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Tribesigns and Sihoo Unveil Co-Branded Furniture Promotions to Elevate Home Office Working Experience on Prime Day
Tribesigns and Sihoo Unveil Co-Branded Furniture Promotions to Elevate Home Office Working Experience on Prime Day

Korea Herald

time26-06-2025

  • Business
  • Korea Herald

Tribesigns and Sihoo Unveil Co-Branded Furniture Promotions to Elevate Home Office Working Experience on Prime Day

NEW YORK, June 26, 2025 /PRNewswire/ -- Tribesigns, a globally renowned furniture manufacturer and retailer, today announced a new co-branded partnership with Sihoo, a leading global brand in ergonomic furniture, aiming to address diverse needs in both home office and professional work environments. Tribesigns, driven by the motto "Designed for Life," serves over 30 million families worldwide with a wide range of furniture products, many of them exclusive to the market. Known for their market-leading computer desks and executive desks, Tribesigns continues to deliver exclusive designs that prioritize functionality and style."We are thrilled to partner with Sihoo in June 2025 to create a truly immersive working experience,"said Andy Huang, the CMO of Tribesigns. "Sihoo has always been dedicated to offering healthy and comfortable ergonomic products. Backed by over 100 ergonomic experts and driven by human-centered innovation, Sihoo's collection of chairs, standing desks, and workspace accessories is trusted by millions worldwide, " the U.S. Market Director of Sihoo, Lam, said. As the co-branded slogan 'When Design Meets Comfort' suggests, Tribesigns computer desks and Sihoo ergonomic chairs complement each other perfectly, providing a seamless blend of aesthetic design and ergonomic comfort to fully meet the needs of both home and office users. The co-branded promotions between Tribesigns and Sihoo will be jointly launched by both parties in the United States on their official websites, Amazon stores, and social media platforms such as Facebook, Instagram, Pinterest, and TikTok. The promotions will last from July 8th to 11th during this year's Amazon Prime Day, offering the lowest prices of the year. For detailed information about the Tribesigns and Sihoo co-branded partnership and explore more furniture products, please visit their official websites and Amazon stores. About Tribesigns: Tribesigns is a leading global furniture designer and manufacturer. It provides customers with uniquely designed indoor furniture products, such as home office desks, bookcases, console tables, organizers, shoe racks, clothes racks, nightstands, dressers, dining tables, kitchen racks, conference tables, reception desks, sideboards, etc. Sihoo is a leading global brand in ergonomic furniture, established in 2011. Guided by the belief that "Sit Well, Think Better," Sihoo is dedicated to improving workplace comfort, focus, and well-being through intelligent ergonomic design.

Tribesigns and Sihoo Unveil Co-Branded Furniture Promotions to Elevate Home Office Working Experience on Prime Day Français
Tribesigns and Sihoo Unveil Co-Branded Furniture Promotions to Elevate Home Office Working Experience on Prime Day Français

Cision Canada

time26-06-2025

  • Business
  • Cision Canada

Tribesigns and Sihoo Unveil Co-Branded Furniture Promotions to Elevate Home Office Working Experience on Prime Day Français

NEW YORK, June 26, 2025 /CNW/ -- Tribesigns, a globally renowned furniture manufacturer and retailer, today announced a new co-branded partnership with Sihoo, a leading global brand in ergonomic furniture, aiming to address diverse needs in both home office and professional work environments. Tribesigns, driven by the motto "Designed for Life," serves over 30 million families worldwide with a wide range of furniture products, many of them exclusive to the market. Known for their market-leading computer desks and executive desks, Tribesigns continues to deliver exclusive designs that prioritize functionality and style."We are thrilled to partner with Sihoo in June 2025 to create a truly immersive working experience,"said Andy Huang, the CMO of Tribesigns. "Sihoo has always been dedicated to offering healthy and comfortable ergonomic products. Backed by over 100 ergonomic experts and driven by human-centered innovation, Sihoo's collection of chairs, standing desks, and workspace accessories is trusted by millions worldwide, " the U.S. Market Director of Sihoo, Lam, said. As the co-branded slogan 'When Design Meets Comfort' suggests, Tribesigns computer desks and Sihoo ergonomic chairs complement each other perfectly, providing a seamless blend of aesthetic design and ergonomic comfort to fully meet the needs of both home and office users. The co-branded promotions between Tribesigns and Sihoo will be jointly launched by both parties in the United States on their official websites, Amazon stores, and social media platforms such as Facebook, Instagram, Pinterest, and TikTok. The promotions will last from July 8th to 11th during this year's Amazon Prime Day, offering the lowest prices of the year. For detailed information about the Tribesigns and Sihoo co-branded partnership and explore more furniture products, please visit their official websites and Amazon stores. Tribesigns is a leading global furniture designer and manufacturer. It provides customers with uniquely designed indoor furniture products, such as home office desks, bookcases, console tables, organizers, shoe racks, clothes racks, nightstands, dressers, dining tables, kitchen racks, conference tables, reception desks, sideboards, etc. Sihoo is a leading global brand in ergonomic furniture, established in 2011. Guided by the belief that "Sit Well, Think Better," Sihoo is dedicated to improving workplace comfort, focus, and well-being through intelligent ergonomic design.

