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Antonio Marras opens first global store in New York
Antonio Marras opens first global store in New York

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Antonio Marras opens first global store in New York

Antonio Marras has opened its first international store in New York. The 700-square-metre, single-level flagship (with 400 metres dedicated to sales) is located in the city's Soho neighbourhood at 121 Wooster Street and marks a crucial step in the global expansion of the Sardinian designer's eponymous brand. The flagship store is located inside a historic 19th-century building with ornate tin tile ceilings, cast-iron columns, exposed brick walls, and concrete grit floors. The original architectural elements were enhanced during the renovation project overseen by Antonio Marras himself, who sold 80% of his brand to Oniverse (formerly Calzedonia Group) in 2022. "I've always loved New York, I've always felt at home there, and that's how I conceived the boutique: a home where hospitality takes priority," said creative director Antonio Marras. "New York is the city that most resembles me because, like me, it never sleeps, because it is the place of encounters, entanglements, and cross-pollination. Because people come from all parts of the world, but they keep their love for their origins intact, even after generations." The store houses a multifaceted, three-dimensional, unique installation at its entrance. The piece was created by Marras as a tribute to Sardinia's age-old tradition of looms and weaving and inspired by his Sardinian muse, artist Maria Lai. At the back of the boutique, at a large skylight, is a luminous garden-greenhouse furnished with neoclassical and baroque design pieces, fine carpets, a large crystal chandelier, and myrtle plants in handcrafted ceramic pots. The rest of the store houses a selection of furniture that celebrates 20th-century Italian design, with iconic pieces such as Carlo Mollino's table and Mario Bellini's Camaleonda sofa. "Soho, with its history as a creative hub and the presence of art galleries, designer ateliers, and cultural spaces, perfectly reflects the brand's values and aesthetic. Just like Antonio Marras, Soho is a place where tradition meets experimentation, where historical memory merges with the contemporary and where fashion, art, and design coexist in a constant dialogue," said Barbara Calò, CEO of Antonio Marras. The flagship will also serve as an experiential space: in addition to clothes and design objects, it will also be home to exclusive capsules, one-of-a-kind pieces, and site-specific projects, in line with the eclectic spirit of the brand strongly rooted in art and culture. After its acquisition by Oniverse, Antonio Marras has turbocharged its development, from retail expansion with the recent openings in Rome and Milan (Montenapoleone), which brought the number of its exclusive brand stores to 11, to product category expansion through its entry into the underwear segment with the launch of a genderless capsule line. "Being present in New York allows us to dialogue with a highly sophisticated international audience, while strengthening our identity through an immersive and distinctive physical experience," said Sandro Veronesi, president of Oniverse.

Antonio Marras opens first global store in New York
Antonio Marras opens first global store in New York

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Antonio Marras opens first global store in New York

