Latest news with #AmarLalvani


Forbes
08-07-2025
- Business
- Forbes
Hyatt Hotels Shift Toward A More Brand-Focused Organization
Each brand becomes more amplified with unique personas. getty Hyatt Hotels Corporation announced a record pipeline of approximately 138,000 rooms as of year-end 2024, alongside a strategic brand realignment designed to enhance owner returns and accelerate growth. By evolving its brand architecture into five distinct portfolios – Luxury, Lifestyle, Inclusive, Classics and Essentials – Hyatt believes it is better positioned to serve the unique needs of its guests, customers and owners, while aligning expertise and resources to deliver exceptional value. "Hyatt's growth and strategic brand evolution reflect our commitment to creating long-term value for owners and driving the performance of our hotels by delivering distinctive experiences for travelers," says Mark Hoplamazian, President & Chief Executive Officer, Hyatt. "By focusing on this evolution, we are not only enhancing guest satisfaction but also strengthening our hotels' success and competitive advantage, driving preference among owners, guests, customers and World of Hyatt members." Lalvani says that the brands will come into clearer focus. Hyatt Hotels Hyatt's new Lifestyle President & Creative Director, Amar Lalvani , recently spoke about the decision to move in this direction. It means that both business and leisure guests will more clearly feel the distinction in design and experience delivery between our brands. Each will become more amplified with their unique personalities, occupying their own unique spaces, connecting with guests in unique ways, often the same guest depending on their mood. Whether it be the bold and irreverent 'anything but' standardness of The Standard, the juxtaposed classics done with a twist at Thompson, the locally enriching culture and environments of Andaz, the unabashed fun of Dream, the soulful sense of place of Bunkhouse or the privacy and generosity of The Manner, each of our brands will differentiate themselves more clearly from each other and anything else in the market. Each of the brands will differentiate themselves more clearly. Thompson Central Park As the brands come into clearer focus, they will manifest themselves across all guest touch points from design, restaurants and bars, room service, service style, music, lighting, cultural, uniforms, social and cultural programming, as well as wellness. Most importantly, though, it's the team we build in each hotel who are there day in and day out connecting with our guests that make the experience special. So we spend an enormous amount of time on talent selection and development. This has been a wonderful area of alignment with Hyatt and their purpose of caring for people so they can be their best. If we live that purpose, market share and profitability will follow. Each hotel brand will posses a unique character. Credit Thompson Palm Springs Describe some of your plans for creating hotels that change the social and cultural fabric of a market. One approach that I bring from my history with The Standard, Bunkhouse and now The Manner hotels is that each one is created with incredible attention to detail and care after understanding the social dynamics and micro location in each market. That understanding influences the design (including the selection of the interior designer), the restaurant and bar/nightlife offerings (including the selection of chefs or other collaborators), the playlists, the uniforms, the selection of the General Manager and the executive team, the retail program, the list goes on and on. This mentality along with the team that does this incredibly creative and painstaking work will now be applied to the entire Hyatt Lifestyle Group portfolio. It is this approach to development that created places that changed the social and cultural fabric of Brussels or Singapore to use two examples (we just opened The Standard, Brussels and The Standard, Singapore). This has been the case for The Standard throughout its history — where you think about what we did in the Meatpacking District, Kings Cross and Bangkok. And clearly Bunkhouse has done this very successfully as well in Austin, even a place like Todos Santos where Hotel San Cristobal became an unexpected anchor for that community. In fact, there we set up a pop-up hospitality school to the wonderful residents in hospitality. In terms of the future, we are bringing that same approach to an emerging expo district of Shanghai where we are opening our first Thompson hotel in Asia. Resorts will manifest themselves across all guest touch points. Credit Andaz Scottsdale A lot has gone into that hotel to connect the development and our team on the ground (most of whom have never been to a Thompson hotel or any lifestyle) to culturally relevant collaborators to bring the concept to life. The building itself, where we locate it, how we design it has an impact on the neighborhood. The lasting impact comes from the team that is there to bring the unique character we are known for along with the creative energy of our guests. MORE FROM FORBES Forbes The Uber-Rich Are Flocking To This Small Mountain Town By Roger Sands Forbes How To Best Experience The Great American Road Trip By Roger Sands


