Latest news with #ArabianAutomobiles
Arabian Business
30-05-2025
- Automotive
- Arabian Business
AW Rostamani group unveils world's largest INFINITI centre in Dubai
AW Rostamani Group, through its flagship company Arabian Automobiles Company (AAC), has officially launched the world's largest INFINITI Centre on Sheikh Zayed Road, set to redefine customer experience with a multisensory tribute to innovation and luxury. The grand unveiling brought together key dignitaries and industry leaders including Hiromi Kakuta, Deputy Consul General of Japan; Thierry Sabbagh, Divisional Vice President and President – Middle East, KSA, CIS – Nissan & INFINITI; Albert Khreiche, Managing Director of INFINITI Middle East; and Mohammed Al Turki, Chief Luxury Ambassador of INFINITI Middle East. The evening was hosted by Tom Fux, CEO of AWR Automotive, and Hussam Baghdadi, Senior Director at Arabian Automobiles Company. 'Sheikh Zayed Road is a symbol of Dubai's global transformation, and we're proud to add to its legacy with the world's largest INFINITI Centre,' said Fux. 'This space is designed for today's discerning customer, offering a personalised and sensory journey that transcends the traditional dealership model.' Baghdadi added, 'With its visionary leadership and world-class infrastructure, Dubai is the ideal backdrop for reimagining automotive retail. This Centre is immersive, intuitive, and crafted around every customer touchpoint.' Albert Khreiche, Managing Director at INFINITI Middle East said, 'It is a point of immense pride to celebrate this milestone with AW Rostamani, who continue to deliver exceptional experiences to our customers.' Titled 'INFINITE Night Sky,' the opening ceremony showcased a unique sensory journey: Sight: Fashion designer Alaa Sarkis presented an exclusive haute couture collection inspired by INFINITI's elegance and innovation. Taste: Acclaimed chef Reif Othman curated a bold culinary experience reflective of the brand's creativity. Sound: Award-winning artist Layla Kardan performed a soulful set, echoing the brand's refined spirit. Scent: Mishaal Alireza of Rezaroma introduced a signature fragrance experience, with guests receiving personalised scent gifts. Touch: Guests engaged with an interactive station where they received star-aligned portraits based on their birthdates. The new Centre is anchored by the all-new INFINITI QX80 and features minimalist, Japanese-inspired interiors, elegant VIP lounges, and personalised consultation suites. Ambient lighting and seamless digital touchpoints contribute to an elevated, immersive customer journey.
Al Bawaba
21-05-2025
- Automotive
- Al Bawaba
Arabian Automobiles Presents the INFINITI QX80 from AED 5,999/Month
Arabian Automobiles Company (AAC), the flagship automotive company of AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah, and the Northern Emirates, is rolling out limited-time leasing options, making luxury driving more accessible. Leading the lineup is the INFINITI QX80, the brand's commanding full-size SUV. With its bold road presence, advanced features, and spacious interior, it caters to those who value refinement without compromise. Now available from AED 5,999 per month, the QX80 offer is further enhanced with complimentary service and insurance, delivering both prestige and practicality in one package. Alongside this, customers can enjoy significant savings across the INFINITI SUV range, with savings of up to AED 45,000 on the three-row QX60, up to AED 48,000 on the coupe-inspired QX55, and up to AED 40,000 on the VC-Turbo–powered QX50. This initiative reflects INFINITI's ongoing focus on customer-first experiences, ensuring that everything it brings to market supports the practical and aspirational needs of brand loyalists. Anyone interested in taking advantage of this leasing program is encouraged to visit their nearest INFINITI Center of Arabian Automobiles to learn more.
