Latest news with #Antenna
The Hindu
18-06-2025
- Science
- The Hindu
Recognition for former NIT-T professor
S. Raghavan, former professor, National Institute of Technology-Tiruchi (NIT-T), has been made Life Fellow of the Wireless, Antenna, Microwave Symposium (WAMS) Society based in Vishakapatnam, Andhra Pradesh recently. The recognition is awarded to professionals with outstanding and sustained contributions to research in the fields of wireless, antennas and microwaves, and those who possess more than 20 years of professional experience post-Ph.D, according to the WAMS Society.
Yahoo
06-06-2025
- Business
- Yahoo
Ad-Supported Streaming Reaches 100 Million Subscriptions, Antenna Finds
The adoption of ad-supported tiers is on the rise, with Antenna finding that ad-supported streaming hit a total of roughly 100 million subscriptions at the end of the first quarter of 2025, up from 53 million two years prior. Per the new report from the research firm, 65% of ad-supported subscriptions in the U.S. were made up of new users, compared to 23% that were 'win backs,' who previously subscribed to a service, canceled, and resubscribed to the ad-supported tier, and 11% that were 'traders,' who switched from an ad-free tier. Hulu had the largest share of ad-supported plans in the first quarter at 24%, followed by Peacock at 22%, Netflix at 15%, Paramount+ and Disney+ at 14% each, Max at 8% and Discovery+ at 3%. When looking more closely at Netflix, Antenna found that 44% of ad-supported subscribers were new users, compared to 69% for all other streamers. Meanwhile, about 40% were traders who switched from an ad-free tier and 16% were win backs, compared to 6% and 25% for the rest of the streamers, respectively, while 16% were win backs, compared to 25%. The new data comes as both Nielsen and the streamers themselves offered their own updates about the state of their ad-supported progress during upfronts week in May. Disney reported a total of 164 million monthly active users globally across Disney+, Hulu and ESPN+, up from 157 million in January. Meanwhile, Netflix surpassed 94 million monthly active users. Amazon's Prime Video claimed an audience of more than 130 million in the U.S. alone, up from 115 million previously, with a 37% increase in monthly viewing hours. When combining the streamer with Amazon's other owned and operated entertainment properties such as Twitch, MGM Studios, Wondery and Amazon Music, the tech giant's entertainment portfolio reaches an average monthly ad-supported audience of more than 300 million. NBCUniversal noted its entire portfolio reaches 286 million people a month, with 95% of that being ad-supported. Peacock has nearly 100 million monthly active users, according to Comcast. Paramount ad chief John Halley told TheWrap that the company reaches a total of 115 million ad-supported viewers per month across its streaming footprint. Warner Bros. Discovery, which has a total of 122.3 million direct-to-consumer subscribers globally across Max, Discovery+ and traditional HBO cable subscriptions, did not break out its ad-supported viewership for Max, but said the base in the U.S. has doubled in the past year, with roughly half of new subscribers choosing that option. Per Nielsen, ad-supported platforms across the media landscape accounted for 72.4% of TV viewing in the first quarter of 2025, compared to 27.6% for ad-free platforms. Cable and broadcast made up roughly 28.9% and 28.7% of ad-supported viewing, respectively, while streaming accounted for the remaining 42.4%. The post Ad-Supported Streaming Reaches 100 Million Subscriptions, Antenna Finds appeared first on TheWrap.
Time Business News
26-05-2025
- Science
- Time Business News
How Distributed Antenna Systems Transform Student Life on Campus
Seamless connectivity has become as essential to student life as textbooks and lectures. College campuses are not just centers of learning but also vibrant communities where students work, socialize, and manage busy schedules—all reliant on dependable wireless communication. However, as the number of connected devices on campus continues to skyrocket, traditional cellular infrastructure often struggles to keep up, leaving students frustrated with slow speeds and dead zones. The solution? Distributed Antenna Systems (DAS), a cutting-edge approach to campus communication technology that is transforming the student experience in profound ways. Understanding Distributed Antenna Systems and Their Role At its core, a Distributed Antenna System is a network of spatially separated antennas connected to a common source. This configuration distributes cellular signal throughout building interiors and across expansive outdoor spaces, overcoming the limitations of single large antennas or towers. For college campuses that span acres with multiple buildings, DAS has emerged as a strategic upgrade to the traditional network, ensuring that strong, consistent signals cover every inch of the grounds. Enhanced Connectivity in College Dorms Dormitory life serves as the energetic heart of student living, but dense construction materials, crowded living spaces, and the presence of countless personal devices tend to degrade wireless signals. A weak signal can be more than just an annoyance—it can force students to crowd into hallways or common rooms in search of service, disrupting both privacy and comfort. Distributed Antenna Systems provide an effective student connectivity solution by deploying compact antennas throughout residential buildings. This network ensures that everyone in the dorm enjoys reliable access to calls, messages, streaming services, and academic resources, whether they are studying late at night or keeping in touch with family back home. Enhanced college dorm cellular signal not only supports academics, it also dramatically elevates students' sense of security and well-being. Impact in Common Areas and Social Hubs Common areas like libraries, student unions, cafeterias, and outdoor quads are where students gather to collaborate, relax, or attend events. These high-traffic zones demand robust, high-capacity connectivity. Distributed Antenna Systems provide the bandwidth necessary to support hundreds or even thousands of simultaneous device connections. Students can video chat, access digital course materials, and stream media without lag or interruptions, underpinning the convenience and inclusivity that define a modern, digital campus infrastructure. Classroom Environments and Academic Performance Inside classrooms, faculty and students increasingly rely on mobile devices and cloud-based tools for research, participation, and sharing resources. When connectivity falters, teaching and learning are both disrupted. DAS smooths the academic experience by extending strong, consistent coverage into every classroom, helping instructors deliver multimedia content, students