its long season with snow from November to May, a modern lift system, and legendary après-ski, Ischgl delivers the ideal mix of sport, lifestyle, and entertainment, capped off by its Top of the Mountain concerts, featuring global music icons. Expanded Access at Arapahoe Basin For the 25/26 season, Arapahoe Basin in Colorado will now have unlimited access with no blackouts on Ikon Pass. Ikon Base Pass will remain at 5-day access, also with no blackouts. *Windham Mountain Club is no longer available on any Ikon Pass product for the 25/26 season. PASS HOLDER DISCOUNTS & BENEFITS Peak Perks – The Better the Pass, the Better the Perks Plus up the power of the pass with Peak Perks, a tailored collection of benefits tiered for each pass, including mountain discounts, access to additional mountains, experiences and savings on the brands skiers and riders love. Please visit here for complete details, terms & conditions apply. More Buy Now Ride Now – 2025 Spring Access for New Pass Holders Buy now and get unlimited spring skiing at up to 17 mountains, with immediate access at select destinations. New for 25/26 - upgrade from an Ikon Base Pass and get an extra week of spring skiing at select destinations. New Ikon Pass Holders Starting March 13 - Get immediate unlimited spring skiing access at Big Bear Mountain Resort, Snow Valley, Solitude, Snowshoe, Stratton, Sugarbush, Schweitzer, Crystal Mountain, and Blue Mountain, Canada Starting March 31 - one week earlier than spring 2024 - Get access to Arapahoe Basin, Winter Park, Steamboat, Mammoth Mountain, June Mountain, Palisades Tahoe, Tremblant, and Deer Valley (no reservations required) New Ikon Base Pass Holders Starting March 13 - Get immediate unlimited spring skiing access at Big Bear Mountain Resort, Snow Valley, Solitude, Snowshoe, Stratton, Sugarbush, and Blue Mountain, Canada Starting April 7 - Get access to Winter Park, Steamboat, Mammoth Mountain, June Mountain, Palisades Tahoe, and Tremblant 2025 spring access is not available on any 25/26 Ikon Session Pass More Heli Discounts Get up to $2,000 CAD to be used toward a CMH Heli-Skiing and Mike Wiegele Helicopter Skiing adventure during select dates throughout the 25/26 winter season. (Terms & conditions apply.) More Free Summer Bike Park Days This summer, Ikon Pass will now come with two free bike park lift tickets to use at their choice of select destinations: Mammoth Mountain, Big Bear Mountain Resort, Snow Valley, Steamboat, Aspen Snowmass, Taos Ski Valley, Sun Valley, Schweitzer, Snowshoe, Panorama, RED Mountain, Sun Peaks, Revelstoke, Snowbasin, Solitude, Brighton, Stratton, Killington, Loon Mountain, Sugarloaf, The Highlands, Blue Mountain, PA, and Grandvalira Resorts Andorra. (Ikon Base Pass will continue to receive one free bike park lift ticket; benefit is not valid on Ikon Session Pass. Terms & conditions apply.) Additional new benefits and discounts are now available only on Ikon Pass. Offers not valid on Ikon Base Pass or Ikon Session Pass. (Terms and conditions apply.) NEW: Gravity Haus Elevate your mountain lifestyle with 20% off a Gravity Haus membership. With locations in Steamboat, Winter Park, Aspen, Jackson Hole, and soon Big Sky, Ikon Pass holders can enjoy perks, lodging discounts, fitness, recovery, co-working and gear, while connecting with fellow adventurers that fuel a passion for exploration. NEW: WHITESPACE Primed for performance. Crafted for control. Discover why Shaun White's WHITESPACE is the exclusive snowboard partner of Ikon Pass with special 20% savings on boards crafted for riders, by riders. NEW: 4FRNT Skis & Gear 4FRNT is hooking Ikon Pass holders up with 20% off a one-time purchase of award-winning 4FRNT branded gear. NEW: SIXT Car Rental Save up to 20% off car rentals with SIXT, the preferred rental car company of Ikon Pass. Pass holders can save on ski trips and anywhere else their travels may take them. NEW: Bonus Mountain Access Ikon Pass holders now get two free days at bonus mountains across North America including Wild Mountain and Buck Hill Ski & Snowboard Area in Minnesota, Cranmore Mountain Resort in New Hampshire, and Jiminy Peak Mountain Resort in Massachusetts. The North Face Elevate your adventures with 20% off gear at Blenders Save up to 40% on Blenders' cleanest and coldest sunglasses, snow goggles, and helmets at Under Canvas As an Ikon Pass holder, seize an exclusive discount on any immersive experience from Under Canvas, the leader in upscale, outdoor hospitality. Choose from 14 extraordinary destinations with safari-inspired