Latest news with #Antigravity
South China Morning Post
3 days ago
- Automotive
- South China Morning Post
Insta360's Antigravity challenges DJI with 8K 360-degree drone
The consumer drone industry is facing new competition from China, as Antigravity – a new brand from omnidirectional camera specialist Insta360, is set to unveil its first product. Advertisement Scheduled to be unveiled in August, the unmanned aerial vehicle weighs less than 249 grams and features a built-in 360-degree camera with 8K resolution, according to the company. That would make it the industry's first '360 drone': until now, users have resorted to attaching full-degree cameras to their flying machines. According to Antigravity's website, which launched on Monday, the new drone supports real-time data transmission and allows users to adjust shooting parameters during flights. After years of quiet development, the vehicle aims to cater to both experts and beginners, as well as 'everyone in between'. Antigravity, known as Yingling in Chinese, said that the industry had hit a bottleneck, with some users feeling 'tired of drones that looked good on paper but felt lifeless in the air'. A DJI store in Beijing. The company is set to face new competition from Insta360's new drone brand. Photo: EPA-EFE While Antigravity did not disclose its location, the company said it was incubated by Shenzhen-based Insta360 'in collaboration with third parties', and developed by 'a global team of engineers, designers, and creators'.
Straits Times
4 days ago
- Business
- Straits Times
Introducing Antigravity: The Future of Aerial Exploration and Storytelling
LOS ANGELES, July 28, 2025 /PRNewswire/ -- Today marks the official launch of Antigravity, a new drone brand with a bold mission: to redefine aerial exploration and storytelling. Insta360 × Antigravity: The Future is Up Incubated by Insta360 in collaboration with third parties, Antigravity isn't content with simply releasing another drone into an already crowded sky. Instead, it's creating an entirely new category — combining the world's first 360 drone with true immersive capture. All packed into a sub-249g form factor, with 8K resolution to match. "Today, most drones are tools. With Antigravity, we're aiming higher," says BC Nie, Head of Marketing at Antigravity. "While others compete on specs, we've flipped the script, reimagining what a drone should be able to do. The result is something that empowers real emotion and enables experiences like freedom, creativity, and discovery for everyone." The Idea: 360 Immersive Flight At the heart of Antigravity's design philosophy is the concept of 360 immersive flight. The brand aims to own this space completely, and replace the technical complexity inherent in both drone flying and 360-degree videography with expressive, story-first experiences that are easy to master yet exceptionally powerful. Inspired by You. Made for Everyone. Ease of use is the starting point for all Antigravity products. Users don't need experience. They don't need a checklist — the drones are operated intuitively. While the rest of the industry is designing products for experts, Antigravity is building drones for everyone; beginners, experts, and everyone in between. A Collaborative Approach to Product Design Antigravity is also redefining how products are designed by making community and collaboration a core part of its ethos. Through the Antigravity Hub, the company's co-creation program, enthusiasts and community members are invited to help shape the future of Antigravity's products. Ideas that inspire future products or features will be rewarded. Technology Has Caught Up Antigravity — and its upcoming first product — launches when hardware, software, and user expectations have finally aligned. This drone is set to revolutionize the industry, introducing several world-firsts in drone design. To ensure that Antigravity products are used solely for exploration and storytelling, all drones will include safety features such as payload detection to prevent misuse or unauthorized modifications. Antigravity's first drone will be unveiled in August 2025. More information is available at . About Antigravity Antigravity is a consumer drone company reimagining how people experience flight. Incubated by Insta360 in collaboration with third parties, Antigravity develops powerful 360 drones that are immersive, creator-ready, and easy for anyone to fly — whether capturing family moments, weekend adventures, or creative projects. Its mission is to make drone flight more inclusive, expressive, and fun. By combining 360 capture with intuitive control systems, Antigravity is pioneering a new category of aerial exploration and storytelling. Built by a global team of engineers, designers, and creators, the company will unveil its first drone in August 2025.
