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Time of India
17-07-2025
- Business
- Time of India
A year's worth of mascara? Fans of Korean beauty stock up as tariffs loom
When Esther Lee, a 32-year-old marketing agency owner from Los Angeles, heard that U.S. tariffs would soon hit South Korea, she and her husband jumped online to buy a year's worth of Korean eyeliners and sunscreens. It was triple their usual haul and cost hundreds of dollars. The couple is among swarms of K-beauty consumers in the United States who have stocked up to brace for a potential price hike on their favourite cosmetic and skincare products. Influencers have shared their bulk shopping hauls on social media. "The future is uncertain, but there is one thing I am certain about," Taylor Bosman Teague said to her 500,000 TikTok followers in May while unboxing bottles of toner and moisturisers. "I am not willing to lose certain Korean skincare products." The panic buying began in April, when President Donald Trump announced plans for sweeping tariffs on South Korea's exports to the United States, but then suspended them to allow for negotiations. In early July, he threatened to impose a 25% tariff on almost all South Korean and Japanese goods if an agreement could not be made before Aug. 1. This has caused ripples in the K-beauty industry, which has been booming, along with the rise of K-pop and K-dramas more broadly, and had record-high exports in the first half of the year. South Korean cosmetic exports reached a record $5.5 billion in the first half of this year, nearly 15% higher than the first half of 2024, according to the Ministry of Food and Drug Safety. Amorepacific , Korea's largest beauty company, reported a 40% increase in overseas sales in the past year. Some people in the United States "are acting ahead of the tariffs" and purchasing more imported goods, said professor Rob Handfield, who studies supply chain management at North Carolina State University. U.S. trade partners have been "stonewalled" by Washington in their attempts to reach a trade deal, Handfield said. He added that, for South Korea and Japan, it doesn't seem like there is "any possibility of working something out" by the Aug. 1 deadline. Liah Yoo, a 36-year-old content creator from New York and founder of KraveBeauty, a U.S.-based K-beauty brand, said in an email that the tariffs would have a "massive impact" on the beauty industry at large. Her brand's products are formulated in South Korea. A free-trade agreement between the two countries has long kept cosmetics duty free, and one of the biggest pluses of Korean products is affordability, she said. Korean brands that have relied solely on price to stay competitive will be hit the hardest, Yoo said. She said she would "not make reactive pricing decisions" and would monitor how things develop over the next six months. A silver lining, Yoo said, is that tariffs may be "exactly what the industry needs" to place a focus on value instead of just cheaper prices. Fans of K-beauty say the products offer good value for money, and are often lighter and less abrasive than those in the United States. Their stylish packaging and popularity with Korean celebrities also add to their appeal. Lee, the marketing agency owner, said over Zoom that she was wearing eyeliner from Clio, brow mascara from Espoir and mascara from Etude House, all Korean brands. Korean products comprise around 80% of her makeup and skin-care routine. "Korean eye products don't smudge as much on my hooded lids as do American ones," she said. Lee, who is Korean American, said if the price of Korean beauty products rose because of the tariffs, she would buy in bulk every time she visits South Korea or ask her friends to purchase them for her when they travel there. After Trump sent a letter to South Korea about the potential tariffs a few weeks ago, Seoul sent its top negotiator, Yeo Han-koo, to Washington to meet with Jamieson Greer, the U.S. trade representative. Yeo came back largely empty handed. "We are doing our best to bring about a result that is mutually beneficial to both sides, but we have been unable to establish what each side exactly wanted from the other side," President Lee Jae Myung of South Korea said about trade talks this month. Some consumers said they would stay loyal to their favourite Korean brands even if they became more expensive. Sophie He, a 27-year-old from San Jose, California, who is studying Korean at Yonsei University in Seoul over the summer, said all of her makeup was from Korean brands, and that she would buy several months' worth of moisturisers and serums for herself and her friends before going home. She became interested in K-beauty in middle school, after influencers popped up on her social media feeds. She found that Korean products have lighter formulas and pigmentation than those in the U.S. and better match her complexion, she said. At a branch of Olive Young, a major cosmetics chain, He pointed to a dozen products, rattling off their functions and ingredients by heart. "K-beauty is fun, trendy and constantly evolving," she said. When her stash runs out, she won't hesitate to pay higher prices for more. "For me, it's worth it."


