Latest news with #AppleDesign
Forbes
3 days ago
- Forbes
iPhone 17 And iPhone 17 Air Unprecedented Design Changes Revealed In New Leak
Updated July 20 with further color details for more upcoming iPhones. With less than two months until the release of the next iPhones (read full details of the exact date expected here), there's a lot that has been reported by now. But now it looks like the colors of the iPhones are coming into focus. The latest data has information about the regular iPhone 17, too. Plus, there's some surprising information about the fourth model, the so-called iPhone 17 Air — if accurate it's unprecedented in Apple's iPhone design changes. Apple iPhone 16 Pro Max: what colors will come to the iPhone 17 Pro? A new report from Macworld claims that the colors have been confirmed in what it describes as the 'definitive lineup thanks to our sources.' Why are colors so important? Well, for a start they're a way to show everyone that you have the new model if you pick this year's hero color. And in a less shallow reason, it's a way to express yourself, especially if you're one of those brave (foolhardy) people who don't clad their expensive phone in a case. As the report says, recently a reputable leaker, Sonny Dickson, has said that the iPhone 17 Pro range will include two colors not in the iPhone 16 Pro range: dark blue and copper. ' Independent sources who requested anonymity told Macworld that we can indeed expect these new colors for the iPhone 17 lineup. The same source independently verified the Desert Titanium color for the iPhone 16 Pro before last year's launch,' the report says. Although the publication says that its list is definitive, it's worth noting that there is still some uncertainty about the exact color list. Macworld says there are two colors which will be the same as the iPhone 16 Pro, black and white. Let me stop you there: Apple almost always tweaks its colors from generation to generations so don't be surprised if even black and white turn out to be different this year, especially if rumors of different case materials prove to be true. But for sure, versions of black and white are likely to be present. A new report from leaker Majin Bu says that these four will be the iPhone 17 Pro range, disagreeing with Macworld which says there'll be a gray option, too. It's worth noting that four is the number of colors that Apple has stuck to for its Pro models for years. The only recent exception was the iPhone 13 Pro and Pro Max, when the initial September 2021 range of four colors had a handsome alpine green hue added six months later. And, to add, whatever colors the iPhone 17 Pro will have, the Pro Max will exactly mirror it. Majin Bu claims the copper will be 'a bold new orange'. Pro shades are invariably muted, so this would be a big departure. Personally, I think copper is more likely. Even so, these four shades look like being the iPhone 17 Pro color range. So, how about the regular iPhone 17? Macworld claims six colors are coming — again, this is one more than is usual and the only time there have been six was also 2022 when the iPhone 13 series added a green version. Which means it's possible that one of these colors will be missing in September, to be added later. The current range is one of the best in recent years, I'd say, with black and white supplemented by pink and the two standouts: teal and aquamarine. Macworld says white and black, will stay (which seems very likely) while the rest of the range will be steel gray, green, purple and light blue. How they will compare to the iPhone 16 shades in terms of vividness remains to be seen. Finally, what about the fourth phone of the series, the super- slim version that's expected, possibly called the iPhone 17 Air? According to Macworld, something is coming that has never happened before: the fourth iPhone will have its own range of colors rather than aping the regular iPhone. The fourth model first appeared in 2020, when the iPhone 12 was matched with a smaller sibling, the iPhone 12 mini. Both it and the 2021 iPhone 13 mini offered a form factor similar to the iPhone SE, but with a much bigger display thanks to its all-screen front. However, in terms of colors, it exactly matched the larger base iPhone. Then in 2022 Apple ditched the smaller model and replaced it with a bigger one, called the iPhone 14 Plus, similarly sized to the iPhone 14 Pro Max but with fewer cameras and components that weren't quite so cutting-edge. The same thing happened with the iPhone 15 Plus and the current iPhone 16 Plus. Again, in terms of color, the bigger phone matched the regular iPhone. So, it's a sign of how different Apple is hoping the iPhone 17 Air will be, as it will have its own color palette. Macworld claims there will be four colors (though again it's possible that one of them might be held back for a mid-cycle addition). First, there'll be black — always the easiest shade to predict — and this will be the same as the iPhone 16 and iPhone 17. However, the second color, white, will not look the same as the iPhone 16 or this year's base model. If you're wondering how white can be different, the report says it's brighter and/or colder in its design than the iPhone 16's white option. Apple first introduced a white iPhone with the iPhone 3G and it was strikingly different from other phones on the market. This sounds like it could be similarly eye-catching. The other two predicted colors are light blue and light gold. According to these reports, 'the blue iPhone 17 Air will be slightly lighter than the base iPhone 17. Apple reportedly wants less saturated colors for the iPhone 17 Air to reinforce the lightness of the device,' Macworld says. If correct, we now know the complete range of iPhone colors and, therefore, strong ideas of what this year's models will look like.
