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Time of India
7 hours ago
- Business
- Time of India
India's Digital Payment Revolution: Why Security Must Evolve Now, ETCISO
India's digital payments ecosystem has scaled rapidly, powered by the twin forces of agile fintechs and resilient banking rails. During 2024-25, total digital payments recorded growth of 34.8% and 17.9 % in volume and value terms, respectively. The Reserve Bank of India's introduction of the e-rupee and integration by platforms like Google Pay, AmazonPay, and PhonePe reflect a shift where digital transactions are now central to India's financial system. This scale brings rising expectations for performance, security, and uninterrupted availability. Additionally, operational risks are increasing. A five-hour UPI disruption in April 2025 caused ripple effects across consumers, businesses, and institutions. Consumer expectations have evolved to requiring 24x7 availability and uncompromised security. Yet incidents of frauds are rising sharply. According to the Ministry of Finance, an 85% rise in domestic UPI fraud was reported in fiscal year 23-24, with losses surpassing INR 1,000 crore. Cyber frauds are no longer limited to stolen credentials or phishing attempts. Threat actors are exploiting third-party APIs, automating attacks, and deploying synthetic identities. As instant payments and cloud-driven platforms grow, so does the complexity of securing them. Advt Advt India's payment infrastructure must now evolve to absorb disruption, ensure continuity, and protect trust. This requires embedding cyber resilience across every layer of the ecosystem, including architecture, applications, and transactions. Resilience must be built for continuity under pressure and not just to avoid risk. It involves anticipating disruptions, enabling real-time response, and sustaining secure operations. Banks, fintechs, and regulators must align on a security-first strategy to maintain confidence and support long-term digital uptime and steady availability has become a critical factor for building trust in India's digital finance systems with even brief disruptions affecting user confidence and business continuity. Consumers view the ecosystem as a single entity, without differentiating between a payment app, a bank server, or a cloud provider. As financial institutions tend to be at the forefront here, they need to ensure that resilience must be built across the entire technology stack to deliver consistent performance, high uptime, and uninterrupted service across all transaction volumes and a resilient infrastructure requires a design approach that anticipates failure and ensures uninterrupted performance. This involves deploying workloads across multi-cloud environments to eliminate single points of failure and establishing automated failover mechanisms with geo-redundancy that helps in shifting operations seamlessly during disruptions. Additionally, real-time monitoring, supported by AIOps tools, plays a critical role in detecting anomalies early and triggering swift, automated responses to maintain continuity. Together, these capabilities create a robust foundation for operational resilience and long-term trust in digital resilient infrastructure ensures uptime, it must be complemented by an intelligent and adaptive threat detection system. Cyber threats are advancing at machine speed, outpacing traditional rule-based defenses. AI now plays a central role in cyber resilience, enabling real-time analysis, anomaly detection, and predictive ability to learn from live patterns and process vast volumes of transactional data brings precision and speed to security operations. GenAI extends this capability by uncovering early indicators of compromise through historical log analysis, enabling preventive action before breaches dual-use nature of AI, as both a defense tool and a potential threat, makes governance critical. A responsible AI strategy must include zero-trust frameworks, least-privilege access, and clear accountability to ensure secure deployment while preserving stakeholder AI's true value lies in how seamlessly it integrates into existing workflows. Embedded into a broader resilience strategy, it sharpens detection, accelerates decision-making, and enables real-time mitigation, reinforcing control, compliance, and long-term digital digital payments growth trajectory remains strong, but its long-term success will depend less on transaction speed and more on the ability to secure, sustain, and scale operations with confidence. The financial ecosystem must embed cyber resilience as a design principle, not an afterthought. This requires coordinated action across banks, fintechs, regulators, and technology is well positioned to lead the next phase of global payments innovation. The digital foundation is in place. The priority now is to build resilience in India's digital payment architecture and elevate security from a compliance requirement to a strategic enabler of growth, while leverage AI for driving faster, smarter cyber decisions—boosting availability, resilience, security operations, continuous control monitoring, and data security posture management. By , ETCISO Join the community of 2M+ industry professionals. Subscribe to Newsletter to get latest insights & analysis in your inbox. All about ETCISO industry right on your smartphone! Download the ETCISO App and get the Realtime updates and Save your favourite articles.


