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Time Business News
10 hours ago
- Time Business News
TikTok SEO in 2025: Boost Your Video Reach with These Easy Optimization Tips
In 2025, mastering your TikTok SEO strategy 2025 is essential if you want your videos to rank higher in TikTok search and Google results. With more users treating TikTok like a search engine, optimizing your content for TikTok SEO is no longer optional. What is TikTok SEO Strategy 2025? TikTok SEO strategy 2025 involves optimizing your TikTok videos to appear in both TikTok's internal search results and external Google searches. It includes using the right keywords in captions, on-screen text, hashtags, and even in your video's spoken words. By applying a TikTok SEO strategy, you increase your chances of reaching users actively searching for content like yours. Why You Need a TikTok SEO Strategy in 2025 Changing User Search Behavior: Millions now prefer TikTok search over Google for product reviews and lifestyle content. Millions now prefer TikTok search over Google for product reviews and lifestyle content. Google Ranks TikTok Content: TikTok videos now appear in Google search snippets. TikTok videos now appear in Google search snippets. Boosts Engagement: A smart TikTok SEO strategy can lead to more views, shares, and conversions. Key TikTok SEO Ranking Factors for 2025 To build a strong TikTok SEO strategy 2025, focus on these elements: Captions: Insert target keywords naturally in your video descriptions. On-Screen Text: Display relevant keywords directly on your video screen. Hashtags: Mix niche and trending hashtags for better discoverability. Spoken Words: Clearly say your target keywords during the video. TikTok's AI recognizes audio text. Meta Data: Though invisible to users, TikTok uses backend data for indexing videos. How to Do TikTok Keyword Research for SEO Success Effective keyword research is crucial for any TikTok SEO strategy 2025. Use these methods: TikTok Search Bar: Type your topic and look at auto-suggested queries. Type your topic and look at auto-suggested queries. Google Trends: Identify growing search topics relevant to your niche. Identify growing search topics relevant to your niche. Competitor Analysis: Observe which keywords top creators in your category are using. Observe which keywords top creators in your category are using. SEO Tools: Platforms like Ahrefs TikTok SEO guide and TikTok Creative Center provide great insights. Step-by-Step TikTok SEO Strategy for 2025 Here's a complete SEO checklist for your next video: Research trending TikTok keywords for 2025 Add your main keyword in captions and hashtags Speak the target keyword during the video Use on-screen text with SEO keywords Encourage comments, likes, and shares for engagement signals Bonus Tips for Advanced TikTok SEO Strategy 2025 Besides basics, here's how to take your TikTok SEO strategy 2025 even further: Post content consistently Experiment with different video formats Use TikTok Trends and Analytics to monitor performance Reply to audience comments to boost engagement Final Thoughts on TikTok SEO Strategy 2025 Implementing a targeted TikTok SEO strategy 2025 will help your videos get discovered by the right audience. Whether you're a small business, influencer, or digital marketer, SEO-focused content creation is key to TikTok growth. For more insights on Digital Marketing and Social Media Marketing, stay updated with Time Business News. TIME BUSINESS NEWS
Yahoo
2 days ago
- Business
- Yahoo
Oracle Named Leader in Gartner's 2025 Analytics Magic Quadrant, Highlighting AI Integration
Oracle Corporation (NYSE:ORCL) is one of the best US tech stocks to buy now. On June 23, Oracle announced that it has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This marks the second consecutive year that Oracle has received this distinction, acknowledging its Ability to Execute and Completeness of Vision in the analytics and business intelligence market. The report was published earlier by Gartner on June 16. According to the executive vice president of Oracle Analytics, T.K. Anand, the recognition is a result of Oracle's integration of AI at the core of its analytics offerings. Oracle continues to enhance its Analytics Cloud offerings by applying AI to facilitate user interaction with analytics. A notable feature is the Oracle Analytics AI Assistant, which uses the Oracle Cloud