Latest news with #AmyWhang
Fashion Network
11-07-2025
- Business
- Fashion Network
Maybelline named WWE's first-ever official cosmetics partner
Maybelline New York has been named the first-ever official cosmetics partner of WWE. The collaboration kicks off with Maybelline serving as the presenting partner of Evolution, WWE's all-women's Premium Live Event taking place Sunday, July 13 at State Farm Arena in Atlanta. As part of the agreement, Maybelline will receive center mat ring branding, a custom vignette, and social media integrations. "Maybelline New York is proud to partner with WWE and have the opportunity to put our products to the ultimate test,' said Amy Whang, president of Maybelline New York. 'As the presenting sponsor of Evolution, we're not just showing up in the ring; we're supporting a global community that inspires confidence and self-expression, both in and out of the spotlight." Looking ahead, Maybelline will continue its ongoing sponsorship presence during the first-ever two-night SummerSlam, taking place Saturday, August 2 and Sunday, August 3 at MetLife Stadium in New Jersey. Additionally, the brand will expand its presence within WWE's developmental series NXT, which boasts the most robust and diverse roster of female professional wrestlers in the world. The partnership will include in-ring sponsorship, backstage integrations, and continued social media activations. 'WWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for highlighting amazing individuals across the roster," added Brit Santypal, senior vice president of partnership marketing at TKO, the parent company of WWE.
Fashion Network
10-07-2025
- Business
- Fashion Network
Maybelline named WWE's first-ever official cosmetics partner
Maybelline named WWE's first-ever official cosmetics partner By Jennifer Braun Published July 10, 2025 New York has been named the first-ever official cosmetics partner of WWE. Maybelline named WWE's first-ever official cosmetics partner. - Maybelline The collaboration kicks off with Maybelline serving as the presenting partner of Evolution, WWE's all-women's Live Event taking place Sunday, July 13 at State Farm in Atlanta. As part of the agreement, Maybelline will receive center mat ring branding, a custom vignette, and social media integrations. Ads "Maybelline New York is proud to partner with WWE and have the opportunity to put our products to the ultimate test,' said Amy Whang, president of Maybelline New York. 'As the presenting sponsor of Evolution, we're not just showing up in the ring; we're supporting a global community that inspires confidence and self-expression, both in and out of the spotlight." Looking ahead, Maybelline will continue its ongoing sponsorship presence during the first-ever two-night SummerSlam, taking place Saturday, August 2 and Sunday, August 3 at MetLife Stadium in New Jersey. Additionally, the brand will expand its presence within WWE's developmental series NXT, which boasts the most robust and diverse roster of female professional wrestlers in the world. The partnership will include in-ring sponsorship, backstage integrations, and continued social media activations. 'WWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for highlighting amazing individuals across the roster," added Brit Santypal, senior vice president of partnership marketing at TKO, the parent company of WWE.
Fashion Network
10-07-2025
- Business
- Fashion Network
Maybelline named WWE's first-ever official cosmetics partner
Maybelline New York has been named the first-ever official cosmetics partner of WWE. The collaboration kicks off with Maybelline serving as the presenting partner of Evolution, WWE's all-women's Premium Live Event taking place Sunday, July 13 at State Farm Arena in Atlanta. As part of the agreement, Maybelline will receive center mat ring branding, a custom vignette, and social media integrations. "Maybelline New York is proud to partner with WWE and have the opportunity to put our products to the ultimate test,' said Amy Whang, president of Maybelline New York. 'As the presenting sponsor of Evolution, we're not just showing up in the ring; we're supporting a global community that inspires confidence and self-expression, both in and out of the spotlight." Looking ahead, Maybelline will continue its ongoing sponsorship presence during the first-ever two-night SummerSlam, taking place Saturday, August 2 and Sunday, August 3 at MetLife Stadium in New Jersey. Additionally, the brand will expand its presence within WWE's developmental series NXT, which boasts the most robust and diverse roster of female professional wrestlers in the world. The partnership will include in-ring sponsorship, backstage integrations, and continued social media activations. 'WWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for highlighting amazing individuals across the roster," added Brit Santypal, senior vice president of partnership marketing at TKO, the parent company of WWE.
