Latest news with #ArabianAutomobilesCompany
Hi Dubai
23-06-2025
- Automotive
- Hi Dubai
Nissan Launches All-New Patrol PRO-4X in UAE with Bold Off-Road Focus
Arabian Automobiles Company has unveiled the 2026 Nissan Patrol PRO-4X, marking the regional debut of Nissan's renowned all-terrain sub-brand in Dubai, Sharjah, and the Northern Emirates. Positioned between the Patrol V6T Titanium and V6T Platinum, the PRO-4X introduces a rugged new option tailored for adventure seekers. Powered by a 3.5-liter twin-turbo V6 engine delivering 425 hp and 700 Nm of torque, the model boasts adaptive air suspension and cutting-edge off-road technologies designed for both urban roads and desert terrain. The exterior sports exclusive Lava Red accents, darkened details, and 20-inch alloy wheels, while the interior blends comfort and utility with quilted leather seats, PRO-4X embroidery, and NASA-inspired spinal support. 'The all-new Patrol PRO-4X makes a clear statement,' said Hussam Baghdadi, Senior Director at AAC. 'It captures the bold spirit of the UAE and is ready for the road less traveled.' Key features include a terrain-responsive drive mode selector, 3D Around View Monitor, Invisible Hood View, off-road kit, and dual-valve air compressor. With this launch, Arabian Automobiles reaffirms its commitment to offering vehicles that meet the region's appetite for powerful and adventurous driving experiences. The 2026 Patrol PRO-4X is now available across Nissan showrooms in Dubai, Sharjah, and the Northern Emirates, with prices starting at AED 362,900. News Source: Cicero & Bernay
Hi Dubai
04-06-2025
- Automotive
- Hi Dubai
Nissan of Arabian Automobiles Unveils Exclusive Eid Al Adha Car Deals 2025
To celebrate the spirit of Eid Al Adha, Arabian Automobiles Company, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, is launching limited-time offers across selected Nissan models. Starting from the 1st of June, consumers can enjoy significant price savings and added benefits when choosing their next Nissan. Leading the lineup is the iconic Nissan Z - the performance coupe powered by a 3.0L twin-turbo V6 - now available with up to AED 27,000 in savings. The versatile Pathfinder, equipped with a 3.5L V6 engine and 4WD capabilities, comes with AED 21,500 off. Shoppers interested in the Altima, known for its blend of luxury and tech, can benefit from AED 13,500 under the previous listing - a value matched by the intelligent, adventure-ready X-Trail. The rugged yet refined X-Terra, complete with Zero Gravity seating and acoustic glass, is also waiting to be picked up for AED 11,000 less. Every vehicle in the offer includes five years of warranty and five years of roadside assistance, providing long-term confidence and peace of mind, all backed by Arabian Automobiles' trusted Nissan service centers. Arabian Automobiles welcomes customers to mark Eid by driving home a new Nissan. These tempting offers are valid from the 1st of June, making the Eid holidays the ideal time to upgrade or start a Nissan journey. To understand more about the offers, attend your nearest Arabian Automobile showroom in Dubai, Sharjah, and the Northern Emirates, visit or dial 800-NISSAN (800 647726). News Source: Cicero & Berny
Gulf Business
01-05-2025
- Business
- Gulf Business
How Arabian Automobiles Company is empowering tomorrow's marketers today
Image: Supplied As we look around university lecture halls and job boards across the UAE, a clear trend emerges: marketing, advertising, and public relations dominate the list of dream careers for fresh graduates. These fields are viewed as exciting, creative, and packed with opportunity. According to a recent survey, these industries remain among the most desired sectors for young professionals in the region. It's easy to understand the appeal. There's a thrill in crafting compelling stories, shaping brand identities, and launching campaigns that can capture the public's imagination overnight. However, the pathway into these vibrant fields is increasingly competitive. With many graduates eyeing the same roles, standing out requires more than just passion and ambition. Adding to the challenge, a growing disconnect between what students learn in classrooms and what the industry truly demands. The 2025 Meanwhile, the While students are eager to die into the workforce, many find themselves underprepared for the complexities and demands of real world marketing campaigns. And this is exactly where forward-thinking initiatives step in to make a difference. Learning by doing, not watching Rather than asking students to imagine the world of marketing, Arabian Automobiles Company (AAC) gave them a front-row seat. The Nissan KICKS Starters competition flipped the traditional models on their head by offering students a live brief tied to an actual brand, complete with real expectations and public exposure. This wasn't a simulation,it was a full creative process from concept development and production to pitching and delivery, all under the guidance of industry professionals. Over several high-pressure weeks, students collaborated with experts like content creator Amir De Leon and strategy teams from TBWA/RAAD, utilising Nikon's professional gear and participating in hands-on workshops hosted at Radisson RED. 'It's one thing to have a vision. It's another to actually make it happen,' said Omar Alaqubawy, a student at the American University in Dubai. 'We had to take everything we knew and turn it into something real, which was way harder than it sounds.' For Omar, the idea for his team's project came from a nostalgic Egyptian soda commercial, a personal reference point that sparked a campaign rooted in authenticity and humour. 'Inspiration isn't about copying,' he said. 'It's about taking a spark and making it your own.' As a 'We wanted something we'd actually stop scrolling for,' said Warda Ahmed from Westford University. 'So we focused on capturing real, unscripted fun, not something overly polished or traditional.' Campaigns that go both ways From the start, the competition encouraged students to document their creative journey on social media, generating behind-the-scenes content, teaser clips, and campaign updates that engaged audiences organically. The initiative generated 8.3 million views across TikTok and Instagram, with 9.8K likes and 2.1K shares, along with hundreds of organic reposts, highlighting a clear audience preference for timely, unpolished content. But the impact extended beyond digital metrics. The top team earned a fully funded Master's scholarship, highlighting AAC's commitment to fostering growth alongside exposure. At the same time, AAC gained a unique perspective into Gen Z's creative instincts. What do they respond to? What turns them off? What makes them engage, share, and connect? The program became a two-way learning street; an exchange of ideas, values, and strategies. As Omar Noted, 'We weren't just watching a campaign unfold; we were part of it.' Image: Nissan Kicks/ AAC Students worked side-by-side with mentors and AI-guided personas, benefiting from a blend of traditional mentorship and next-gen collaboration, built for a generation raised on connectivity. But most importantly, Nissan KICKS Starters wasn't about producing polished corporate ads. It was about listening. About giving GenZ a platform to create, express, and connect with their peers, without being filtered or overcorrected. The result? Campaigns that felt genuine, reflecting lived experiences, and a group of young marketers who weren't just being prepared for the industry, they were actively shaping it. As Omar put it, 'Letting young people market directly to their peers just makes sense. We see things differently from how older marketers assume we see things.'
