19-06-2025
Flipkart achieves 100-hour beauty live commerce marathon with 140 brands
Flipkart, India's homegrown e-commerce marketplace claims to have completed a 100-hour uninterrupted beauty live commerce marathon bringing together over 140 beauty brands.
The event saw participation by over 40 guest influencers with100K viewers engaging during Flipkart's flagship event, Glam Up Fest 2025.
Celebrities and influencers like Tamannaah Bhatia, Ankush Bhaguna and Aoora featured during the live stream on the Flipkart app.
Commenting on the live stream, Neha Agrahari, senior director of video commerce at Flipkart in a statement said, 'Built on the core insight that beauty discovery is deeply personal, our 100-hour livestream redefined online beauty retail. This initiative wasn't merely about transactions; it was a strategic approach to cultivate a vibrant, creator-powered ecosystem where brands could convey their stories transparently and build direct engagement with shoppers.'
'Through interactive formats like 'Spin the Regime' and high-profile celebrity engagements with figures such as Tamannaah Bhatia, Ankush Bhaguna, and Aoora, we generated an electric, real-time user experience. The overwhelming response unequivocally demonstrates live commerce's transformative potential in shaping the future of shopping on Flipkart,' she added.
Flipkart claims that throughout the Live Stream marathon, engagement spiked 2.5 times compared to the business-as-usual period.