take digital notes, and everyone connect to online quizzes or virtual labs. This reliability fosters a tech-forward academic setting where limited signal is never an obstacle to innovation and engagement. Benefits for Student Productivity and Leisure Reliable connectivity doesn't just help with academics; it's vital for students' digital lifestyles and downtime, too. Video streaming, social media, mobile gaming, and content creation are all integral parts of student leisure. With DAS, lagging streams and dropped connections become a thing of the past, letting students enjoy entertainment or share moments with friends worldwide. Moreover, group projects, remote internships, and participation in virtual organizations are all simpler and more effective when campus communication technology supports seamless collaboration from any location on campus. Support for a Safe, Secure, and Future-Ready Campus Distributed Antenna Systems also play an important role in campus safety and emergency communications. With better coverage, students can reliably access emergency alerts and safety apps from anywhere—be it a secluded lab or a remote corner of a parking lot. For campus officials, DAS provides the backbone for future innovations such as smart security systems, IoT-enabled classrooms, and large-scale virtual events, creating a truly digital campus infrastructure that grows alongside technological advances. In summary, Distributed Antenna Systems do far more than improve signal strength. They are a foundation for the modern, digitally connected campus, enhancing academic achievement, social activity, safety, and leisure. By delivering comprehensive and reliable student connectivity solutions—whether in dorms, common areas, or classrooms—DAS sets the stage for an enriched and empowered student life, paving the way for campuses to thrive in the digital era. TIME BUSINESS NEWS
Business Wire
21-05-2025
- Business
- Business Wire
Antenna Group Adds to Influencer Marketing Capabilities With Strategic Investment in AI-Powered Creator Platform No Logo
NEW YORK--(BUSINESS WIRE)--Antenna Group, a global marketing and communications agency, today announced its strategic investment for a minority ownership stake in AI-powered creator platform No Logo. With the integration of No Logo's creator platform, Antenna Group will begin providing its clients in the climate, real estate and health sectors with a frictionless, efficient tool that enables brands to identify and partner with creators who are authentic advocates for their mission. Through No Logo, brands can tap into a new channel for connecting with purpose-led creators working in areas including advocacy & social impact, sustainable living, fitness & wellness, and more. No Logo operates across the Americas and Europe. Its prior work has encompassed campaigns with global brands and organizations such as Adobe, Meta, REI, and the United Nations, connecting them with creators who collectively reach an audience of over 100 million across TikTok, Instagram, YouTube, and other platforms. 'Adding No Logo to our technology stack supercharges our partnerships with conscious brands, organizations and enterprises that are driving the world forward in a progressive and redemptive direction,' said Keith Zakheim, CEO of Antenna Group. 'The media landscape has evolved significantly since Antenna was founded in the early 2000's, with influencer marketing emerging as a critical and foundational storytelling platform.. For conscious brands, influencer-powered storytelling demands a higher level of authenticity to truly resonate, and with No Logo we have an innovative tool that empowers our clients to engage their audiences in deeper, more meaningful and enduring ways.' 'Authentic partnerships are at the core of our company; not just with creators, but with the strategic partners we choose to grow with. This partnership with Antenna reflects that commitment, built on our shared values and deep expertise in helping conscious brands tell meaningful stories,' said Nicholas Guy, Founder of No Logo. 'As the creator economy continues to rapidly evolve, our collaboration with Antenna, powered by the latest technology and a creator-first mindset, positions us to shape the next generation of creator partnerships. Together, we will help a new wave of brands, including B2B and B2B2C, engage with creators with more authenticity, scale and impact.' Research shows that 65% of B2B decision-makers trust third-party content, such as that from industry influencers, when researching new products and services. Meanwhile, LinkedIn reports that 80% of B2B marketers engaging in influencer marketing say it improves brand credibility and accelerates pipeline development. Antenna Group's investment in No Logo follows several recent developments in its global expansion and evolution, including last year's acquisition of Czech Republic-based public relations and marketing firm Rubikon PR and the launch of the agency's new 'Fully Conscious' brand identity earlier this year. About Antenna Group Antenna Group is a global marketing and communications agency that partners with Fully Conscious brands—those with the courage to lead transformative change across Climate & Energy, Real Estate, Health, and beyond. Our clients include visionary corporations, startups, investors, and nonprofits who recognize that meaningful impact requires more than awareness; it demands bold action. In today's Age of Adoption, where every sector must incorporate sustainable solutions into foundational systems, we amplify brands standing at the forefront of change, shaping a better future for our planet and its people. To learn more, visit
Yahoo
20-05-2025
- Business
- Yahoo
Streaming-Video Subscribers Are Leaning Into Ad-Supported Plans
More people are paying to watch ads while they stream video, according to new research. The share of premium streaming video on-demand subscriptions that include ads rose in the first quarter to reach 46%, according to a report released Tuesday by consumer data research firm Antenna. (That figure doesn't include free plans and a few other arrangements.) Ad-supported subscriptions rose by nearly a third, the report said, while ad-free ones ticked lower. Ad-supported tiers represented nearly 60% of gross additions in the first quarter, Antenna said, dipping slightly year-over-year in part due to the 2024 streaming of an NFL playoff game on Comcast-owned (CMCSA) Peacock. Plans with ads tend to be less expensive than ad-free ones, making them attractive to cost-conscious consumers as subscription prices rise, while setting up the streaming companies with another revenue stream. (Netflix (NFLX) said in April that the company expected a "rough doubling" of ad revenue this year.) But they also tend to have higher subscriber churn, according to Antenna. Read the original article on Investopedia
