Latest news with #AmericanRebel
Yahoo
11 hours ago
- Business
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American Rebel Holdings, Inc. (NASDAQ: AREB) Ignites Second National Media Blitz with Bold New TV and Digital Ads to Increase Investor Awareness and to Target Patriotic Consumers
American Rebel Holdings, Inc. Capitalizing on Strong April 2025 Campaign Response, American Rebel Accelerates Outreach with Fresh Messaging to Maximize Impact. Campaign Designed to Drive New Shareholder Interest Through High-Visibility Media Activation and Nationwide Reach 30-Second Spot Channels Patriotic Energy and AI-Tuned Messaging to Spark National Buzz and Brand Momentum Nashville, TN, July 29, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( has announced the launch of its second nationwide advertising campaign to amplify brand awareness and exposure. The campaign will again be led by Paul Martini, CEO of Inside Wall Street TV and Martini & Partners Advertising, facilitated by MZ Digital. Reflecting on the impact of the first campaign, Martini stated, 'We've seen significant momentum from our work with American Rebel. The brand's message resonates deeply, and this next wave of media will build on that success to reach even more consumers and stakeholders.' View the LinkedIn post from Paul Martini on Inside Wall Street TV Paul Martini Post | LinkedIn | AREB | April 2025 American Rebel's second month-long nationwide media blitz launched Monday, July 28, 2025, with a comprehensive rollout spanning 2,752 television spots monthly across 74 U.S. markets. This includes 2,052 spots on Comcast's CNBC, Fox News, and Fox Business networks covering 67 markets, and 700 additional spots across Spectrum's CNBC and Fox Business coverage in top-tier regions including LA County, NYC, Tampa, Orlando, Dallas, Austin, and Charlotte. All TV placements are scheduled during prime trading hours—weekdays from 6 a.m. to 6 p.m. EDT—reaching a combined 95 million subscriber households. Each commercial will feature a dynamic QR code to encourage viewer interaction and brand engagement. Complementing the broadcast strategy, American Rebel will deploy precision-targeted digital ads across leading financial advisory and investor education platforms with a combined monthly traffic footprint exceeding 300 million, delivering unmatched visibility and resonance for American Rebel's patriotic message. 'American Rebel is more than a company—it's a movement and brand built on patriotism, grit, and unapologetic American values,' said Andy Ross, CEO of American Rebel Holdings, Inc. 'Our April campaign was just the beginning. With this second nationwide media push, we're leveraging every asset—broadcast, digital, motorsports, live events, and music—to reach patriotic consumers where they celebrate what makes America great. American Rebel Light Beer has been dubbed the fastest-growing beer in the country, and we're proud to stand behind a message that is on every can – America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. The momentum is real, and our story—from coast-to-coast expansion to powerful distributor partnerships—deserves to be seen, heard, and experienced nationwide. We're doubling down and bringing the full force of American Rebel to screens and platforms across America.' CEO Andy Ross Continues to Share the American Rebel Story Nationwide American Rebel Holdings, Inc. CEO Andy Ross has brought the American Rebel message to national and local media platforms, including appearances on Fox & Friends, Newsmax, and One America Network (OAN). He's also been featured on local morning shows in markets such as San Diego, Las Vegas, Tampa, Nashville, and Kansas City, along with multiple podcast and radio interviews reaching a broad, patriotic audience. Ross also narrates The American Rebel Story—a compelling video that chronicles the brand's journey, values, and explosive growth. Watch the story behind American Rebel as told by CEO Andy Ross: The American Rebel Story American Rebel's Multi-Media and Event Exposure is Intentional, Strategic and it's Successful American Rebel's multi-channel campaign—spanning national television, digital platforms, motorsports sponsorships, and live music events—is doing more than building brand awareness. It's enabling the company to engage directly with patriotic audiences where they gather, deepening emotional connections with fans while generating fresh business opportunities for both Champion Safe Company and American Rebel Beverages. This exposure is strengthening ties with consumers and unlocking valuable relationships with like-minded business owners who are drawn to the brand's American and patriotic values. The momentum is palpable—and the message is resonating. 'We're not just advertising—we're showing up where Americans gather to celebrate what they love,' said Andy Ross, CEO of American Rebel Holdings, Inc. 