Latest news with #AnalyticsIQ
Business Wire
4 days ago
- Business
- Business Wire
Inverness Graham-Backed Alliant Acquires AnalyticsIQ, Expanding Suite of People-Based Marketing Data & Analytics Solutions
WAYNE, Pa.--(BUSINESS WIRE)--Inverness Graham, a Philadelphia-based buyout firm focused on acquiring innovative companies where technology is transforming traditional industry, announced today that its marketing data and analytics company, Alliant, has acquired AnalyticsIQ. An innovator in predictive analytics and people-based marketing data, AnalyticsIQ blends cognitive psychology with statistical analysis to enhance behavioral targeting and drive marketing performance. The company utilizes survey-based methodology and machine learning to model consumer behavior and intent, enabling advertisers to reach high-value audiences and enhance campaign outcomes through more effective targeting and personalization. The acquisition of AnalyticsIQ strengthens the combined company's market position and establishes it as a top-tier provider of comprehensive data-driven marketing solutions. 'AnalyticsIQ's innovative data solutions strongly complement Alliant's strengths in cooperative data and analytics,' said Michael Morrissey, Managing Principal at Inverness Graham. 'Combining Alliant's proprietary transaction data with AnalyticsIQ's predictive modeling and digital integrations enhances our collective ability to deliver high-performing, insight-driven audiences across both traditional and emerging marketing channels. Together, the combined business enables a differentiated, data-rich platform with more customer applications and deeper market reach. We look forward to supporting Alliant and AnalyticsIQ's next phase of growth together.' As part of the acquisition, Scarlett Shipp, the current Chief Executive Officer ('CEO') of AnalyticsIQ, has been appointed the new CEO of the combined business. JoAnne Monfradi Dunn, Alliant's founder and CEO, has announced her retirement from day-to-day operations and will assume an active Board seat to guide the transition and continue providing strategic leadership at the Board level. 'Our team has spent years building predictive data that helps brands not just understand what people do—but why they do it,' said Scarlett Shipp. 'Joining forces with Alliant enables us to scale that mission and bring even more powerful insights to clients across channels. Together, we're building on our industry leadership to create a data company that raises the bar—delivering an unprecedented combination of differentiated data, trust, and results.' Inverness Graham and Alliant are actively seeking further acquisitions and strategic partnerships with innovative companies that provide high-quality marketing data, analytics and technology. Faegre Drinker Biddle & Reath LLP served as legal counsel to Inverness Graham. Stephens Inc. served as exclusive financial advisor to AnalyticsIQ. Terms of the transaction were not disclosed. About Inverness Graham Investments Inverness Graham is a Philadelphia based firm focused on acquiring innovative companies where technology is transforming traditional industry. The firm's Flagship strategy focuses on high-growth businesses in Healthcare, Tech-Enabled Services / Software and Advanced Manufacturing. The firm's Green Light strategy targets tech-enabled businesses where Environmental Sustainability is a key driver of accelerating growth. Inverness Graham executes a differentiated, repeatable model for value creation through its proprietary Strategic Platform Build approach. Founded by senior executives of the Graham Group, the firm builds upon a 60-year legacy of operational excellence, bringing substantial value creation resources and an innovative mindset to support its portfolio company partners.
Yahoo
07-05-2025
- Business
- Yahoo
Integral Announces Panel Presentation at ISPOR 2025
Panelists will explore how PETs accelerate health economics research by enabling secure integration of consumer data with clinical outcomes while maintaining regulatory compliance SAN FRANCISCO, May 07, 2025--(BUSINESS WIRE)--Integral, a leader in privacy-first data collaboration, today announced it will chair a panel discussion at the ISPOR 2025 Conference, May 13-16 in Montreal, QC, Canada. The session, "Accelerating Health Economics Research Through PETs," will bring together leaders in health economics, privacy technology and outcomes research to address how privacy-enhancing technologies (PETs) are transforming the speed and scale of health economics and outcomes research (HEOR) studies. Timothy Nobles, chief product officer for Integral, will be joined by Christine Lee, head of health strategy and partnerships for AnalyticsIQ, and Kenzie Alexander, head of privacy solutions for Datavant's Life Sciences, Ecosystem, and Public Sector business, to explore practical implementation strategies that protect privacy for real-world evidence while maintaining research integrity. "This session is a must-see for teams that utilize regulated data for HEOR," says Nobles. "We have two brilliant leaders in data analytics and privacy who will share their takes on how PETs can be leveraged to reduce compliance overhead and reidentification risk in multi-site studies. We'll also cover how teams can maintain research integrity while implementing privacy controls and guidance to leverage privacy-preserving analytics in novel ways." Event Details: Accelerating Health Economics Research Through PETs ISPOR 2025 Conference, Montreal Convention Center, Room 520 Thursday, May 15, 2025, at 1:45 – 2:45 PM EST To learn more about Integral, visit About Integral Integral provides automated privacy infrastructure that enables organizations to work with regulated data quickly and securely. Our platform streamlines the integration of diverse data sources for health economics research while maintaining the highest standards of privacy protection and regulatory compliance. By automating privacy workflows, we help research teams dramatically reduce time-to-insight while expanding the breadth of data available for analysis. View source version on Contacts Innsena for Integral integral@