Infrastructure/OCI GenAI service. A team of IT professionals meticulously crafting a large-scale enterprise performance management system. The AI Assistant allows workbook authors and analysts to use natural language to discover insights from their data and construct complex visualizations. Additionally, Contextual Insights provide business users with a deeper understanding of their data by offering insights and recommendations as they navigate and explore analytics content. Oracle Corporation (NYSE:ORCL) offers products and services that address enterprise information technology environments worldwide. While we acknowledge the potential of ORCL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the . READ NEXT: and . Disclosure: None. This article is originally published at Insider Monkey. Sign in to access your portfolio
Business Wire
5 days ago
- Business
- Business Wire
Hospitals and Health Systems Can Find Help With Price Transparency Compliance and Pricing Optimization With Kodiak Solutions' Strategic Pricing Methodology
INDIANAPOLIS--(BUSINESS WIRE)--Kodiak Solutions offers hospitals a proven, technology-driven strategic pricing methodology to set prices across thousands of procedures and services to meet regulatory and market pressures. 'Hospitals have never faced more regulatory scrutiny on price transparency, and compliance requires public disclosure of prices... raising the stakes for making consistent, defensible prices.' --Tracey Coyne, Vice President, Kodiak Solutions Share Hospitals and health systems must comply with price transparency requirements under multiple federal laws or regulations, including the No Surprises Act, new inpatient and outpatient Medicare prospective payment regulations, and tightening rules from the Centers for Medicare & Medicaid Services (CMS). The business pressures of pricing are no less intense: Pricing strategy can affect an additional 0.25% to 0.5% of net revenue for health systems. 'The impact of pricing on revenue can make all the difference in a time of incredibly tight margins,' said Tracey Coyne, Vice President, Finance and Reimbursement Strategic Pricing Lead. 'Hospitals have never faced more regulatory scrutiny on price transparency, and compliance requires public disclosure of prices in most cases, raising the stakes for making consistent, defensible prices across thousands of procedures and services.' Kodiak Solutions experts partner with hospital and health system management teams to co-develop custom versions of Kodiak's strategic pricing methodology. The customized recommendations also are based on a provider organization's existing financial data as analyzed by Kodiak Revenue Cycle Analytics platform. The optimized, data-driven pricing strategy that results offers health systems: Improved rates based on the organization's market position, fee schedules, and payor mix; Standardized pricing within and across the organization's service lines, departments and care settings; Market-based pricing to attract and retain patients; and Consistent pricing that is defensible when publishing to the community. Hospitals and health systems that work with the Kodiak Solutions strategic pricing team receive an electronic upload of new prices, reports on changes in gross and net revenue by facility, department and payor, a price inconsistency report, and more. Kodiak Solutions recently hosted a webinar on pricing transparency, No Surprises Act compliance and other topics related to strategic pricing that is available online. To discuss Kodiak Solutions' strategic pricing methodology, call (463) 270-8252 to schedule an appointment with Coyne. About Kodiak Solutions Kodiak Solutions is a leading technology and tech-enabled services company that simplifies complex business problems for healthcare provider organizations. For nearly two decades as a part of Crowe LLP, Kodiak created and developed our proprietary net revenue reporting solution, Revenue Cycle Analytics. Kodiak also provides a broad suite of software and services in support of CFOs looking for solutions in financial reporting, reimbursement, revenue cycle, risk and compliance, and unclaimed property. Kodiak's 450 employees engage with more than 2,100 hospitals and 300,000 practice-based physicians, across all 50 states, and serve as the unclaimed property outsourcing provider of choice for more than 2,000 companies. To learn more, visit our website.
