Latest news with #AmazonAdvertising
Forbes
3 days ago
- Business
- Forbes
How Amazon Agencies Are Using AI To Slash Reporting Time By 90%
Amazon Prime Shopper As artificial intelligence continues to shape how consumers shop online, it's also revolutionizing the back offices of the agencies that serve them. Nowhere is this more evident than in the world of Amazon advertising, where agencies are adopting autonomous AI agents to dramatically cut down the time and resources spent on client reporting. According to a survey of 60 Amazon ad agencies by Xnurta, an agentic AI advertising platform, the average Amazon agency spends 25% of their time building weekly client reports. Reporting is one of the single most time-consuming elements of ad agency work. On the consumer side, we're seeing growing familiarity with and adoption of AI. For example, according to a recent Prosper Insights & Analytics survey, 39.5% of Amazon Prime members have already used generative AI tools, and another 18.4% are excited to try them. Prosper - Heard of Generative AI On the agency side, adoption of AI might be growing even faster. Enter AI agents. "Agencies need to be efficient with their time, but in the Amazon Ads context, they also need to give their clients remarkably in-depth reporting to capture the complexity of their online business,' said Kashif Zafar, CEO of Xnurta, a leading agentic AI advertising platform that recently launched an AI reporting agent. "We wanted to build an AI reporting tool that allowed brands to not only get more efficient but could connect all the dots of a client's data to capture this complexity.' Getting more efficient is an understatement. One benchmark study found that marketing agencies spend an average of 3.5 hours per client per week on reporting. For an agency managing 50 clients, that equates to 175 hours a week—over 4 full-time employees. Add that to an industry increasingly judged by the speed and quality of its insights, and you've got a serious efficiency problem. After launching their AI reporting Agent, Xnurta has seen a reduction in the time spent generating client reports by 90%. Imagine going from spending 175 hours a week on reporting to 17.5 hours. The autonomous agents are trained on advertising datasets and can write summaries, generate campaign insights, visualize performance, and even recommend optimizations in real time. These aren't just dashboards. They're proactive assistants that can comb through thousands of data points and deliver a human-readable report in minutes. "It's not just that agents are more efficient," Zafar noted. "It's that they can catch tiny details across massive datasets. Client's love seeing how their campaigns suddenly have access to every contextual data point. It gives them the bigger picture." While Xnurta's agent currently focuses on Amazon-specific ad signals such as return on ad spend (ROAS), advertising cost of sale (ACOS), click through rate (CTR), conversion rate (CVR), and cost per click (CPC), they plan to offer omnichannel insights as well. I can imagine another avenue for this type of data: connecting brand and category-specific historical signals to forward-looking consumer trends. For example, for an agency that's generating a report for a men's apparel brand, imagine connecting ad performance data to consumer spending forecasts in their category. According to a recent Prosper Insights & Analytics survey, the consumer spending forecast for men's apparel among Prime members regularly dips above and below the U.S. population at large. If you saw this forward-looking data in advance, you might ramp up Amazon ad spend to capture demand that wouldn't necessarily show up in historical data. Prosper - Consumer Spending Forecast You could also look at consumer confidence more broadly. While consumer confidence recently dipped—likely due to tariff uncertainty—it remains up 11.8 points since July 2022. Prosper - Consumer Confidence June 2025 This increase in confidence correlates with higher projected spending. According to Prosper's latest forecast, Amazon Prime members plan to spend more than the general population over the next 90 days. Agencies armed with real-time reporting can connect these macro trends directly to client performance, making their insights more strategic and contextual. For now, Xnurta is focused on making reporting as interactive and actionable as possible. 'We're designing the experience so users can actually ask follow-up questions, dive into visualizations, or test 'what-if' scenarios in the same interface,' said Zafar. 