EV brand Leapmotor says its top-seller will have a petrol engine
EV brand Leapmotor says its top-seller will have a petrol engine

West Australian

time06-06-2025

  • Automotive
  • West Australian

EV brand Leapmotor says its top-seller will have a petrol engine

The Leapmotor C10 REEV Ultra Hybrid has landed in Australia, where the Chinese brand expects the new extended-range electric vehicle (EREV) powertrain option to be more popular than the battery-powered version of the mid-size electrified SUV. First launched here in two variants, the battery-electric C10 was Leapmotor's first model to arrive in Australia, in November 2024, when it became yet another direct rival for the top-selling Tesla Model Y , Kia EV5 and Xpeng G6 . But the hitherto EV-only brand's local boss says the new Leapmotor C10 REEV will be more suitable for Australians when it arrives in showrooms in June, priced from $43,888 before on-road costs – $2000 less than the C10 EV's starting price. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now . The C10 REEV uses a 158kW/320Nm electric motor to drive the rear wheels, but adds a 1.5-litre four-cylinder petrol engine acting as a generator to charge its 28.4kWh battery. The official fuel consumption figure is just 0.9L/100km, and claimed total range is 1150km (NEDC) from a fully charged battery and a topped-up 60-litre fuel tank. It's offered in the same Style and Design variants as the C10 EV and features the same equipment levels – apart from the different powertrain – and the only exterior difference is an additional charging flap for the C10 REEV. Speaking during a media call to announce the C10 REEV, Leapmotor Australia boss Andy Huang said the new powertrain is expected to account for around 60 per cent of C10 sales locally, making it the brand's new best-seller. 'We think the REEV, at the moment, is probably meeting more of what our customers in Australia are expecting,' said Mr Huang. 'Our sales forecast is probably 60-40 REEV over BEV, but it's early days and over the next couple of months we'll probably have a better understanding of where those numbers fall.' The local Leapmotor boss said the REEV Ultra Hybrid won't steal sales off the EV – despite its lower price – but will instead add to the brand's overall sales tally. Hybrid vehicle sales in Australia to the end of May 2025 have increased by 18.3 per cent – alongside an overall market decline of 5.2 per cent in the same period – following a 76 per cent rise in 2024. The brand claims the C10 REEV Ultra Hybrid is the first EV-based range-extender vehicle since the 2014-2022 BMW i3 REx , which is technically true. However, while the Mazda MX-30 R-EV was never sold here, e-Power versions of the Nissan X-Trail and Qashqai are effectively EREVs but did not start out as EVs. Mr Huang would not name a direct competitor for the C10 REEV Ultra Hybrid, instead saying the fledgling brand will focus on getting its product mix right ahead of releasing new models. 'I see our competitors, or I see the customer that chooses us, will be someone that's probably for the C10, someone that needs the space and size of a D-size [large] SUV for the family,' he said. 'And then now they can say, 'Oh wow, guess what, for that same price I can actually go for EV, or I can go Ultra Hybrid'. So, it's not one competitor, I think it's more about having the right product in that segment.' The local brand boss told CarExpert earlier this year that all Leapmotor models offered overseas including the B10 small electric SUV and the T03 electric city-car are on the table for Australia , one of the world's most competitive auto markets. 'There's many competitors in the marketplace, it's so competitive,' said Mr Huaag. 'For us, the key to it is about our brand. I think that we have the advantage that we're trying to balance the best of both worlds in making that transition from going from an ICE to an EV or Ultra Hybrid as simple as possible.'