Forbes
20-06-2025
- Business
- Forbes
Four Strategies To Outsmart Data Pitfalls In Product Innovation
Ramalakshmi Murugan leads product strategy and operations for the Google Play Analytics team at Google. In the age of "data is the new oil," product teams are increasingly leveraging vast amounts of data to fuel innovation. However, many product initiatives, irrespective of having enough data, fail. The truth is, the very data meant to illuminate the path can become a labyrinth of pitfalls if not navigated with caution and a clear strategy. In the journey of moving from "data-driven" to "data-informed," it is imperative that product leaders understand the data pitfalls that might impede their efforts. Here, I will provide four decisive strategies to circumvent the most common blunders and ensure that your data is indeed guiding you toward groundbreaking innovation. 1. Beyond The 'North Star Metric': Embracing A Holistic Data Ecosystem The Pitfall: Many teams are obsessed with the "North Star Metric," fixating on a single KPI to the exclusion of all else. While a North Star can provide focus, an overreliance on one metric often leads to a myopic view. Optimizing for a single metric can also lead to "local maxima"—perfecting an existing solution but missing out on truly disruptive opportunities. The Strategy: Instead of solely chasing a single North Star, cultivate a holistic data ecosystem. • Balance quantitative and qualitative data. Quantitative data tells you what is happening (e.g., conversion rates, CTRs), but qualitative data tells you why (e.g., usability studies, user feedback). Combining both provides a richer, more nuanced understanding of user needs and pain points. • Track a balanced scorecard of metrics. Beyond the North Star, define a set of complementary metrics (e.g., customer churn, ARR) that cover different aspects of product health and provide a more comprehensive picture. • Contextualize data with market and competitive insights. Your internal product data is only part of the story. Data should be interpreted within a larger context, such as market trends and competitor movements, to inform strategic innovation. 2. Beware The Bias Beast: Actively Combating Cognitive Traps The Pitfall: Human beings are inherently biased, which can affect data collection, analysis and interpretation, leading to misguided product decisions. Some examples of bias that I frequently see teams struggling with are: confirmation bias (seeking data that confirms existing beliefs), survivorship bias (focusing only on successful outcomes) and selection bias (skewed samples). The Strategy: To tame the "bias beast," implement these active combat strategies: • Formulate clear hypotheses (and be ready to disprove them). Before diving into data, define specific, testable hypotheses. This forces you to consider what data would disprove your assumptions, rather than just confirm them. • Diversify your data sources. Relying on a narrow set of data increases the risk of blind spots. Seek out diverse data sources (e.g., surveys, customer support logs, social listening, A/B tests), and foster diverse teams with different perspectives and backgrounds to challenge assumptions. • Prioritize "why" over "what." When analyzing data, constantly ask "why." Why are users behaving this way? Why did this metric change? Don't just report the numbers; dig into the underlying reasons. • Implement structured experimentation (A/B testing with rigor). A/B testing is a powerful tool, but only if done correctly. Ensure proper randomization, sufficient sample sizes and clear control groups to minimize bias and truly understand the causal impact of changes. 3. Turning Data Overload Into Actionable Product Insights: Prioritizing 'Need To Know' The Pitfall: In the quest for data-driven glory, companies often fall into the trap of data hoarding: collecting data without clear objectives or a structured plan for its potential applications. I think this is the main cause of "analysis paralysis," an overload of information that makes it difficult to retrieve valuable insights. The Strategy: Shift from data hoarding to a "need to know" mindset, prioritizing actionable insights. • Define clear objectives first. Prior to data collection, set clearly defined business goals you would like to achieve, along with the questions that need to be answered to accomplish those goals. This will direct your effort in data collection and analysis. • Prioritize data quality over quantity. Wrong, incomplete and inconsistent data is more dangerous than having no data because it can lead to making very bad decisions. Establish policies around data governance, and perform periodic audits on the data to ensure integrity and trustworthiness. • Democratize access (with guardrails) and foster data literacy. Empower product teams to access and analyze data, but provide the necessary training and tools to do so effectively. This includes understanding data definitions, limitations and ethical considerations. Self-service analytics, when properly governed, can accelerate insight generation. 