accommodations, including Moab, Zion, the Grand Canyon, Yellowstone, and more. US Ski & Snowboard Team Get 30% off the U.S. Ski & Snowboard Team's Insider Fan Program. Help support the athletes and get exclusive access at domestic World Cup events, athlete meet-and-greets, partner discounts, custom swag, and more. IKON PASS COMMUNITY MEMBER BENEFITS Renewal Discount For a limited time, renewal discounts are offered to 24/25 Ikon Pass and Ikon Base Pass holders for the 25/26 season, with savings of up to $100 ($130 CAD). Ikon Pass Travel For a limited time, save up to $200 on every winter 25/26 vacation booked before May 2, 2025 with Ikon Pass Travel, an exclusive trip planning site for pass holders. Ikon Pass Travel is an online travel planning service exclusively for members of the Ikon Pass community that offers the ability to seamlessly explore and book all aspects of adventure across Ikon Pass destinations. Browse and compare airfare, hotels, and activities across Ikon Pass destinations to create a vacation package or be matched with an Ikon Pass Travel specialist. (Terms and conditions apply.) Ikon Pass First Tracks Ikon Pass and Ikon Base Pass holders can access untouched powder and corduroy before the lifts open one designated morning per month in January, February, and March 2026 at participating destinations during the 25/26 winter season. (Ikon Pass First Tracks is not available on the 25/26 Ikon Session Pass.) Payment Plan with Affirm For a limited time, lock in an Ikon Pass with Affirm for as low as $0 down and 0% APR, and split the payments over 3, 6, or 12 months. (Terms apply.) Child Pass Promotion For a limited time, save up to $200 ($280 CAD) on Child passes with the purchase of any Adult pass. To provide additional value for families looking to ski and ride together, Ikon Pass holders can purchase up to two discounted Child Ikon Passes or Child Ikon Base Passes for children ages 5-12 with the purchase of an Adult Ikon Pass or Adult Ikon Base Pass. Confidence to Buy No Hassle Deferral: If a 25/26 Ikon Pass holder decides not to use their pass after purchase, for any reason, by December 11, 2025, they can elect to defer their pass to receive a full credit for the purchase price of their unused 25/26 Ikon Pass to be used toward the purchase of a 26/27 Ikon Pass. Additional coverage options can be purchased through Spot Insurance. (Terms and conditions apply.) 25/26 IKON PASS PRICING Ikon Pass starting at $1,329 ($1,789 CAD)Ikon Base Pass starting at $909 ($1,229 CAD)Ikon Session Pass starting at $259 ($349 CAD) For all Ikon Pass products and pricing, visit IKON PASS BY THE NUMBERS* Destinations: 61Continents: 5Countries: 11States: 16Canadian Provinces: 4European Countries: 5Total Acres: 268,957Trails: 7,486Lifts: 1,689 Ikon Pass goes on sale for winter 25/26 on March 13, 2025. For more information please visit About Ikon Pass The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado; Palisades Tahoe, Sierra-at-Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort and Snow Valley in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Alyeska Resort in Alaska; Stratton, Sugarbush Resort, and Killington in Vermont; Snowshoe in West Virginia; The Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Sun Valley and Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Panorama Mountain Resort and Sun Peaks Resort in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Camelback Resort and Blue Mountain Resort in Pennsylvania; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, Snowbird and Snowbasin in Utah; Chamonix Mont-Blanc Valley in France; Dolomiti Superski in Italy; Grandvalira Resorts Andorra in Andorra; Kitzbühel and Ischgl in Austria; Zermatt and St. Moritz in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, and Mt Hutt in New Zealand; Niseko United and Arai Snow Resort in Japan; and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing, the world's leading heli-skiing and heli-accessed hiking operations. For more information, please visit About Alterra Mountain Company Alterra Mountain Company is a family of iconic year-round mountain destinations, the world's leading heli-skiing operations, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 60 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world's most aspirational brands, including: Steamboat, Winter Park and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit View source version on Contacts Amelie BruzatThe Ashima Groupamelie@ Sign in to access your portfolio

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