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Entrepreneur
08-07-2025
- Business
- Entrepreneur
Clean-Label Food Brand Khetika Secures USD 18 Mn Series B Funding
The Mumbai-based startup plans to deploy the fresh capital towards brand expansion, ramping up manufacturing capacity, launching into international markets, and expanding its product portfolio. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Clean-label food brand Khetika has raised USD 18 million in a Series B funding round led by Narotam Sekhsaria Family Office and Anicut Capital, with participation from existing backers including Incofin India Progress Fund, Rajasthan Gum, and Shree Ram India Gums. The Mumbai-based startup plans to deploy the fresh capital towards brand expansion, ramping up manufacturing capacity, launching into international markets, and expanding its product portfolio. Roughly 30% of the funds will also be used to provide secondary exits to early investors such as SIDBI Venture Capital. Founded in 2017 by Dr Prithwi Singh, Darshan Krishnamurthy, and Raghuveer Allada, Khetika offers a range of clean-label food products including batters, chutneys, millet-based staples, and spices. The company has built a tech-enabled supply chain that sources directly from farmers across 14 Indian states. With manufacturing units currently in Delhi, Mumbai, Ahmedabad, and Bihar, Khetika is looking to expand to 20 cities and eventually 40, leveraging a "nano plant" model to scale efficiently. "We closed FY25 with INR 247 crore in revenue, up from INR 160 crore the previous year. That's over 50% year-on-year growth. We're targeting INR 2,000 crore in revenue in the next three years—nearly 10X growth—driven by channel expansion, global entry, product innovation, and brand scaling," said Dr Prithwi Singh, Co-founder and CEO of Khetika. Khetika's products are available via major quick commerce platforms and traditional retail stores. While quick commerce is its fastest-growing channel, about 75% of revenue still comes from traditional distribution. "Indian households increasingly demand clean-label, health-focused foods… Khetika delivers on nutrition and transparency," said Adithya Bharadwaj, Principal at Anicut Capital. "The team's expertise in sourcing, product development, and tech-driven supply chains makes them an exciting partner." With this round, Khetika's total funding stands at USD 25 million.
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Business Standard
07-07-2025
- Business
- Business Standard
Clean-label food startup Khetika raises ₹154 crore for expansion
Clean-label food startup Khetika on Monday said it has raised ₹18 million, or about Rs 154 crore, from a clutch of investors for expansion. Narotam Sekhsaria Family Office and Anicut Capital, along with existing investors Incofin India Progress Fund, Rajasthan Gum, and Shree Ram India Gums participated in the funding round, a statement said. The company, which aims to make preservative-free food accessible to every Indian household, plans to use the funds to fuel growth, brand building and operational expansion, the statement said, adding that it will also provide secondary exit to early investors. The Mumbai-based company sells products through e-commerce platforms and large retail stores only, and is aiming to expand into new cities and build teams across innovation, marketing, and operations. The company's co-founder and chief executive, Prithwi Singh said at a time when the Indian food sector is grappling with "adulteration and high use of harmful chemicals" Khetika procures directly from farmers and has a differentiated product and supply chain ecosystem. He added that the company has had a remarkable growth in the past, and is now "aiming to scale by 10X over the next three years". "We believe the Indian Food space is set for transformation with more consumers preferring healthy and clean food," Narotam Sekhsaria Family Office's head of private investments Narayanan Venkitraman said.


Entrepreneur
07-07-2025
- Business
- Entrepreneur
Khetika Secures $18M in Series B Led by Narotam Sekhsaria Family Office and Anicut Capital
The equity round also saw continued support from existing backers, including Incofin India Progress Fund, Rajasthan Gum, and Shree Ram India Gums, as per an official statement. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Clean-label food startup Khetika has raised USD 18 million in its Series B round, with participation led by the Narotam Sekhsaria Family Office and Anicut Capital. The equity round also saw continued support from existing backers, including Incofin India Progress Fund, Rajasthan Gum, and Shree Ram India Gums, as per an official statement. Launched in 2017, Khetika offers a diverse range of food products such as batters, chutneys, millet-based staples, and spices. The Mumbai-headquartered brand claims to operate a tech-enabled supply chain that sources directly from farmers across 14 Indian states. The company plans to use the capital to strengthen its brand presence, ramp up manufacturing capacity, expand internationally, and broaden its product offerings. While Khetika is witnessing strong growth in quick commerce channels, nearly 75 per cent of its revenue continues to come from traditional retail networks. "Indian households increasingly demand clean-label, health-focused foods that deliver on nutrition and transparency, precisely what Khetika provides. The Khetika team has demonstrated an exceptional grasp of sourcing networks, product development, and the retail distribution landscape, and has built technology that drives measurable impact across the supply chain. It's exciting to partner with them on this journey," said Adithya Bharadwaj, Principal, Anicut Capital. With this round, Khetika's total funding raised stands at approximately USD 25 million. Around 30 per cent of the latest infusion will go toward secondary share sales, providing partial exits to early investors such as SIDBI Venture Capital.


The Hindu
02-05-2025
- Business
- The Hindu
Chennai based Anicut Capital leads ₹50 crore round in Sedna to build tech-driven B2B platform for HoReCa industry
Sedna HoReCa, a business-to-business (B2B) platform for the hotel, restaurant and catering (HoReCa) industry has raised ₹50 crore in a funding round led by Chennai-based Anicut Capital. The funds will be utilized to build India's first integrated, technology-driven and comprehensive B2B solutions platform for the HoReCa industry and expanding into newer markets. Co-Founded by Mahadevan Narayanamoni (Mahad) and Saurabh Pandey, Sedna has three verticals: B2B SaaS, Commerce & Distribution and Products & Solutions. Mahad and Saurabh had earlier built and scaled Aknamed, India's largest tech-driven B2B hospital supply chain business. SupplyNote, the most popular inventory management software and BillNote, a fast-growing Point-of-Sale software for restaurants and cafés in India are now part of Sedna, under the B2B SaaS vertical. Vyap, a growing supplies distribution platform and SupplyLink, an innovative 3PL/4PL solution for HoReCa, comes under the Commerce & Distribution vertical. Under the Products & Solutions vertical, Sedna offers private label solutions as well as ready-to-cook and ready-to-serve food solutions to HoReCa businesses, D2C brands, Food courts and commercial kitchens. 'The investment by Anicut will enable the expansion of our one-stop-shop B2B solutions to over 20 cities in the next 12 months', said Saurabh Pandey, Co-Founder of Sedna. 'With increasing technology adoption, advent of innovative business models, emergence of national retail players and launch of new food brands, this is the right time to build an integrated, technology-enabled B2B solutions business for the HoReCa industry offering standardised products and solutions at consistent quality, availability and costs across the country,' he added. 'Sedna helps solve specific challenges that the HoReCa industry has been facing; escalating purchase costs, erratic fill rates, long lead times, inventory loss due to pilferage etc. With customers demanding high quality and innovation in food, the industry is ripe for digital transformation,' said Dhruv Kapoor, Partner – Anicut Capital.