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Josh Gad partners with Amazon Kindle Kids to encourage summer reading.
Josh Gad partners with Amazon Kindle Kids to encourage summer reading.

Forbes

time24-06-2025

  • Entertainment
  • Forbes

Josh Gad partners with Amazon Kindle Kids to encourage summer reading.

Josh Gad with his wife and two daughters Amazon Kindle Kids and actor Josh Gad (Frozen, The Book of Mormon) have officially joined forces to encourage children to read more over summer vacation with the 'Backseat Book Crew' initiative. 'If there's one thing that I love my kids doing more than anything else, it's reading,' Gad tells me over Zoom. 'It's something that has been so important to me, being a published author now, that happens because of an appreciation for literature. My passion for literature probably started around my kids' age. So around 14 is when I actually started falling in love with reading, as opposed to dreading it, because it was mostly an assignment. To their credit, my kids [actually] found delight in reading at a far younger age. I used to read them the Harry Potter books. We would do it as a family, I would do all the voices, and I think they just found that so joyful." While open to everyone, the virtual book club (which you can learn more about here) should appeal greatly to families planning to travel over break, especially if those families have kids making their way through several titles at once. "My girls like to read five to six books at a time. I don't know how they do it,' the actor says. 'But that can be a pain in the butt when you're traveling, because you want to limit the amount of luggage you're taking. The fact that my kids have their own version of a Kindle, a Kindle Kids, [means] Gad, who has several excursions planned for the summer — including a journey overseas and trips to national parks across Canada and the United States — knows his kids are just as grateful for their e-readers as he is. '[They] get really annoyed being in a car with me for long periods of time. I'm like Clark Griswold when I travel,' he adds with a smile, comparing himself to Chevy Chase's iconic character from the National Lampoon's Vacation film series. 'I love to annoy them. I love to point out sites. I love to just go early and go hard. And so, having a device like this [as well as] headphones allows them to tune me out, which I'm sure gives them a lot of joy and pleasure." In addition to packing efficiently, embracing the unexpected, and assigning snack duty, one of Gad's golden travel rules is 'make the back seat fun for kids," he reveals. "In this case, giving them a Kindle is really fun for them. It also gives them an education. "And then my type of travel, unfortunately, when we're done with the vacation, I want everyone to feel like they need a vacation. That's how much we do, that's how hard we work. I love museums. I love history. We're going to Malta next week and I plan on taking them to all sorts of different old buildings that they're going to dread. But I hope that one day they come to appreciate the experience and knowledge that comes with those kinds of trips." Over the last year, Gad has openly explored a great deal of his own personal history with In Gad We Trust (a memoir-adjacent collection of essays) and Dark Horse's limited comic series, The Writer (all issues are now available in trade paperback form). Created alongside the Berkowitz Brothers, Ben and Max, the latter — an effervescent cocktail of an adventure that incorporates and remixes Jewish tradition, mysticism, and folklore — served as an ode to Gad's background as the grandson of a Holocaust survivor. 'It's amazing how many myths and how much mythology has had its day — not only in literature writ large, but specifically in the annals of comic books and graphic novels,' he says. "And yet somehow, outside of a very few exceptions (I think Raiders of Lost Ark is probably the the best example) Jewish and, in particular, Old Testament mythology, is something that hasn't really been tapped into. When the Berkowitz Brothers presented me with that opportunity, I immediately said yes. So many of the great, influential writers in this industry were Jewish. And so, not only getting to create an homage to them, but also tackle a subject matter that allows it to be front and center has been really exciting. It's been incredibly thrilling to watch people not only consume this as entertainment, but also appreciate the knowledge element of it and be like, 'How have I never heard these stories? Why do I not know about this?'" Josh Gad's daughters When it comes to his own reading preferences, 'there isn't a genre that I won't tap into as long as it's interesting in some way, shape or form,' Gad shares. One of his recent favorites was Percival Everett's James, an acclaimed retelling of Huckleberry Finn from the perspective of Jim. 'I'm actually having my kids read some books by Mark Twain on their Kindle Kids this summer, because I shockingly realized that it was a glaring omission from their lexicon of books. I was like, 'Oh no, you guys need to Huck Finn and Tom Sawyer!' I'll probably revisit those books again.' Given that one of his daughters 'is obsessed with Greek mythology,' Gad is also revisiting Madeline Miller's The Song of Achilles and Circe — 'two of my favorite books ever' — to see if they're appropriate for younger readers. 'We may actually pop open The Odyssey before the Nolan movie comes out,' he adds. Then comes the mea culpa. 'This is going to appall a lot of people that I've never read this before,' he says before admitting that he only just got through Stephen King's 11/22/63, a richly-detailed thriller about an English teacher who goes back in time to try and prevent the JFK assassination from taking place. 'I love a good time travel book and I don't know how I missed this," finishes Gad. 'I've read a lot of early Stephen King and there are some glaring things on the later end that I haven't read.' Those who sign up for the Kindle Kids Backseat Book Crew will receive a number of reading-themed stickers, a 'Kindle Kid On Board' bumper sticker, a sew-on patch, a number of reading recommendations for the summer, and a a 10% off promo code for their next Kindle Kids or Kindle Paperwhite Kids purchase through Amazon.