Time of India
10-07-2025
- Entertainment
- Time of India
WWE and Maybelline join forces for the groundbreaking Evolution 2025 event
WWE (Image via Getty Images) In a move that blends beauty with power, WWE has officially teamed up with Maybelline New York, and it is happening just in time for one of the most anticipated events of the year that is Evolution 2025. The global cosmetics giant is stepping into WWE's squared circle as the company's first-ever official cosmetics partner. This partnership kicks off with Maybelline becoming the presenting sponsor of the all-women's premium live event, Evolution, set to take place on Sunday, July 13 at the State Farm Arena in Atlanta, Georgia. But this is not just about branding, it is a powerful crossover between two worlds that thrive on confidence and standing out under the spotlight. A beauty powerhouse steps inside WWE's world As presenting sponsor, Maybelline will receive center-ring branding, a custom vignette, and exclusive social media integration that ensures its impact is felt both in the ring and across fan timelines. Amy Whang, President of Maybelline New York, expressed what this moment means for the brand: 'As the presenting sponsor of Evolution, we're not just showing up in the ring; we're supporting a global community that inspires confidence and self-expression, both in and out of the spotlight.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Free P2,000 GCash eGift UnionBank Credit Card Apply Now Undo WWE's own Brit Santypal, SVP of Partnership Marketing, reflected the synergy behind the move: 'WWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for highlighting amazing individuals across the roster.' The strategy behind this crossover was crafted with Beauty Co-Lab, the L'Oréal-backed agency helping Maybelline connect with today's entertainment and culture landscape. As CEO, Delphine Hernoux put it, 'Maybelline continues to lead the way by moving at the speed of culture — connecting beauty with entertainment in bold, inclusive, and unexpected ways.' Evolution 2025 – where power meets polish Evolution 2025 is already loaded with star-studded matches. Tiffany Stratton vs. Trish Stratus headlines the card for the WWE Women's Championship, while Becky Lynch , IYO SKY , Rhea Ripley , Jade Cargill , Charlotte Flair , Alexa Bliss , and more are all set to compete in high-stakes contests WWE Evolution (Image via WWE) The event also features a high-drama Women's Battle Royal, where several legendary names may return to fight for a title shot at Clash in Paris. With only one episode each of Raw and SmackDown left before the show, fans are bracing for possible surprises, comebacks, and thrilling finals. The combination of fierce athleticism and glamorous partnership with Maybelline gives Evolution a new edge. And with this, WWE's women will not only dominate the ring, they will do it in style. Also Read: Multiple matches added for Evolution 2025 on WWE RAW For real-time updates, scores, and highlights, follow our live coverage of the India vs England Test match here. Catch Manika Batra's inspiring story on Game On, Episode 3. Watch Here!
Yahoo
10-07-2025
- Business
- Yahoo
MAYBELLINE NEW YORK NAMED FIRST-EVER OFFICIAL COSMETICS PARTNER OF WWE®
Maybelline to Serve as Presenting Partner of WWE's All-Women's Premium Live Event Evolution on Sunday, July 13 in Atlanta NEW YORK, July 10, 2025 /PRNewswire/ -- WWE, part of TKO Group Holdings, and Maybelline New York, the number one cosmetic brand in the world, announced today a new partnership in which the beauty brand will become the first-ever Official Cosmetics Partner of WWE. The new agreement commences with Maybelline serving as the Presenting Partner of Evolution – the all-women's Premium Live Event on Sunday, July 13 at State Farm Arena in Atlanta. "WWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for highlighting amazing individuals across the roster," said Brit Santypal, Senior Vice President of Partnership Marketing, TKO. "Maybelline New York is proud to partner with WWE and have the opportunity to put our products to the ultimate test," said Amy Whang, President of Maybelline New York. "As the presenting sponsor of Evolution, we're not just showing up in the ring; we're supporting a global community that inspires confidence and self-expression, both in and out of the spotlight." In addition to the Presenting Partner designation at Evolution, Maybelline will receive center mat ring branding, a custom vignette and social media integrations. The partnership and activation strategy were developed in collaboration with Beauty Co-Lab, L'Oréal's media agency of record. "Maybelline continues to lead the way by moving at the speed of culture — connecting beauty with entertainment in bold, inclusive, and unexpected ways," said Delphine Hernoux, CEO, Beauty Co-Lab. "At Beauty Co-Lab, we're proud to have helped shape this milestone partnership with WWE, which reflects the kind of innovative thinking that keeps the brand ahead of the curve." About WWEWWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal's streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings. Additional information on WWE can be found at and About Maybelline New YorkMaybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulas with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible, and effortless cosmetics for all. In 2020, Maybelline introduced Brave Together, a long-term program to support anxiety and depression worldwide. Brave Together provides critical one-on-one support, an online education hub, a variety of programming to help destigmatize the conversation around mental health and has committed to donate $20 million over the next five years to global and local organizations. For more information log on to or View original content to download multimedia: SOURCE Maybelline New York Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