EV brand Leapmotor says its top-seller will have a petrol engine
EV brand Leapmotor says its top-seller will have a petrol engine

The Advertiser

time06-06-2025

  • Automotive
  • The Advertiser

EV brand Leapmotor says its top-seller will have a petrol engine

The Leapmotor C10 REEV Ultra Hybrid has landed in Australia, where the Chinese brand expects the new extended-range electric vehicle (EREV) powertrain option to be more popular than the battery-powered version of the mid-size electrified SUV. First launched here in two variants, the battery-electric C10 was Leapmotor's first model to arrive in Australia, in November 2024, when it became yet another direct rival for the top-selling Tesla Model Y, Kia EV5 and Xpeng G6. But the hitherto EV-only brand's local boss says the new Leapmotor C10 REEV will be more suitable for Australians when it arrives in showrooms in June, priced from $43,888 before on-road costs – $2000 less than the C10 EV's starting price. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The C10 REEV uses a 158kW/320Nm electric motor to drive the rear wheels, but adds a 1.5-litre four-cylinder petrol engine acting as a generator to charge its 28.4kWh battery. The official fuel consumption figure is just 0.9L/100km, and claimed total range is 1150km (NEDC) from a fully charged battery and a topped-up 60-litre fuel tank. It's offered in the same Style and Design variants as the C10 EV and features the same equipment levels – apart from the different powertrain – and the only exterior difference is an additional charging flap for the C10 REEV. Speaking during a media call to announce the C10 REEV, Leapmotor Australia boss Andy Huang said the new powertrain is expected to account for around 60 per cent of C10 sales locally, making it the brand's new best-seller. "We think the REEV, at the moment, is probably meeting more of what our customers in Australia are expecting," said Mr Huang. "Our sales forecast is probably 60-40 REEV over BEV, but it's early days and over the next couple of months we'll probably have a better understanding of where those numbers fall." The local Leapmotor boss said the REEV Ultra Hybrid won't steal sales off the EV – despite its lower price – but will instead add to the brand's overall sales tally. Hybrid vehicle sales in Australia to the end of May 2025 have increased by 18.3 per cent – alongside an overall market decline of 5.2 per cent in the same period – following a 76 per cent rise in 2024. The brand claims the C10 REEV Ultra Hybrid is the first EV-based range-extender vehicle since the 2014-2022 BMW i3 REx, which is technically true. However, while the Mazda MX-30 R-EV was never sold here, e-Power versions of the Nissan X-Trail and Qashqai are effectively EREVs but did not start out as EVs. Mr Huang would not name a direct competitor for the C10 REEV Ultra Hybrid, instead saying the fledgling brand will focus on getting its product mix right ahead of releasing new models. "I see our competitors, or I see the customer that chooses us, will be someone that's probably for the C10, someone that needs the space and size of a D-size [large] SUV for the family," he said. "And then now they can say, 'Oh wow, guess what, for that same price I can actually go for EV, or I can go Ultra Hybrid'. So, it's not one competitor, I think it's more about having the right product in that segment." The local brand boss told CarExpert earlier this year that all Leapmotor models offered overseas including the B10 small electric SUV and the T03 electric city-car are on the table for Australia, one of the world's most competitive auto markets. "There's many competitors in the marketplace, it's so competitive," said Mr Huaag. "For us, the key to it is about our brand. I think that we have the advantage that we're trying to balance the best of both worlds in making that transition from going from an ICE to an EV or Ultra Hybrid as simple as possible." Content originally sourced from: The Leapmotor C10 REEV Ultra Hybrid has landed in Australia, where the Chinese brand expects the new extended-range electric vehicle (EREV) powertrain option to be more popular than the battery-powered version of the mid-size electrified SUV. First launched here in two variants, the battery-electric C10 was Leapmotor's first model to arrive in Australia, in November 2024, when it became yet another direct rival for the top-selling Tesla Model Y, Kia EV5 and Xpeng G6. But the hitherto EV-only brand's local boss says the new Leapmotor C10 REEV will be more suitable for Australians when it arrives in showrooms in June, priced from $43,888 before on-road costs – $2000 less than the C10 EV's starting price. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The C10 REEV uses a 158kW/320Nm electric motor to drive the rear wheels, but adds a 1.5-litre four-cylinder petrol engine acting as a generator to charge its 28.4kWh battery. The official fuel consumption figure is just 0.9L/100km, and claimed total range is 1150km (NEDC) from a fully charged battery and a topped-up 60-litre fuel tank. It's offered in the same Style and Design variants as the C10 EV and features the same equipment levels – apart from the different powertrain – and the only exterior difference is an additional charging flap for the C10 REEV. Speaking during a media call to announce the C10 REEV, Leapmotor Australia boss Andy Huang said the new powertrain is expected to account for around 60 per cent of C10 sales locally, making it the brand's new best-seller. "We think the REEV, at the moment, is probably meeting more of what our customers in Australia are expecting," said Mr Huang. "Our sales forecast is probably 60-40 REEV over BEV, but it's early days and over the next couple of months we'll probably have a better understanding of where those numbers fall." The local Leapmotor boss said the REEV Ultra Hybrid won't steal sales off the EV – despite its lower price – but will instead add to the brand's overall sales tally. Hybrid vehicle sales in Australia to the end of May 2025 have increased by 18.3 per cent – alongside an overall market decline of 5.2 per cent in the same period – following a 76 per cent rise in 2024. The brand claims the C10 REEV Ultra Hybrid is the first EV-based range-extender vehicle since the 2014-2022 BMW i3 REx, which is technically true. However, while the Mazda MX-30 R-EV was never sold here, e-Power versions of the Nissan X-Trail and Qashqai are effectively EREVs but did not start out as EVs. Mr Huang would not name a direct competitor for the C10 REEV Ultra Hybrid, instead saying the fledgling brand will focus on getting its product mix right ahead of releasing new models. "I see our competitors, or I see the customer that chooses us, will be someone that's probably for the C10, someone that needs the space and size of a D-size [large] SUV for the family," he said. "And then now they can say, 'Oh wow, guess what, for that same price I can actually go for EV, or I can go Ultra Hybrid'. So, it's not one competitor, I think it's more about having the right product in that segment." The local brand boss told CarExpert earlier this year that all Leapmotor models offered overseas including the B10 small electric SUV and the T03 electric city-car are on the table for Australia, one of the world's most competitive auto markets. "There's many competitors in the marketplace, it's so competitive," said Mr Huaag. "For us, the key to it is about our brand. I think that we have the advantage that we're trying to balance the best of both worlds in making that transition from going from an ICE to an EV or Ultra Hybrid as simple as possible." Content originally sourced from: The Leapmotor C10 REEV Ultra Hybrid has landed in Australia, where the Chinese brand expects the new extended-range electric vehicle (EREV) powertrain option to be more popular than the battery-powered version of the mid-size electrified SUV. First launched here in two variants, the battery-electric C10 was Leapmotor's first model to arrive in Australia, in November 2024, when it became yet another direct rival for the top-selling Tesla Model Y, Kia EV5 and Xpeng G6. But the hitherto EV-only brand's local boss says the new Leapmotor C10 REEV will be more suitable for Australians when it arrives in showrooms in June, priced from $43,888 before on-road costs – $2000 less than the C10 EV's starting price. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The C10 REEV uses a 158kW/320Nm electric motor to drive the rear wheels, but adds a 1.5-litre four-cylinder petrol engine acting as a generator to charge its 28.4kWh battery. The official fuel consumption figure is just 0.9L/100km, and claimed total range is 1150km (NEDC) from a fully charged battery and a topped-up 60-litre fuel tank. It's offered in the same Style and Design variants as the C10 EV and features the same equipment levels – apart from the different powertrain – and the only exterior difference is an additional charging flap for the C10 REEV. Speaking during a media call to announce the C10 REEV, Leapmotor Australia boss Andy Huang said the new powertrain is expected to account for around 60 per cent of C10 sales locally, making it the brand's new best-seller. "We think the REEV, at the moment, is probably meeting more of what our customers in Australia are expecting," said Mr Huang. "Our sales forecast is probably 60-40 REEV over BEV, but it's early days and over the next couple of months we'll probably have a better understanding of where those numbers fall." The local Leapmotor boss said the REEV Ultra Hybrid won't steal sales off the EV – despite its lower price – but will instead add to the brand's overall sales tally. Hybrid vehicle sales in Australia to the end of May 2025 have increased by 18.3 per cent – alongside an overall market decline of 5.2 per cent in the same period – following a 76 per cent rise in 2024. The brand claims the C10 REEV Ultra Hybrid is the first EV-based range-extender vehicle since the 2014-2022 BMW i3 REx, which is technically true. However, while the