Korea Herald
08-06-2025
- Business
- Korea Herald
K-beauty's US crown under tariff strain in 2 minutes
Korean beauty, born from local culture, is now soaring on a global scale. Its triumph is most vividly illustrated in the US, where it became the top cosmetics exporter in 2024, surpassing former leader France for the first time. Despite this meteoric rise, however, a question remains: How far can K-beauty go at this pivotal juncture, now clouded by looming tariffs? Success formula • Global K-content wave meets lab-developed innovation, popularized through e-commerce • Localized, high-quality products with clean formulations tailored for US consumers • Strong foothold on Amazon, with competitive pricing fueling demand • Viral marketing on TikTok and Instagram, opening new channels like TikTok Shop • Expansion into major US retailers: Sephora, Ulta Beauty, Walmart and Target Navigating US regulations • Compliance with the Modernization of Cosmetics Regulation Act rules for Food and Drug Administration registration, product listing and labeling • Dedicated compliance teams at beauty giants and major original design manufacturers • Successful product testing and certification for over-the-counter sunscreens Tariff headwinds • Delayed 25 percent tariff set for July 9 alongside existing 10 percent tariffs • Growing concerns over won-dollar exchange rate and its impact on import prices • Expansion of US-based production by companies such as Kolmar Korea and Cosmax • Increased US investments by Amorepacific and LG H&H, including LG's $130 million capital infusion and Amorepacific's US facility plan What's next? • Long-term strategy emphasizing technological leadership, product innovation • Shift in innovation focus to AI-powered devices and next-generation beauty technology
Yahoo
16-05-2025
- Health
- Yahoo
Amorepacific and Johns Hopkins School of Medicine's Joint Research Program 'NBRI' Participants Present Latest Findings
Skin anti-aging and immunity effects of Amorepacific's two proprietary ingredients, 'RE.D Flavonoid' and 'Senomune' revealed at the 2025 SID Annual Meeting SEOUL, South Korea, May 16, 2025 /CNW/ -- Amorepacific has demonstrated the efficacy of its two proprietary ingredients in improving skin aging and immune response through the NBRI program, jointly operated with Johns Hopkins School of Medicine. The findings were presented at the 2025 SID (Society for Investigative Dermatology) Annual Meeting in San Diego, California, last week. NBRI (New Beauty Research Initiative) is a collaborative research program that Amorepacific has maintained with the Department of Dermatology at Johns Hopkins School of Medicine since 2022. The two organizations conduct multifaceted research cooperation on skin aging. At this year's SID meeting, NBRI program participants Professor Anna Chien's research team presented the efficacy of Amorepacific's bio-flavonoid ingredient, RE.D Flavonoid, and Professor Martin Alphonse's research team presented the benefits of the green tea-derived ingredient, Senomune. Professor Anna Chien's team confirmed that RE.D Flavonoid, derived from the camellia plant, effectively improves photo-aging symptoms on the face and neck area without irritation. Notable improvements were observed across significant signs of skin aging, including fine lines, skin texture, pores, radiance, and pigmentation, with substantial changes in skin texture and radiance appearing from the eighth week of use. This research was based on long-term results from North American consumers of diverse ethnicities who used RE.D Flavonoid for six months. The study indicates that RE.D Flavonoid works by blocking signal transmission in skin aging and inhibiting collagen damage, which is crucial for skin elasticity. Professor Martin Alphonse's team revealed that Senomune, a saponin component from green tea extract, mitigates immune cell damage and inflammatory responses caused by particulate matter (PM). The team also confirmed the potential for Senomune to reduce immune aging and chronic inflammatory reactions due to external environmental factors by balancing the metabolic functions of immune cells. This research was conducted using peripheral blood mononuclear cells (PBMC) from humans, and researchers observed reduced stress responses in immune cells to environmental harmful elements in groups pre-treated with the ingredient. Dr. Suh