4. Beyond The Numbers: Cultivating Intuition And Storytelling The Pitfall: Some teams become so fixated on data that they lose sight of the bigger picture, neglecting human intuition, creative vision and the ability to tell a compelling story with their findings. This can stifle truly innovative ideas that don't immediately show up in current data. The Strategy: Remember that data is a tool, not a dictator. Enhance its power with the following strategies. • Harness the power of informed intuition. While data is crucial, it doesn't replace the insights gained from years of experience, empathy for users and a deep understanding of the market. Use data to inform and validate your intuition, not to replace it entirely. • Leverage strategic storytelling. Learn to weave compelling narratives around your data, highlighting the problem, the insight, the proposed solution and the expected impact. Visualizations, clear explanations and a focus on the "so what" are key. • Embrace "no data" scenarios with calculated risk. For truly novel innovations, there might be no existing data to guide you. In these cases, lean on expert judgment, strategic partnerships and carefully designed, low-risk experiments (e.g., MVPs, pilot programs) to gather initial feedback and iterate. By proactively identifying and mitigating potential data pitfalls and by diligently implementing these four key strategies, product strategy teams can transition from having a superficial reliance on data to a deep and comprehensive mastery of it. This profound understanding and skillful application of data will empower them to move beyond conventional approaches and unlock their inherent capacity to fuel the creation of truly exceptional products. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Yahoo
11-06-2025
- Automotive
- Yahoo
Teletrac Navman Enhances Safety Analytics with HERE location services
By augmenting TN360 platform with HERE's road attribute data, fleet managers can reliably inform driver safety & training programs Teletrac Navman also named HERE a Preferred Supplier for global location data on the TN360 platform NORTHBROOK, Ill., June 11, 2025--(BUSINESS WIRE)--Teletrac Navman, a Vontier company and the connected mobility platform for industries that manage vehicle and equipment assets, today announces a contract extension with HERE Technologies, the leading location data and technology platform, to provide customers with the most up-to-date driver safety data as a Preferred Supplier. Teletrac Navman integrates high-quality map data and location services from HERE, including geocoding and search, route matching, map attributes, and speed limit data. Using this information, Teletrac Navman TN360 customers can report on events, such as harsh driving and speeding, and use this data for driver safety training and scorecards. Fleet operators can also measure risk and communicate safe driving principles to their drivers. Further, they can record and benchmark driver data, including poor driving behaviors; assign drivers a score based on their performance; and view incidents with Safety Analytics communicated via post-trip analytics, reports, and dashboards. As part of the collaboration, HERE will include updated attributes, such as road speed limits, low bridges, and road signs, synchronized into safety reports updated more frequently so events are accurately recorded and reported. "Customers trying to promote safety in their fleets need the most accurate information to inform training programs and manage risk," said Doug Haebig, Director of Product Management, Teletrac Navman. "Using post trip analytics, customers can look retrospectively at behavior and ensure that driver safety programs are informed using the most up-to-date information." TN360 analyzes data captured by telematics devices and provides unique insight into driver performance. From speed and idle time, to acceleration and braking, drivers are ranked to help identify high-risk drivers and discover opportunities for improvement. Further, with real data, fleet operators can provide corrective training and coaching in the areas that make a difference. "For more than 15 years, HERE and Teletrac Navman have worked together to provide fleet operators with the tools and information they need to accelerate their operations across first, middle and last mile," said Stuart Ryan, Senior Vice President and General Manager of the Americas at HERE Technologies. "By incorporating HERE Location Services and road attribute data into TN360, operators get greater visibility into their fleet movements and the status of the road ahead, improving driver safety and the safety of everyone on the road." About Teletrac Navman Teletrac Navman's goal is to empower the industries that transform and sustain our futures with simple and intelligent solutions that enhance the efficiency, safety, and sustainability of their operation. As a connected mobility platform for industries that manage vehicle and equipment assets, Teletrac Navman simplifies the complex so that its customers can transform the way they work through cloud-based solutions that leverage AI to unlock the power of operational insight. Teletrac Navman manages more than 700,000 vehicles and assets around the world. The company operates globally, with offices worldwide and headquarters in Northbrook, IL. For more information visit About Vontier Teletrac Navman is a Vontier company. Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves – delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website About HERE Technologies HERE has been a pioneer in mapping and location technology for 40 years. Today, HERE's location platform is recognized as the most complete in the industry, powering location-based products, services and custom maps for organizations and enterprises across the globe. From autonomous driving and seamless logistics to new mobility experiences, HERE allows its partners and customers to innovate while retaining control over their data and safeguarding privacy. Find out how HERE is moving the world forward at View source version on Contacts Media Contact: E: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
