21-05-2025
Ananya Goenka Bagaria launches as womenswear label
Former investment banker and University of Michigan graduate Ananya Goenka Bagaria has entered the fashion space with the launch of her eponymous womenswear label, Ananya Goenka Bagaria (AGB). The label has made its retail debut at Bombaim, an experiential luxury fashion store in Kolkata.
'I didn't come from fashion- I walked into it with intention," said Bagaria about her label's launch in a press release. "From boardrooms to boulevards, my journey has been shaped by quiet confidence and purposeful choices. AGB is not about dressing up, it's about dressing true. Because confidence isn't stitched into a garment- it lives in you. This isn't fashion meant to transform you, but to walk with you- wherever you're headed."
The brand's first collection, 'Reign Your Narrative', presents tailored silhouettes softened by movement and detail. Cloud-hued satins, structured crepes, and sheer organzas form the fabric base, complemented by hand-finished touches and tonal embroidery. Garments in the collection include shirt jackets, waistcoats, and statement jackets with architectural collars, sculptural drapes, and cascading panels.
AGB positions itself as a slow fashion brand for modern Indian women. Drawing from her global education and personal evolution, Bagaria's transition from finance to fashion has been shaped by a desire to create clothing that empowers through thoughtful craftsmanship, according to the designer.