Business Wire
30-05-2025
- Business
- Business Wire
Hyatt Announces Unscripted by Hyatt, a New Upscale Collection Brand, As Part of Brand-Led Evolution to Grow in More Markets, With More Members, for More Stay Occasions
CHICAGO--(BUSINESS WIRE)--Hyatt Hotels Corporation (NYSE: H) today announced Unscripted by Hyatt, the newest brand in its growing Essentials portfolio. Designed for travelers who value the essentials and prefer spontaneity over structure, Unscripted by Hyatt hotels will bring to life a flexible, collection-style approach where each property reflects its own identity and local flavor yet remains unmistakably Hyatt in quality and care. Positioned in the upscale segment, the Unscripted by Hyatt brand fills a key white space in Hyatt's portfolio and is designed to unlock growth through adaptive reuse and conversion-friendly opportunities. With over 40 hotels globally in active discussions to join the brand, the Unscripted by Hyatt brand offers independent properties and small portfolios a light-touch operating model and flexible brand standards—empowering owners to maintain their unique identity and positioning while benefiting from Hyatt's global scale, including the award-winning World of Hyatt loyalty program, now more than 56 million members strong. 'The Unscripted by Hyatt brand gives owners a flexible path to join the Hyatt system while still delivering the high-quality, dependable experience guests expect from Hyatt,' said Dan Hansen, Head of Americas Development, Hyatt. 'By joining the growing World of Hyatt loyalty program, owners benefit from our powerful network where an innovative new brand like Unscripted by Hyatt widens our guest and customer reach and strengthens the value of the whole Hyatt system.' Hyatt's focus on its Essentials portfolio is part of its insights-led evolution to deepen and enrich experiences for guests and owners within five distinct brand portfolios. As Hyatt scales its select service offerings within its Essentials portfolio, it is simultaneously expanding its Lifestyle and Luxury portfolios to grow in more markets, with more members, for more stay occasions. Hyatt's Lifestyle portfolio grows room count by more than 11% as of the end of first quarter 2025 compared to the same period last year Hyatt's Lifestyle portfolio continues to set the standard for immersive, design-driven hospitality. Known for bold design, vibrant dining, and unique cultural programming, the Lifestyle portfolio added more than 30 new properties and 3,500 rooms between the first quarter of 2024 and first quarter of 2025, including exciting openings and the acquisition of Standard International's brands. The Standard, The StandardX and Bunkhouse Hotels are generating strong demand from guests, group customers, and owners alike as Hyatt increases its lifestyle offerings. Additionally, World of Hyatt members can now earn and redeem points at most The Standard and The StandardX hotels, including locations like New York, Ibiza, London, and Bangkok – bringing even more global lifestyle experiences into the program. The recent formation of Hyatt's Lifestyle Group, led by Amar Lalvani, President & Creative Director, is focused on enhancing Hyatt's leading position in the lifestyle segment. The Lifestyle portfolio has a number of exciting openings ahead, with Andaz Nagoya recently signed and coming at a to-be-announced date, as well as the following hotels set to open through 2026: Thompson Miami Beach (expected to open in Q3 2025) is located just steps from the beach and the famed Lincoln Road shopping scene. With 147 stylish rooms, Thompson Miami Beach will offer a chic interior and suites by internationally acclaimed designer Gulla Jónsdóttir. Thompson Shanghai Expo (expected to open in November 2025) will debut the Thompson brand in Asia Pacific and is inspired by Shanghai's industrial legacy and cosmopolitan energy. This urban retreat will celebrate contemporary design, curated art, and innovative gastronomy – a true reflection of the city's vibrant spirit. Andaz Lisbon (expected to open in Q4 2025), located in the Baixa district, will span five buildings – including the former Banco Português de Investimento – with 232 rooms, a rooftop, and bold design rooted in local culture. Andaz Turks & Caicos at Grace Bay (expected to open in early 2026) will mark the first Hyatt hotel on the islands of Turks & Caicos and the first Andaz hotel in the Caribbean. The 5.5+ acre resort will offer three restaurants and bars, a spa, kids club, an indoor fitness center and recreational water sports. Andaz Gold Coast (expected to open in 2026) will be the first Andaz hotel in Australia. Part of the world-class integrated development on Broadbeach Island, Queensland, the property will offer easy access to sandy beaches, rainforests, and a myriad of dining and entertainment options. The Standard, Lisbon (expected to open in 2026) will open in the former Santa Clara Palace with 197 rooms, rooftop views, dining venues, and 32 branded residences, blending heritage, design, and prime city location. Thompson Seville (expected to open in 2026) will debut in Spain's fourth-largest city, channeling its vibrant creative energy. Its 101 rooms, rooftop pool, dining, and co-working spaces will be set within a culturally rich location. Andaz Shanghai ITC (expected to open in Q1 2026) will be situated in Xujiahui in Central Shanghai, offering global travelers inspiring and unique experiences in the vibrant city of Shanghai through the brand's distinct expressions of local culture and focus on elevated sensory experiences. The Standard, Mexico City (expected to open in 2026) is anticipated to open in time for one of soccer's biggest events, and will be set in Tabacalera, a historic neighborhood undergoing significant transformation due to its distinct art, culture and gastronomy. Luxury offerings continue strong momentum driven by demand for experiences and branded residences Hyatt's growing Luxury portfolio invites guests to experience a curated assortment of brands that span cultural immersion, transformational wellbeing, residential modern elegance, and more. With brands like Park Hyatt which combines sophistication with understated luxury, the culturally rich and environmentally conscious Alila, and the compilation of independent, one-of-a-kind luxury hotels in The Unbound Collection by Hyatt, Hyatt's Luxury portfolio continues to see strong, sustained demand from guests and owners alike. At the end of the first quarter of 2025 compared to the same period last year, the number of rooms in the Luxury portfolio has grown by more than 5%. This momentum continues with upcoming and exciting planned openings for the portfolio through 2026 including: Park Hyatt Los Cabos at Cabo del Sol Hotel & Residences (expected to open in summer 2025) will introduce the Park Hyatt brand to Mexico with a 59,000-square-foot wellness complex and 163 guestrooms and suites across two miles of coastline in the exclusive Cabo del Sol enclave. Park Hyatt Kuala Lumpur (expected to open in August 2025) will occupy the top floors of Merdeka 118, the tallest skyscraper in Asia Pacific, and be the first Park Hyatt property in Malaysia, overlooking Stadium Merdeka, Malaysia's national treasure and a UNESCO heritage site. Alila Mayakoba (expected to resume operations in 2025 after rebranding from Andaz Mayakoba) will mark the debut of the Alila brand in Latin America and the Caribbean, offering a wellbeing sanctuary with a collection of 118 guestrooms and 64 suites and Spa Alila offering holistic wellness experiences deeply connected to local culture and sustainability. Park Hyatt Johannesburg (expected to open in Q3 2025) will offer 31 rooms of pure understated luxury, serving as a refined retreat in the vibrant Rosebank district – a cultural and commercial hub in the heart of the city. Miraval The Red Sea (expected to open in Q4 2025), the Miraval brand's first resort outside the U.S. and designed around immersive, personalized wellness programming, will open on Shura Island with 180 rooms and suites. The Barai (part of The Unbound Collection by Hyatt) (expected to open in July 2026) will debut The Unbound Collection by Hyatt in Thailand. Set in the coastal city of Hua Hin, the resort will embody elevated wellness experiences where architecture meets the elements of nature, wind, water, fire and earth, inspired by Khmer spiritual design. Park Hyatt Mexico City Hotel & Residences (expected to open in 2026) will feature 155 guestrooms and will be located on the upscale Campos Elíseos Street overlooking Mexico City's iconic Chapultepec Park. Park Hyatt Cancun (expected to open in 2026) will offer beachfront access, immersive and rare culinary, bar and lounge experiences, and world-renowned architecture and design. As an extension of Hyatt's luxury growth, Hyatt is also seeing increasing demand for its branded residences – one of the fastest growing segments of luxury real estate globally. Hyatt's growing branded residential portfolio includes brands like Park Hyatt, Thompson Hotels, Andaz, The Standard, Miraval, and more. 