Latest news with #AndyRoss
Yahoo
10-07-2025
- Business
- Yahoo
Award-Winning Producer Doug Grau to Spearhead Creation of American Rebel Productions, a New Content Arm of American Rebel Holdings, Inc.
NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ('American Rebel' or the 'Company'), the creator of American Rebel Beer ( and a leading designer and marketer of branded safes, personal security products, and patriotic apparel, today announced plans to expand its brand platform through the formation of a new wholly owned subsidiary, American Rebel Productions, LLC. As part of this strategic initiative, the Company has entered into a professional services agreement with Award-winning producer and music industry veteran Doug Grau, who will serve as a strategic advisor to CEO Andy Ross. Grau will assist in developing a business strategy for the new division, which will focus on content creation and brand storytelling aligned with the Company's patriotic mission. Upon formal establishment of the subsidiary, Grau is expected to serve as its initial President. Doug Grau, a veteran music industry executive and original co-founder of American Rebel Holdings, Inc., has played a key role in the Company's early brand development and creative direction. His longstanding collaboration with CEO Andy Ross helped shape the Company's identity as 'America's Patriotic Brand.' From Song to Brand: The Origin of American Rebel Grau and Ross have completed three albums together and have begun recording a fourth studio album. Ross's three released albums – You Ain't Seen Crazy Yet (2011), Cold Dead Hand (2013), and Time to Fight (2016) – benefited from Grau's 40+ years of music industry experience. The first completed track for Time to Fight was the single 'American Rebel,' a song that would become far more than just a title. The message and energy behind 'American Rebel' were immediately recognized as more than a song – it was a mission statement. That moment sparked the founding of American Rebel Holdings, Inc. in 2014, grounded in the belief that the song embodied the values, spirit, and lifestyle of a patriotic American brand. The company was built around that vision, transforming a powerful anthem into a multifaceted business rooted in patriotism and the unwavering belief in chasing the American dream. Grau and Ross recently completed a new video for Ross's single 'I Stand For You.' The video was filmed during Ross's recent concert celebrating the 250th birthday of the United States Army. Watch the video by clicking here. Doug Grau's Industry Legacy Grau brings over four decades of experience in entertainment and media. He spent 15 years at Warner Bros. Nashville (1983–1998), where he was instrumental in developing the careers of artists such as Travis Tritt, Little Texas, David Ball, Jeff Foxworthy, and Bill Engvall. He also produced the original Blue Collar Comedy Tour LIVE CD featuring Foxworthy, Engvall, Larry the Cable Guy, and Ron White. In 2002, Grau produced the video and audio recording of the Statler Bros. Farewell Concert, which aired nationally on PBS and earned an RIAA Gold DVD award. He later published Statler Bros: Random Memories in 2008, co-written by founding members Harold and Don Reid. In conjunction with this transition, Grau has agreed to officially step down from his current roles as President and Interim Principal Accounting Officer of American Rebel Holdings, Inc. As planned, Darin Fielding will assume the role of Principal Accounting Officer, and Corey Lambrecht, the Company's current Chief Operating Officer, will take on the additional role of President. These leadership changes are designed to align the Company's executive structure with its strategic growth initiatives and operational priorities. Expanding the Brand Through Content American Rebel Productions will be tasked with developing original content that amplifies the Company's patriotic identity and connects with its growing customer base. CEO Andy Ross emphasized the importance of this next phase: 'We've always believed in the power of storytelling to build loyalty around the American Rebel brand. This planned new venture will allow me to continue working directly with Doug to leverage his exceptional talent and decades of experience in content creation. Together, we'll amplify our message, elevate our brand, and ensure that everything we produce resonates deeply with our customers and reinforces the patriotic values at the heart of American Rebel.' Strategic Growth and Diversification The formation of American Rebel Productions reflects the Company's broader strategy to diversify its revenue streams and deepen customer engagement. By leveraging media and entertainment, American Rebel Holdings, Inc. aims to enhance brand visibility and support the growth of its core product lines, including American Rebel Light Beer, branded safes, and patriotic apparel. In addition, the Company will continue to pursue strategic licensing opportunities that align with its brand values and expand its reach into complementary markets. About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) is a designer, manufacturer, and marketer of branded safes, personal security and self-defense products, and patriotic apparel. The Company recently expanded into the beverage industry with the launch of American Rebel Light Beer. Learn more at For investor information, visit Watch the story behind American Rebel as told by CEO Andy Ross: The American Rebel Story Media Contact:Matt SheldonMatt@ Investor Relations: info@ ir@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
