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The Irish Sun
3 days ago
- Business
- The Irish Sun
Primark makes huge new changes to kids' clothing after parent feedback – and opening hours are also set for a shake up
PRIMARK has finally changed kids' clothing designs after parents have spent months giving them feedback. The budget retailer loved by Brits has said it will make its clothing line more Advertisement 2 Primark have made their kids' clothing range more inclusive Credit: Alamy 2 It comes after parents and carers gave feedback on kids struggling with sensory issues due to clothing tags and seams Credit: Primark The clothing store has had feedback from parents and carers that kids struggling with sensory issues find neck tags particularly uncomfortable, so have launched a new range which gets rid of them. The changes will be made in core clothing lines so children can feel more comfortable. As a first step, the retailer will move away from neck labels across its kids clothing and nightwear as well as introducing seamless sock options. Across its kids ranges, Primark is removing neck labels from the backs of t-shirts, sweatshirts, hoodies and pyjamas. Advertisement READ MORE ON PRIMARK Ahead of the This means more than 50% of Primark's kids' clothing will now be neck label free, including almost 70% of pyjamas, with an ambition to keep increasing this further. Seams in socks were also identified as another common source of discomfort in feedback to the retailer. In response, Primark has introduced a range of seamless and flat seamed socks. Advertisement Most read in Fabulous Exclusive Speaking on the changes, Ann Marie Cregan, Trading Director at Primark, said: 'We want all kids to feel great in their clothes, so they can focus on what matters - being themselves. We work at Primark - our 6 brand new summer must-haves including £10 top that gives you a gorgeous hourglass figure "This isn't about creating a new and special range, it's about improving our kids' clothes, thinking about inclusive design from the very start and removing or sometimes adding features , so that they work harder for more children and families. "We've started with removing neck labels and introducing more seamless socks – small changes that we heard from parents could make a big difference. "Our kids' clothing already represents the best value on the high street and we know how important this is right now. We will continue to listen to parents to understand what more we can do.' Advertisement To spot the new collection in stores, customers should look for the 'Extra Comfort' signage in store which includes symbols to show whether the product has no neck label. For those buying online, the retailer is rolling out a Some of the extra comfort items include: Boys joggers, starting from £3.50 Kids cosy PJ from £6.50 Kids 100% cotton PJ sets from £8 Sweatshirts from £3.50 Graphic tees from £1.80 Girls leggings from £1.80 7-pack seamless socks - £5 10-pack flat seam socks - £3.50 And that's not the only new initiative Primark is rolling out. Advertisement It has also begun sensory-friendly shopping hours in selected stores across Britain. Now in 26 locations across the East and West Midlands and North East, stores will operate with reduced noise, no till sounds or in-store announcements for the first hour of opening every Saturday . There will also be additional assistance available in store, with champions easy to spot in a purple vest. The retailer aims to roll out the shopping hour to further stores in the UK early next year. Advertisement Primark's history PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland. A Primark store officially opened as Primark in 1974 in Derby. The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026.
Scottish Sun
3 days ago
- Business
- Scottish Sun
Primark makes huge new changes to kids' clothing after parent feedback – and opening hours are also set for a shake up
Read on to see their new opening times too PRI-MANIA Primark makes huge new changes to kids' clothing after parent feedback – and opening hours are also set for a shake up Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) PRIMARK has finally changed kids' clothing designs after parents have spent months giving them feedback. The budget retailer loved by Brits has said it will make its clothing line more inclusive. Sign up for Scottish Sun newsletter Sign up 2 Primark have made their kids' clothing range more inclusive Credit: Alamy 2 It comes after parents and carers gave feedback on kids struggling with sensory issues due to clothing tags and seams Credit: Primark The clothing store has had feedback from parents and carers that kids struggling with sensory issues find neck tags particularly uncomfortable, so have launched a new range which gets rid of them. The changes will be made in core clothing lines so children can feel more comfortable. As a first step, the retailer will move away from neck labels across its kids clothing and nightwear as well as introducing seamless sock options. Across its kids ranges, Primark is removing neck labels from the backs of t-shirts, sweatshirts, hoodies and pyjamas. READ MORE ON PRIMARK GOOD PRI-DEA? 7 clever tricks Primark does to keep you walking & buying more than you need Ahead of the back-to-school season, hundreds of its most popular tops and nightwear options will now come with printed neck labels. This means more than 50% of Primark's kids' clothing will now be neck label free, including almost 70% of pyjamas, with an ambition to keep increasing this further. Seams in socks were also identified as another common source of discomfort in feedback to the retailer. In response, Primark has introduced a range of seamless and flat seamed socks. Speaking on the changes, Ann Marie Cregan, Trading Director at Primark, said: 'We want all kids to feel great in their clothes, so they can focus on what matters - being themselves. We work at Primark - our 6 brand new summer must-haves including £10 top that gives you a gorgeous hourglass figure "This isn't about creating a new and special range, it's about improving our kids' clothes, thinking about inclusive design from the very start and removing or sometimes adding features, so that they work harder for more children and families. "We've started with removing neck labels and introducing more seamless socks – small changes that we heard from parents could make a big difference. "Our kids' clothing already represents the best value on the high street and we know how important this is right now. We will continue to listen to parents to understand what more we can do.' To spot the new collection in stores, customers should look for the 'Extra Comfort' signage in store which includes symbols to show whether the product has no neck label. For those buying online, the retailer is rolling out a filter for 'sensory friendly' kidswear options. Some of the extra comfort items include: Boys joggers, starting from £3.50 Kids cosy PJ from £6.50 Kids 100% cotton PJ sets from £8 Sweatshirts from £3.50 Graphic tees from £1.80 Girls leggings from £1.80 7-pack seamless socks - £5 10-pack flat seam socks - £3.50 And that's not the only new initiative Primark is rolling out. It has also begun sensory-friendly shopping hours in selected stores across Britain. Now in 26 locations across the East and West Midlands and North East, stores will operate with reduced noise, no till sounds or in-store announcements for the first hour of opening every Saturday. There will also be additional assistance available in store, with champions easy to spot in a purple vest. The retailer aims to roll out the shopping hour to further stores in the UK early next year.