'From NHRA dragstrips to dirt tracks to music festivals and prime-time TV, our growing presence is striking a chord with patriotic consumers—and just as importantly, it's inspiring business leaders that align with our values to explore initial or additional partnership opportunities with American Rebel. Whether it's safes or beer, companies want to work with American Rebel because we stand unapologetically for the values they live by.' Recent American Rebel Holdings, Inc Press Releases American Rebel Light Beer: Independent Retail Surge Fuels National ExpansionAmerican Rebel Light Beer has secured over 1,100 new independent retail accounts, now driving 57% of total sales and 80% of its national footprint. This grassroots momentum positions the brand for major chain growth ahead of reset season. Read the full release on GlobeNewswire. Champion Safe Expansion into Colorado's High-Growth MarketChampion Safe Company, a division of American Rebel Holdings, Inc., partnered with Seaworth Safe Sales to accelerate dealer expansion across Colorado's Front Range. The strategic move includes a six-figure opening order and marks a major push into one of the nation's fastest-growing regions for premium safe demand. Read the full release on GlobeNewswire. American Rebel Light Beer Storms Mississippi with Historic LaunchAmerican Rebel Holdings, Inc. (NASDAQ: AREB) has announced its largest-ever opening order for American Rebel Light Beer, partnering with Clark Beverage Group to ignite distribution across Mississippi. The launch marks a major milestone in the brand's national expansion, bringing its bold, patriotic brew to a state that embodies the spirit of 'Rebel Up.' Read the full release on GlobeNewswire. About American Rebel Holdings, Inc. (NASDAQ: AREB) American Rebel Holdings, Inc. is a diversified patriotic lifestyle company, delivering bold products that reflect American values. From its roots in branded safes and personal security to its breakout success with American Rebel Light Beer, the company is redefining the beverage and lifestyle markets. Learn more at Investor Relations: American RebelWatch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story About American Rebel Light Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia and now Mississippi. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on social media platforms (@AmericanRebelBeer). American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, it delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's brewed without added supplements and doesn't contain corn, rice, or other sweeteners typically found in mass-produced beers. About Champion Safe Company Champion Safe Company has been at the forefront of safe manufacturing for over 25 years, offering a range of high-quality safes designed for ultimate security and fire protection. All Champion safe models are made from 100% American-made, high-strength steel and equally as important, we build all of our own safes. No China-Build imports. A Lifetime warranty on everything we build. With a commitment to craftsmanship and innovation, Champion Safes are trusted by homeowners, gun owners, and businesses across the nation. To learn more, visit: Media InquiriesMatt SheldonMatt@ Distribution OpportunitiesTodd PorterPresident, American Rebel Beveragetporter@ Investor Relationsir@ Forward-Looking StatementsThis press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts,' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings, Inc.
Yahoo
22-07-2025
- Automotive
- Yahoo
American Rebel (NASDAQ: AREB) and American Rebel Light Beer Congratulate Matt Hagan on his Victory at the Muckleshoot Casino Resort NHRA Northwest Nationals
American Rebel Holdings, Inc Hagan, the four-time NHRA World Champion, recorded a string of strong runs in the NHRA Northwest Nationals to post his first 2025 NHRA Funny Car win Nashville, TN, July 22, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( is proud to congratulate Matt Hagen on his victory at the Muckleshoot Casino Resort NHRA Northwest Nationals. This victory marked Hagan's first 2025 NHRA Funny Car win for the 4-time World Champion. Matt Hagan Powers to First Win of 2025 NHRA Season in Seattle, Vaults to Third in Standings Matt Hagan, driving for Tony Stewart Racing, stormed to victory with a 3.904-second run at 331.94 mph in the Funny Car final round—securing his first win of the 2025 season. The Seattle victory propels Hagan to third in the season standings. 'This was a get-healthy weekend for us,' said Matt Hagan. 'We've been on the backside of great races all season. This time, everything clicked. Huge thanks to Tony Stewart, Dodge, and the entire crew for pushing through the challenges and putting me in position to win.' The Muckleshoot Casino Resort NHRA Northwest Nationals marked Hagan's 53rd career win and his 95th career final-round appearance. It marked his third trip to the Finals at Pacific Raceways and second win at the track. In 2012, Hagan defeated Jeff Arend, Johnny Gray and Ron Capps before losing to Courtney Force in the Finals. In 2013, Hagan earned his first win at Seattle after defeating Todd Lesenko, Paul Lee, Courtney Force, and Bob Tasca III. Matt Hagan has solidified his legacy in drag racing as one of the sport's elite competitors. With four NHRA Funny Car World Championships under his belt—2011, 2014, 2020, and 2021—Hagan is known for his fearless driving style, raw horsepower, and remarkable consistency across seasons. Matt Hagan Delivers First NHRA Win of 2025 — American Rebel Beer Celebrates with Him Tony Stewart keeps first-round victory streak intact Tony Stewart qualified No. 5 with a strong 3.759-second pass at 327.51 mph, then advanced past Josh Hart in Round 1 with a holeshot win. Stewart remains the only Top Fuel driver to capture a first-round victory in every NHRA national event this year. 