India Today
4 days ago
- Business
- India Today
Amazon's The Beauty Sale returns for its 6th edition from 18th-22nd July with new launches and great offers, and a major glam upgrade
Beauty is having a moment — one shaped by experimentation, intention, and a mix of what's new and what's true to you. From barrier-boosting skincare to bold lip colours and haircare that actually delivers, every shelf tells its own story. Kicking off on July 18, the 6th edition of Amazon's The Beauty Sale brings together buzzworthy new launches and trending picks across skincare, haircare, makeup, and fragrance, at up to 60% off, that are winning a space on all vanities, whether you are heading a dance club, a corp-core event or just simply Talk: What's New, What's Next, What WorksBeauty routines are becoming more personal, purposeful, and ingredient-aware, shaped in part by a generation that knows exactly what it wants. From skincare that supports barrier health to makeup that's expressive yet effortless, today's beauty favourites reflect a balance of trend and intention. This edition of The Beauty Sale by Amazon brings it all together — curated edits, Gen Z-loved picks, K-Beauty favourites, and the latest drops from brands like Tir Tir, Round Lab, Tree Hut, Milani, Redken, Elie Saab, and Real Techniques. And with Amazon's wide selection, great value, fast delivery, and the convenience of finding everything in one place, your beauty restock just got easier. Minimalism: Gone are the days of applying heavy layers of foundation or lipsticks and blush. This on-the-go generation is switching towards balms, glow enhancers, skin tints and lip and cheek tints from brands like Maybelline, Etude, Renee, e.l.f amongst others, for that naturally flushed minimalistic look- Less is more. Whether you are into minimalism or all about maximalism, you can get up to 20% Amazon Pay cashback on your first beauty order and an additional up to 20% off when you buy more.K-Beauty:K-Beauty aims to promote a healthy skin barrier and give a dewy and plump look, thus emphasising more on skincare. Brands like Tirtir, RoundLab, Laneige, and Skin1004 have become staples in Gen-Z's routines, offering innovative product textures and result-driven ingredients. But, wait, there's more - don't miss the Rush Hour Deals with a minimum of 30% off price drops, if you are looking for a beauty fix on a and Professional Care: Haircare has evolved beyond just taming strands- it's now about scalp health, damage repair, and expressing individuality. L'Oral Professionnel, Kerastase, and O3+ give salon-level results at home, thus nourishing the hair. Not satisfied? Get a sweet 50% off on luxe essentials, so your at-home spa day is never Products: Brands like CeraVe and The Derma Co deliver science-backed solutions and cater to every skin type. The research-backed ingredients enhance the trust and credibility of the brand and the products, which are highly accepted by young, aware Fragrances: Brands like Skinn by Titan, Bella Vita, Ellie Saab, Jaguar, offer fragrances in a plethora of notes. The trend of layering fragrances has arised due to their longevity and to be able to mix and match and customize the fragrance which defines you. Well, smelling divine just got easier with up to 60% off on fragrances. This edition of The Beauty Sale goes beyond just trendspotting - it's a thoughtfully curated experience that celebrates how beauty fits into everyday rituals and personal expression. Whether you're chasing that glass-skin glow, layering fragrances to match your mood, or reaching for Gen Z-approved statement makeup, the event offers something for every kind of beauty lover. With themed edits and a curated storefront, discovering what's new, what works, and what feels like you is just a scroll Beauty Sale's sixth edition showcases the biggest beauty trends of the season – from the latest in Korean Beauty to dermatologist-recommended skin and hair care essentials,' said Siddharth Bhagat, Director, Amazon Fashion & Beauty. "We are making it easier than ever for beauty enthusiasts to discover trusted international brands and build their perfect beauty regimen. Whether you are exploring seasonal fragrances, seeking Gen Z's most-loved brands, or starting your skincare journey, our thoughtfully curated selection comes with