Latest news with #AnujSawhney
Fashion Network
03-06-2025
- Business
- Fashion Network
Swiss Military opens its first exclusive brand outlet in India
Swiss Military, a global lifestyle brand has expanded its presence in the Indian market with the launch its first-ever exclusive brand outlet (EBO) in the country. The store located in Surat, Gujarat marks a significant milestone for the brand in India, where it has already established over 4,000 retail touchpoints across cities. Commenting on the launch, Anuj Sawhney, managing director at Swiss Military India in a statement said, 'The launch of our first exclusive brand outlet in India is a defining moment in Swiss Military's global expansion. India stands at the centre of our vision for the future - a dynamic economy with consumers who appreciate premium quality while demanding thoughtful innovation and genuine value.' 'The brand's decision to launch in Surat stems from the city's strategic importance within Swiss Military's growth trajectory in the region. Surat has consistently emerged as one of the brand's top-performing markets,' he added. Swiss Military diverse portfolio spans across categories that includes travel gear, small consumer appliances, and apparel. It retails through its stores, online marketplaces and quick commerce platforms.
Fashion Value Chain
03-06-2025
- Business
- Fashion Value Chain
Swiss Military Opens First Exclusive Outlet in India
Global lifestyle brand Swiss Military has launched its first-ever Exclusive Brand Outlet (EBO) in Surat, Gujarat, marking a significant step in the brand's expansion across India. Known for delivering premium travel gear and lifestyle essentials in over 26 countries, Swiss Military's latest move underlines its growing focus on the Indian market. The Surat EBO showcases the full spectrum of the brand's products, including polycarbonate and polypropylene luggage, premium backpacks, business bags, and India's first kids' trolley range. The store boasts international-standard design, sleek aesthetics, and immersive merchandising, bringing a global retail experience to Indian consumers. 'With this launch, India becomes central to our growth vision,' said Anuj Sawhney, Managing Director. 'Surat is one of our highest-performing markets, making it the ideal launchpad for our exclusive store format.' Already present in over 4,000 retail touchpoints across India, Swiss Military's EBO format aims to deepen its connection with aspirational consumers who seek quality, innovation, and style. The store's opening day saw over 1,000 visitors, with exclusive promotions and immersive brand experiences. To explore the full collection, visit:
