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Sennheiser Generates €492.3 Million In Sales In 2024
Sennheiser Generates €492.3 Million In Sales In 2024

Channel Post MEA

time23-06-2025

  • Business
  • Channel Post MEA

Sennheiser Generates €492.3 Million In Sales In 2024

The Sennheiser Group, the family-owned company behind renowned audio technology, reported sales of EUR 492.3 million in fiscal year 2024. Despite volatile market conditions, the company was able to consolidate its position in the professional audio market and drive forward key future projects with innovative solutions and strategic investments. Earnings before interest and taxes (EBIT) amounted to €35.8 million. '2024 was a challenging year for us, as it was for many companies in our industry,' explains Co-CEO Andreas Sennheiser. The company recorded a slight decline in sales across all regions, totaling 6.6 percent compared to the previous year. 'But especially in a dynamic environment, it is crucial to remain a reliable partner.' Co-CEO Daniel Sennheiser adds: 'That's exactly what sets us apart: with reliable audio solutions, intuitive innovations, and a stable supply chain, we enable our customers to focus on what matters most.' The development of the individual sales markets varied greatly in the past year: The EMEA region was once again the strongest market in terms of sales, generating total sales of €232.1 million – a slight decline of 3.5 percent compared to the previous year. The domestic market in Germany, on the other hand, saw a slight growth of 3.5 percent. The AMERICAS region recorded a decline of 16.1 percent to EUR 150.5 million. Political and economic uncertainties in the US and a subdued consumer climate had a particularly negative impact on demand here. By contrast, the APAC region performed well: growth of 2.3 percent to EUR 109.7 million – driven by a strong market in China and new sales channels in India – enabled a stable result to be achieved. 'Our global presence really pays off in turbulent times,' explains Daniel Sennheiser. 'It allows us to respond to market developments in a differentiated manner and address them in a targeted way, for example with investments and partnerships tailored to local needs. With our regional teams, we remain close to our customers at all times and can offer them the right solutions.' In 2024, the Sennheiser Group invested a total of 48.9 million euros – around 10 percent of total sales – in research and development and in the expansion of sustainable business processes. An additional 3.1 million euros was invested in digital transformation: new backend systems and an expanded cloud architecture form the basis for the implementation of digital business models. Sennheiser invested a further 13.7 million euros in its own production sites in Germany and Romania, 12.2 million euros of which went to the plant in Wedemark near Hanover. In the Business Communication segment, the portfolio was also expanded with the new TeamConnect Collaboration Bars, which were developed specifically for hybrid meeting and learning environments. The Neumann brand enjoyed strong success in the professional recording applications segment. New product developments and the integration of advanced technologies from Merging Technologies, a leading Swiss provider of high-resolution digital audio recording systems and a pioneer in audio-over-IP, which was acquired in 2022, contributed significantly to this success. Sennheiser has also further strengthened its market presence in the mobility sector. More than 70,000 audio systems are now installed in vehicles from Cupra, smart, and Morgan Motors. A particular milestone was the launch of a smart model featuring Sennheiser technology for the Chinese market in the third quarter of 2024. In addition, the licensing business generated additional revenue. This area is set to be expanded further in the future, particularly through the immersive audio brand AMBEO. AMBEO technology is used in all business areas—on stage, in meeting rooms, in studios, and in vehicles—and will continue to open up new potential in the licensing business in the future. 80 years of Sennheiser – looking to the future In 2025, the independent family-owned company Sennheiser celebrates 80 years of pioneering audio technology and passionate engineering. Since the founding of the 'Laboratorium Wennebostel' by Dr. Ing. Fritz Sennheiser in June 1945 in Wedemark near Hanover, Sennheiser has developed into one of the world's leading providers of audio technology. 'We live and breathe audio in everything we do,' says Daniel Sennheiser. 'Our passion is to create unique sound experiences: real, unadulterated sound that you not only hear, but also feel.' Dr. Andreas Sennheiser adds: 'When we look back on our history today, it's not just about the number of years – it's about what we have learned from the past to build the future of the audio world.'

80 years of Sennheiser: Eight decades full of emotion, innovation and passion for audio
80 years of Sennheiser: Eight decades full of emotion, innovation and passion for audio

Yahoo

time18-06-2025

  • Business
  • Yahoo

80 years of Sennheiser: Eight decades full of emotion, innovation and passion for audio

SINGAPORE, June 18, 2025 /PRNewswire/ -- Since 1945, the name Sennheiser has stood for pioneering audio technology and passionate engineering. This year, the company is celebrating its 80th anniversary. At the same time as looking back on its history, Sennheiser reveals why this celebration is not about the number of years and more about what you learn for the future. The family-owned business is telling the stories behind its legendary products, bold decisions and the vision of building the future of audio. To mark this special anniversary, customers worldwide can also look forward to attractive anniversary offers and products. For 80 years, the independent family-owned business Sennheiser has been building the future of audio. In June 1945, Dr. Fritz Sennheiser founded the Wennebostel laboratory in Wedemark near Hanover. What started out as an idea is now one of the world's leading audio technology companies. "We live and breathe audio in everything we do. That's what defines us. We are driven by a passion for creating unique sound experiences for our customers. Genuine, pure sound that you can not only hear, but also feel. This is why we have been building the future of audio for 80 years," says Daniel Sennheiser, Co-CEO of the Sennheiser Group. "When we look back on our company history, it's less about the number of years and more about what we have learned from the past for our future," adds Dr. Andreas Sennheiser, Co-CEO of the Sennheiser Group. It's about a journey full of exciting experiences, great curiosity, courageous decisions, but also product failures and, above all, a passion for sound. "Every product, every milestone, every challenge has shown us how we can build the future of audio - with new ideas that change the audio world." Sennheiser's wireless technology is an impressive example of this. In 1957, the company together with a German broadcasting partner developed the first wireless microphone system for professional stage and TV use – it was a sensation. Since then, wireless microphones have become an integral part of radio and television – and music stars all over the world use products from the Wedemark at their concerts. In 2024, the next milestone in wireless technology is achieved: Sennheiser launches Spectera, a new bidirectional, digital, wireless broadband ecosystem. A system that once again completely redefines the world of wireless audio technology. A system that incorporates the expertise and experience of many years. A radical innovation, born of the courage to question the familiar. Then as now, one thing is the same - the system was developed together with customers. Creative dissatisfaction and room for crazy ideas Fritz Sennheiser once put it in a nutshell: Engineers need room for crazy ideas. This spirit still characterizes Sennheiser today. Because true innovation is not created in the laboratory alone - it unfolds where there is room for the unconventional: on stages and in recording studios around the world. "Through our passion and creative dissatisfaction, we have repeatedly brought groundbreaking products to the market and redefined milestones in the audio world," describes Andreas Sennheiser. As early as 1947, the Wennebostel laboratory presented its first own microphone, the DM 2. This was followed by milestones such as the MD 421 (1960), which is still used in studios around the world today, and the HD 414 (1968), the first open headphones to revolutionize the listening experience. The HD 25 (1988) became an icon for professional monitoring and in clubs, the HD 800 (2009) set new standards for audiophile sound and the HE 1 (2015) reinterpreted the legendary Orpheus, the best headphones in the world. During this time, Sennheiser becomes an internationally successful brand: Under the leadership of Prof. Dr. Jörg Sennheiser, the company opens numerous sales subsidiaries worldwide. "Our products tell stories of people from all over the world – of DJs who went on tour with the HD 25, of journalists who captured voices with the MD 421, or of music lovers who discovered new worlds of sound with the HD 800," explains Daniel Sennheiser. Sennheiser products have also been present at important historical moments and have captured words that have moved people around the world. "These stories are what bring our technology to life - because they show how sound can touch people." 80 years of experience for the future The successful products of the past are an important inspiration for the future, but also their toughest competitors. The balance between preserving legendary products and developing innovative technologies and solutions is the key to success. Because it is precisely this balance that has made Sennheiser relevant for more than 80 years. Research and development is and remains one of the most important strategic priorities of the Sennheiser Group. Every year more than 8 percent of turnover is invested in expanding the product portfolio, in new software solutions and in the intelligent combination of hardware and services. "The path to the future is never straightforward," says Daniel Sennheiser. "That's why this year we're not only celebrating our successes, but also products that didn't become milestones, that didn't make it onto the market or were simply ahead of their time. "These products were often the starting point for our boldest developments. They show that Innovation is not a destination, but a path. And on this path, each of our products contains 80 years of experience, curiosity - and the will to constantly question the status quo," continues Andreas Sennheiser. An anniversary full of stories – and full of sound You can discover these milestone products throughout this anniversary year on the Sennheiser website and social media channels. Here, Sennheiser will also be talking about its iconic products, with reports, interviews and background stories that provide behind the scenes insights into the company that has been building the world's sound for 80 years. Customers can also look forward to anniversary products and offers in the coming months. About the Sennheiser Group We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. In 2025, the Sennheiser Group celebrates its 80th anniversary. Since 1945, we stand for building the future of audio and bringing remarkable sound experiences to our customers. Today, the Sennheiser Group is one of the leading manufacturers in the field of professional audio technology. With our brands Sennheiser, Neumann, AMBEO and Merging, we offer a comprehensive range of solutions that is fully tailored to the needs of our customers. As independent family-owned company Sennheiser is led in the third generation by Dr. Andreas Sennheiser and Daniel Sennheiser. View original content to download multimedia: SOURCE Sennheiser Electronic Asia Pte Ltd Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Sennheiser begins global shipping of Spectera wireless system
Sennheiser begins global shipping of Spectera wireless system