'Born from Hyatt's luxury expertise, Hyatt's branded residential portfolio offers extraordinary living experiences with Hyatt's globally renowned brands in the world's most desirable destinations,' said Tina Necrason, Global Head of Branded Residential, Hyatt. 'Each residence reflects the brand's unique identity – reimagined for private ownership where hotel-inspired living meets every-day needs and desires.' With more than 50 branded residential projects open or in its pipeline around the world, Hyatt's rich legacy in luxury enables the company to redefine residential living excellence. Upcoming openings include Park Hyatt Los Cabos at Cabo del Sol Hotel & Residences, plans for five Thompson Hotels Residences to debut in Mexico in locations like Cancun, Puerto Vallarta, and Mexico City, along with the recently opened The Standard Residences in Lisbon and other upcoming openings in Miami and Asia. To learn more about upcoming openings and projects in Hyatt's pipeline, please visit The term 'Hyatt' is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. About Hyatt Hotels Corporation Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of March 31, 2025, the Company's portfolio included more than 1,450 hotels and all-inclusive properties in 79 countries across six continents. The Company's offering includes brands in the Luxury Portfolio, including Park Hyatt ®, Alila ®, Miraval ®, Impression by Secrets, and The Unbound Collection by Hyatt ®; the Lifestyle Portfolio, including Andaz ®, Thompson Hotels ®, The Standard ®, Dream ® Hotels, The StandardX, Breathless Resorts & Spas ®, JdV by Hyatt ®, Bunkhouse ® Hotels, and Me and All Hotels; the Inclusive Collection, including Zoëtry ® Wellness & Spa Resorts, Hyatt Ziva ®, Hyatt Zilara ®, Secrets ® Resorts & Spas, Dreams ® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape ® Resorts & Spas, Alua Hotels & Resorts ®, and Bahia Principe Hotels & Resorts; the Classics Portfolio, including Grand Hyatt ®, Hyatt Regency ®, Destination by Hyatt ®, Hyatt Centric ®, Hyatt Vacation Club ®, and Hyatt ®; and the Essentials Portfolio, including Caption by Hyatt ®, Hyatt Place ®, Hyatt House ®, Hyatt Studios, Hyatt Select, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit Forward-Looking Statements Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include statements about the Company's new brand and expected performance and demand, planned openings, and development pipeline. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as 'may,' 'could,' 'expect,' 'intend,' 'plan,' 'seek,' 'anticipate,' 'believe,' 'estimate,' 'predict,' 'potential,' 'continue,' 'likely,' 'will,' 'would' and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments, as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geopolitical conditions, including political or civil unrest or changes in trade policy; the impact of global tariff policies or regulations; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters, weather and climate-related events, such as earthquakes, tsunamis, tornadoes, hurricanes, droughts, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; our ability to successfully achieve specified levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to maintain effective internal control over financial reporting and disclosure controls and procedures; declines in the value of our real estate assets; unforeseen terminations of our management and hotel services agreements or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; risks associated with the introduction of new brand concepts, including lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business and licensing businesses and our international operations; and other risks discussed in the Company's filings with the U.S. Securities and Exchange Commission ('SEC'), including our annual report on Form 10-K and our Quarterly Reports on Form 10-Q, which filings are available from the SEC. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.


Skift
09-05-2025
- Business
- Skift
The Brand That Set The Standard for Lifestyle Hotels
The Standard is considered one of the elite lifestyle hotel brands, and we discuss its evolution in this episode of the Skift Travel Podcast. Editor-in-Chief Sarah Kopit and Head of Research Seth Borko talk travel every week. Editor-in-Chief Sarah Kopit and Head of Research Seth Borko talk travel every week. Learn More This episode of the Skift Travel Podcast featured a discussion with Amar Lalvani, Executive Vice President, President & Creative Director, Lifestyle at Hyatt. Lalvani touched on The Standard's evolution following Hyatt's acquisition of the brand in 2024 with Editor-in-Chief Sarah Kopit and Head of Research Seth Borko. Listen Now Apple Podcasts | Spotify | YouTube | RSS Five Key Points Creative Direction and Innovation: Lalvani said he emphasizes innovation driven by intuition and personal taste rather than traditional consumer surveys — citing examples