Latest news with #Ammarzo
Fashion Value Chain
8 hours ago
- Business
- Fashion Value Chain
Ammarzo Enters GCC via Noon & Namshi Platforms
Ammarzo, India's pioneering luxury sleepwear brand, has officially entered the GCC market, launching across UAE, Qatar, Kuwait, Bahrain, and Oman through leading fashion platforms Noon and Namshi. This move positions Ammarzo as the first Indian luxury sleepwear label to tap into the Middle Eastern market, marking a milestone in its global journey. This strategic expansion offers GCC customers quick access, seamless online shopping, and a curated selection of Ammarzo's signature sleepwear — from satin robes and lace chemises to co-ord sets and eye masks — each piece blending style, comfort, and eco-conscious craftsmanship. Chahatt Khanna, Founder & CMD of Ammarzo, shared, 'This is more than market expansion; it's cultural alignment. Middle Eastern women value grace and sensuality, which are central to Ammarzo's philosophy. We're proud to share our vision of beauty, wellness, and thoughtful design with this refined audience.' Built on clean lines, soft fabrics, and sustainable values, Ammarzo offers more than garments — it promotes a lifestyle centered on self-care, confidence, and feminine expression. Now live on Noon and Namshi, Ammarzo's bestsellers are easily accessible across the GCC. With strong Indian roots and growing global appeal, the brand continues its ascent as a leading name in luxury loungewear.
Hindustan Times
24-06-2025
- Lifestyle
- Hindustan Times
PJs but make it chic: Sleepwear is getting a luxe upgrade in 2025, making it work double duty for everyday looks
Sleepwear is getting a major luxe glow-up as now it's going beyond just your regular sleepovers and binge-watch marathons. Your PJs are now out and about in broad daylight, from casual brunch to running. With the magic of styling, sleepwear is getting upgraded. The luxe touch is so low-key, main-character vibe that it gives the 'I woke up like this but still look better than your 9 to 5 fit'. With a hybrid world, wardrobes are finally starting to reflect just how fluidly routines blend; from couch to commute and coffee runs to client calls. The upgrade is hot girl sleepwear styling that helps you nail the lounge to luxe look.(Shutterstock) Chahatt Khanna, founder & CMD of Ammarzo, shared with HT Lifestyle her insights on this trend, the reason behind the shift, and most importantly, how one can style sleepwear to step out in it with confidence. She said,'In 2025, the distinctions between loungewear and luxe street wear have never been more obscure. Today's sleepwear isn't just about comfort and cosiness; it's about confidence, versatility, and an effortless fashion statement both at home and out. Sleep fashion is proving itself capable of being a legitimate style staple in its own right as a type of high-end casual wear. This rising lounge-to-luxe trend has been driven by a cultural shift towards comfort-driven fashion. Global embracement of hybrid lifestyles, being half homebody, has caused consumers to seek out fashion wardrobes that are chic, versatile, and above all else, comfortable. Moreover, this change promotes smart consumption. Investment in good-quality sleepwear that doubles as daywear is not only stylish, but it is also green.' Chahatt Khanna shared a detailed guide with us, outlining the basics of luxe sleepwear styling: Basics of styling lounge to luxe sleepwear: From fabric to colours, the smallest details can change the look.(Pinterest) Fabric Matters : Luxe materials like satin, modal, cotton poplin, or linen immediately elevate the look. Select fabrics that have a nice drape and texture, those that don't scream 'sleepwear' at first sight. : Luxe materials like satin, modal, cotton poplin, or linen immediately elevate the look. Select fabrics that have a nice drape and texture, those that don't scream 'sleepwear' at first sight. Prints and colours : Faint prints like pinstripes, muted florals, monochromes, or geometric patterns look more 'ready-to-wear' than cartoon or very loud prints. Earth tones, jewel tones, and pastels easily become daywear. : Faint prints like pinstripes, muted florals, monochromes, or geometric patterns look more 'ready-to-wear' than cartoon or very loud prints. Earth tones, jewel tones, and pastels easily become daywear. Tailored cuts and figured silhouettes : A loose fit works perfectly, but too baggy or formless styles feel too laid-back. Sets with discreet tailoring, a crisp collar, cuffed bottoms, or a belted waist can be the game-changer. : A loose fit works perfectly, but too baggy or