Campaign ME
07-05-2025
- Automotive
- Campaign ME
INFINITI reveals reimagined brand through multi-sensory MENA launch
INFINITI's rebrand has landed in the MENA region with a concept that goes beyond the traditional showroom unveiling. In line with its global repositioning from premium to elevated luxury, Arabian Automobiles – the brand's distributor in Dubai and the Northern Emirates – reimagined the customer journey with a launch designed to appeal to all five senses. The campaign, titled INFINITI Night Sky, delivered a multisensory experience that reflects INFINITI's evolved identity. In partnership with agencies ComCo, the launch integrated influencer marketing, regional creative talent, and immersive touchpoints to mark the debut of the new QX80 and the brand's renewed direction. The event turned into a representation of the rebrand resulting in 4.27M+ reach with press coverage and 2.5M+ reach with media and influencer attendance. Hussam Baghdadi, Senior Director of Arabian Automobiles, said, 'At the heart of INFINITI's philosophy is the belief that true luxury speaks to all five senses. With that in mind, we curated a multisensory experience that would immerse our guests in the very essence of the brand – one that feels refined, human, and emotionally resonant.' The creative narrative was rooted from a simple yet impactful prompt: Do you ever look up at the sky and think about infinity? This sparked the overarching theme of the INFINITI Night Sky. INFINITI Night Sky: Five senses This campaign was released across social media platforms of INFINITI Dubai and Arabian Automobiles, internal and external database. The stars of the evening, each with a significant social media presence, played a key role in amplifying the event's reach. Influencer collaborations and press coverage were integral to extending the campaign's footprint, reinforcing the brand's message to a broader audience. The event was designed with multiple goals in mind. First, INFINITI set out to strengthen brand awareness by positioning itself firmly within the region's luxury and innovation space. Equally important was deepening customer engagement by crafting an immersive, multisensory experience that left a lasting emotional impact and fostered long-term loyalty. The launch of the new QX80 was a key moment, aimed at enhancing the brand's image and drawing new audiences through INFINITI's Experience Centres. Finally, the event served as a platform to forge stronger ties with the UAE's lifestyle and design-savvy communities. 'To bring INFINITI's human-centric and multisensory luxury philosophy to life, we collaborated with a constellation of regional stars – each representing one of the five senses and embodying the values that define the INFINITI brand: Human, Daring, and Forward,' says Baghdadi. The event integrated local talent, reflecting regional tastes and catering to an audience that values exclusivity and innovation. Collaborations with regional creatives from fashion to fragrance helped localise the brand while preserving its global identity. The five senses: Each sense was represented by a creative collaborator: Sight was represented by the fashion designer Alaa Sarkis. For this occasion, Alaa debuted an exclusive, never-before-seen collection created especially for the INFINITI Centre launch – blending haute couture with storytelling in a visual showcase. Taste was crafted by Chef Reif Othman, of Reif Kushiyaki. Chef Reif brought Japanese food artistry to the evening. Sound came alive through a soulful performance by Layla Kardan. Awarded Emirates Woman Artist of the Year, Layla delivered an emotive performance that captured the emotional spirit of the rebrand. Scent was curated by Mishaal Alireza, Founder of Rezaroma, offered guests a bespoke sensory moment, a signature fragrance to take home and the opportunity to explore their scent lab on-site. For Touch, Guests generated custom portraits of the night sky based on their birth date and location – a poetic activation tying back to the campaign theme. The night was navigated by host Rashid Peyman Al Awadhi who took everyone through every multisensory experience. 'Each of these collaborators not only brought their craft to the event – they brought emotion, meaning, and personal connection, all of which are central to how INFINITI defines modern luxury,' says Baghdadi Audience, strategy, and amplification The event targeted a blend of INFINITI loyalists and new audiences, particularly those who value design, individuality, and elevated experiences. 'We're speaking to the modern luxury consumer – discerning individuals who value design, innovation, and individuality,' says Baghdadi. While the core audience included automotive and luxury media, the multidisciplinary nature of the event attracted a broader mix of tastemakers – spanning fashion, F&B, music, and lifestyle. He continues, 'Another key group we were intentional about including were entrepreneurs and brand decision-makers – individuals whose circles not only align with our target customer base but who also represent potential collaborators and partners. These are people who can move the needle: they have purchasing power, influence within their industries, and the ability to open doors for future brand opportunities. By engaging this dynamic mix, we were able to expand the conversation beyond traditional automotive, and position INFINITI as a brand that lives at the intersection of culture, innovation, and aspiration.' Influencer strategy played a central role in shaping the tone and reach of the campaign. According to Baghdadi, the campaign benefited from the reach and relevance of the creative collaborators, who already held significant digital influence. Response and results: 'The audience responded with overwhelming