like The Manner in New York City, which has no TVs and bans kids in public areas. Strategic Expansion into Southeast Asia: The Standard's growth in Southeast Asia was a mix of strategy and serendipity. A major factor was their previous majority investor, Sansiri — a major Thai developer — which provided capital, connections, and local market understanding. Southeast Asia's accessibility, English fluency, and tourism volume made it a practical launchpad for global expansion. Travel as an Essential Need: Despite global uncertainty, Lalvani said modern travel is no longer optional — it's essential. He noted that younger generations prioritize travel more than previous ones, making it a resilient industry despite geopolitical and economic turbulence. Wellness as a Holistic and Evolving Experience: Hyatt's approach to wellness — through immersive retreats like Miraval and serene properties like Alila — reflects a broader shift in consumer expectations. Lalvani is also intrigued by 'tech wellness,' including AI-driven therapies, cryotherapy, and NAD+ drips, suggesting wellness is expanding into personalized, high-tech territory. AI's Impact on Hospitality: AI is transforming hospitality operations behind the scenes — from analyzing customer feedback to designing rooms and streamlining internal tasks. While Lalvani doesn't see AI in guest rooms as immediate, he sees enormous potential in how guests discover, plan, and experience travel using AI. Episode Summary This episode of the Skift Travel Podcast explored the evolution and impact of lifestyle hotels, with a focus on The Standard brand, which began in Hollywood 25 years ago and rose to prominence with its flagship Meatpacking District location in New York City. Lalvani said 'lifestyle' is not just a marketing term but a commitment to immersive guest experiences that transcend traditional hotel offerings. While the term 'luxury' remains fluid, Lalvani argues that personalization and relevance to context are more important than conventional industry classifications. The discussion also touches on changing consumer behaviors, particularly among younger travelers who prioritize wellness, quality experiences, and moderation. Ultimately, the future of lifestyle hospitality, according to Lalvani, lies in bold creativity, thoughtful design, and staying ahead of evolving guest expectations. Korpit, Borko, and Lalvani also discussed the company's global expansion, which began in earnest with the opening of The Standard London in 2019. They also talked about AI's potential to improve internal processes, guest journey personalization, and design inspiration. While AI isn't being added directly into rooms at The Standard yet, it has been useful in backend operations and understanding guest insights.


Travel Daily News
06-05-2025
- Business
- Travel Daily News
Andaz Miami Beach is now open on The Waterfront Resort On Mid-Beach
Hyatt debuts Andaz Miami Beach, blending Mediterranean flair with Miami energy, featuring José Andrés dining and serene, design-led luxury. MIAMI BEACH – Hyatt Hotels Corporation announces the opening of Andaz Miami Beach, which marks the Andaz brand's debut in Florida and its first opening since the formation of the Hyatt Lifestyle Group. Here, the Mediterranean meets Miami to offer the perfect balance of hospitality experiences: close to the action of South Beach yet tucked away on Mid-Beach with serene pools and a private white sand beach with three dining concepts by José Andrés Group. Designed by EoA Group alongside the Hyatt Lifestyle Group's in-house design team and owned by Sunstone Hotel Investors, Andaz Miami Beach captures the graceful flow of the ocean, where undulating curves replace hard lines. The property features 287 guestrooms including 64 spacious suites all with views of the ocean or the Miami skyline, two heated outdoor pools with private cabanas, a spa, a members' beach club and three dining concepts curated by the José Andrés Group: Aguasal and Bar Centro are currently open with the highly anticipated The Bazaar by José Andrés to debut later this year. The spa, and beach club will welcome guests in the coming months. 'It's a place where you arrive and never want to leave,' said Amar Lalvani, President & Creative Director of the Lifestyle Group, Hyatt. 'The setting is perfect, the feeling is effortlessly cool, the music is always just right, and with José Andrés involved, you know the food and drink will be on point.' The Andaz brand is global in scale yet deeply local in perspective, empowering self-expression and sparking curiosity through imaginative, culturally rich travel. With thoughtful, unscripted service tailored to the modern global traveler, Andaz hotels invite guests to immerse themselves in the spirit of each destination—celebrating the eclectic, the authentic, and the unexpected.