E Ink and MediaTek Donate 58 eReaders to the Boys and Girls Clubs of Metro Louisiana
E Ink and MediaTek Donate 58 eReaders to the Boys and Girls Clubs of Metro Louisiana

Yahoo

time19-05-2025

  • Business
  • Yahoo

E Ink and MediaTek Donate 58 eReaders to the Boys and Girls Clubs of Metro Louisiana

The eRead for the future initiative focuses on delivering cutting edge technology that promotes reading for kids BILLERICA, Mass., May 19, 2025 (GLOBE NEWSWIRE) -- E Ink ( the originator, pioneer, and global commercial leader in ePaper technology, announced today its collaborative donation with MediaTek to the Boys and Girls Clubs of Metro Louisiana as part of E Ink's eRead for the Future program. E Ink and MediaTek are donating 58 Amazon Kindle Kids eReaders—each Kindle Kids device features an E Ink ePaper display for a comfortable, paper-like reading experience and is powered by MediaTek's advanced chipset technology. 'The donation from E Ink and MediaTek will have a meaningful impact on the children,' said Brandon Smith, Clubs Director of the Boys & Girls Clubs of Metro Louisiana. 'Access to books and educational tools is crucial for our Club kids' development, and these Kindle devices open up a world of opportunities for their learning.' During the upcoming summer, the Boys & Girls Clubs of Metro Louisiana is running a Summer Reading program to combat reading skill loss during the summer. These Kindle Kids will be used to support this program. A study conducted by the Harvard School of Public Health found that E Ink's ePaper screens with a ComfortGaze front light are up to three times healthier for eyes than LCD screens. As distraction and blue light dominate modern devices, paper-like E Ink screens provide a healthier screen time option. Blue light from LED and fluorescent lighting, as well as monitors, tablets, and mobile devices, can negatively affect vision over the long term, according to the American Optometric Association. Unlike traditional LCD screens, ePaper screens are non-emissive, meaning they rely on ambient light for viewing. Devices like the Amazon Kindle can help families minimize the blue-light hazard and enable more focused reading and learning. 'This collaboration with E Ink and the Boys & Girls Clubs is a wonderful opportunity to share our passion for technology with future generations,' said Jerry Yu, Corporate Senior Vice President at MediaTek. 'These Kindles are valuable tools that ensure our youth have access to more important resources to empower deeper learning.' 'Our partnership with MediaTek and the Boys & Girls Clubs of Metro Louisiana is steeped in helping inspire a lifelong love of reading,' said Lynne Garone, Associate Vice President of Corporate Learning and Social Responsibility at E Ink Corporation. 'Our ePaper technology is designed to make reading more enjoyable and accessible for kids everywhere.' To expand on eRead for the Future program in 2025, this eReader donation reflects E Ink and MediaTek's ongoing commitment to supporting communities and creating opportunities for children through technology and education. The devices come bundled with a 6-month subscription to Amazon Kids+, giving the young readers unlimited access to thousands of children's books, with a part of the donation being reserved for a permanent book collection. In 2024, E Ink engaged over 22 partners across the ePaper ecosystem to participate in the social good initiative, eRead for the Future, that focuses on delivering technology that elevates students' reading abilities. Through last year's collaboration, E Ink donated 1,024 color eReaders, benefiting over 15,000 students across 40 elementary schools. The total donation value was nearly USD 1 million and saved 777 metric tons of carbon from reading digital, nonprinted, books. For context, if 160 million eReaders worldwide download 50 eBooks each over a five-year period, this totals 8 billion eBooks. In comparison, if all these books were read in paper form, it would equate to nearly 60 million tons of CO2e. About E Ink E Ink Holdings Inc. ( based on technology from MIT's Media Lab, provides an ideal display medium for applications spanning eReaders and eNotes, retail, home, hospital, transportation, logistics, and more, enabling customers to put displays in locations previously impossible. E Ink's electrophoretic display products make it the worldwide leader for ePaper. Its low power displays enable customers to reach their sustainability goals, and E Ink has pledged using 100% renewable energy in 2030 and reaching net zero carbon emissions by 2040. E Ink has been recognized for their efforts by receiving validation from Science-Based Targets (SBTi) and is listed in both the DJSI World and DJSI Emerging Indexes. Listed in Taiwan's Taipei Exchange (TPEx) and the Luxembourg market, E Ink Holdings is now the world's largest supplier of ePaper displays. For more information please visit E Ink. We Make Surfaces Smart and Green. Contact:V2 Communications for E Inkeink@ in to access your portfolio