Antonio Marras has opened its first international store in New York. The 700-square-metre, single-level flagship (with 400 metres dedicated to sales) is located in the city's Soho neighbourhood at 121 Wooster Street and marks a crucial step in the global expansion of the Sardinian designer's eponymous brand. The flagship store is located inside a historic 19th-century building with ornate tin tile ceilings, cast-iron columns, exposed brick walls, and concrete grit floors. The original architectural elements were enhanced during the renovation project overseen by Antonio Marras himself, who sold 80% of his brand to Oniverse (formerly Calzedonia Group) in 2022. "I've always loved New York, I've always felt at home there, and that's how I conceived the boutique: a home where hospitality takes priority," said creative director Antonio Marras. "New York is the city that most resembles me because, like me, it never sleeps, because it is the place of encounters, entanglements, and cross-pollination. Because people come from all parts of the world, but they keep their love for their origins intact, even after generations." The store houses a multifaceted, three-dimensional, unique installation at its entrance. The piece was created by Marras as a tribute to Sardinia's age-old tradition of looms and weaving and inspired by his Sardinian muse, artist Maria Lai. At the back of the boutique, at a large skylight, is a luminous garden-greenhouse furnished with neoclassical and baroque design pieces, fine carpets, a large crystal chandelier, and myrtle plants in handcrafted ceramic pots. The rest of the store houses a selection of furniture that celebrates 20th-century Italian design, with iconic pieces such as Carlo Mollino's table and Mario Bellini's Camaleonda sofa. "Soho, with its history as a creative hub and the presence of art galleries, designer ateliers, and cultural spaces, perfectly reflects the brand's values and aesthetic. Just like Antonio Marras, Soho is a place where tradition meets experimentation, where historical memory merges with the contemporary and where fashion, art, and design coexist in a constant dialogue," said Barbara Calò, CEO of Antonio Marras. The flagship will also serve as an experiential space: in addition to clothes and design objects, it will also be home to exclusive capsules, one-of-a-kind pieces, and site-specific projects, in line with the eclectic spirit of the brand strongly rooted in art and culture. After its acquisition by Oniverse, Antonio Marras has turbocharged its development, from retail expansion with the recent openings in Rome and Milan (Montenapoleone), which brought the number of its exclusive brand stores to 11, to product category expansion through its entry into the underwear segment with the launch of a genderless capsule line. "Being present in New York allows us to dialogue with a highly sophisticated international audience, while strengthening our identity through an immersive and distinctive physical experience," said Sandro Veronesi, president of Oniverse.

Antonio Marras opens first global store in New York, US
Antonio Marras opens first global store in New York, US

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Antonio Marras opens first global store in New York, US

Antonio Marras has opened its first international store in New York, US. The 700-square-metre, single-level flagship (with 400 metres dedicated to sales) is located in the city's Soho neighbourhood at 121 Wooster Street and marks a crucial step in the global expansion of the Sardinian designer's eponymous brand. The flagship store is located inside a historic 19th-century building with ornate tin tile ceilings, cast-iron columns, exposed brick walls, and concrete grit floors. The original architectural elements were enhanced during the renovation project overseen by Antonio Marras himself, who sold 80% of his brand to Oniverse (formerly Calzedonia Group) in 2022. "I've always loved New York, I've always felt at home there, and that's how I conceived the boutique: a home where hospitality takes priority," said creative director Antonio Marras. "New York is the city that most resembles me because, like me, it never sleeps, because it is the place of encounters, entanglements, and cross-pollination. Because people come from all parts of the world, but they keep their love for their origins intact, even after generations." The store houses a multifaceted, three-dimensional, unique installation at its entrance. The piece was created by Marras as a tribute to Sardinia's age-old tradition of looms and weaving and inspired by his Sardinian muse, artist Maria Lai. At the back of the boutique, at a large skylight, is a luminous garden-greenhouse furnished with neoclassical and baroque design pieces, fine carpets, a large crystal chandelier, and myrtle plants in handcrafted ceramic pots. The rest of the store houses a selection of furniture that celebrates 20th-century Italian design, with iconic pieces such as Carlo Mollino's table and Mario Bellini's Camaleonda sofa. "Soho, with its history as a creative hub and the presence of art galleries, designer ateliers, and cultural spaces, perfectly reflects the brand's values and aesthetic. Just like Antonio Marras, Soho is a place where tradition meets experimentation, where historical memory merges with the contemporary and where fashion, art, and design coexist in a constant dialogue," said Barbara Calò, CEO of Antonio Marras. The flagship will also serve as an experiential space: in addition to clothes and design objects, it will also be home to exclusive capsules, one-of-a-kind pieces, and site-specific projects, in line with the eclectic spirit of the brand strongly rooted in art and culture. After its acquisition by Oniverse, Antonio Marras has turbocharged its development, from retail expansion with the recent openings in Rome and Milan (Montenapoleone), which brought the number of its exclusive brand stores to 11, to product category expansion through its entry into the underwear segment with the launch of a genderless capsule line. "Being present in New York allows us to dialogue with a highly sophisticated international audience, while strengthening our identity through an immersive and distinctive physical experience," said Sandro Veronesi, president of Oniverse.