Mazda MX-30 R-EV was never sold here, e-Power versions of the Nissan X-Trail and Qashqai are effectively EREVs but did not start out as EVs. Mr Huang would not name a direct competitor for the C10 REEV Ultra Hybrid, instead saying the fledgling brand will focus on getting its product mix right ahead of releasing new models. "I see our competitors, or I see the customer that chooses us, will be someone that's probably for the C10, someone that needs the space and size of a D-size [large] SUV for the family," he said. "And then now they can say, 'Oh wow, guess what, for that same price I can actually go for EV, or I can go Ultra Hybrid'. So, it's not one competitor, I think it's more about having the right product in that segment." The local brand boss told CarExpert earlier this year that all Leapmotor models offered overseas including the B10 small electric SUV and the T03 electric city-car are on the table for Australia, one of the world's most competitive auto markets. "There's many competitors in the marketplace, it's so competitive," said Mr Huaag. "For us, the key to it is about our brand. I think that we have the advantage that we're trying to balance the best of both worlds in making that transition from going from an ICE to an EV or Ultra Hybrid as simple as possible." Content originally sourced from: The Leapmotor C10 REEV Ultra Hybrid has landed in Australia, where the Chinese brand expects the new extended-range electric vehicle (EREV) powertrain option to be more popular than the battery-powered version of the mid-size electrified SUV. First launched here in two variants, the battery-electric C10 was Leapmotor's first model to arrive in Australia, in November 2024, when it became yet another direct rival for the top-selling Tesla Model Y, Kia EV5 and Xpeng G6. But the hitherto EV-only brand's local boss says the new Leapmotor C10 REEV will be more suitable for Australians when it arrives in showrooms in June, priced from $43,888 before on-road costs – $2000 less than the C10 EV's starting price. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The C10 REEV uses a 158kW/320Nm electric motor to drive the rear wheels, but adds a 1.5-litre four-cylinder petrol engine acting as a generator to charge its 28.4kWh battery. The official fuel consumption figure is just 0.9L/100km, and claimed total range is 1150km (NEDC) from a fully charged battery and a topped-up 60-litre fuel tank. It's offered in the same Style and Design variants as the C10 EV and features the same equipment levels – apart from the different powertrain – and the only exterior difference is an additional charging flap for the C10 REEV. Speaking during a media call to announce the C10 REEV, Leapmotor Australia boss Andy Huang said the new powertrain is expected to account for around 60 per cent of C10 sales locally, making it the brand's new best-seller. "We think the REEV, at the moment, is probably meeting more of what our customers in Australia are expecting," said Mr Huang. "Our sales forecast is probably 60-40 REEV over BEV, but it's early days and over the next couple of months we'll probably have a better understanding of where those numbers fall." The local Leapmotor boss said the REEV Ultra Hybrid won't steal sales off the EV – despite its lower price – but will instead add to the brand's overall sales tally. Hybrid vehicle sales in Australia to the end of May 2025 have increased by 18.3 per cent – alongside an overall market decline of 5.2 per cent in the same period – following a 76 per cent rise in 2024. The brand claims the C10 REEV Ultra Hybrid is the first EV-based range-extender vehicle since the 2014-2022 BMW i3 REx, which is technically true. However, while the Mazda MX-30 R-EV was never sold here, e-Power versions of the Nissan X-Trail and Qashqai are effectively EREVs but did not start out as EVs. Mr Huang would not name a direct competitor for the C10 REEV Ultra Hybrid, instead saying the fledgling brand will focus on getting its product mix right ahead of releasing new models. "I see our competitors, or I see the customer that chooses us, will be someone that's probably for the C10, someone that needs the space and size of a D-size [large] SUV for the family," he said. "And then now they can say, 'Oh wow, guess what, for that same price I can actually go for EV, or I can go Ultra Hybrid'. So, it's not one competitor, I think it's more about having the right product in that segment." The local brand boss told CarExpert earlier this year that all Leapmotor models offered overseas including the B10 small electric SUV and the T03 electric city-car are on the table for Australia, one of the world's most competitive auto markets. "There's many competitors in the marketplace, it's so competitive," said Mr Huaag. "For us, the key to it is about our brand. I think that we have the advantage that we're trying to balance the best of both worlds in making that transition from going from an ICE to an EV or Ultra Hybrid as simple as possible." Content originally sourced from:

EV brand Leapmotor says its top-seller will have a petrol engine
EV brand Leapmotor says its top-seller will have a petrol engine

7NEWS

time06-06-2025

  • Automotive
  • 7NEWS

EV brand Leapmotor says its top-seller will have a petrol engine

The Leapmotor C10 REEV Ultra Hybrid has landed in Australia, where the Chinese brand expects the new extended-range electric vehicle (EREV) powertrain option to be more popular than the battery-powered version of the mid-size electrified SUV. First launched here in two variants, the battery-electric C10 was Leapmotor's first model to arrive in Australia, in November 2024, when it became yet another direct rival for the top-selling Tesla Model Y, Kia EV5 and Xpeng G6. But the hitherto EV-only brand's local boss says the new Leapmotor C10 REEV will be more suitable for Australians when it arrives in showrooms in June, priced from $43,888 before on-road costs – $2000 less than the C10 EV's starting price. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The C10 REEV uses a 158kW/320Nm electric motor to drive the rear wheels, but adds a 1.5-litre four-cylinder petrol engine acting as a generator to charge its 28.4kWh battery. The official fuel consumption figure is just 0.9L/100km, and claimed total range is 1150km (NEDC) from a fully charged battery and a topped-up 60-litre fuel tank. It's offered in the same Style and Design variants as the C10 EV and features the same equipment levels – apart from the different powertrain – and the only exterior difference is an additional charging flap for the C10 REEV. Speaking during a media call to announce the C10 REEV, Leapmotor Australia boss Andy Huang said the new powertrain is expected to account for around 60 per cent of C10 sales locally, making it the brand's new best-seller. 'We think the REEV, at the moment, is probably meeting more of what our customers in Australia are expecting,' said Mr Huang. 'Our sales forecast is probably 60-40 REEV over BEV, but it's early days and over the next couple of months we'll probably have a better understanding of where those numbers fall.' The local Leapmotor boss said the REEV Ultra Hybrid won't steal sales off the EV – despite its lower price – but will instead add to the brand's overall sales tally. Hybrid vehicle sales in Australia to the end of May 2025 have increased by 18.3 per cent – alongside an overall market decline of 5.2 per cent in the same period – following a 76 per cent rise in 2024. The brand claims the C10 REEV Ultra Hybrid is the first EV-based range-extender vehicle since the 2014-2022 BMW i3 REx, which is technically true. However, while the Mazda MX-30 R-EV was never sold here, e-Power versions of the Nissan X-Trail and Qashqai are effectively EREVs but did not start out as EVs. Mr Huang would not name a direct competitor for the C10 REEV Ultra Hybrid, instead saying the fledgling brand will focus on getting its product mix right ahead of releasing new models. 'I see our competitors, or I see the customer that chooses us, will be someone that's probably for the C10, someone that needs the space and size of a D-size [large] SUV for the family,' he said. 'And then now they can say, 'Oh wow, guess what, for that same price I can actually go for EV, or I can go Ultra Hybrid'. So, it's not one competitor, I think it's more about having the right product in that segment.' The local brand boss told CarExpert earlier this year that all Leapmotor models offered overseas including the B10 small electric SUV and the T03 electric city-car are on the table for Australia, one of the world's most competitive auto markets. 'There's many competitors in the marketplace, it's so competitive,' said Mr Huaag. 'For us, the key to it is about our brand. I think that we have the advantage that we're trying to balance the best of both worlds in making that transition from going from an ICE to an EV or Ultra Hybrid as simple as possible.'

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