Techday NZ

time28-04-2025

  • Business
  • Techday NZ

Sennheiser begins global shipping of Spectera wireless system

Sennheiser has commenced shipping its Spectera wideband wireless ecosystem to customers globally. Spectera incorporates Sennheiser's True WMAS (Wireless Multichannel Audio System) technology, combining wireless microphones, in-ear monitors (IEMs), and control data into a single radio frequency (RF) channel and bodypack within a compact 1U rack unit. The system is intended to offer a simplified setup and enhanced control for professionals working in live audio production, including concerts, broadcast environments, and theatrical performances. The hardware package for Spectera includes a base station, a bidirectional SEK bodypack available in TV-UHF and 1.4 GHz versions, DAD transceiving antennas in matching frequency bands, MADI cards, and an array of accessories. Software components comprise the LinkDesk desktop application and a browser-based Spectera WebUI, both providing centralised system management. Dr Andreas Sennheiser, Co-Chief Executive Officer at Sennheiser, commented on the product's release and demand. "As a growing and flexible ecosystem, Spectera will continue to be expanded and modelled on current and upcoming customer and user benefits, and we are extremely happy to start series production and shipping," he said. "I would like to take this opportunity to sincerely thank all participants in the Pioneer Program for their contribution to shaping Spectera, and all our customers for taking this bold step into the future of wireless with us." He acknowledged the current challenge of meeting demand, noting, "At the same time, I need to ask our customers for patience and understanding, as it will take some time to fulfil the long list of outstanding preorders. At our end, we have invested massively in the electronics production at our plant in Germany and have considerably increased our capacities, but due to the high demand, order fulfilment will inevitably take time." The adoption of wideband technology in Spectera is aimed at reducing both setup times and operational complexity. Traditional narrowband wireless systems often require extensive frequency calculation and cabling, as well as complex power level adjustments for multichannel IEMs. The Spectera system automatically coordinates mobile devices within the assigned RF channel (6 or 8 MHz wide), allowing for more efficient use of spectrum resources and easier frequency reuse in environments such as broadcasting complexes or neighbouring theatres. Benedikt Euen, Senior Product Manager at Sennheiser, remarked on the operational benefits observed by early users. "We have had so many happy comments from our Spectera Pioneers, saying that it was a totally new experience for them to be set up and ready so quickly," Euen said. "Before Spectera, everybody on a production had to wait for them, now they are the ones with time on their hands!" Spectera's design allows both microphones and IEMs to share the same TV channel, eliminating the need for separate bands and guard bands. The system offers permanent two-way communication, providing engineers with remote control for real-time monitoring and adjustments, including ongoing spectrum sensing. This approach is intended to simplify frequency management and increase operational flexibility during live events, with microphones and IEMs able to be added seamlessly during a performance. The LinkDesk desktop software component functions as a control and monitoring centre for multiple Spectera base stations, turning a Mac or PC into a central hub for configuring routing, zoning, and audio link modes. For smaller setups or single base stations, the browser-based Spectera WebUI enables access from any device for management tasks such as configuration, monitoring, and firmware updates. Sennheiser has stated plans to integrate Spectera into the SoundBase RF planning tool in the future, allowing coordination of both wideband and narrowband wireless systems through one platform. A mode planner is already available for current users via SoundBase Tools. Spectera has completed regulatory and product certification processes in numerous markets, including the EU-27 countries, the UK, Switzerland, Norway, Greenland, Qatar, the UAE, the USA, Canada, Australia (for indoor use), Singapore, Malaysia, the Philippines, Indonesia, Hong Kong, and New Zealand (510-606 MHz). Regulatory approval has also been granted—but final certification is pending—in countries such as South Africa, Egypt, Israel, Rwanda, Kenya, Nigeria, Mexico, Taiwan, and Bhutan. Certification also remains pending in India, awaiting a formal regulatory ruling. Customers are encouraged to register their Spectera units in the Sennheiser customer portal to receive notifications about software updates and release notes. The portal includes a feature suggestion hub, where operators can submit, comment on, and vote for new functionalities. Product management teams will review all submissions, and the portal provides a visible roadmap of ongoing and planned feature development for the platform. Euen expressed the team's anticipation regarding the ongoing development. "The entire Spectera team are super-excited about the start of shipping, and are very much looking forward to further evolving the ecosystem together with our customers."

