Latest news with #AntiSocialSocialClub
Hypebeast
a day ago
- Entertainment
- Hypebeast
Anti Social Social Club's Latest Collaboration Celebrates 20 Years of The Breakfast Club
Summary: Anti Social Social Club(ASSC) has teamed up with one of London's favourite brunch spots,The Breakfast Club, to release a limited-edition capsule that celebrates the restaurant's 20th anniversary. The collection includes bold graphic hoodies, tees and an apron that feature co-branded designs, blending London's brunch culture with ASSC's rebellious streetwear spirit. Since its inception in 2014, the Los Angeles-based streetwear brand's unique and unexpected collaborations have helped to propel its cult-like following. Key design features in the collection include ASSC's capitalised logo coupled with a 'yolk yellow' Breakfast Club logo cleanly placed underneath. (It's the same color the founders painted the café back in 2005 when they first opened, long before the avocado-and-egg-obsessed era took rise.) Playful graphics are also seen sprinkled across select pieces including cartoon characters of an egg, bacon, and a salt shaker – visuals that channel the eatery's unapologetic love for comfort-food through a contemporary streetwear lens. Adding to the overall wholesomeness of the collaboration, the café's original location on D'Arblay Street in Soho, London, served as the perfect backdrop to the campaign shoot, with both front of house staff and chefs modelling pieces from the collection. The restaurant is even updating its official uniform policy and staff across Breakfast Club locations nationwide will be wearing pieces from the ASSC collaboration, helping to kick off the company's 20th year with a fresh look. 'This might just be the coolest thing we've ever been a part of,' says Tom Williams, Head of Marketing at The Breakfast Club. The collection launches exclusively through ASSC'swebsiteon August 2.
Fashion Network
2 days ago
- Automotive
- Fashion Network
Anti Social Social Club launches two new collab collections
Not content with one collaboration, Anti Social Social Club (ASSC) has announced two. The streetwear fashion brand has joined forces with industrial footwear and accessories brand Caterpillar (Cat) and tyre brand Goodyear on two exclusive drops. The common denominator is the fusing of 'workwear heritage and motorsport culture' with both collections 'delivering statement pieces that blend utility, speed, and street style'. Let's start with the Cat collection that sees them merging industrial workwear aesthetics with ASSC's signature streetwear edge. The range includes high-visibility jackets, hoodies, graphic tees, and unique accessories such as hard hats, beanies, and a branded flask 'combining functionality with bold, co-branded design'. Then there's the Anti Social Social Club x Goodyear collection that 'leans into ASSC's motoring influence'. It Features graphic hoodies, tees, and accessories alongside bold printed shirts and shorts, and incorporates motorsport-inspired graphics and co-branded logos. Pieces such as gloves, caps, and keychains 'nod to pit crew culture, celebrating Goodyear's racing legacy through ASSC's disruptive lens'. Both collections are available exclusively on the ASSC website. Earlier this month, the brand's affinity with motors saw ASSC return to Selfridges London with an in-store installation, wrapping the department store's DeLorean DMC -12 in the brand's signature rose print (a colour that's 'long associated with themes of beauty, detachment and lost love', and remains a recurring symbol across its collections since the brand's beginnings. The installation is in-store until 15 August, featuring the SS25 collection. It's also online via Selfridges' webstore and ASSC's webstore. Previous collaborations have also explored tuning culture, street racing, and automotive subcultures worldwide.