Triptii Dimri Nails The Corpcore Trend In A Bow Blazer And Check Skirt
Triptii Dimri Nails The Corpcore Trend In A Bow Blazer And Check Skirt

NDTV

time14-07-2025

  • Entertainment
  • NDTV

Triptii Dimri Nails The Corpcore Trend In A Bow Blazer And Check Skirt

For Triptii Dimri, every day is a fashion moment. The actress has been acing one look after another. Carrying an aura of confidence with her, Triptii Dimri picked out a black blazer and a checkered dress for the trailer launch of her upcoming film, Dhadak 2. Picked from the shelves of Milan-based clothing label Antonio Marras, the outfit comprised a long, tailored coat in black. The puff-sleeved number came with strong, structured shoulders, sharp lapels and a sculpted waistline. It had a minimalist design with a straight, fitted silhouette that extended below her waist. Underneath, Triptii wore a crisp white blouse with a large, elaborate bow tied at the neckline. The cuffs of the shirt were visible at the end of the sleeves of the blazer. The lower half of the outfit consisted of a two-tiered skirt with a plaid pattern. While the upper section of the skirt featured a pencil-style fit in a grey-toned plaid, the lower section flared into a frill in a plaid pattern. Her black stud earrings and rings further elevated Triptii's formal attire. The actress wore black high heels, adding to the bold, fashionable look. View this post on Instagram A post shared by Triptii Dimri (@tripti_dimri) For makeup, Triptii Dimri opted for a matte finish base, rosy cheeks, defined brows and dramatic smokey eyes. The Bollywood star rounded off the look with a nude brown lip colour. Her brunette tresses were tied in a sleek bun, with some left loose in the front to frame the face. Triptii Dimri's fashionable outings are worth bookmarking.

Antonio Marras drops first genderless lingerie capsule collection
Antonio Marras drops first genderless lingerie capsule collection

Fashion Network

time24-06-2025

  • Entertainment
  • Fashion Network

Antonio Marras drops first genderless lingerie capsule collection

Antonio Marras enters the world of underwear for the first time with a genderless capsule collection, unveiled during a special event at Milan Fashion Week. The project draws inspiration from 1950s lingerie, recalling a time when underwear was more than just functional—it embodied a growing awareness of the body and the self. The 'Nuda Veritas' collection debuted inside the brand's Via Montenapoleone boutique, transformed for the occasion into a theatrical space celebrating underwear and imagination. Brought to life through the artistic direction of Mauro Balletti, the environment blended live performances with digital installations, creating a vibrant and immersive atmosphere. The 1950s marked a pivotal era when lingerie began playing a deeper role in shaping personal identity. Soft yet defined structures, clean lines, and silhouettes that embraced the body without constriction reflected a new sense of intimacy and hidden beauty—paired with strength, self-awareness, and a growing desire for self-determination. At the core of the collection is a universal-cut ribbed tank top that naturally follows the contours of the body. A heart-shaped patch on the chest serves as both an emotional and distinctive symbol, framing the Antonio Marras logo rendered in metal hardware. Meant to be worn either under or over other garments, the tank top anchors the collection with an urban, versatile, and casual appeal. The collection also includes two brief styles—one for men and one for women—that reinterpret iconic vintage proportions with modern, essential cuts designed for comfort. A visible elastic band bearing the logo adds a bold identity statement through a subtle design detail. The color palette deepens the narrative with refined, intimate tones: brown, black, white, écru, and the brand's signature burgundy. Each hue evokes a personal memory, a tone that lingers on the skin like a shared story. 'I wanted to create something that spoke to the skin—not just to cover it, but to remind it of who we are,' says Marras. 'Underwear is the first boundary between the body and the world; for me, it's like a caress that remains even when no one sees it.'

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