Latest news with #AmrutaKhanvilkar
Time of India
3 days ago
- Entertainment
- Time of India
Medimix Ayurvedic onboards Amruta Khanvilkar to power hyperlocal growth
Medimix, India's Ayurvedic personal care brand, has announced Amruta Khanvilkar as its new brand ambassador as it changes gear to reinforce its regional connect in core geographies. A celebrated actress in both Marathi and Hindi cinema, Khanvilkar is known for her versatility, elegance, and deep cultural roots- qualities that closely mirror the brand's ethos. Her inspiring journey, from a reality show contestant to one of the most recognisable faces in regional cinema, reflects Medimix's own philosophy of nurturing natural potential and embracing tradition while evolving with the times, the press release shared with ETBrandEquity stated. With a legacy of over five decades, Medimix has been trusted by millions for its time-tested Ayurvedic formulations that combine the wisdom of tradition with the needs of today's consumers. As part of its continued efforts to build stronger connections with audiences across the key geography, the brand is deepening its focus on culturally relevant partnerships . By collaborating with Khanvilkar, Medimix aims to strengthen its presence in key markets and take its message of natural skincare and holistic wellness to the heartlands of India. Her wide-reaching appeal and credibility make her an ideal face for a brand that has always believed in authenticity and trust, it added. This collaboration marks a meaningful step forward for both Medimix and Khanvilkar, as they come together to champion natural beauty, cultural connection, and goodness of Ayurveda for healthy skin i.e. SkinFit . for the entire Medimix portfolio range. Khanvilkar said, 'Medimix has always felt like home- a name that's been part of my growing-up years and one I've always trusted. To now officially be a part of the Medimix family feels incredibly special. It's not just about endorsing a brand; it's about sharing something I genuinely believe in with the people who've supported me throughout my journey. Their commitment to natural ingredients and Ayurveda reflects my own belief in embracing one's natural self and caring for skin in the most gentle, effective way.' Anupam Katheriya, chief executive officer, Cholayil said, 'We are delighted to welcome Amruta Khanvilkar to join Medimix family as our brand ambassador. Her grace, authenticity, and strong connection with audiences make her a perfect reflection of what Medimix stands for. At Medimix, we believe in skincare that's deeply rooted in Ayurvedic tradition while being relevant to today's lifestyle. With Amruta on board, we look forward to spreading our message of natural, Ayurvedic care to an even wider audience across the country. It's time to embrace Ayurved ki Achchai, Achi Twacha ke Liye - with Medimix!' With Khanvilkar as the new face of Medimix, the brand looks forward to strengthening its bond with consumers seeking authentic, holistic wellness- blending tradition with modern-day lifestyles, the press release added.
Time of India
29-04-2025
- Entertainment
- Time of India
Amruta Khanvilkar: My trip to Japan was a soul-stirring experience
Picture Credit: Facebook Actress Amruta Khanvilkar described her trip to Japan as "a soul-stirring experience " and said that every meal she ate "was a memory." Her adventure began in the bustling streets of Tokyo, where she immersed herself in the local cuisine, trying various traditional Japanese dishes. "My trip to Japan was a soul-stirring experience-rich in culture, taste, and emotion. From the discipline and cleanliness in every corner to the deep-rooted traditions, Japan truly felt like another world," Amruta told IANS. The top Marathi film star added: "Every meal was a memory-fluffy pancakes, earthy matcha, art-like desserts that never left you feeling heavy. Dressing in a kimono by the gentle hands of an elderly lady, sipping tea in Kyoto, exploring centuries-old temples-it all felt like stepping into a dream." by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Start Here - 2025 Top Trend Local network access control Esseps Learn More Undo Amruta shared that visiting the UNESCO World Heritage Sites was a deeply moving experience, with each place leaving a lasting impression on her heart. She highlights the beauty and serenity of landmarks like Kinkaku-ji and the floating Torii gate of Itsukushima. "The UNESCO World Heritage Sites were each a story of their own-majestic, peaceful, and profoundly grounding. Whether it was the golden glow of Kinkaku-ji or the floating Torii gate of Itsukushima, every place left a mark on my heart," said the actress. Amruta, who made her Marathi film debut with Golmaal in 2006, followed by her Hindi debut with Mumbai Salsa in 2007, describes Japan as unforgettable because of the people's kindness, honesty, and respect. She said: "And then, the people-polite, kind, deeply respectful. You could leave your wallet behind, and someone would run after you to return it. The safety, the trust, the grace-that's what made Japan unforgettable. It's not just a country I visited. It's a feeling I'd return to again and again." Talking about Amruta's journey, the actress tasted success with the 2007 romantic-comedy Saade Maade Teen, supernatural horror Phoonk and the suspense thriller Gaiir. She gained popularity in 2010 with her Lavani dance performance "Wajale Ki Bara" from the Marathi film Natarang. She made her mark with roles with Vicky Kaushal and Alia Bhatt's Raazi in 2018, Malang and made her OTT debut with the web series Damaged. In addition to her work in films, Amruta has also been in reality shows such as Nach Baliye 7, where she won, and Fear Factor: Khatron Ke Khiladi 10, as well as anchoring Dance Maharashtra Dance - Season 1, Dance India Dance 6, and Famously Filmfare Marathi