E Ink and MediaTek Donate 58 eReaders to the Boys and Girls Clubs of Metro Louisiana
E Ink and MediaTek Donate 58 eReaders to the Boys and Girls Clubs of Metro Louisiana

Yahoo

time19-05-2025

  • Business
  • Yahoo

E Ink and MediaTek Donate 58 eReaders to the Boys and Girls Clubs of Metro Louisiana

The eRead for the future initiative focuses on delivering cutting edge technology that promotes reading for kids BILLERICA, Mass., May 19, 2025 (GLOBE NEWSWIRE) -- E Ink ( the originator, pioneer, and global commercial leader in ePaper technology, announced today its collaborative donation with MediaTek to the Boys and Girls Clubs of Metro Louisiana as part of E Ink's eRead for the Future program. E Ink and MediaTek are donating 58 Amazon Kindle Kids eReaders—each Kindle Kids device features an E Ink ePaper display for a comfortable, paper-like reading experience and is powered by MediaTek's advanced chipset technology. 'The donation from E Ink and MediaTek will have a meaningful impact on the children,' said Brandon Smith, Clubs Director of the Boys & Girls Clubs of Metro Louisiana. 'Access to books and educational tools is crucial for our Club kids' development, and these Kindle devices open up a world of opportunities for their learning.' During the upcoming summer, the Boys & Girls Clubs of Metro Louisiana is running a Summer Reading program to combat reading skill loss during the summer. These Kindle Kids will be used to support this program. A study conducted by the Harvard School of Public Health found that E Ink's ePaper screens with a ComfortGaze front light are up to three times healthier for eyes than LCD screens. As distraction and blue light dominate modern devices, paper-like E Ink screens provide a healthier screen time option. Blue light from LED and fluorescent lighting, as well as monitors, tablets, and mobile devices, can negatively affect vision over the long term, according to the American Optometric Association. Unlike traditional LCD screens, ePaper screens are non-emissive, meaning they rely on ambient light for viewing. Devices like the Amazon Kindle can help families minimize the blue-light hazard and enable more focused reading and learning. 'This collaboration with E Ink and the Boys & Girls Clubs is a wonderful opportunity to share our passion for technology with future generations,' said Jerry Yu, Corporate Senior Vice President at MediaTek. 'These Kindles are valuable tools that ensure our youth have access to more important resources to empower deeper learning.' 'Our partnership with MediaTek and the Boys & Girls Clubs of Metro Louisiana is steeped in helping inspire a lifelong love of reading,' said Lynne Garone, Associate Vice President of Corporate Learning and Social Responsibility at E Ink Corporation. 'Our ePaper technology is designed to make reading more enjoyable and accessible for kids everywhere.' To expand on eRead for the Future program in 2025, this eReader donation reflects E Ink and MediaTek's ongoing commitment to supporting communities and creating opportunities for children through technology and education. The devices come bundled with a 6-month subscription to Amazon Kids+, giving the young readers unlimited access to thousands of children's books, with a part of the donation being reserved for a permanent book collection. In 2024, E Ink engaged over 22 partners across the ePaper ecosystem to participate in the social good initiative, eRead for the Future, that focuses on delivering technology that elevates students' reading abilities. Through last year's collaboration, E Ink donated 1,024 color eReaders, benefiting over 15,000 students across 40 elementary schools. The total donation value was nearly USD 1 million and saved 777 metric tons of carbon from reading digital, nonprinted, books. For context, if 160 million eReaders worldwide download 50 eBooks each over a five-year period, this totals 8 billion eBooks. In comparison, if all these books were read in paper form, it would equate to nearly 60 million tons of CO2e. About E Ink E Ink Holdings Inc. ( based on technology from MIT's Media Lab, provides an ideal display medium for applications spanning eReaders and eNotes, retail, home, hospital, transportation, logistics, and more, enabling customers to put displays in locations previously impossible. E Ink's electrophoretic display products make it the worldwide leader for ePaper. Its low power displays enable customers to reach their sustainability goals, and E Ink has pledged using 100% renewable energy in 2030 and reaching net zero carbon emissions by 2040. E Ink has been recognized for their efforts by receiving validation from Science-Based Targets (SBTi) and is listed in both the DJSI World and DJSI Emerging Indexes. Listed in Taiwan's Taipei Exchange (TPEx) and the Luxembourg market, E Ink Holdings is now the world's largest supplier of ePaper displays. For more information please visit E Ink. We Make Surfaces Smart and Green. Contact:V2 Communications for E Inkeink@