'It's about engaging with the data. That's why we don't just offer the ability to export the data into a Word or PDF file, but we also offer dynamic charts and tables so clients can actually interact with them.' This is moving reporting beyond static dashboards and reports and into continuous intelligence systems. "Think of it like ChatGPT for Amazon advertising," said Zafar. "You're not just looking at what happened last week. You're seeing what's shifting today and what to do about it." But according to Xnurta's Head of Product, Matt Yu, the AI reporting Agent is more than a chatbot: 'The Xnurta AI Reporting Agent is a multi-step, deep research AI agent product that can build a full-funnel, in-depth report and analysis in tens of minutes that would take a human hours. Unlike a chatbot, Xnurta's AI Reporting Agent is built to 'think' for a while, and it draws conclusions from rich datasets that include SP-API, Sponsored Ads, DSP, AMC, and first-party data.' The next phase, according to Xnurta, includes integrating more sales and inventory data into its AI reporting agent, particularly from sources like Amazon Marketing Cloud and third-party marketplaces. 'The ability to synthesize full-funnel advertising data and different measurement methodologies is a prerequisite to adopting full-funnel advertising strategies,' said Yu. 'Xnurta's AI Reporting Agent removes the barrier of analysis and measurement, helping advertisers of all kinds to adopt full-funnel advertising at scale.' In a world where consumer expectations are shaped by their own use of generative AI, full-funnel advertising at scale via AI Agents is particularly important for ad agencies. The firms that embrace automation in reporting will not only save time but gain a strategic edge in understanding Amazon's fast-moving ecosystem. "The data doesn't sleep," Zafar concluded. "With AI, neither do your insights."
Associated Press
28-05-2025
- Business
- Associated Press
Quartile Launches Pro Suite: Unlocking AMC Audience Targeting on Sponsored Campaigns, Market Intelligence, and More
NEW YORK, May 28, 2025 /PRNewswire/ -- Quartile, the world's largest retail media optimization platform, proudly announces the launch of Quartile Pro Suite, a comprehensive upgrade designed to provide brands with an unrivaled competitive advantage in Amazon advertising. This next-generation platform integrates advanced and scalable audience targeting powered by Amazon Marketing Cloud (AMC), real-time market intelligence, and a conversational AI assistant to empower brands with unparalleled precision and performance. Revolutionizing Retail Media with Pro Suite Quartile Pro Suite introduces a trio of powerful tools: AMC Audiences for Sponsored Campaigns: Advanced, hyper-specific audience targeting for Amazon Sponsored Campaigns, powered by AMC. Leverage precise audience segments with hyper-targeted campaigns at scale with Quartile's intelligent, algorithm-driven bidding. MarketIQ: Actionable market intelligence and competitive benchmarking in the Quartile platform, offering brands a centralized view of category performance, competitor analysis, and keyword opportunities. AI Data Assistant: An intuitive conversational AI assistant that transforms performance data into actionable insights faster, providing easy-to-understand answers, new data visualizations, and exportable files. 'The launch of Quartile Pro Suite marks a significant milestone in our mission to empower brands with cutting-edge tools for retail media success,' said Daniel Knijnik, CEO and Co-Founder of Quartile. 'By integrating advanced audience targeting, market intelligence, and easy to use AI tools, we're turning raw data into real performance.' Driving Measurable Results Early adopters of Quartile Pro Suite have reported substantial improvements in campaign performance leveraging AMC Audiences for Sponsored Campaigns: One health supplement brand experienced a 57% increase in conversion rates by targeting a newly identified micro-audience segment unlike their typical customer base. Another coffee brand saw a 120% increase in conversion rates and a 55% reduction in Advertising Cost of Sale (ACoS) through the implementation of AMC-powered micro audiences on their sponsored campaigns. Lastly, another eyewear company achieved a 94% increase in new-to-brand sales by focusing on an audience crafted completely with brand-new shoppers based on market-wide intelligence. Availability Quartile Pro Suite is now available to all existing Quartile clients as an upgrade. Brands not currently partnered with Quartile can request a demo to explore how Pro Suite can enhance their retail media strategies. For more information, please read our release blog or to schedule a demo, visit About Quartile Quartile, the world's largest retail media optimization platform, is a trusted partner for multichannel e-commerce success. Through patented AI technology and unmatched expertise, we fuel growth for 5,300+ brands and sellers worldwide and manage an annual ad spend exceeding $2 billion. The award-winning platform covers major marketplaces and ad channels for optimal reach. The result is unprecedented granularity, smarter budgeting, and bespoke solutions for retailers. Media Contact: Cathy Nguyen Associate Director of Marketing [email protected] View original content to download multimedia: SOURCE Quartile