Amazon's fast delivery and reliable service, ensuring a seamless shopping experience for everyone."In the ever-transforming world, Amazon has managed to capture the spirit of beauty lovers - adventurous, informed, and always ahead of the curve. Don't miss the chance of giving your vanity that much-needed upgrade, with the best of beauty, haircare, makeup, and fragrances, all at great offers. Let Amazon's The Beauty Sale serve you; you just serve looks!Disclaimer: The material, content, and/or information contained within this impact feature are published strictly for advertorial purposes. T.V. Today Network Limited hereby disclaims any and all responsibility, representation, or endorsement with respect to the accuracy, reliability, or quality of the products and/or services featured or promoted herein. Viewers or consumers are strongly advised to conduct their own due diligence and make independent inquiries before relying on or making any decisions based on the information or claims presented in the impact feature. Any reliance placed on such content is strictly at the individual's own discretion and risk.- Ends advertisement


Hindustan Times
7 days ago
- Business
- Hindustan Times
Last chance to save big on ACs, refrigerators, TVs and more in Amazon Prime Day Sale 2025
The final day of Amazon Prime Day 2025 is here, and it's your last chance to grab unmissable deals on large appliances. Whether you've been planning to upgrade your AC, bring home a new smart TV, or replace that old refrigerator or washing machine, this is the time to act. Last day to grab top deals on large appliances during Amazon Prime Day 2025. Top brands like LG, Samsung, Panasonic, IFB and more are offering major savings across categories. Take advantage of up to 54% off, plus additional benefits like 10% instant bank discounts, exchange offers, no-cost EMI, and Amazon Pay cashback before the sale wraps up at midnight. 1.5 ton ACs at up to 55% off on Prime Day 2025 Stay cool with high-performance 1.5 ton air conditioners now available at up to 55% off. Ideal for medium to large rooms, these ACs offer powerful cooling and energy efficiency. Top brands like LG, Samsung and Panasonic are offering unmissable discounts. Today is the final day of the Amazon Sale to upgrade your cooling system with added savings via bank offers, cashback and EMI options. Loading Suggestions... Loading Suggestions... Loading Suggestions... Get up to 52% off on 1 ton ACs during Amazon Sale 2025 Compact yet efficient, 1-ton air conditioners are perfect for small spaces and are now available with discounts of up to 52%. Explore models from Blue Star, Godrej and Daikin with additional benefits like exchange offers, card discounts and no-cost EMI. Don't miss your chance before the sale ends tonight. Loading Suggestions... Loading Suggestions... Loading Suggestions... Save 33% on single door refrigerators during Prime Day 2025 Perfect for small kitchens and bachelors, single door refrigerators are now available at up to 33% off. Brands like Samsung, IFB and Godrej are offering compact and energy-efficient models at great prices. Exchange your old fridge and use bank offers for added savings before time runs out. Loading Suggestions... Loading Suggestions... Loading Suggestions... Double door refrigerators at up to 38% off on Amazon Prime Day Sale 2025 Double door refrigerators are ideal for families and now come with discounts of up to 38%. Brands such as LG, Samsung and Godrej are offering reliable cooling and modern features. Act fast, today's the last day to enjoy cashback, card offers and exchange benefits. Loading Suggestions... Loading Suggestions... Loading Suggestions... Top load washing machines up to 49% off on Amazon Sale Make laundry hassle-free with top load washing machines now available at up to 49% off. Featuring leading brands like LG, Samsung and Godrej, these machines bring efficiency and ease to your wash routine. Grab yours before the Amazon Prime Day sale ends tonight. Loading Suggestions... Loading Suggestions... Loading Suggestions... Get front load washing machines at 47% off during Amazon Sale 2025 Upgrade to smarter cleaning with front-load washing machines available at up to 47% off. Choose from top brands like IFB, LG and Bosch, and enjoy cleaner clothes with less effort. This