The Sun
3 days ago
- Business
- The Sun
Primark makes huge new changes to kids' clothing after parent feedback – and opening hours are also set for a shake up
PRIMARK has finally changed kids' clothing designs after parents have spent months giving them feedback. The budget retailer loved by Brits has said it will make its clothing line more inclusive. 2 2 The clothing store has had feedback from parents and carers that kids struggling with sensory issues find neck tags particularly uncomfortable, so have launched a new range which gets rid of them. The changes will be made in core clothing lines so children can feel more comfortable. As a first step, the retailer will move away from neck labels across its kids clothing and nightwear as well as introducing seamless sock options. Across its kids ranges, Primark is removing neck labels from the backs of t-shirts, sweatshirts, hoodies and pyjamas. Ahead of the back-to-school season, hundreds of its most popular tops and nightwear options will now come with printed neck labels. This means more than 50% of Primark's kids' clothing will now be neck label free, including almost 70% of pyjamas, with an ambition to keep increasing this further. Seams in socks were also identified as another common source of discomfort in feedback to the retailer. In response, Primark has introduced a range of seamless and flat seamed socks. Speaking on the changes, Ann Marie Cregan, Trading Director at Primark, said: 'We want all kids to feel great in their clothes, so they can focus on what matters - being themselves. We work at Primark - our 6 brand new summer must-haves including £10 top that gives you a gorgeous hourglass figure "This isn't about creating a new and special range, it's about improving our kids' clothes, thinking about inclusive design from the very start and removing or sometimes adding features, so that they work harder for more children and families. "We've started with removing neck labels and introducing more seamless socks – small changes that we heard from parents could make a big difference. "Our kids' clothing already represents the best value on the high street and we know how important this is right now. We will continue to listen to parents to understand what more we can do.' To spot the new collection in stores, customers should look for the 'Extra Comfort' signage in store which includes symbols to show whether the product has no neck label. For those buying online, the retailer is rolling out a filter for 'sensory friendly' kidswear options. Some of the extra comfort items include: Boys joggers, starting from £3.50 Kids cosy PJ from £6.50 Kids 100% cotton PJ sets from £8 Sweatshirts from £3.50 Graphic tees from £1.80 Girls leggings from £1.80 7-pack seamless socks - £5 10-pack flat seam socks - £3.50 And that's not the only new initiative Primark is rolling out. It has also begun sensory-friendly shopping hours in selected stores across Britain. Now in 26 locations across the East and West Midlands and North East, stores will operate with reduced noise, no till sounds or in-store announcements for the first hour of opening every Saturday. There will also be additional assistance available in store, with champions easy to spot in a purple vest. The retailer aims to roll out the shopping hour to further stores in the UK early next year.
Fibre2Fashion
10-06-2025
- Business
- Fibre2Fashion
Ireland's Primark launches extended bra sizes across all markets
Primark has extended its sizing across its most popular bra ranges to include smaller and larger bras from 28AA to 44H. As well as extended sizing, customers can expect to see additional features including wider straps, supportive bands and foam-moulded cups for improved support, comfort and style. The extended bra sizes, which can be found within the Main, Youth and Fuller bra ranges, are designed so even more women can find their best fit and style at Primark, without having to break the bank. This latest development is part of the retailer's wider effort to increase sizing and improve fit across all its clothing. Currently, almost half (49%) of Primark's womenswear and nightwear offer 2XS and 2XL size options, and this is set to increase for future ranges. Changes have also been made to menswear, with increased sizing options from XS to 3XL across men's t-shirts and leisurewear. Primark has expanded its bra range to sizes 28AAâ€'44H, adding wider straps and foam-moulded cups for better support and comfort. The move is part of a broader effort to improve sizing across all clothing, with extended sizes in womenswear and menswear. A new online sizing hub and updated fit model aim to enhance shopping confidence and consistency. To improve sizing consistency and fit, Primark is using body shape data to roll out a new sizing model across all departments. This model has been implemented across women's denim ranges and will continue across more departments. Primark has also launched a new sizing hub on its customer website. The sizing hub offers easy-to-follow size guides to help customers make more informed shopping choices when it comes to sizing and fit, tips on how to measure your body, fabric and fit considerations and how to wash and care for clothes. Commenting on this Ann Marie Cregan, Trading Director at Primark said: 'We want everyone to find their best fit and look and feel good in the clothes we sell. There are many ways we are working to make this happen but expanding our sizes is one of the most visible and important. 'We're always listening to and learning from our customers, and we know how important underwear that looks and fits great is and that's why we've focused on getting this right. Whether it's a t-shirt bra, or a fashion-led style, having the right underwear is so important' The new extended bra sizes are available in all stores across all markets from June 2025. Selected products will also be available on Click & Collect in all 187 stores across Great Britain. All Primark bras, like most Primark clothing, have been tested against the Primark Durability Framework. This includes a number of physical and extended wash testing requirements, which replicate real-life washing and wearing habits, giving shoppers greater confidence that low prices don't come at the expense of durability. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