Forbes
16-05-2025
- Business
- Forbes
AI Startups That Focus Small Are Winning Big
Forget big teams and bigger models. The AI startups growing fastest seem to be solving one clear ... More problem — and doing it really well. The AI boom has largely been defined by size — large models, huge funding rounds, and teams numbering in the hundreds. But a new trend is emerging — one where lean, focused AI startups are thriving by mastering specific use cases. Take AiHello for instance. Founded by Saif Elhager and Ganesh Krishnan, the 40-person startup has built a profitable AI platform focused solely on Amazon advertising. With no outside funding, they've grown to seven-figure annual revenues and continue to double each year. Their approach: build for a well-defined problem and automate everything possible. 'We just built a business around the problems we were most familiar with and sold it to people we knew would need it,' said Elhager in an interview. 'Instead of trying to look for something that sounded impressive.' This strategy stands in contrast to the scale-first model dominating much of the AI industry today. Rather than building large, generalized tools and searching for product-market fit, Elhager told me that AiHello focused from day one on a single platform, a single use case and a set of customers they understood deeply. And that, according to him, has made all the difference for their company. According to McKinsey's 2024 State of AI report, 65% of businesses now use generative AI in at least one function — double the rate from 2023. Despite such a commendable figure, the most consistent revenue gains are showing up not in flashy creative tools, but in targeted applications like inventory management, operations and marketing optimization — domains where specialized AI solutions thrive. This shift from broad AI ambition to narrow execution that's hyper-focused on a specific domain mirrors what AiHello is doing in ecommerce. The company's laser focus on Amazon's ad ecosystem allows it to improve its models continuously and respond directly to customer needs. Saif Elhager- Cofounder, AiHello 'When you have a more focused number of use cases, you can also spend a lot more time making sure the AI performs well,' Elhager explained. This level of precision isn't possible in generalized platforms trying to cover dozens of workflows at once. And more industry leaders are now echoing the sentiment that the path to lasting impact isn't scale but specificity. As Sarah Guo noted in a previous edition of the No Priors podcast, which covered AI investment hype, foundation models, regulation and more, 'there is real opportunity for vertical specific models where you can imagine that control for either compliance or safety, or just performance makes sense.' While many AI startups spend aggressively on sales, compute and hiring, AiHello went in the opposite direction. The team relies heavily on internal automation, offshores most of its talent and keeps its operating costs low. 'Our payroll is 80% lower than usual,' noted Elhager. 'We spend very little on sales or marketing, and that's kept us profitable from day one.' Capital efficiency has become a growing concern in AI, especially as funding conditions tighten. Industry veteran Andrew Ng has also noted this trend, arguing that AI's real value lies in embedding it into specific workflows — not just building general-purpose tools. 'AI won't replace human workers,' Ng said in a March 2024 talk, 'but people that use it will replace people that don't.' That distinction favors platforms like AiHello, where AI works quietly in the background — cutting costs, saving time and letting the business run smarter. Rather than trying to compete with Amazon or build a new ecommerce stack from scratch, AiHello built its tools directly within the existing system. 'Building on an existing platform and going to market with an obvious ICP is much quicker and less capital-intensive,' said Elhager. 'If your goal is to build a 7–8 figure business, then this is one of the higher probability ways of doing that.' It's a reminder that not every breakthrough requires reinvention. Sometimes, the smartest move is to enhance what already works. AiHello isn't the only one taking this path. Other startups like Rebuy — which helps Shopify merchants personalize shopping experiences using AI — Typeface which generates on-brand content for marketing teams — and Adept — which builds AI agents that can take actions across enterprise software tools — are succeeding by solving specific problems inside defined ecosystems. 'Having limited headcount means we have to focus on only 1–2 things that matter,' said Elhager. 'That's paradoxically a faster way to make progress.' In a market already flooded with general-purpose AI pitches and bloated burn rates, the future may belong to companies that stay small, move fast and go deep rather than wide.