Byung-fhy, CTO and Head of Amorepacific's R&I Center, stated, "The ongoing NBRI collaborative research program for Skin Longevity of our global customers provides a valuable opportunity to demonstrate the scientific excellence of Amorepacific's slow-aging skincare technology," adding, "Amorepacific will continue to focus on beauty solution research aimed at activating the skin's fundamental recovery capabilities beyond mere symptom improvement." The Society for Investigative Dermatology (SID) is an organization dedicated to advancing the sciences relevant to skin disease and has held annual meetings since its establishment in 1937. At this year's 82nd conference, more than 1,600 researchers, clinicians, and dermatology residents from around the world gathered to present over 1,200 of the latest skin research findings. View original content to download multimedia: SOURCE Amorepacific View original content to download multimedia:


Cision Canada
16-05-2025
- Health
- Cision Canada
Amorepacific and Johns Hopkins School of Medicine's Joint Research Program 'NBRI' Participants Present Latest Findings
Skin anti-aging and immunity effects of Amorepacific's two proprietary ingredients, 'RE.D Flavonoid' and 'Senomune' revealed at the 2025 SID Annual Meeting SEOUL, South Korea, May 16, 2025 /CNW/ -- Amorepacific has demonstrated the efficacy of its two proprietary ingredients in improving skin aging and immune response through the NBRI program, jointly operated with Johns Hopkins School of Medicine. The findings were presented at the 2025 SID (Society for Investigative Dermatology) Annual Meeting in San Diego, California, last week. NBRI (New Beauty Research Initiative) is a collaborative research program that Amorepacific has maintained with the Department of Dermatology at Johns Hopkins School of Medicine since 2022. The two organizations conduct multifaceted research cooperation on skin aging. At this year's SID meeting, NBRI program participants Professor Anna Chien's research team presented the efficacy of Amorepacific's bio-flavonoid ingredient, RE.D Flavonoid, and Professor Martin Alphonse's research team presented the benefits of the green tea-derived ingredient, Senomune. Professor Anna Chien's team confirmed that RE.D Flavonoid, derived from the camellia plant, effectively improves photo-aging symptoms on the face and neck area without irritation. Notable improvements were observed across significant signs of skin aging, including fine lines, skin texture, pores, radiance, and pigmentation, with substantial changes in skin texture and radiance appearing from the eighth week of use. This research was based on long-term results from North American consumers of diverse ethnicities who used RE.D Flavonoid for six months. The study indicates that RE.D Flavonoid works by blocking signal transmission in skin aging and inhibiting collagen damage, which is crucial for skin elasticity. Professor Martin Alphonse's team revealed that Senomune, a saponin component from green tea extract, mitigates immune cell damage and inflammatory responses caused by particulate matter (PM). The team also confirmed the potential for Senomune to reduce immune aging and chronic inflammatory reactions due to external environmental factors by balancing the metabolic functions of immune cells. This research was conducted using peripheral blood mononuclear cells (PBMC) from humans, and researchers observed reduced stress responses in immune cells to environmental harmful elements in groups pre-treated with the ingredient. Dr. Suh Byung-fhy, CTO and Head of Amorepacific's R&I Center, stated, "The ongoing NBRI collaborative research program for Skin Longevity of our global customers provides a valuable opportunity to demonstrate the scientific excellence of Amorepacific's slow-aging skincare technology," adding, "Amorepacific will continue to focus on beauty solution research aimed at activating the skin's fundamental recovery capabilities beyond mere symptom improvement." The Society for Investigative Dermatology (SID) is an organization dedicated to advancing the sciences relevant to skin disease and has held annual meetings since its establishment in 1937. At this year's 82nd conference, more than 1,600 researchers, clinicians, and dermatology residents from around the world gathered to present over 1,200 of the latest skin research findings.