'We rallied back in qualifying and reached the #2Fast2Tasty Finals. Round 1 went to plan, but Round 2 was tough with another explosion,' said Stewart. 'We're still close in points and motivated heading into Sonoma.' John Hall and the American Rebel Light Motorcycle continues to Rebel Up! While Hagan stood atop the podium, John Hall was making serious noise in Pro Stock Motorcycle, riding the American Rebel Beer Buell for Matt Smith Racing. Hall qualified No. 1 with a blistering 6.717-second pass at 201.76 mph, earning the top spot and valuable points in the process. He also claimed victory in the Mission #2Fast2Tasty Challenge, continuing a red-hot streak that's positioned him in the top five of the national standings. 'The bike is locked in, and the team's firing on all cylinders,' said Hall. 'Riding for American Rebel has elevated everything—from mindset to results. We're not just showing up. We're showing out. Rebel up!' 'Every pass down the track with Tony Stewart, Matt Hagan, and John Hall—and every podium finish—pours nitro fuel into the American Rebel Light Beer engine, propelling our brand in front of millions of high-octane, freedom-loving consumers. This isn't just visibility—it's velocity,' said Andy Ross, CEO of American Rebel Holdings. 'Victories like this accelerate brand loyalty and grassroots momentum. From national TV coverage to social media buzz and trackside energy, Matt Hagan winning is a great for American Rebel Light Beer, Matt is a true Rebel and he's the definition of where passion meets horsepower, and I congratulate him and the team on their victory.'Ross continued, 'We're incredibly proud to be aligned with TSR Racing, John Hall, and the entire NHRA family. The Muckleshoot Casino Resort NHRA Northwest Nationals gave us the perfect stage to host key customers and strategic partners—and the atmosphere was second to none. We came away from the weekend with real traction and fully expect to expand our footprint in the Northwest. It's weekends like this that keep pouring nitro fuel into the American Rebel Light Beer brand engine. We look forward to returning next year!' Catch the NHRA Northwest Nationals Finals (RE-AIR) on Tuesday, July 22, 2025 at 11:00AM -2:00PM ET and at 6:00PM – 9:00PM ET on FS2. American Rebel Light Shines at Eldora's Kings Royal, Fueling Fans at Dirt Racing's Crown Jewel Back east at Eldora Speedway, the track owned by Tony Stewart, the 42nd Annual Kings Royal delivered a dirt-slinging spectacle with American Rebel Light Beer being enjoyed by racing fans. The event capped off a week of high-octane racing and fan engagement, reinforcing Eldora's status as the crown jewel of American dirt track racing. 'American Rebel Light had a massive showing all weekend long,' said Todd Porter, President of American Rebel Beverage. 'From our party tent to promo teams handing out swag, we were everywhere fans turned. Bars were decked out with Rebel banners and our 30-second commercials hit the Jumbotron in full force. It was grassroots meets horsepower, and the brand delivered.'American Rebel Beer High-Octane Brand Acceleration: Where Horsepower Meets Patriotism. Motorsports represent the perfect platform for American Rebel Beer because it embodies the same values that define the brand—patriotism, grit, tradition, and unapologetic American spirit. From dirt tracks to speedways, motorsports fans are fiercely loyal, community-driven, and deeply connected to American-made culture. These events bring together hard-working, freedom-loving individuals who appreciate quality and authenticity—exactly the kind of people who resonate with American Rebel Beer's bold flavor and patriotic identity. Aligning with motorsports not only amplifies brand visibility but also roots American Rebel Beer deeper into the cultural fabric of America's heartland American Rebel Beer's sponsorship's with NHRA and TSR Racing continues to pay off—strategically aligning with motorsports fans who reflect the brand's core values: patriotism, grit, authenticity, and loyalty. At the track and in the stands, American Rebel Light Beer connects with freedom-loving consumers at events that drive grassroots demand and build national recognition. About American Rebel Holdings, Inc. (NASDAQ: AREB) American Rebel Holdings, Inc. is a diversified patriotic lifestyle company, delivering bold products that reflect American values. From its roots in branded safes and personal security to its breakout success with American Rebel Light Beer, the company is redefining the beverage and lifestyle markets. Learn more at Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story About American Rebel Light Beer America's Patriotic, God-Fearing, Constitution Loving, National Anthem Signing, Stand Your Ground Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia and now Mississippi. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on social media platforms (@AmericanRebelBeer). American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, it delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's brewed without added supplements and doesn't contain corn, rice, or other sweeteners typically found in mass-produced beers. Media InquiriesMatt SheldonMatt@ Distribution OpportunitiesTodd PorterPresident, American Rebel Beveragetporter@ Investor Relationsir@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts,' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings, IncError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