Arabian Business
31-03-2025
- Business
- Arabian Business
UAE Eid trends revealed: Convenience, flexible payment remains top priority for customers, says Amazon VP
UAE is witnessing significant shifts in consumer behaviour during the Ramadan and Eid shopping season, with digital discovery and flexible payment options emerging as key drivers of purchasing decisions. Amazon, the e-commerce giant launched its annual Eid sale on March 17, running until March 29, featuring thousands of deals across more than 30 product categories as UAE consumers prepare for the upcoming Eid Al-Fitr celebrations. View this post on Instagram A post shared by Amazon AE (@amazonae) 'Over the years, the way customers have prepared for the full season of Ramadan and Eid has evolved,' said Stefano Martinelli, Vice President of Amazon MENA, in an exclusive interview with Arabian Business. Recent insights from Amazon Advertising surveys reveal that 66.1 per cent of shoppers in 2024 are focusing on Eid celebrations marking the end of Ramadan, while 47.8 per cent identify as primary gift-givers for family and friends. Digital discovery transforms shopping experience The research highlights a growing reliance on digital platforms for product discovery and comparison, with 93.6 per cent of survey respondents in the UAE and Saudi Arabia using Amazon to browse or gather information on products in 2024. 'Digital discovery is transforming how customers shop, particularly during Eid, as they take a more thoughtful and research-driven approach before making a purchase,' Martinelli explained. According to the data, 80.5 per cent of respondents typically began their product discovery journey for Eid-related purchases on Amazon. The most popular discovery methods included seeing promotions (48.1 per cent), word-of-mouth recommendations (38.1 per cent), and browsing curated product collections (34.2 per cent). 'We believe the trend of digital discovery will continue to grow as customers increasingly turn to online retail platforms to explore, compare, and research products with greater convenience and confidence,' said Martinelli. Convenience and value The Amazon Advertising survey found that convenience remained a top priority for 53.1 per cent of shoppers in 2024, while 44.3 per cent were motivated by pricing and offers, and 33.8 per cent valued product selection. 'Price, selection, and convenience – these are the three main areas that customers always care about and where we continue to innovate every day to ensure we are delivering higher value to shoppers on Martinelli said. This year, the company has also introduced digital gifting options with its Eid eGift Card collection, featuring bespoke designs by Abdulla Lutfi. Flexible payment options gain traction As economic considerations influence shopping habits, has expanded its payment options to include interest-free instalments through Tabby and zero per cent bank instalment plans with various banking partners. 'We work hard every day to offer great prices in our store across our wide selection of products. Beyond offering great prices with fast, free, and convenient delivery options every day, we continue to find more ways to save customers time and money during important shopping seasons like Eid,' Martinelli said. Additional promotions include exclusive discounts for ADIB visa cardholders on eligible Eid Sale orders, while Prime members receive additional savings, access to Amazon Fresh deals, and free delivery options. The timing of Eid shopping has also evolved, with a majority of customers beginning their preparations two to four weeks in advance of the celebration, according to Amazon's data. This shift in planning behaviour has prompted Amazon to time its annual sale earlier, allowing customers to manage their purchases more strategically while focusing on the traditional aspects of the celebration. 'Navigating this season means offering customers what they need at every stage,' said Martinelli. 'At Amazon, we see how crucial it is for us to be a true partner to customers, across every stage of both Ramadan and Eid, and are proud to be able to play our part in supporting them so they can focus on what truly matters – cherished traditions and the spirit of togetherness,' he concluded.