formless styles feel too laid-back. Sets with discreet tailoring, a crisp collar, cuffed bottoms, or a belted waist can be the game-changer. Detailing: Contrast piping, buttons, pleating, or raised hardware gives it sophistication. These subtle details make your sleepwear appear deliberate, rather than random. Outfits elements 1. Co-ord pieces In a two-piece satin, loose shirt and wide bottoms, you're on equal footing with any suit when paired with heeled mules, a low, sleek bun, and a structured mini bag. Add gold hoops for artsy events like a gallery opening or fancy lunch date. For a casual version, pair cotton or linen co-ords with white kicks, layered necklaces, and a crossbody pouch. 2. Styling sleepwear shorts Sleepwear shorts can also be worn outdoors. A high-quality, wide-leg pair in a high-end fabric can double as statement pants, too. Match them with a cropped sweater, fitted tee, or even a tucked-in top. Balance the baggy lower half with a more fitted top and shoes, try ankle boots or sleek sandals. 3. Sleepwear robe as outerwear Layering is your secret trick when sleepwear crossovers into streetwear. A robe-style duster that sweeps the floor over a simple tee and jeans looks effortless. A cami from the PJs underneath a spotless blazer or fitted denim jacket, too, looks chic but subtle. Look for layering items that are a complementary colour to complete the look, and combine. ALSO READ: Commuter core decoded: 6 ways to comfortably style fashion trend that is for all the girls on the go
Fashion Network
05-06-2025
- Business
- Fashion Network
Ammarzo partners with Myntra to expand online presence
Ammarzo, the luxury sleepwear brand has partnered with e-commerce platform with Myntra to expand its online reach in the Indian market. With this partnership, Myntra will offer the brand's latest collection that include best-selling items such as the lace robe, babydoll shorts set, slip dress among many others. Commenting on the launch, Chahatt Khanna, founder of Ammarzo in a statement said, 'With Ammarzo, I never simply wanted to make sleepwear—I wanted to create items that speak to a woman's inner strength, sensuality, and sense of self.' 'Going live on Myntra allows us to take that vision to Indian women everywhere. It's not only how the fabric feels against your skin but the whole experience—beautiful, confident, and all you,' she added. Ammarzo has targeted a fivefold increase in its revenue by the 2028 financial year. The bootstrapped business is also preparing to undertake a $500,000 fundraise this year to fuel growth.
News18
28-05-2025
- Lifestyle
- News18
Breezy And Beautiful: 6 Summer Sleepwear Looks That Beat the Heat in Style
Last Updated: Slip into summer reveries and glow all night—because sleepwear has never felt hotter Whether lounging around the house or unwinding after a long day, your sleepwear must be both comfortable and fashionable When summer heat is in full swing, there's nothing quite as amazing as slipping into soft, cool, airy, and stylish nightwear. Whether lounging around the house or unwinding after a long day, your sleepwear must be both comfortable and fashionable! These high-end summer fashion and comfort labels are your heroes this season. Slip into summer reveries and glow all night—because sleepwear has never felt hotter! Slide into stylish comfort with this silky pale grey cami top and shorts ensemble, made from sumptuously soft satin with an all-over floral print. The cami features adjustable spaghetti straps, a narrow V-neckline, a slender silhouette, and a chic cut-out detail with a criss-cross back, injecting a touch of glamour into your evening style. The coordinating shorts, with a gentle elasticated waistband, offer a snug but non-restrictive fit and come with side pockets for convenience. Perfect for sultry summer nights or sleepy mornings, this satin set perfectly balances comfort, femininity, and ease—making it a must-have in your summer sleepwear wardrobe. Price: INR 730 Chic Basic Button-Down Shirt & Pyjama Set in Grey | Clovia Restyle your pyjama wear with this fashion-forward grey button-down blouse and pyjama bottoms, crafted from butter-soft satin for a luxurious, skin-smoothing feel. Delicate white lace trims the collar, front opening, and sleeves, adding a hint of vintage romance to the short-sleeved silhouette. The full button placket is clean yet stylish, while the matching pyjama pants feature an elasticated waistband for relaxed comfort. With thoughtfully added side pockets, this set blends elegance with everyday practicality—ideal for lazy nights or lounging in style. Price: INR 747 