Sennheiser HD 505 wired headphones launched at Rs 27,990: Check features
Sennheiser HD 505 wired headphones launched at Rs 27,990: Check features

Business Standard

time24-04-2025

  • Business
  • Business Standard

Sennheiser HD 505 wired headphones launched at Rs 27,990: Check features

Sennheiser HD 505 has been launched in India. It is said to offer deep and controlled bass, crystal-clear treble, and expansive soundstage Sennheiser has launched the Sennheiser HD 505 in India. Targeting audio enthusiasts and gamers, Sennheiser said that these headphones have been designed to deliver analytical tuning, precise detail, and long-lasting comfort to the consumers. With these headphones, Sennheiser boasts a deep and controlled bass, crystal-clear treble, and expansive soundstage. Here are the details of the newly launched Sennheiser HD 505. Sennheiser HD 505: Price and availability Price: Rs 27,990 Colour: Copper Edition Consumers can purchase the Sennheiser HD 505 from the company's official website and e-commerce platform Amazon. Sennheiser HD 505: Details The Sennheiser HD 505 is powered by a custom-engineered 120-ohm transducer. It is claimed to deliver a wide frequency range of 12 to 38,500 Hz with less than 0.2 per cent harmonic distortion. As per the company, the headphones ensure clear, balanced audio with deep bass, detailed mids, and smooth highs. The angled transducer design is said to recreate the effect of nearfield speakers, offering an immersive and spacious listening experience. Weighing 237g, it features a synthetic leather headband and metal mesh earcup accents which it claims to deliver hours of comfortable wear and a sleek, minimalist look, to the consumers. The Sennheiser HD 505 includes a 1.8-meter detachable cable with a standard 3.5mm connector and a 6.3mm adapter, offering broad compatibility across audio devices. According to Sennheiser, the modular build of HD 505 allows users to swap out cables and earpads easily, making it a future-ready option for evolving audio needs. Recently, the German audio company completed 80 years. The company's strides in India have made the country its fifth largest market. In its recent interview with Business Standard, the company's Co-CEO, Andreas Sennheiser said, 'the two areas we're focusing on are business communication and professional audio production and reproduction. We sold the consumer business a few years ago, so while Sennheiser products still exist, they are no longer under our ownership. However, we've seen tremendous success in the professional segment because India has always had a thriving music, film, and entertainment industry.'

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