USA Today
08-07-2025
- Business
- USA Today
CEO Spotlight: American Rebel's Andy Ross on Turning Patriotism into a Breakout Product
An Executive Q&A with American Rebel CEO Andy Ross, presented by Hawk Point Media As consumer habits shift and cultural identity becomes a driving force in brand loyalty, one company is proving that values sell. And they sell fast. American Rebel Holdings, Inc. (NASDAQ:AREB) launched its flagship beverage, Rebel Light Beer, less than a year ago and is already racing up the ranks in retail distribution, digital sales, and cultural relevance. Positioned as 'America's Patriotic Brand™,' the company has successfully fused lifestyle branding, motorsports marketing, and e-commerce momentum into a product that's gaining national traction from both beer drinkers and brand believers. With retail presence in Total Wine & More, Minuteman Food Marts, major entertainment venues across the Southeast, and a digital footprint now shipping to over 40 states, American Rebel is quickly becoming one of the most talked-about emerging beer brands in the country. Rebel Light beer is no ordinary entry into a crowded market. It was launched with intention and momentum, backed by a loyal fan base and a clear identity: patriotic, all-American, and fiercely independent. Plastered right on the can is a slogan that says it all: 'America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.' We sat down with American Rebel CEO Andy Ross to talk about the explosive rise of Rebel Light, what fueled its July 4th surge, and what comes next. HPM: Andy, Rebel Light has gone from launch to national attention seemingly overnight. What's fueling this momentum? AR: It's the people, man. That's where it starts and ends. We didn't create Rebel Light in a boardroom. This beer was born in the heart of America-at racetracks, hunting camps, backyard barbecues, and concerts. What we tapped into wasn't just a product opportunity-it was a cultural pulse. People are craving something that feels like it speaks for them. And Rebel Light's doing that loud and clear. We intentionally took a big swing combining all-natural brewing, a bold patriotic message, and a lifestyle built around faith, freedom, and family. Turns out, that's not niche-that's mainstream America. And the numbers prove it. We've gone from concept to multi-state retail presence in under a year, landed some of the biggest distributors in the country, and shipped beer to over 40 states. That doesn't happen unless you've hit a nerve-and we hit it in the best way. HPM: You've said this isn't just about beer-it's about a movement. What does that mean to you? AR: It means we're not just selling liquid in a can-we're offering people a way to raise their glass to something they believe in. In a world full of generic brands trying to play both sides, we planted a flag. We said, 'Here we are. This is who we are. And we're proud of it.' And people didn't just notice-they rallied. They're wearing the shirts, showing up to the events, tagging us online with their cans raised high. They're not just customers-they're part of the family now. That's brand loyalty that can't be faked or bought. It's real. And it's why I think American Rebel is one of the most undervalued consumer lifestyle stocks out there. We're not building a beer company-we're building America's next household name. HPM: That's apparent. According to your recent company release, Rebel Light's digital sales just skyrocketed. What happened? AR: It was a mix of timing, tech, and truth. We always knew we had a great product and a message that resonated. But we later recognized the need to smooth out the path between discovery and delivery. So we brought in e-comm experts, rebuilt our checkout flow, introduced flat-rate shipping, and then, for July 4th, rolled out a free shipping promo. And boom. Our website traffic jumped 4500%. Orders up 1000%. Bulk orders-48-packs-skyrocketed. And best of all? Repeat purchases climbed 72%. That tells you we're not just drawing attention-we're earning loyalty. Now we're using that data to refine targeting, retarget lapsed customers, and convert brand fans into brand evangelists. For investors, that's a big deal. We're not just a consumer products group company- we're becoming a performance marketing machine with real-time feedback loops driving demand. That kind of leverage matters. HPM: What's the retail strategy going forward? You've landed some key store partnerships. AR: We're doubling down on regional dominance and channel diversity. We just locked in 62 Minuteman Food Marts across the Carolinas, a huge beer market with a deeply patriotic customer base. We're in Total Wine & More, which gives us a premium footprint in key states. And we're building relationships with independents and national chains at the same time. The bigger goal is