Geeky Gadgets
14-07-2025
- Geeky Gadgets
iPhone 17 Series: HUGE Redesign & New Air Model!
The iPhone 17 introduces a comprehensive overhaul, addressing years of user feedback with updates that span design, materials, performance, and pricing. This release signifies a shift in Apple's approach, blending innovation with practicality to meet the evolving needs of its users. Below is a detailed exploration of the key features and changes shaping the iPhone 17 in a new video from SaranByte. Watch this video on YouTube. Refined Design with Thinner Bezels Apple has reimagined the iPhone 17's design, delivering a sleeker and more modern aesthetic. The bezels are now thinner than ever, creating an almost edge-to-edge display that enhances visual immersion. Screen sizes have been thoughtfully adjusted to cater to a wide range of user preferences: Standard and Pro models: 6.3-inch display Plus model: 6.6-inch display Pro Max model: 6.9-inch display The Apple logo has been repositioned to the center of the rear panel, encased in a subtle glass cutout. This adjustment not only adds symmetry but also reflects Apple's meticulous attention to detail, giving the device a polished and premium appearance. Material Innovation: Aluminum Over Titanium In a notable shift, Apple has opted for aluminum over titanium for the Pro models. This change reduces the device's weight, making it more comfortable to handle, while maintaining durability. The use of aluminum also aligns with Apple's strategy to optimize production costs, striking a balance between premium design and affordability. By using this material, Apple ensures the iPhone 17 remains both robust and accessible to a broader audience. Advanced Camera System for Photography Enthusiasts The iPhone 17 introduces significant upgrades to its camera system, particularly in the Pro models, catering to users who prioritize high-quality photography. Key enhancements include: A 48 MP telephoto lens for capturing sharper and more detailed images A 24 MP front-facing camera for improved selfies and video calls The rear camera module has been redesigned with a wider layout and a larger bump to accommodate advanced sensors. These changes allow users to achieve professional-grade results directly from their smartphones, making the iPhone 17 a compelling choice for photography enthusiasts. Performance and Efficiency with the A19 Pro Chipset At the core of the iPhone 17 is the new A19 Pro chipset, exclusive to the Pro models. This processor delivers faster performance and improved energy efficiency, allowing seamless multitasking, gaming, and app usage. Additionally, Apple has introduced vapor chamber cooling technology, which effectively dissipates heat during intensive use. This ensures the device remains cool and responsive, even under demanding conditions, enhancing the overall user experience. Dynamic Island and Adaptive Refresh Rate The Dynamic Island feature, first introduced in earlier models, has been refined with iOS 26 to enhance its functionality and user experience. This feature continues to serve as a versatile tool for notifications and multitasking. Furthermore, all iPhone 17 models now include adaptive refresh rate technology. This innovation adjusts the display's refresh rate based on the content being viewed, providing smoother visuals while conserving battery life. These updates demonstrate Apple's commitment to delivering both performance and efficiency. Strategic Pricing and Production Shifts Apple's decision to diversify its manufacturing by shifting some production to India reflects its strategy to reduce reliance on China. While Pro models will continue to be primarily produced in China, this diversification highlights Apple's efforts to adapt to global economic challenges. However, rising tariffs and production costs have led to a $100 price increase across all iPhone 17 models. While this adjustment may impact affordability, it underscores Apple's dedication to maintaining quality and innovation in its products. Apple Intelligence: A Vision for the Future Although not a central focus of this release, Apple continues to develop its proprietary Apple Intelligence technology. While specific details remain limited, this initiative signals the company's long-term vision for integrating advanced AI capabilities into its ecosystem. This ongoing development hints at future possibilities for smarter, more intuitive devices. A Bold Step Forward The iPhone 17 represents a significant evolution for Apple, combining a fresh design, powerful performance, and enhanced functionality. By addressing user feedback and embracing new technologies, Apple has crafted a device that sets a new standard for smartphones. Whether you are drawn to its refined aesthetics, upgraded camera capabilities, or improved processing power, the iPhone 17 offers a compelling option for both loyal Apple users and those considering a switch. This release reaffirms Apple's commitment to innovation while maintaining a focus on practicality and user satisfaction. Here are more detailed guides and articles that you may find helpful on iPhone 17 redesign. Source & Image Credit: SaranByte Filed Under: Apple, Apple iPhone, Top News Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