positivity, from social media buzz to direct messages praising the originality and emotional depth of the event. Many shared that it was unlike any automotive launch they had ever attended, citing how the sensory layers made the experience unforgettable. A surprising insight was how many guests were deeply moved by the night sky activation. It became a powerful moment of personal reflection and connection,' says Baghdadi. The campaign's success was measured through event attendance, press coverage, and showroom footfall. The statistical overview is: 27M+ reach with press coverage 5M+ reach with media and influencer attendance 671K impressions garnered over all platforms 667K total video views across all platforms 528K accounts reached over all platforms 'So far, the response has been strong – attendance surpassed expectations, and footfall at the INFINITI Experience Centre has seen a noticeable rise. It's clear the campaign struck a meaningful chord and brought INFINITI's new vision to life,' says Baghdadi. The launch marked more than the unveiling of a new vehicle; it became a layered exploration of luxury by evoking consumers five senses and left them with the question – Do you ever look up at the sky and think about infinity? Credits: Client: Arabian Automobiles Company, AW Rostamani Group Brand: INFINITI Middle East Event Concept & Strategy: ComCo MEA Event Management & Production: ComCo MEA PR & Communications: ComCo MEA Social Media: C&B Content Creation: Hajjo Media Collaborators: Fashion: Alaa Sarkis Culinary: Chef Reif Othman Music: Layla Kardan Scent: Mishaal Alireza / Rezaroma Event Host: Peyman Al Awadhi
Hi Dubai
06-05-2025
- Automotive
- Hi Dubai
Upgrade Season Begins as Arabian Automobiles Unleashes Nissan Automania® Exchange
Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, is rolling out the Automania® Exchange campaign, a 10-day campaign offering exceptional value for customers looking to trade in and upgrade. This campaign is a chance to drive home one of the most sought-after new models from the brand's impressive line-up. Customers are invited to trade in their current vehicle, regardless of make or model, and benefit from up to AED 10,000 above market valuation (terms and conditions apply). As part of the campaign, buyers will enjoy a comprehensive ownership package on selected models: 5 years of warranty, 5 years of roadside assistance, and up to 5 years of servicing, ensuring peace of mind from day one. With expert advisors and a smooth, hassle-free process, Arabian Automobiles makes switching to a new car easier and more rewarding. Customers are encouraged to visit their nearest Nissan showroom in Dubai, Sharjah, or the Northern Emirates to take part in the Automania® Exchange and unlock exclusive trade-in rewards. For more information, visit or call 800-NISSAN (800-647726). News Source: Cicero & Bernay
Mid East Info
05-05-2025
- Automotive
- Mid East Info
Upgrade Season Begins as Arabian Automobiles Unleashes Nissan Automania® Exchange - Middle East Business News and Information
Dubai, UAE –May 2025 – Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, is rolling out the Automania® Exchange campaign, a 10-day campaign offering exceptional value for customers looking to trade in and upgrade. This campaign is a chance to drive home one of the most sought-after new models from the brand's impressive line-up. Customers are invited to trade in their current vehicle – regardless of make or model – and benefit from up to AED 10,000 above market valuation (terms and conditions apply). As part of the campaign, buyers will enjoy a comprehensive ownership package on selected models: 5 years of warranty, 5 years of roadside assistance, and up to 5 years of servicing — ensuring peace of mind from day one. With expert advisors and a smooth, hassle-free process, Arabian Automobiles makes switching to a new car easier and more rewarding. Customers are encouraged to visit their nearest Nissan showroom in Dubai, Sharjah, or the Northern Emirates to take part in the Automania® Exchange and unlock exclusive trade-in rewards. About Arabian Automobiles Company (AAC) Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With over 50+ years in the business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, INFINITI and Renault vehicles in Dubai, Sharjah and the Northern Emirates. Arabian Automobiles is looking back on 50+ years of excellence and passion, and forging ahead with its vision to enrich customer lives and remain the trusted automotive brand of choice. Arabian Automobiles became the first automotive company in the UAE to be awarded the prestigious 'Dubai Quality Gold Award' by Dubai Economy in May 2017. In 2023, Arabian Automobiles has been honored with the prestigious INFINITI Global Award. Also in 2017, INFINITI won 'Best Performing Brand' in the automotive category of the Dubai Service Excellence Scheme; an accolade previously won by Nissan in 2016 and Renault in 2015. In 2015, Arabian Automobiles received the Mohammed Bin Rashid Al Maktoum business award for most outstanding performance and in 2013 it became the first private company in the UAE to be inducted into the prestigious Palladium Balanced Scorecard Hall of Fame for strategy execution. Arabian Automobiles Company is currently the holder of Nissan Motor Company's 'Global Nissan Aftersales Award and is the only Nissan distributor to have won the award for a total of 24 times. Across its Dubai, Sharjah and Northern Emirates network, Arabian Automobiles operates: New vehicle sales showrooms: 9 Nissan, 3 INFINITI and 2 Renault Service centres: 10 Nissan, 3 INFINITI, and 2 Renault 12 spare parts centres Central Logistics Centre at Dubai Industrial City Arabian Automobiles is ISO 9001, ISO 14001 and ISO 45001 certified.