Zawya
07-04-2025
- Business
- Zawya
Hyatt plans to expand its lifestyle portfolio in Europe, Africa and the Middle East by 30% over the next three years
UAE – Hyatt Hotels Corporation (NYSE: H) today announced plans to further strengthen its leadership position in the lifestyle hospitality segment across Europe, Africa and the Middle East (EAME), with the planned opening of 14 new lifestyle hotels by 2027. These planned openings, part of Hyatt's executed pipeline as of December 31, 2024, are set to expand the company's lifestyle rooms in EAME by 36% – from over 7,400 today to more than 10,000 in just three years. This planned expansion includes highly anticipated hotels such as The Standard, Brussels, Andaz and Standard hotels in Lisbon, and an Andaz property in Magna, NEOM's coastal destination – marking Hyatt's debut in the lifestyle segment in Belgium, Portugal and Saudi Arabia. The Standard, Lisbon also marks Hyatt's first branded lifestyle residences in the region. 'We believe we have the best brands and the best team in the industry,' said Amar Lalvani, President & Creative Director of Hyatt's Lifestyle Group. 'Honing our brand focus while growing our footprint globally in this segment requires creativity and commitment which are the two foundational pillars upon which we have built this new division. I am confident that we have put in place a structure that has the requisite autonomy and support to be the industry leader.' Upcoming openings in the Lifestyle Portfolio in EAME include: The Standard, Brussels will mark a bold entry for Hyatt into the Belgian capital. The Standard will be housed in a 29-story property that will feature 200 rooms and suites along with the brand's first foray into longer-term rental accommodations designed to appeal to young professionals who come to Brussels on assignment. The hotel will feature a vibrant rooftop restaurant and bar, Lila 29, the type for which the brand is renown from New York to London to Bangkok (expected to open Q2 2025). Andaz Lisbon, located in the vibrant Baixa district, will span five buildings, including the former Banco Português de Investimento headquarters. With 170 guestrooms, Luzzi rooftop restaurant and Terrace, and signature arrival experience, Andaz Lisbon brings to the market global sophistication rooted in local culture that embodies the brand from New York City to Tokyo (expected to open Q3 2025). Advancing Hyatt's Brand-Focused Evolution The planned lifestyle growth is part of Hyatt's evolution toward a more brand-focused organization. Key steps in this strategic shift include the acquisition of Standard International and the formation of a new dedicated lifestyle group, headquartered in New York City and led by Amar Lalvani, former Executive Chairman at Standard International. Additionally, at the end of last year, Hyatt introduced the evolution of its brand architecture into five distinct portfolios – Luxury, Lifestyle, Inclusive, Classics, and Essentials –, enhancing Hyatt's ability to align expertise and resources while delivering exceptional value for each portfolio's guests, customers, and owners. Recently, the company announced a series of senior leadership changes designed to further its transformation into a more brand-focused enterprise. Those include the appointment of Marc Jacheet as Group President, Europe, Africa and the Middle East (EAME), effective March 17, 2025. Jacheet brings more than 25 years of leadership experience at global luxury and consumer brands, including De Beers, Louis Vuitton, Moët & Chandon, Evian and Tiffany & Co. 'To be brand-focused means structuring our organization and strategy around the distinct needs of our guests, customers and owners,' said Mark Hoplamazian, President & CEO, Hyatt. 'As our guest and customer base has evolved, Hyatt has increasingly welcomed travelers from more walks of life, from more places and traveling for more reasons. This evolution has a clear implication for our approach to business: to speak credibly, authentically and persuasively to these distinct sets of guests, we need talented teams who live and breathe each of our brands.' Today's announcement underscores Hyatt's continued growth trajectory, with its pipeline reaching a record high, expanding 9% year-over-year to 138,000 rooms and achieving net rooms growth of 7.8% in 2024. The term 'Hyatt' is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. About Hyatt Hotels Corporation Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of December 31, 2024, the Company's portfolio included more than 1,400 hotels and all-inclusive properties in 79 countries across six continents. The Company's offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and Me and All Hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas, and Alua Hotels & Resorts®; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit Forward-Looking Statements Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include statements about our plans, strategies, senior leadership expectations and expected performance, growth expectations, prospects or future events and involve known and unknown risks that are difficult to predict. As a result, our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments, as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geopolitical conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters, weather and climate-related events, such as hurricanes, earthquakes, tsunamis, tornadoes, droughts, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; our ability to successfully achieve specified levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to maintain effective internal control over financial reporting and disclosure controls and procedures; declines in the value of our real estate assets; unforeseen terminations of our management and hotel services agreements or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; risks associated with the introduction of new brand concepts, including lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and manage the Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business and licensing businesses and our international operations; and other risks discussed in the Company's filings with the SEC, including our annual reports on Form 10-K and quarterly reports on Form 10-Q, which filings are available from the SEC. All forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements set forth above. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We do not undertake or assume any obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.