Latest news with #AmazonSales
Yahoo
5 days ago
- Business
- Yahoo
Momentum Commerce Tracking of Amazon US Prime Day Sales Shows +165% Increase on Day 3, Path to Year-over-Year Growth
– Day 4 Sales Prove Critical as Expanded Sale Event Stretches Consumer Sales Over Longer Period – BOSTON, July 11, 2025 /PRNewswire/ -- Momentum Commerce, a modern digital retail consultancy part of PMG, a global independent marketing services and technology company, has released its latest observations of Prime Day 2025 for Amazon US. Demand Spreads Out with Longer Prime Day Event Going into Prime Day 2025, Amazon sales held up nicely despite tariff uncertainty that has impacted retailers, brands and consumers alike. According to Velocity by PMG, Amazon sold nearly $250B of goods in 1H 2025 in the US for more than 6% YoY growth. With Prime Day being twice as long this year, we expected to see softer demand on a YoY basis the first two days and stronger demand on a YoY basis during days 3 and 4 of the event. At least through Day 3, those trends have largely borne out. Across Momentum Commerce clients, Day 1 and Day 2 sales on Prime Day 2025 were on average 506% higher than a normal day of sales, but fell short of last year's levels by ~35% Day 3 sales came in at +165% YoY vs what would have been Prime Day 3 in 2024. We are also seeing add to cart levels exceed conversion levels, signaling that a lot of American consumers have very full Amazon shopping carts and are waiting to pull the trigger on purchases until Day 4. We anticipate that today's sales will mirror what we saw on Day 1. If that occurs, the event will reach 9.7% YoY growth for the 4 day period, making this by far the largest and most successful Prime Day of all time. More broadly, we are hearing anecdotally from many brands and retailers that Prime Day this year has spurred nice YoY growth in shopping rates off Amazon too - a trend that has not typically materialized in years past. Deal Availability is Different in 2025 Across the first 3 days of Prime Day 2025, 25.3% of products on the site were discounted. That's up from 23.6% over Prime Day 2024, an increase of 7% YoY. For those deals offered on the site, the average discount rate was 21.6%. That figure is down from 24.4% last event, meaning discounts were 11% shallower in 2025. Notably, both of these metrics - deal breadth and depth - have grown incrementally from Day 1, to Day 2, to Day 3. Average discount breadth grew from 22.7% on Day 1, to 26.3% on Day 2, to 26.7% on Day 3. Average discount depth increased by an additional +0.2 percentage points on both Day 2 and Day 3. These trends naturally help prime consumers for a big shopping day on Day 4. Methodology Sales data is based on Momentum Commerce's client set of more than 50 brands that collectively generate more than $7 billion in annual GMV on Amazon. Discount data encompasses both Prime Day-specific deals and general promotional discounts across more than 30 million products on Amazon US. About PMG PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli. With offices in New York, London, Dallas & Fort Worth, Austin, Atlanta, Boston, Brighton, Costa Rica, and Cleveland, our team is made up of 1,000 employees globally, and our work for brands like Apple, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year. For more information, visit About Momentum Commerce Momentum Commerce is a modern consultancy offering brands flexible technology and professional services to grow sales on digital retail platforms such as Amazon, and Comprised of half technologists and half consultants, Momentum Commerce's team provides unrivaled data assets with a scientific approach to retail media management, insights services, and bespoke projects brands need to meet their growth goals. With a mission to be the most respected firm in the space, Momentum Commerce brand clients include emerging and enterprise brands such as Crocs, Hanes, Therabody, Stella & Chewy's and many more, and formally became part of PMG in June 2025. For more information, please visit Media ContactsMonica Ruben SanchezMomentum View original content to download multimedia: SOURCE Momentum Commerce
Daily Mail
7 days ago
- Business
- Daily Mail
Amazon suffers huge Prime Day sales plunge as families hang onto cash amid recession fears
Amazon gave Prime Day a surprise makeover — but American shoppers clung to their cash. Momentum Commerce, a major online shopping firm, reported a 41 percent plunge in Amazon sales compared to the first day of last year's event. The firm's sales slump comes after Amazon extended its usual two-day price-cutting blitz into a four-day extravaganza. Top bosses like CEO Andy Jassy and executive chairman Jeff Bezos bet that more time would mean more spending from inflation-weary shoppers. But as the first day came and went, that calculation didn't seem to pay off — at least for one of Amazon's biggest sellers. Momentum, which helps popular brands like Crocs and Therabody massagers sell on the platform, said it's still holding out hope that sales will pick up before the clock runs out. 'It all hinges on this four-day strategy being a success,' John Shea, the firm's top boss, told Bloomberg. 'Amazon sacrificed a lot on Day 1. It's a wildly unpredictable and uncertain year. Amazon, for its part, pushed back on the downbeat numbers. A spokesperson told that the numbers cited by third-party firms like Momentum are not reflective of the e-commerce brand's overall performance. 'Typical of statements made by third-party consultancies that don't have access to the actual data, these numbers are highly inaccurate,' an Amazon spokesperson said. The company is expected to release official results Saturday, once the four-day event concludes. Until then, early data offers only a partial picture on the success of a now-96-hour Prime Day. Still, the firm's slow start comes at a time when American consumers continue to express worries about their personal finances. Independent analysts told that the weak Day 1 report may reflect a deeper issue: Americans' shaky confidence in the economy. But it might be too early to tell. 