is your last chance to save with no-cost EMI, card deals and more. Loading Suggestions... Loading Suggestions... Loading Suggestions... Smart TVs now at up to 70% off on Amazon Prime Day 2025 Redefine your home entertainment with smart TVs now available at up to 70% off. Brands like Samsung, LG, TCL and more are offering immersive visuals and smart features. Hurry, today is your last day to grab massive deals, bank discounts and exchange offers. Loading Suggestions... Loading Suggestions... Loading Suggestions... Similar articles for you Amazon Prime Day sale 2025 means cool savings of up to 50% on split ACs: Top brands include Samsung, LG, and more Last day of Amazon Prime Day Sale 2025! Grab up to 75% off on laptops, smartwatches, tablets, headphones Amazon Prime Day Sale Is Now LIVE: Up to 40% Off on Best Laptops with Additional Bank Discounts & Cashback Offers Amazon Prime Day Sale 2025 is ON!! Get up to 60% off on tablets across price range FAQs What appliances are included in the Amazon Prime Day 2025 deals? The sale covers air conditioners, refrigerators, washing machines and smart TVs with massive discounts. Are there any additional bank offers available? Yes, you can get an instant 10% discount on ICICI and SBI credit cards, plus cashback and EMI options with Amazon Pay ICICI credit card. Can I exchange my old appliance for a discount? Yes, exchange offers are available on select models, letting you trade in your old appliance for added savings. Which brands are part of the sale? Top brands like LG, Samsung, Godrej and TCL are offering deals across various appliance categories. When does the Prime Day 2025 sale end? Today is the last day of the sale, so grab your deals before midnight. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.


Hindustan Times
13-07-2025
- Business
- Hindustan Times
Amazon Prime Day Sale 2025: Grab large screen TVs from Samsung, Sony, LG and more with up to 65% off
Amazon Prime Day 2025 is live, bringing exciting offers on large-screen TVs across popular sizes like 50, 55, 65, and 75 inches. Whether you're upgrading your living room setup or creating a home theatre experience, this is the perfect time to grab a big-screen TV at unbeatable prices. Big savings on large screen TVs this Prime Day 2025. Top brands, including Samsung, Sony, LG, OnePlus,and Xiaomi, are part of the sale, offering discounts of up to 60%. Buyers can also enjoy additional benefits such as bank card discounts, no-cost EMI, exchange deals, and cashback offers, making these limited-time deals even more rewarding. Additional offers on smart TVs during the Amazon Sale 2025 Instant 10% discount up to ₹ 6250 on ICICI credit/debit card and credit EMIs. 6250 on ICICI credit/debit card and credit EMIs. Get a 10% instant discount up to ₹ 6250 on an SBI card credit card or credit EMIs 6250 on an SBI card credit card or credit EMIs Get an additional 5% instant discount and 5% unlimited cashback when using Amazon Pay ICICI Bank credit card Exchange offers are also avaialble to get disocunt when trading in your old TVs Sony TVs at up to 50% off on Prime Day 2025 Bring cinematic visuals home with Sony's large screen TVs now available at up to 50% off. Perfect for premium picture quality and immersive sound. From 50 to 75 inch models, Sony Bravia series TVs offer 4K displays, Dolby Vision, and smart features—ideal for any setup. Loading Suggestions... Loading Suggestions... Loading Suggestions... Samsung large screen TVs up to 42% off on Amazon Sale Enjoy vivid colours and sharp clarity with Samsung's large screen TVs now up to 42% off. A great pick for everyday and entertainment use. With models in 50, 55 and 65 inches, Samsung offers QLED and Crystal UHD displays, voice assistance and sleek designs. Loading Suggestions... Loading Suggestions... Loading Suggestions... LG TVs at up to 46% off on Prime Day 2025 LG's range of smart large screen TVs is now up to 46% off. These TVs are known for vibrant visuals and easy-to-use interfaces. From webOS smart features to 4K UHD panels, LG offers models from 50 to 75 inches with excellent picture and sound quality. Loading Suggestions... Loading Suggestions... Loading Suggestions... TCL large screen TVs up to 65% off on Amazon Sale Grab massive savings on TCL TVs, now up to 65% off during the sale. Known for