10-07-2025
- Business
- Yahoo
American Rebel Holdings, Inc. (NASDAQ: AREB) Announces American Rebel Light Beer Distribution Expansion: Rebel Light Launches in Mississippi with Clark Beverage Group, Inc.
American Rebel Holdings Inc 'Rebel Light' rollout momentum continues and now includes Mississippi in partnership with Clark Beverage Group, bringing America's Patriotic Beer to Mississippi tailgates, retailers, and proud Rebels everywhere NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), maker of America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer, proudly announces its expansion into Mississippi as part of its ongoing national rollout of American Rebel Light Beer ( This marks the latest milestone in the company's rapid growth, bringing the nation's fastest-growing beer to yet another proud patriotic state. American Rebel Beverage has partnered with a division of Clark Beverage Group, Inc. ( to bring Rebel Light to retailers, bars, and consumers across Mississippi. Clark Beverage Group, with over 120 years of family-operated excellence, is one of the largest and most respected independent beverage distributors in the Southeast. Founded in 1903 by Carsie C. Clark in Martin, Tennessee, the company has become a regional powerhouse, serving over 85 counties across five states. Their legacy of strong community values, operational excellence, and regional influence makes them a natural and strategic partner for American Rebel. 'We are thrilled to partner with Clark Beverage Group to bring American Rebel Light to Mississippi,' said Todd Porter, President of American Rebel Beverage. 'Clark's history, reputation, and footprint across the Southeast make them an ideal partner as we continue executing our strategic national expansion. Mississippi embodies the spirit of our brand: proud tradition, deep-rooted values, and patriotic pride.' 'Mississippi reflects everything our beer stands for – pride in tradition, strength of character, and love of country,' added Porter. 'We're honored to raise a toast with Mississippians and continue building a nationwide community of Rebels who know that real beer reflects real values.' 'I'm excited to bring American Rebel to the land of the Ole Miss Rebels – where pride runs deep, tradition lives loud, and freedom always finds a home,' said Andy Ross, CEO of American Rebel Holdings. 'There's nothing more American than raising a cold one that stands for what matters. It's a cold can of conviction – America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer – brewed for those who don't back down and won't blend in.' The Mississippi launch is strategically important to American Rebel. With its rich culture, loyal consumers, and strong beverage retail landscape, Mississippi offers the ideal platform to scale both brand recognition and sales. American Rebel Light will be available in 12 oz 12-packs and 16oz Tall Boys, supported by in-store displays, on-premise promotions, and sponsorships that align with both the brand's patriotic identity and Mississippi's unique character. American Rebel Light is a Premium Domestic Light Lager: crisp, clean, and bold with a lighter feel. With approximately 100 calories, 3.2g carbs, and 4.3% ABV per 12oz serving, it is brewed with all-natural ingredients and no added corn, rice, or sweeteners often found in mass-market beers. This Mississippi launch adds to the fast-growing footprint of American Rebel Light, which has expanded rapidly since its debut in September 2024. The brand is already available in Tennessee, Kentucky, North Carolina, Florida, Indiana, Ohio, Missouri, Iowa, Connecticut, Virginia, and Kansas. With new states onboarding monthly, American Rebel is quickly becoming America's next great company in the beer and beverage industry. About American Rebel Holdings, Inc. (NASDAQ: AREB) American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story About American Rebel Light BeerAmerican Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia and now Mississippi. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms (@americanrebelbeer). American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer. Media Inquiries:Matt SheldonMatt@ Distribution Opportunities:Todd PorterPresident, American Rebel Beveragetporter@ Investor Relations:ir@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts,' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings IncError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
10-07-2025
- Business
- Yahoo
Award-Winning Producer Doug Grau to Spearhead Creation of American Rebel Productions, a New Content Arm of American Rebel Holdings, Inc.
NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ('American Rebel' or the 'Company'), the creator of American Rebel Beer ( and a leading designer and marketer of branded safes, personal security products, and patriotic apparel, today announced plans to expand its brand platform through the formation of a new wholly owned subsidiary, American Rebel Productions, LLC. As part of this strategic initiative, the Company has entered into a professional services agreement with Award-winning producer and music industry veteran Doug Grau, who will serve as a strategic advisor to CEO Andy Ross. Grau will assist in developing a business strategy for the new division, which will focus on content creation and brand storytelling aligned with the Company's patriotic mission. Upon formal establishment of the subsidiary, Grau is expected to serve as its initial President. Doug Grau, a veteran music industry executive and original co-founder of American Rebel Holdings, Inc., has played a key role in the Company's early brand development and creative direction. His longstanding collaboration with CEO Andy Ross helped shape the Company's identity as 'America's Patriotic Brand.' From Song to Brand: The Origin of American Rebel Grau and Ross have completed three albums together and have begun recording a fourth studio album. Ross's three released albums – You Ain't Seen Crazy Yet (2011), Cold Dead Hand (2013), and Time to Fight (2016) – benefited from Grau's 40+ years of music industry experience. The first completed track for Time to Fight was the single 'American Rebel,' a song that would become far more than just a title. The message and energy behind 'American Rebel' were immediately recognized as more than a song – it was a mission statement. That moment sparked the founding of American Rebel Holdings, Inc. in 2014, grounded in the belief that the song embodied the values, spirit, and lifestyle of a patriotic American brand. The company was built around that vision, transforming a powerful anthem into a multifaceted business rooted in patriotism and the unwavering belief in chasing the American dream. Grau and Ross recently completed a new video for Ross's single 'I Stand For You.' The video was filmed during Ross's recent concert celebrating the 250th birthday of the United States Army. Watch the video by clicking here. Doug Grau's Industry Legacy Grau brings over four decades of experience in entertainment and media. He spent 15 years at Warner Bros. Nashville (1983–1998), where he was instrumental in developing the careers of artists such as Travis Tritt, Little Texas, David Ball, Jeff Foxworthy, and Bill Engvall. He also produced the original Blue Collar Comedy Tour LIVE CD featuring Foxworthy, Engvall, Larry the Cable Guy, and Ron White. In 2002, Grau produced the video and audio recording of the Statler Bros. Farewell Concert, which aired nationally on PBS and earned an RIAA Gold DVD award. He later published Statler Bros: Random Memories in 2008, co-written by founding members Harold and Don Reid. In conjunction with this transition, Grau has agreed to officially step down from his current roles as President and Interim Principal Accounting Officer of American Rebel Holdings, Inc. As planned, Darin Fielding will assume the role of Principal Accounting Officer, and Corey Lambrecht, the Company's current Chief Operating Officer, will take on the additional role of President. These leadership changes are designed to align the Company's executive structure with its strategic growth initiatives and operational priorities. Expanding the Brand Through Content American Rebel Productions will be tasked with developing original content that amplifies the Company's patriotic identity and connects with its growing customer base. CEO Andy Ross emphasized the importance of this next phase: 'We've always believed in the power of storytelling to build loyalty around the American Rebel brand. This planned new venture will allow me to continue working directly with Doug to leverage his exceptional talent and decades of experience in content creation. Together, we'll amplify our message, elevate our brand, and ensure that everything we produce resonates deeply with our customers and reinforces the patriotic values at the heart of American Rebel.' Strategic Growth and Diversification The formation of American Rebel Productions reflects the Company's broader strategy to diversify its revenue streams and deepen customer engagement. By leveraging media and entertainment, American Rebel Holdings, Inc. aims to enhance brand visibility and support the growth of its core product lines, including American Rebel Light Beer, branded safes, and patriotic apparel. In addition, the Company will continue to pursue strategic licensing opportunities that align with its brand values and expand its reach into complementary markets. About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) is a designer, manufacturer, and marketer of branded safes, personal security and self-defense products, and patriotic apparel. The Company recently expanded into the beverage industry with the launch of American Rebel Light Beer. Learn more at For investor information, visit Watch the story behind American Rebel as told by CEO Andy Ross: The American Rebel Story Media Contact:Matt SheldonMatt@ Investor Relations: info@ ir@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