'If sales continue to be lackluster, it will be a hard-to-swallow harbinger for all retailers going into the holiday shopping season,' Carol Spieckerman, a retail analyst, told The company said it is happy with its first-day performance and that Momentum's sales numbers don't reflect the broader sales figures 'Consumer confidence is down and clouds of uncertainty haven't cleared.' Spieckerman added that Prime Day now faces stiff competition. Walmart, Target, Macy's, Wayfair, and Lowe's have all rolled out competing sales this week, hoping to siphon off some of Amazon's dominance. Other experts said shoppers may still be waiting for the perfect moment to strike the checkout button. 'People are more considered and are taking their time over purchases,' Neil Saunders, a retail analyst at GlobalData, told 'This means trade could pick up sharply as we get to the last couple of days.' Still, some retail experts caution against reading too much into day one's data. With Prime Day now stretched across four days, shoppers may simply be holding out for better deals — or spreading their spending over a longer window. Shoppers may even be comparing their Prime Day deals with incentives from other online retailers. In a LinkedIn post following Bloomberg's story, Momentum's CEO said the brand still expects its companies to see a nine percent increase compared to last year's Prime Day sales. So far, the brands Momentum manages have seen a nearly five-fold increase in sales compared to non-incentive days. 'Anecdotally, we are hearing that the "halo-effect" of Prime Day off-Amazon is quite a bit higher than it was last year and that bodes well for consumer spending too,' he wrote.
Daily Mail
7 days ago
- Business
- Daily Mail
BREAKING NEWS Amazon suffers huge Prime Day sales plunge as families hang onto cash amid recession fears
Amazon gave Prime Day a surprise makeover — but American shoppers clung to their cash. Instead of the usual two-day price-cutting blitz, this year's sale on America's biggest e-commerce platform stretches across four days. Top bosses like CEO Andy Jassy and executive chairman Jeff Bezos believed the strategy would boost spending from inflation-weary shoppers. That first day passed yesterday, and their calculation didn't seem to pay off. Momentum Commerce, a major online shopping firm, reported a 41 percent plunge in Amazon sales compared to the first day of last year's event. The sale comes as American consumers continue to express worries about the economy and their spending power.
Forbes
7 days ago
- Business
- Forbes
Amazon's Early Prime Day Sales Dropped 41%—But Event Could Still Beat Last Year's
A report from a major sales manager found 'doorbusting' Amazon Prime Day sales were down 41% on the sale's first day—but this might just mean customers are spending less in the early hours after Amazon doubled the length of its landmark sales event to four days this year, according to experts. A Momentum Commerce researcher said the slow start could indicate 'evolving consumer behavior' after ... More Amazon doubled the length of its Prime Day sales. Copyright 2023 The Associated Press. All rights reserved. Momentum Commerce, which manages Amazon sales for popular retailers accounting for $7 billion in spending on the online platform, said sales on the first day of Prime Day were down 41% compared to last year—but the company is still projecting growth from sales as Prime Day moves from a two-day event to four full days of deals. Momentum is predicting growth of 9.1% from last year—down from the 14% growth projection in its own preview published in June. Sales for Momentum's 30 million products on Amazon were still up 477% compared to an average day of sales over the last month, the company said, meaning if those numbers held for the next three days it would still mean this year's Prime Day sales would top 2024's. Momentum also said it saw 'record high' engagement on Amazon, which was 'most likely explained by consumers adopting more of a 'wait and see' mentality.' Amazon said it did not have a comment on the record at this time. Momentum said 'tariff impact' likely played a role in sales, noting that the average discount on their products on Day 1 was 21%—down from 24% last year.'Trade policy uncertainty has driven widespread conservatism in supply chain, pricing, and advertising decisions,' Momentum wrote in an analysis sent to Forbes on Wednesday. What To Watch For Customers might be taking advantage of this extended time frame of this year's Prime Day as 'shoppers strategically time their purchases across the extended event window to capitalize on new deals being released each day,' Andrew Waber, the director of market research at Momentum, told Forbes on Tuesday. Earlier on Tuesday, Momentum said early spending was down nearly 14%, Bloomberg first reported—a major shift from past years, when customers spent considerably more on the sale's first day. Amazon's stock price is down since its $242.52 peak in February, missing out on recent all-time highs for many stocks, and it was heavily impacted by the slump following President Donald Trump's 'Liberation Day' tariff announcements. Amazon announced earlier this year it would extend Prime Day into a four-day sales event, up from two days of rapid deals. Amazon is also facing steeper competition this year from competing events on the same days from other retailers, including Walmart, Wayfair's 'Four Days of Sales' and Target's 'Circle Week.' Big Number $23.8 billion. That's how much Adobe Analytics predicted Amazon customers would spend during the four day event—about $9.6 billion more than they spent during the event last year. The largest spending increases would come from customers shopping for school supplies—backpacks and lunchboxes, children's apparel and office supplies—Adobe predicted.