coverage and conversion. That means driving awareness through events and media, then giving customers easy local access to the product. The FOX campaign rolling out this summer is going to pour gas on that fire. And with our manufacturing partners like City Brewing and AlcSource, we can scale fast without sacrificing quality. That's what big brands are built on-capacity plus culture. We've got both. HPM: Nashville seems to be a big part of the Rebel Light story. Why there? AR: Because Nashville is American Rebel. It's where my music career started. It's where we launched the brand with a packed house at Kid Rock's Big Ass Honky Tonk. It's where tourists from around the country pour into every weekend, looking for a taste of what this country is all about. And now they're getting it in a can. Rebel Light is being poured in every bar on Broadway-from Tootsies to Redneck Riviera to Whiskey Bent. It's not just product placement, it's cultural integration. And the feedback is real. Tourists ask where they can buy it back home. Bartenders say it outsells the other lights. And that Nashville momentum is rippling out into national distribution. For us, Nashville is the ignition switch that turned this race car of a business on, and the pace car has left the track. HPM: Speaking of racing, how has motorsports played into Rebel Light's growth? AR: Motorsports is the ignition switch that put our brand into overdrive. These fans aren't casual-they're loyal. And they're ours. We've sponsored NHRA events, plastered Rebel Light all over the Tony Stewart Racing cars, and performed live at national races. That's not just sponsorship-that's embedding the brand into people's weekends, memories, and Instagram feeds. At the Charlotte Motor Speedway, we were the #1 selling beer. Let that sink in. In a venue full of the biggest names in beer, fans chose Rebel Light. And when you combine that kind of demand with national distributors in attendance, it opens doors fast. Racing has put our brand in front of millions, and our team is turning that visibility into shelf space. HPM: With this kind of growth, where do you see American Rebel headed in the next 12 months? AR: I see a much bigger brand. I can support that projection knowing we laid the right kind of foundation, proven the demand, and secured the partnerships to drive our shelf presence. Now it's about expansion- geographically, vertically, and emotionally. Geographically, we want to be in every state. Vertically, we're already expanding into merchandise, digital media, and new product lines. And emotionally, we're anchoring ourselves as the lifestyle brand for patriotic Americans. Think beer, grills, coolers, tailgate gear, tools-you name it. If it's red, white, and built to last, it should say American Rebel on it. Let me say something to investors, too. Because you don't need to drink alcohol to be part of the American Rebel family. In the consumer space right now, we're one of the few small caps with a real brand narrative, real growth, and real cultural relevance. This isn't a trend. This is a generational brand in the making. So yeah-I'd say keep your eye on AREB. We're building something big, and the American people are building it with us. HPM: Final thoughts? What do you want people-investors, consumers, or even skeptics-to take away from the Rebel Light story? AR: Look, it's simple: This brand was built in the trenches, not the lab. From music stages to race tracks to the backroads of America, we've built something that reflects the soul of this country. People are tired of being sold to by companies that don't share their values. Rebel Light is different. It's honest. It's proud. It's real. And for the investors out there-this isn't just a beer play. It's not just lifestyle. It's a convergence of culture, commerce, and community. It's rare. And it's working. Every case sold, every bar that signs on, every new state we enter-that's momentum. That's market validation. As for the skeptics, keep it coming. We still love you and more importantly, you make us work even harder. We're not chasing the American dream. We're canning it. And I can promise you this: We're only just beginning. (Published with permission from Hawk Point Media Group, Llc.) About American Rebel Light Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana and Virginia and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms (@americanrebelbeer). American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer. For more information, visit . About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ:AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit . For investor information, visit . Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story Media Inquiries: Matt Sheldon Matt@ 917-280-7329 American Rebel Holdings, Inc. info@ ir@ American Rebel Beverages, LLC Todd Porter, President tporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. SOURCE: American Rebel Holdings, Inc. View the original press release on ACCESS Newswire
Times
27-06-2025
- Business
- Times
Gravity9