Yahoo
14-05-2025
- Business
- Yahoo
Clean Beauty Markets Report 2025-2029: Transition to Multi-Functional Products Boosts Clean Beauty Growth
The clean beauty market is poised for significant growth, with projections indicating a rise of USD 7.65 billion from 2024 to 2029, at an impressive CAGR of 13.2%. The report delivers a holistic analysis of the market size, trends, and key growth drivers like increased disposable income, consumer awareness, and e-commerce proliferation. Key segments include skincare, haircare, and color cosmetics, with a focus on multi-functional and plant-based products. Noteworthy vendors include Amorepacific, e.l.f. Beauty, and L'Oréal. Dublin, May 14, 2025 (GLOBE NEWSWIRE) -- The "Clean Beauty Market 2025-2029" has been added to offering. The clean beauty market is poised for remarkable growth, with projections estimating an increase of USD 7.65 billion from 2024 to 2029, driven by a robust CAGR of 13.2%. This growth is underpinned by rising disposable income, heightened consumer awareness, and the expansion of e-commerce, offering a lucrative landscape for investors and businesses in the beauty sector. Segmented by products, the market encompasses skincare, haircare, face care, body care, and color cosmetics, catering to both men and women consumers. Geographic distribution spans North America, Europe, APAC, South America, and the Middle East and Africa, reflecting the global appeal of clean beauty products. Key drivers fueling market demand include the transition to multi-functional beauty products and a growing emphasis on plant-based and vegan offerings. This trend highlights the sector's responsiveness to consumer preferences for sustainable and ethical product choices. The comprehensive vendor analysis within the report profiles leading industry players such as 100 Percent PURE, Amorepacific Corp., CLEAN Beauty Collective, e.l.f. Beauty Inc., GROWN ALCHEMIST, ILIA Beauty, John Paul Mitchell Systems, L'Oreal SA, OFFSPRING BEAUTY CO., Olaplex Holdings Inc., RMS Beauty, Shiseido Co. Ltd., The Estee Lauder Co. Inc., and The Honest Co. Inc. Furthermore, the report outlines emerging trends and challenges influencing market dynamics, enabling companies to strategize effectively and capitalize on upcoming growth opportunities. A blend of primary and secondary research underpins this analysis, featuring inputs from key industry participants. The detailed market study synthesizes data from multiple sources, offering a holistic view of the clean beauty landscape. Analysis of key parameters such as profit margins, competitive pricing, and promotional strategies provides a reliable forecast of market trends. Comprehensive competitor analysis and vendor selection methodologies furnish stakeholders with actionable insights to bolster market positioning. This insightful report is essential for companies aiming to navigate the evolving clean beauty market. By leveraging extensive market research, businesses can anticipate shifts in consumer demands and adapt operations accordingly, ensuring sustainable growth and competitive advantage in the burgeoning landscape of clean beauty. A Selection of Companies Featured in this Report 100 Percent PURE Amorepacific Corp. CLEAN Beauty Collective e.l.f. Beauty Inc. GROWN ALCHEMIST ILIA Beauty John Paul Mitchell Systems LOreal SA OFFSPRING BEAUTY CO. Olaplex Holdings Inc. RMS Beauty Shiseido Co. Ltd. The Estee Lauder Co. Inc. The Honest Co. Inc. Key Topics Covered: 1 Executive Summary1.1 Market overview2 Market Analysis2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria2.2 Criticality of inputs and Factors of differentiation2.3 Factors of disruption2.4 Impact of drivers and challenges3 Market Landscape3.1 Market ecosystem3.2 Market characteristics3.3 Value chain analysis4 Market Sizing4.1 Market definition4.2 Market segment analysis4.3 Market size 20244.4 Market outlook: Forecast for 2024-20295 Historic Market Size5.1 Global Clean Beauty Market 2019 - 20235.2 Product segment analysis 2019 - 20235.3 End-user segment analysis 2019 - 20235.4 Geography segment analysis 2019 - 20235.5 Country segment analysis 2019 - 20236 Qualitative Analysis6.1 Impact of AI on Global Clean Beauty Market7 Five Forces Analysis7.1 Five forces summary7.2 Bargaining power of buyers7.3 Bargaining power of suppliers7.4 Threat of new entrants7.5 Threat of substitutes7.6 Threat of rivalry7.7 Market condition8 Market Segmentation by Product8.1 Market segments8.2 Comparison by Product8.3 Skincare - Market size and forecast 2024-20298.4 Haircare - Market size and forecast 2024-20298.5 Face care - Market size and forecast 2024-20298.6 Body care - Market size and forecast 2024-20298.7 Color cosmetics - Market size and forecast 2024-20298.8 Market opportunity by Product9 Market Segmentation by End-user9.1 Market segments9.2 Comparison by End-user9.3 Women - Market size and forecast 2024-20299.4 Men - Market size and forecast 2024-20299.5 Market opportunity by End-user10 Customer Landscape10.1 Customer landscape overview11 Geographic Landscape11.1 Geographic segmentation11.2 Geographic comparison12 Drivers, Challenges, and Opportunity/Restraints12.1 Market drivers12.2 Market challenges12.3 Impact of drivers and challenges12.4 Market opportunities/restraints13 Competitive Landscape13.1 Overview13.2 Competitive Landscape13.3 Landscape disruption13.4 Industry risks14 Competitive Analysis14.1 Companies profiled14.2 Company ranking index14.3 Market positioning of companies For more information about this report visit About is the world's leading source for international market research reports and market data. 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