Gizmodo
4 days ago
- Gizmodo
The Best 360 Camera Maker Is Making an ‘Immersive' Drone and DJI Should Be Very Worried
DIY flyers have been slapping 360 cameras onto drones for years now. But what if said 360 camera did more than film sideways, slantways, longways, and backways? Insta360, maker of some of the most popular 360 cameras, has declared it's now making a drone that promises 'immersive' flights thanks to a camera apparatus with two fisheye lenses. If the stars align, this new drone will make its debut next month. These new drones will sit under the canopy of the 'Antigravity' brand. It's not as if these drones will hit suborbital flights. Instead, they're meant to pack a full 360 camera. Insta360 says this will allow for 'immersive' flights, which suggests users will be able to use a kind of AR goggles—like the DJI Goggles—to interact with the 360 camera. We can already imagine if your drone flight offered the same degree of view as if you were standing in front of the glass at the top of the Seattle Space Needle. The typical 360 camera works by filming a sphere centered on itself—with the two lenses filming 180 degrees each. With this variety of cameras, it doesn't matter how you orient the lenses to grab a shot. That could prove a benefit to filmmakers looking to capture footage on a banking or twisting drone mid-flight. The footage is often cut into a regular 2D aspect ratio you'll watch on YouTube, though modern AR devices like the Apple Vision Pro can also play back 360-degree footage in an immersive way thanks to head tracking. The Antigravity drone may simply offer that capability in real time. The drone itself will weigh in at below 250g, or 0.55 pounds. That's about the weight of a DJI Mini 3S, which I've found is light and packs up well enough to take out into the field. The first Antigravity drone is designed to 'replace the technical complexity inherent in both drone flying and 360-degree videography,' according to Insta360. That implies Insta360 is planning on some kind of immersive motion controls akin to a DJI motion controller. Insta360's press release still leaves a heap of unanswered questions buzzing in our heads. We don't know if this 360-camera drone will be as capable as the company's latest X5, though it should be able to shoot in 8K resolution. Insta360, the company most known for its 360 camera gear and its action cameras that compete with companies like GoPro, is planning for a coup of the largest drone maker in the world—DJI. That China-based company has been caught up in international sanctions that keep it from selling all its flying cameras in the U.S. In the last few months, DJI has reported that the U.S. Department of Homeland Security has been banning imports of its drones. DJI hasn't been hit with any official ban, though that could change just before Christmas this year. Last year, Congress passed the Countering CCP Drones Act that required the government to review DJI drones for any national security risks. If it doesn't happen before the end of the year, we may have a full-on ban of what's still the most popular drone brand. While competitors like HoverAir have faced less scrutiny, Insta360 would still have a little more room to make something that really stands out. The last groundbreaking drones from DJI were lightweight, portable designs like the ultra-small DJI Neo and the DJI Flip that folds up to look like a unicycle. Since the soft ban on U.S. imports, DJI has reportedly sold very similar drones to its own DJI Mini 4 under a different brand name, SkyRover. Despite DJI's regulatory woes, the entire drone industry could use a bit of a wake-up slap. Insta360 has a track record for experimenting with established tech, like the Go 3S with its magnetically attached lens pod, which offered a whole new use case for the typical GoPro-like camera. We'll just have to see if Insta360 can avoid the same scrutiny as its fellow China-based dronemaker once we take to the skies in August.