Cotton Seersucker Pinstripe Lounge Shirt in Orchid Petal | Ammarzo Drift into classic ease with this Pearl Blush cotton sleep shirt, fashionably striped in blush pink and white. Crafted from soft 100% cotton, this button-down shirt features roll-up tabs, a clean collar, and a relaxed fit that flatters without restricting. The pastel stripes evoke quiet elegance, perfect for lounging, layering, or wearing solo. Whether you're reading a book or sipping your morning coffee, this sleep shirt ensures you do so in absolute comfort. Easy to care for—machine wash cold, tumble dry low or air dry, and iron on low—it's a timeless blend of simplicity and sophistication. Price: INR 1,599 Cotton Dobby Nightwear Set | Ammarzo Somnolent evenings and slow weekends melt away in this White Cotton Dobby Sleep Set—a breezy white-on-white co-ord designed for comfort lovers with an eye for elegance. Made of super-lightweight 100% cotton dobby, the set features a loose-fitting button-down shirt with subtle frill cuffs and soft gathers for a graceful drape. The sheer dobby stripes add breathable texture, perfect for summer nights or stylish downtime. Paired with coordinating shorts featuring a softly elasticated waistband, this co-ord offers a relaxed silhouette with understated glamour. Price: INR 2,799 Mile Fashion Knit Cotton Pyjama Set | Zivame Relax in effortless comfort with this easy-fit short-sleeve top and matching bottoms. Crafted in breathable cotton with a gentle drape, this set is made for long, lazy days or quiet nights in. The short sleeves provide just the right amount of coverage for hot summer days, making this an ideal addition to your loungewear rotation. Wear it with joggers, lounge pants, or layer it under a breezy robe—this set brings quiet sophistication with a dose of functional fashion. 6. 2 Mile Fashion Knit Cotton Pyjama Set | Zivame Tap into the Japanese-inspired rebirth of loungewear as fashionable, socially acceptable attire that goes beyond the bedroom. This cotton knit set drapes beautifully against the body, offering cozy softness with a side of style. Whether you're running errands, heading to the airport, or catching up over coffee, this look keeps things easy and high-style without any compromise. Lightweight, travel-friendly, and chic—this is loungewear that moves with you. Price: INR 948 Watch CNN-News18 here. The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated! tags : cnn-news18 fashion latest news lifestyle news18 Showsha Location : New Delhi, India, India First Published: May 28, 2025, 15:29 IST News lifestyle Breezy And Beautiful: 6 Summer Sleepwear Looks That Beat the Heat in Style
Business Mayor
11-05-2025
- Business
- Business Mayor
Sleepwear brand Ammarzo plans to raise $500K for category expansion & offline retail
Representative Image New Delhi: Direct-to-consumer sleepwear brand Ammarzo is ambitiously targeting a 5X revenue jump to Rs 40 crore by FY28, backed by new category launches, global market entry, and offline expansion, said Chahatt Khanna, founder of the company. The brand, currently bootstrapped and debt-free, plans to raise USD 500,000 this year to accelerate its growth. 'We're scaling across three verticals — launching in premium offline stores by early 2026, entering international markets like the UAE, UK, and Southeast Asia this year, and expanding into high-margin accessories such as sleep masks, pillow mists, and bedding,' said Khanna. Founded in 2020 with a focus on premium sleepwear designed around comfort and well-being, Ammarzo has grown via a digital-first strategy combining performance marketing, founder-led content, and Shopify-powered personalization. The brand aims to close FY26 with Rs 5 crore in net revenue and positive cash flow, followed by a projected Rs 14 crore in FY27, driven by increased repeat purchases and category upsell. However, the brand did not disclose its previous fiscal year's revenue. Khanna said the company is also exploring partnerships with wellness brands and investments in backend infrastructure to support scale, including warehousing and supply chain upgrades. 'We're building more than a fashion label — the goal is to create a sleep-focused ecosystem with purpose-led profitability,' she said. Ammarzo operates in India's Rs 6,000 crore nightwear market, with the luxury segment valued at Rs 500–600 crore, projected to grow at 12% CAGR to reach Rs 880 crore by 2030. With rising demand for premium, skin-friendly fabrics and wellness-aligned consumption, the brand sees an opportunity to build a long-term, differentiated play in a traditionally underserved niche.