Rank 69Annual sales growth over three years 75.69%Digital transformation consultancy From supporting a defence organisation to measure public opinion on Nato operations to helping a retailer to track its beauty concierge consultations and sales, Gravity9 helps diverse organisations to modernise their IT systems. Where necessary, it provides them with its own bespoke software. Noel Ady, 48, founded the company in 2017 and was joined by Andy Ross, also 48, two years later. Turnover reached £10.7 million last year when Gravity9 opened an office in Canada, its tenth overseas site. Explore the Sunday Times 100 — interviews, company profiles and more
STV News
18-06-2025
- STV News
Man charged and two in hospital after car involving car and lorry
A man has been charged and two people have been taken to hospital after a crash involving a car and lorry in the Scottish Borders. Emergency services were called to the crash on the A68 at the junction with the B6360 leading to Gattonside at around 5.05pm on Tuesday. The incident involved a silver Ford Kuga and a blue DAF CF heavy goods tipper vehicle. Two men aged 48 and 71 were taken to Borders General Hospital for treatment. The road was closed for two hours to allow for investigations to take place. A 48-year-old man was arrested and charged in connection with a road traffic offence, and a report will be submitted to the Procurator Fiscal. Police Scotland is urging anyone with information regarding the crash to come forward. Police Constable Andy Ross said: 'Our enquiries into the circumstances of this crash remain ongoing. 'I am appealing to anyone who witnessed the crash to get in touch with us. I would also ask anyone who was in the area at the time and may have dash-cam footage which could assist to contact us.' Anyone with information is asked to contact 101 quoting incident number 2805 of 17 June, 2025. Get all the latest news from around the country Follow STV News Scan the QR code on your mobile device for all the latest news from around the country
Yahoo
12-06-2025
- Business
- Yahoo
Celebrate Freedom, Celebrate America! American Rebel Light Beer—Free Shipping Through June 30th to Honor the Fourth of July and America's Birthday!
American Rebel Holdings, Inc Stock up on 'Rebel Light' prior to the Fourth of July—Free Shipping Ends June 30th! America's Fastest Growing Beer – American Rebel Light now shipping to more than 40 states across the U.S.A. Nashville, TN, June 12, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), through its American Rebel Beverages subsidiary and America's Patriotic Beer – American Rebel Light Beer ( proudly announces, just in time for summer celebrations, a limited-time Free Shipping offer now through June 30th. Customers can order directly from Raise a Cold One to the Red, White, and Blue! Independence Day is just around the corner, and there's no better way to celebrate freedom than with America's Patriotic Beer—American Rebel Light Beer! Whether you're grilling, launching fireworks, or simply raising a toast to liberty, make sure you've got American Rebel Light Beer on hand. Time to stock up on American Rebel Light Beer—a better-for-you, all-natural light lager made for freedom-loving Americans. 'There's no better way to celebrate America's birthday than with a cold can of American Rebel Light Beer,' said Andy Ross, CEO of American Rebel Holdings, Inc. 'This is more than just a beer—it's a salute to our country, our Constitution, and those who protect our freedom. Raise a 'Tall Boy' and toast to the red, white, and blue!' Order Now! Freedom Delivered to Your Door—Online Sales Are Soaring! Patriotic Americans nationwide are stocking up as online sales rapidly increase. This better-for-you, all-natural light lager represents everything we stand for—and now, it's easier than ever to get your beer of freedom delivered straight to your doorstep! Limited-Time Free Shipping—Order Now Before June 30th! This exclusive free shipping offer is available through June 30th, making it effortless to prepare for Fourth of July celebrations. Join the movement and drink to independence—because every sip is a salute to the land of the free! Stock up now at and toast to freedom this Fourth of July! With delivery now available to over 40 states, American Rebel Light Beer is making it easy to celebrate America anywhere this summer. With strong consumer engagement and nationwide accessibility, American Rebel Light Beer continues to build momentum. Order your American Rebel Light Beer now at States we ship to: AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MN, MO, MT, NC, NV, NH, NJ, NM, NY, OH, OK, OR, PA, RI, TX, VT, WA, WV, WI, WY About American Rebel Light Beer American Rebel Light Beer is America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer. American Rebel Light is more than just a beer—it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer follow us on our social media platforms. Produced in partnership with AlcSource, American Rebel Light Beer ( is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer For more information, visit About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story Media Inquiries:Matt SheldonMatt@ American Rebel Holdings, American Rebel Beverages, LLCTodd Porter, Presidenttporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings, IncError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