South China Morning Post
09-07-2025
- Business
- South China Morning Post
Apple operations chief to retire in major changing of guard
Apple Chief Operating Officer Jeff Williams is retiring as the company's long-time No 2, marking a blockbuster changing of the guard for the iPhone maker. Williams will step down as COO this month before retiring from the company later this year, Apple said in a statement on Tuesday. He will continue to oversee the design team, as well as managing health initiatives, until his departure. Sabih Khan will replace Williams as COO, while Apple's design team will shift to report directly to Chief Executive Officer Tim Cook, Apple said. Williams has been Cook's top deputy for more than a decade, overseeing the company's supply chain and engineering for the Apple Watch. The executive also ran the company's health initiatives and AppleCare customer service. Williams has long been known as a key decision-maker for Apple, and his departure is one of the most significant in the company's history. 'Jeff's importance and contributions to Apple have been enormous, although perhaps not always obvious to the general public,' said Tony Blevins, a former Apple operations vice-president who reported to Williams until the end of 2022. 'As a shareholder, I am saddened. Time takes its toll, and it's almost as if the band is dissolving. Jeff will be sorely missed.' Williams, 62, joined the company in 1998 and took the COO job in 2015. He previously worked at IBM starting in the 1980s. The Apple Store at Fifth Avenue is pictured on September 19, 2019 in New York City. Photo: AFP At Apple, he was known for crafting a supply chain that could handle hundreds of millions of devices a year while sourcing components from thousands of suppliers around the world.
The Verge
08-07-2025
- Business
- The Verge
Apple's design team will report to Tim Cook
Apple CEO Tim Cook is about to take over one of the most significant parts of Apple's business: its design team. The team currently reports to COO Jeff Williams, but once Williams begins his just-announced retirement 'late in the year,' the design team 'will then transition to reporting directly to Cook,' Apple says. The company is currently in the midst of a huge software design transition with its new 'universal' Liquid Glass design language, which will roll out across the iPhone, iPad, Mac, and other devices later this year. It uses real-time rendering to show things like content scrolling under glassy buttons. Liquid Glass 'combines the optical qualities of glass with a fluidity only Apple can achieve, as it transforms depending on your content or context,' according to Alan Dye, Apple's VP of Human Interface Design. 'It lays the foundation for new experiences in the future and, ultimately, it makes even the simplest of interactions more fun and magical.' Apple calls Liquid Glass its 'broadest software design update ever,' taking inspiration from the Vision Pro's AR interfaces with heavy doses of transparency and glass shine effects everywhere. But recent beta releases have slightly toned down the glass effect with more frost applied for readability. Mark Gurman has reported for Bloomberg that the glass concept will also extend to its hardware, like the 'Glasswing' 20th anniversary iPhone in 2027 that's rumored to have slim bezels, curved glass sides all around, and no cutout section in the screen. That unified approach could apply to rumored products like a slimmer iPhone 'Air,' a foldable iPhone, and entirely new types of devices like a potential smart home display or smart glasses. When former chief design officer Jony Ive left Apple, the company announced that Dye and Evans Hankey, who headed up hardware, would report to Williams. Hankey eventually left Apple and is now working on OpenAI's design team following its acquisition of Ive's hardware company.
Fast Company
08-07-2025
- Business
- Fast Company
Apple Design now reports to Tim Cook. Will it make a difference?
There's a power shift underfoot at Apple. And for the first time since 2023, the Apple design team will report directly to the company's CEO. The news comes as Apple announced COO Jeff Williams will be retiring by the end of the year. While Williams will be handing the role over to Sabih Khan, oversight of the design team will not come along with the title. Instead, it will be handled by Tim Cook. Since 2023, the Apple design team has reported Williams in what seemed like a prioritization of global logistics over design excellence. Williams was an engineer by trade who oversaw the logistics of building Apple products—a most important expertise in running a company the size of Apple. It's the same expertise that led Tim Cook to rise to the role of CEO of the company. This move went alongside a deprioritization of design at Apple. Consider that Apple defined itself through a cozy relationship between design and the c-suite, and nowhere was the value of that relationship more historically articulated than in the partnership between Steve Jobs and Jony Ive—which drove Apple's unprecedented run of inventions, from the iMac to the iPod to the iPhone.