USA Today
08-07-2025
- Business
- USA Today
CEO Spotlight: American Rebel's Andy Ross on Turning Patriotism into a Breakout Product
An Executive Q&A with American Rebel CEO Andy Ross, presented by Hawk Point Media As consumer habits shift and cultural identity becomes a driving force in brand loyalty, one company is proving that values sell. And they sell fast. American Rebel Holdings, Inc. (NASDAQ:AREB) launched its flagship beverage, Rebel Light Beer, less than a year ago and is already racing up the ranks in retail distribution, digital sales, and cultural relevance. Positioned as 'America's Patriotic Brand™,' the company has successfully fused lifestyle branding, motorsports marketing, and e-commerce momentum into a product that's gaining national traction from both beer drinkers and brand believers. With retail presence in Total Wine & More, Minuteman Food Marts, major entertainment venues across the Southeast, and a digital footprint now shipping to over 40 states, American Rebel is quickly becoming one of the most talked-about emerging beer brands in the country. Rebel Light beer is no ordinary entry into a crowded market. It was launched with intention and momentum, backed by a loyal fan base and a clear identity: patriotic, all-American, and fiercely independent. Plastered right on the can is a slogan that says it all: 'America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.' We sat down with American Rebel CEO Andy Ross to talk about the explosive rise of Rebel Light, what fueled its July 4th surge, and what comes next. HPM: Andy, Rebel Light has gone from launch to national attention seemingly overnight. What's fueling this momentum? AR: It's the people, man. That's where it starts and ends. We didn't create Rebel Light in a boardroom. This beer was born in the heart of America-at racetracks, hunting camps, backyard barbecues, and concerts. What we tapped into wasn't just a product opportunity-it was a cultural pulse. People are craving something that feels like it speaks for them. And Rebel Light's doing that loud and clear. We intentionally took a big swing combining all-natural brewing, a bold patriotic message, and a lifestyle built around faith, freedom, and family. Turns out, that's not niche-that's mainstream America. And the numbers prove it. We've gone from concept to multi-state retail presence in under a year, landed some of the biggest distributors in the country, and shipped beer to over 40 states. That doesn't happen unless you've hit a nerve-and we hit it in the best way. HPM: You've said this isn't just about beer-it's about a movement. What does that mean to you? AR: It means we're not just selling liquid in a can-we're offering people a way to raise their glass to something they believe in. In a world full of generic brands trying to play both sides, we planted a flag. We said, 'Here we are. This is who we are. And we're proud of it.' And people didn't just notice-they rallied. They're wearing the shirts, showing up to the events, tagging us online with their cans raised high. They're not just customers-they're part of the family now. That's brand loyalty that can't be faked or bought. It's real. And it's why I think American Rebel is one of the most undervalued consumer lifestyle stocks out there. We're not building a beer company-we're building America's next household name. HPM: That's apparent. According to your recent company release, Rebel Light's digital sales just skyrocketed. What happened? AR: It was a mix of timing, tech, and truth. We always knew we had a great product and a message that resonated. But we later recognized the need to smooth out the path between discovery and delivery. So we brought in e-comm experts, rebuilt our checkout flow, introduced flat-rate shipping, and then, for July 4th, rolled out a free shipping promo. And boom. Our website traffic jumped 4500%. Orders up 1000%. Bulk orders-48-packs-skyrocketed. And best of all? Repeat purchases climbed 72%. That tells you we're not just drawing attention-we're earning loyalty. Now we're using that data to refine targeting, retarget lapsed customers, and convert brand fans into brand evangelists. For investors, that's a big deal. We're not just a consumer products group company- we're becoming a performance marketing machine with real-time feedback loops driving demand. That kind of leverage matters. HPM: What's the retail strategy going forward? You've landed some key store partnerships. AR: We're doubling down on regional dominance and channel diversity. We just locked in 62 Minuteman Food Marts across the Carolinas, a huge beer market with a deeply patriotic customer base. We're in Total Wine & More, which gives us a premium footprint in key states. And we're building relationships with independents and national chains at the same time. The bigger goal is coverage and conversion. That means driving awareness through events and media, then giving customers easy local access to the product. The FOX campaign rolling out this summer is going to pour gas on that fire. And with our manufacturing partners like City Brewing and AlcSource, we can scale fast without sacrificing quality. That's what big brands are built on-capacity plus culture. We've got both. HPM: Nashville seems to be a big part of the Rebel Light story. Why there? AR: Because Nashville is American Rebel. It's where my music career started. It's where we launched the brand with a packed house at Kid Rock's Big Ass Honky Tonk. It's where tourists from around the country pour into every weekend, looking for a taste of what this country is all about. And now they're getting it in a can. Rebel Light is being poured in every bar on Broadway-from Tootsies to Redneck Riviera to Whiskey Bent. It's not just product placement, it's cultural integration. And the feedback is real. Tourists ask where they can buy it back home. Bartenders say it outsells the other lights. And that Nashville momentum is rippling out into national distribution. For us, Nashville is the ignition switch that turned this race car of a business on, and the pace car has left the track. HPM: Speaking of racing, how has motorsports played into Rebel Light's growth? AR: Motorsports is the ignition switch that put our brand into overdrive. These fans aren't casual-they're loyal. And they're ours. We've sponsored NHRA events, plastered Rebel Light all over the Tony Stewart Racing cars, and performed live at national races. That's not just sponsorship-that's embedding the brand into people's weekends, memories, and Instagram feeds. At the Charlotte Motor Speedway, we were the #1 selling beer. Let that sink in. In a venue full of the biggest names in beer, fans chose Rebel Light. And when you combine that kind of demand with national distributors in attendance, it opens doors fast. Racing has put our brand in front of millions, and our team is turning that visibility into shelf space. HPM: With this kind of growth, where do you see American Rebel headed in the next 12 months? AR: I see a much bigger brand. I can support that projection knowing we laid the right kind of foundation, proven the demand, and secured the partnerships to drive our shelf presence. Now it's about expansion- geographically, vertically, and emotionally. Geographically, we want to be in every state. Vertically, we're already expanding into merchandise, digital media, and new product lines. And emotionally, we're anchoring ourselves as the lifestyle brand for patriotic Americans. Think beer, grills, coolers, tailgate gear, tools-you name it. If it's red, white, and built to last, it should say American Rebel on it. Let me say something to investors, too. Because you don't need to drink alcohol to be part of the American Rebel family. In the consumer space right now, we're one of the few small caps with a real brand narrative, real growth, and real cultural relevance. This isn't a trend. This is a generational brand in the making. So yeah-I'd say keep your eye on AREB. We're building something big, and the American people are building it with us. HPM: Final thoughts? What do you want people-investors, consumers, or even skeptics-to take away from the Rebel Light story? AR: Look, it's simple: This brand was built in the trenches, not the lab. From music stages to race tracks to the backroads of America, we've built something that reflects the soul of this country. People are tired of being sold to by companies that don't share their values. Rebel Light is different. It's honest. It's proud. It's real. And for the investors out there-this isn't just a beer play. It's not just lifestyle. It's a convergence of culture, commerce, and community. It's rare. And it's working. Every case sold, every bar that signs on, every new state we enter-that's momentum. That's market validation. As for the skeptics, keep it coming. We still love you and more importantly, you make us work even harder. We're not chasing the American dream. We're canning it. And I can promise you this: We're only just beginning. (Published with permission from Hawk Point Media Group, Llc.) About American Rebel Light Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana and Virginia and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms (@americanrebelbeer). American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer. For more information, visit . About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ:AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit . For investor information, visit . Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story Media Inquiries: Matt Sheldon Matt@ 917-280-7329 American Rebel Holdings, Inc. info@ ir@ American Rebel Beverages, LLC Todd Porter, President tporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. SOURCE: American Rebel Holdings, Inc. 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