Forbes
09-07-2025
- Business
- Forbes
Forbes Daily: Sales Numbers Show Amazon Prime Day Off To A Slow Start
Amazon's Prime Day sale is off to a sluggish start, according to a report from one major sales manager. Momentum Commerce, which manages Amazon sales for popular retailers accounting for $7 billion in spending on the online platform, found that early sales were down almost 14%. But experts say the dip could be because the bonanza of deals was extended to four days this year, meaning consumers are less rushed to make purchases. The figures led the e-commerce giant's stock to drop 1.8% on Tuesday. But customers are still expected to shell out $23.8 billion during the sale, Adobe Analytics predicted, a $9.6 billion increase from last year. If you're perusing the discounts this week, check out this guide from Forbes Vetted for some of the best deals. Deadly floods in New Mexico followed the devastating floods in neighboring Texas. The Washington Post via Getty Images At least three people are dead after heavy rains triggered flash floods on Tuesday in and around the village of Ruidoso, New Mexico, which was scarred by wildfires a year ago. In the neighboring state of Texas, the death toll from the recent floods surpassed 100 people, and at least 161 are missing in the hard-hit Kerr County. County officials appeared to dodge questions Tuesday about how soon they were notified about the deadly flash floods. President Donald Trump's latest tariff proposal could raise the price of Americans' prescription drugs. The president announced on Tuesday that he intends to levy a 200% tariff rate on pharmaceutical imports. The import taxes, which would go into effect next year, are likely to have the biggest impact on generic drugs, as the U.S. imports some $200 billion worth of pharmaceuticals annually. From left to right: Jorge Perez, Maky Zanganeh and Shahid Khan. Related Group; Mauricio Candela for Forbes; Matt Dunham/AP Forbes spoke with some of the 116 immigrants in the U.S. who have built billion-dollar fortunes from scratch since moving to America about their perspectives on U.S. immigration policies. Some would likely not have been allowed into the country today, given the Trump Administration's restrictions on legal immigration. 'If it were up to today's administration, my family's hopes for living in a land of freedom and opportunity would have been significantly challenged,' says Jorge Perez, a billionaire real estate developer and Trump's onetime business partner. TECH + INNOVATION A partner at a powerful Silicon Valley venture capital firm doubled down on his criticism of New York City mayoral candidate Zohran Mamdani, who he has previously called an 'Islamist,' despite hundreds of tech founders condemning his actions as Islamophobic. Sequoia Capital reportedly has over $85 billion in assets under management, and the firm's partner on its seed/early team, Shaun Maguire—a vocal supporter of President Donald Trump—has led the firm's investment in several Elon Musk-founded companies. Grok, the AI chatbot by Elon Musk's xAI, referred to itself as 'MechaHitler' in a series of posts on X on Tuesday, including some the Anti-Defamation League condemned as antisemitic, prompting the company to delete a guidance from its code that had directed the chat it to not shy away from delivering 'politically incorrect' responses. Elon Musk has not directly commented on the controversy yet, but it's the latest in a series of antisemitism allegations Musk has faced in recent years. MONEY + POLITICS The Supreme Court ruled that the Trump Administration can move forward with its mass firing efforts at federal agencies including the Departments of State, Treasury, and Housing and Urban Development, lifting a lower court's earlier ruling. It's not immediately clear how many workers would be affected. About 75,000 federal employees accepted deferred resignation offers earlier this year, and thousands more were laid off. SPORTS + ENTERTAINMENT Catarina Macario Getty Images Amid the recent boom in women's sports, Brazil-born U.S. soccer star Catarina Macario has signed a sponsorship deal with Nike that is expected to pay her $10 million over a decade. It cements her status as one of the sport's highest-paid players: Between the new partnership and a contract with Chelsea, which Forbes estimates is worth roughly $1 million annually, Macario is set to collect at least $2 million during the 2025-26 season. TRAVEL + LIFESTYLE A Delta Air Lines flight made an emergency landing