Save up to 48% on Amazon Kindle E-Readers for Memorial Day
Save up to 48% on Amazon Kindle E-Readers for Memorial Day

Yahoo

time19-05-2025

  • Business
  • Yahoo

Save up to 48% on Amazon Kindle E-Readers for Memorial Day

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Popular Kindle models, like the Paperwhite Kids, are up to $40 off. Used Kindle models like the popular Paperwhite edition are almost half off. There are tons of e-books across many genres with incredible deals, too. Reading is priceless, but Kindles are expensive. This Memorial Day, a few of the e-reader devices are on sale, which means it's the perfect time to invest if you're a bookworm or have one in your life. Kindles are great for readers who like to take an entire library with them on the go. If you think about it, an e-reader is a really good deal—especially considering that e-books also tend to be much cheaper than physical ones. This holiday, we're seeing different variations of the Kindle Paperwhite Kids on sale. (Yes, those are obviously good for your young ones, but a common hack shared on TikTok is investing in those for yourself since they serve the same purpose.) There are also used Kindles on sale, as well as riveting e-books across many genres that are definitely worth checking out. The New Amazon Kindle Kids (which, by the way, comes with no ads) is almost 20 percent off. What's also great about the new Paperwhite Kids is that it comes with faster page-turning features for our quick readers and parental controls if you are indeed buying this one for a child. Also on sale is the larger version of the Kindle Paperwhite Kids, which is now $40 off. It comes with a glare-free screen, waterproof features, plus all the other specs the smaller Amazon Kindle Kids has. (Again, it has no ads for the adults who want to use it for themselves.) There are also used models of popular Kindles on sale, which have all gone through a quality test to make sure they are up to par with functional standards. Those include the standard Amazon Kindle and the more elite Amazon Kindle Paperwhite.$139.99 at $104.99 at $66.82 at $72.48 at Now that you've got your Kindle, it's time for the fun part: buying some books! One of Oprah's Book Club picks is now on sale: An American Marriage by Tayari Jones. We've also got some romantic storylines brewing, with Great Big Beautiful Life by Emily Henry and some popular new picks already on sale, like Sunrise on the Reaping by Suzanne Collins. Plus, there are book-to-movie adaptations that everyone loves to judge (whether good or bad) that are worth your investment. You kind of get the point now, though.$5.99 at at at at at at at at at You Might Also Like Nicole Richie's Surprising Adoption Story The Story of Gypsy Rose Blanchard and Her Mother Queen Camilla's Life in Photos

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