value and smart features, these are perfect for budget-friendly big screens. From 50 to 75 inches, TCL offers 4K HDR displays, Google TV, Dolby Audio and smooth performance at an affordable price. Loading Suggestions... Loading Suggestions... Loading Suggestions... Xiaomi TVs at up to 50% off on Amazon Sale Xiaomi's large screen TVs combine smart tech with sleek design, now available at up to 50% off. Great for modern, connected homes. Available in 50, 55 and 65 inches, Xiaomi smart TVs offer PatchWall, Android TV, Dolby Audio and responsive performance. Loading Suggestions... Loading Suggestions... Loading Suggestions... Vu large screen TVs at up to 40% off on Prime Day 2025 Vu is offering up to 40% off on its large screen TVs this Prime Day, making it a smart choice for affordable 4K entertainment. Available in 50, 55 and 65 inch sizes, Vu TVs feature Ultra HD displays, Dolby Audio, Android TV support, and slim designs perfect for modern homes. Loading Suggestions... Loading Suggestions... Loading Suggestions... Similar articles for you Amazon Prime Day sale 2025 brings discounts of up to 65% on top TV brands like Sony, Samsung, LG Amazon Prime Day Sale 2025 is LIVE: Up to 65% Off on Laptops, ACs, TVs & More! Check Out Everything that's on Sale! Amazon Prime Day Sale 2025 Deals Are Live: Exciting Offers on ACs, TVs, Refrigerators & More! Grab Up to 60% Off Amazon Prime Day Sale starts July 12: Check out the deals on the best TVs from LG, Samsung and other top brands FAQs What sizes are available in large screen TV deals during Prime Day 2025? The sale includes 50, 55, 65, and 75 inch TVs from various top brands. Which brands are offering discounts on large screen TVs? Brands like Sony, Samsung, LG, TCL, Xiaomi, and Vu are offering up to 65% off. Are there any extra savings on large screen TVs? Yes, additional savings are available via bank offers, cashback, exchange deals and no-cost EMI. Do I need a Prime membership to access these TV deals? Yes, Prime Day offers are exclusive to Amazon Prime members. Are smart TVs included in the large screen TV sale? Yes, most large screen TVs on sale are smart TVs with features like Android TV, voice assistants and 4K support. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.


Hindustan Times
12-07-2025
- Business
- Hindustan Times
iPhone 16 Pro Max best price on Amazon Prime Day 2025: Up to ₹17000 discount
The Amazon Prime Day 2025 sale is in full swing, and as part of the event, a lot of electronics and mobile phones have been discounted, including iPhones. We have spotted that some of the most popular iPhones on the market, the iPhone 16, iPhone 16 Pro Max, and the iPhone 16e, have been discounted. You can get them for several thousand rupees less than their launch prices. Here is a breakdown of all the offers and how you can get the best possible deal. Read on. iPhone 16 Pro Max, and other flagship have been discounted heavily on Amazon.(Bloomberg) Loading Suggestions... The iPhone 16 Pro Max, which typically retails for ₹1,44,900, is listed at ₹1,34,900 as part of the sale, a full ₹10,000 off. You can sweeten the deal further by combining bank offers. With an SBI or ICICI card, you can get ₹3,250 off, bringing the effective price down to ₹1,31,650. Alternatively, if you have an Amazon Pay ICICI Bank credit card, you can get an even better deal. It is effectively available for ₹1,33,900, but you will receive ₹6,695 back after the billing cycle, which brings the cost well below ₹1,30,000, and marking a total price drop of well over ₹17,000. Loading Suggestions... Next on the list is the iPhone 16. It is the phone many new, first-time iPhone buyers should consider, and it is currently available for ₹72,900, which is ₹7,000 off its MRP. By combining offers, you can get it for ₹68,650 using SBI and ICICI Bank credit cards, or for much less if you have an Amazon Pay ICICI Bank credit card. Loading Suggestions... The iPhone 16e is another phone that has been discounted big time, specifically by ₹12,000. Now, iPhone 16e 128GB, available in both black and white, is listed at ₹49,999. That alone is a nearly ₹10,000 drop from the original MRP. But if you have an SBI or ICICI Bank credit card, you can sweeten the deal, and avail an additional discount of ₹2,000. This brings the effective price down to ₹47,999