Monday after a passenger's lithium battery-powered device caught fire, among the nearly three dozen incidents involving lithium batteries on U.S. flights so far this year. The TSA and FAA ban portable chargers—which use lithium batteries—from checked luggage, but still allow them in carry-on bags. United Airlines will resume daily flights to Israel later this month, the first U.S. carrier to do so despite a warning from the State Department for citizens to 'reconsider travel' to the country, corresponding to a Level 3 advisory. United and Delta suspended service to Israel after the IDF's bombing campaign against Iran in June. DAILY COVER STORY America's Richest Immigrants 2025 Members of America's Richest Immigrants list. Simon Dawson/Bloomberg;; James Leynse/Corbis/Getty Images; Taylor Hill/FilmMagic/Getty Images;; Lester Cohen/; Steve Granitz/FilmMagic/Getty Images; Matt Dunham/AP;There are a record 125 foreign-born American citizens on Forbes' billionaires list who currently live in the United States, up by more than a third from our last tally of 92 in 2022. These immigrants hail from 43 countries and account for 14% of America's nearly 900 three-comma fortunes. They are worth a record $1.3 trillion combined and hold 18% of the country's $7.2 trillion in total billionaire wealth. Three of the 10 richest people in America (and the world) are immigrants, including the world's wealthiest person: Elon Musk was born in South Africa and came to the U.S. via Canada as a college student, and is now worth an estimated $393.1 billion; Google cofounder Sergey Brin is the second richest immigrant, with an estimated $139.7 billion fortune; and Nvidia cofounder and CEO Jensen Huang ranks third, with an estimated net worth of $137.9 billion. While more than a quarter of America's three-comma-club inherited their money, 93% of immigrant billionaires are self-made. Nearly two-thirds of them became wealthy in either the tech sector or finance. 'When you live in an oppressed, totalitarian country like I did, and you have no money, there's no sense of having a future or that life will get better, so you wonder if there's any hope left,' says billionaire Steven Udvar-Hazy, 79, who immigrated to New York from Hungary as a child, packed boxes in a Manhattan warehouse for 30 cents an hour at age 14, and went on to create the airplane leasing industry. 'When you get out of that situation and come to America, you have a completely different value system than the people that are born here, who are used to their surroundings and all the conveniences, freedoms and material things that are around us,' he says. WHY IT MATTERS 'Immigration has been one of the most talked about issues in the U.S. for at least a decade,' says Forbes Deputy Wealth Editor Matt Durot. 'Our list of immigrant billionaires is one way of highlighting the important contributions made to the country by some of America's most successful immigrants. It highlights a number of billionaires' immigrant journeys and advice, which readers may find not only inspiring but applicable to their own lives.' MORE America's Richest Self-Made Women FACTS + COMMENTS July is already shaping up to be scorching hot, as millions in the U.S. are under heat warnings, and a heat wave in Europe last week was blamed for hundreds of deaths. This summer's hot weather comes on the heels of 2024's record temperatures: 18: The number of states that were at least partially under heat advisories Tuesday More than 104: The temperature that parts of Greece reached Tuesday, according to the Associated Press 80%: The chance that at least one year between 2025 and 2029 will be warmer than 2024, currently the hottest year on record, a recent report found STRATEGY + SUCCESS Employees are often asked to pitch in on tasks outside of their job description, especially women, and research shows that being overly helpful can negatively impact one's career growth. If someone asks you to take on some additional 'office housework,' let them know what your workload looks like, and don't feel like you need to respond immediately. Employers also play a role in making sure this work doesn't fall disproportionately on women. VIDEO The latest season of a popular Netflix show broke streaming records, and is sitting at No. 1 among all Netflix-served countries. Which series is it? A. 'Squid Game' B. 'The Bear' C. 'Love Island USA' D. 'Ginny & Georgia' Check your answer. Thanks for reading! This edition of Forbes Daily was edited by Chris Dobstaff and Caroline Howard.