Fashion Network
2 days ago
- Automotive
- Fashion Network
Anti Social Social Club launches two new collab collections
Not content with one collaboration, Anti Social Social Club (ASSC) has announced two. The streetwear fashion brand has joined forces with industrial footwear and accessories brand Caterpillar (Cat) and tyre brand Goodyear on two exclusive drops. The common denominator is the fusing of 'workwear heritage and motorsport culture' with both collections 'delivering statement pieces that blend utility, speed, and street style'. Let's start with the Cat collection that sees them merging industrial workwear aesthetics with ASSC's signature streetwear edge. The range includes high-visibility jackets, hoodies, graphic tees, and unique accessories such as hard hats, beanies, and a branded flask 'combining functionality with bold, co-branded design'. Then there's the Anti Social Social Club x Goodyear collection that 'leans into ASSC's motoring influence'. It Features graphic hoodies, tees, and accessories alongside bold printed shirts and shorts, and incorporates motorsport-inspired graphics and co-branded logos. Pieces such as gloves, caps, and keychains 'nod to pit crew culture, celebrating Goodyear's racing legacy through ASSC's disruptive lens'. Both collections are available exclusively on the ASSC website. Earlier this month, the brand's affinity with motors saw ASSC return to Selfridges London with an in-store installation, wrapping the department store's DeLorean DMC -12 in the brand's signature rose print (a colour that's 'long associated with themes of beauty, detachment and lost love', and remains a recurring symbol across its collections since the brand's beginnings. The installation is in-store until 15 August, featuring the SS25 collection. It's also online via Selfridges' webstore and ASSC's webstore. Previous collaborations have also explored tuning culture, street racing, and automotive subcultures worldwide.
Fashion Network
2 days ago
- Automotive
- Fashion Network
Anti Social Social Club launches two new collab collections
Not content with one collaboration, Anti Social Social Club (ASSC) has announced two. The streetwear fashion brand has joined forces with industrial footwear and accessories brand Caterpillar (Cat) and tyre brand Goodyear on two exclusive drops. The common denominator is the fusing of 'workwear heritage and motorsport culture' with both collections 'delivering statement pieces that blend utility, speed, and street style'. Let's start with the Cat collection that sees them merging industrial workwear aesthetics with ASSC's signature streetwear edge. The range includes high-visibility jackets, hoodies, graphic tees, and unique accessories such as hard hats, beanies, and a branded flask 'combining functionality with bold, co-branded design'. Then there's the Anti Social Social Club x Goodyear collection that 'leans into ASSC's motoring influence'. It Features graphic hoodies, tees, and accessories alongside bold printed shirts and shorts, and incorporates motorsport-inspired graphics and co-branded logos. Pieces such as gloves, caps, and keychains 'nod to pit crew culture, celebrating Goodyear's racing legacy through ASSC's disruptive lens'. Both collections are available exclusively on the ASSC website. Earlier this month, the brand's affinity with motors saw ASSC return to Selfridges London with an in-store installation, wrapping the department store's DeLorean DMC -12 in the brand's signature rose print (a colour that's 'long associated with themes of beauty, detachment and lost love', and remains a recurring symbol across its collections since the brand's beginnings. The installation is in-store until 15 August, featuring the SS25 collection. It's also online via Selfridges' webstore and ASSC's webstore. Previous collaborations have also explored tuning culture, street racing, and automotive subcultures worldwide.
Fashion Network
2 days ago
- Automotive
- Fashion Network
Anti Social Social Club launches two new collab collections
Not content with one collaboration, Anti Social Social Club (ASSC) has announced two. The streetwear fashion brand has joined forces with industrial footwear and accessories brand Caterpillar (Cat) and tyre brand Goodyear on two exclusive drops. The common denominator is the fusing of 'workwear heritage and motorsport culture' with both collections 'delivering statement pieces that blend utility, speed, and street style'. Let's start with the Cat collection that sees them merging industrial workwear aesthetics with ASSC's signature streetwear edge. The range includes high-visibility jackets, hoodies, graphic tees, and unique accessories such as hard hats, beanies, and a branded flask 'combining functionality with bold, co-branded design'. Then there's the Anti Social Social Club x Goodyear collection that 'leans into ASSC's motoring influence'. It Features graphic hoodies, tees, and accessories alongside bold printed shirts and shorts, and incorporates motorsport-inspired graphics and co-branded logos. Pieces such as gloves, caps, and keychains 'nod to pit crew culture, celebrating Goodyear's racing legacy through ASSC's disruptive lens'. Both collections are available exclusively on the ASSC website. Earlier this month, the brand's affinity with motors saw ASSC return to Selfridges London with an in-store installation, wrapping the department store's DeLorean DMC -12 in the brand's signature rose print (a colour that's 'long associated with themes of beauty, detachment and lost love', and remains a recurring symbol across its collections since the brand's beginnings. The installation is in-store until 15 August, featuring the SS25 collection. It's also online via Selfridges' webstore and ASSC's webstore. Previous collaborations have also explored tuning culture, street racing, and automotive subcultures worldwide.
