5 days ago
Shoppers spot discontinued Maltesers flavour hitting UK shelves as they scramble to stock up
Read below to see where you can buy discontinued chocolate bars
CHOC SHOCK Shoppers spot discontinued Maltesers flavour hitting UK shelves as they scramble to stock up
A SAVVY shopper has spotted a discontinued Maltesers flavour back on UK shelves — and sweet treat fans are scrambling to stock up.
The Malteser lover posted the find on the popular Facebook group NewfoodsUK.
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The discontinued Maltsers were posted on the popular Facebook group NewfoodsUK
They wrote: "Smaller bags of the new White Chocolate Maltesers spotted at our local convenience store!"
The post racked up hundreds of likes and comments from chocolate fans eager to share their excitement.
One user wrote: "Finally they are back, loved them the first time around, gutted when they stopped them, might have to hunt around some convenience stores tomorrow."
"Loved these," commented a second.
A third user said: "Omg white malteasers not been out in years."
While a fourth disappointed shopper added: "Can't get hold of them anywhere morrisons is always sold out."
Maltesers' new white chocolate snacks are available at major retailers — but sweet lovers will need to act fast before they sell out.
What were White Maltesers?
White Chocolate Maltesers were the white-chocolate version of Maltesers.
The key difference between them and the original was that, instead of being covered in milk chocolate, they were covered in a delicious white chocolate coating.
Maltesers are round balls of malted milk covered in chocolate.
They were launched in 1937 after being created by American Forrest Mars Sr.
Maltesers were first released in the UK and were originally aimed at "dieting women" as a "lighter" way to enjoy chocolate.
They have since become popular across Europe and in Canada, Australia and New Zealand.
Why and when were White Maltesers discontinued?
White Maltesers were discontinued in 2014.
They were pulled from shelves 11 years after they first launched in 2003.
White Maltesers were originally launched as a seasonal product but became so popular that they began being sold all year round.
It has been reported that they were discontinued due low sales but many chocolate lovers were devastated to see the end of their run.
In 2017 a petition was started to bring the sweet treat back.
The petition's creator had hoped to garner 2,500 signatures of support but as of March 2024 only 1,637 had signed the campaign.