Yahoo
4 days ago
- Business
- Yahoo
Introducing Antigravity: The Future of Aerial Exploration and Storytelling
LOS ANGELES, July 28, 2025 /CNW/ -- Today marks the official launch of Antigravity, a new drone brand with a bold mission: to redefine aerial exploration and storytelling. Incubated by Insta360 in collaboration with third parties, Antigravity isn't content with simply releasing another drone into an already crowded sky. Instead, it's creating an entirely new category — combining the world's first 360 drone with true immersive capture. All packed into a sub-249g form factor, with 8K resolution to match. "Today, most drones are tools. With Antigravity, we're aiming higher," says BC Nie, Head of Marketing at Antigravity. "While others compete on specs, we've flipped the script, reimagining what a drone should be able to do. The result is something that empowers real emotion and enables experiences like freedom, creativity, and discovery for everyone." The Idea: 360 Immersive Flight At the heart of Antigravity's design philosophy is the concept of 360 immersive flight. The brand aims to own this space completely, and replace the technical complexity inherent in both drone flying and 360-degree videography with expressive, story-first experiences that are easy to master yet exceptionally powerful. Inspired by You. Made for Everyone. Ease of use is the starting point for all Antigravity products. Users don't need experience. They don't need a checklist — the drones are operated intuitively. While the rest of the industry is designing products for experts, Antigravity is building drones for everyone; beginners, experts, and everyone in between. A Collaborative Approach to Product Design Antigravity is also redefining how products are designed by making community and collaboration a core part of its ethos. Through the Antigravity Hub, the company's co-creation program, enthusiasts and community members are invited to help shape the future of Antigravity's products. Ideas that inspire future products or features will be rewarded. Technology Has Caught Up Antigravity — and its upcoming first product — launches when hardware, software, and user expectations have finally aligned. This drone is set to revolutionize the industry, introducing several world-firsts in drone design. To ensure that Antigravity products are used solely for exploration and storytelling, all drones will include safety features such as payload detection to prevent misuse or unauthorized modifications. Antigravity's first drone will be unveiled in August 2025. More information is available at About Antigravity Antigravity is a consumer drone company reimagining how people experience flight. Incubated by Insta360 in collaboration with third parties, Antigravity develops powerful 360 drones that are immersive, creator-ready, and easy for anyone to fly — whether capturing family moments, weekend adventures, or creative projects. Its mission is to make drone flight more inclusive, expressive, and fun. By combining 360 capture with intuitive control systems, Antigravity is pioneering a new category of aerial exploration and storytelling. Built by a global team of engineers, designers, and creators, the company will unveil its first drone in August 2025. Follow Antigravity on Facebook: Antigravity on X: Antigravity on Instagram: Antigravity on TikTok: Antigravity on LinkedIn: to Antigravity's YouTube Channel: View original content to download multimedia: SOURCE Antigravity View original content to download multimedia: Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Irish Daily Mirror
4 days ago
- Business
- Irish Daily Mirror
Insta360 takes on DJI with drone brand Antigravity for 360-degree aerial videos
Insta360 has officially launched Antigravity, its new drone brand which it claims will 'redefine aerial exploration and storytelling'. The firm is renowned for action cameras and 360-degree cameras such as the X5, Ace Pro 2 and Go 3S. And it has challenged DJI's dominance in the mobile phone gimbal department with products such as the popular Flow 2 Series. Now the firm is taking on DJI in the air after teaming up with third parties to introduce Antigravity, which it claims is an entirely new drone category — combining the world's first 360-degree capture with true immersive capture in an ultra-portable sub-249g flying machine boasting pin sharp 8K video resolution. READ MORE: Insta360 X5 camera launches: can the world's best 360-degree camera get even better? READ MORE: I've tested Insta360 Ace Pro 2, a Leica-branded action camera with 8K video and flip-up touchscreen The firm said it envisions a future where drones enable immersive and intuitive experiences that reflect the curiosity, creativity and spontaneity of the people using them. It is pitching the device's uses as capturing the likes of a family hike or weekend road trip, experiencing life as it happens. Insta360 said it will replace the technical complexity inherent in both drone flying and 360-degree videography with expressive, story-first experiences that are easy to master yet exceptionally powerful. Promo image for the new drone brand Antigravity (Image: Antigravity) The company claims its first Antigravity flying camera will be the easiest drone on the market to fly. It said Antigravity will make drones for everyone; beginners, experts, and everyone in between. The firm is also launching the Antigravity Hub, a co-creation program for enthusiasts and community members who are invited to help shape the future of Antigravity's products and features. Antigravity confirmed its first product would launch in August 2025. The firm said its first drone will include several world-firsts in drone design to enable pilots to experience and capture the world in ways that weren't possible before. You can watch the Antigravity launch video here. What has been said "Today, most drones are tools. With Antigravity, we're aiming higher," BC Nie, Head of Marketing at Antigravity, said. "While others compete on specs, we've flipped the script, reimagining what a drone should be able to do. The result is something that empowers real emotion and enables experiences like freedom, creativity, and discovery for everyone." More information is available at . You can buy the full range of Insta360 products on Amazon. DJI drones, action cameras and gimbals are on sale at DJI. Subscribe to our newsletter for the latest news from the Irish Mirror direct to your inbox: Sign up here.