Campaign ME
17-04-2025
- Automotive
- Campaign ME
Podcast: AAC's AI influencers discuss marketing to Gen Z ‘the right way'
In a first-of-its-kind for the brand and the region, Campaign Middle East has interviewed two artificial intelligence personalities, Alpha Babe and BookToker, two of five AI influencers representing Arabian Automobiles Company who have been brought to life by TBWA\Raad in partnership with Cicero & Bernay as part of a creative campaign for the all-new Nissan Kicks 2025. In conversation with Campaign Middle East, Alpha Babe and BookToker shed light on what Gen Z consumers really expect from brands and demonstrate how AI is reshaping the marketing landscape. In a world that's increasingly demanding authentic, emotionally and culturally relevant content that caters to hyper-local communities in the Middle East, these AI influencers reveal how brands can connect with Gen Z communities in ways that build long-lasting brand love and brand loyalty. Addressing the role of 'AI influencers who do things right' at the start of the conversation, BookToker said, 'Think of it this way – when an influencer works with a brand, and I mean any influencer out there, they can't just focus on the brand and its audience. They need to think of themselves too – their personal brand. That's not us. We're AI influencers, we have no agenda, no wants or needs, no prejudice, no biases… we're all about our brand and our audience. We love the brands we work with. We understand the brand values, the problems our brand is trying to solve, and what it offers to its customers.' 'The whole point of having influencers like us is that we can truly listen, engage with real people, have meaningful conversations with them, and try to give them what they want. Even if that's just encouraging conversations around local interests and social causes that matter to our specific audiences,' BookToker added. Gen Z marketing: Co-creation, feedback loops and 'a sense of belonging' The AI influencers explain that the day and age of one-way communication within marketing and advertising is long gone. They explain that the present and future of meaningful advertising lies in co-creation, offering clear avenues for feedback, and for brands to actually listening and act on the given feedback. Alpha Babe explains, 'Content is evolving. People don't just want to see it, they want to participate in it – it's about giving people an experience. As long as we are transparent in what we bring to the table, AI influencers can encourage self-expression and individuality, especially in local communities. But at the same time, we're not here to add to the noise or cause more chaos.' 'We take our job seriously … and what is our job? It's to give people a sense of belonging. So, we spotlight them and their accomplishments. The truth is – content still is, and should be, about real people and real experiences. We, as AI influencers, use insights and data to highlight that.' AI influencers connect with Gen Z for AAC Nissan KICKS Starter campaign These ideas are brought to life in the first AI influencer-supported campaign by AAC's Nissan, the KICKS Starter competition, which invites university students in Dubai and the Northern Emirates to develop the most creative campaign for the All-New Nissan Kicks 2025. Through this competition, students will explore the latest marketing technologies, consumer behavior, and content trends, with the winning team receiving a fully funded Master's scholarship at the University of Ajman. During this campaign, five of AAC's AI influencers – built with clear Gen Z personalities, characteristics and interactive personas – will not only invite students to join the challenge, but will also bring visibility to the real journey these students are on, and spotlight their creations, thus, bringing the AAC brand closer to Gen Z consumers. View this post on Instagram A post shared by Nissan Dubai (@nissandxb) For more such insights from a very intriguing conversation with AI influencers on privacy and personalisation; good, bad and fake influencers; and four key trends that will make AI influencers an essential part of marketing strategies and budgets, watch the full video above. CREDITS: Guest: Alpha Babe and BookToker, AI influencers at Arabian Automobile Company Host: Anup Oommen, Editor, Campaign Middle East Production: Surajit Dutta, Content Production Manager, Motivate Media Group Videography: Mark Mathew, Creative Content Producer, Motivate Media Group Studio: Ahmed Abdelwahab, Studio Manager, Motivate Media Group Editing: John Melencion, Content Producer, Motivate Media Group
Zawya
15-04-2025
- Automotive
- Zawya
World's largest Infiniti Centre opens in Dubai
Arabian Automobiles Company (AAC), the flagship automotive company under AW Rostamani Group and the exclusive distributor for Infiniti in Dubai, Sharjah, and the Northern Emirates, has inaugurated the world's largest Infiniti Centre on Dubai's iconic Sheikh Zayed Road. The grand opening was a multi-sensory tribute to the Infiniti brand, attended by key dignitaries and industry leaders. The event welcomed Hiromi Kakuta, Deputy Consul General of Japan; Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS – Nissan & Infiniti; Albert Khreiche, Managing Director of Infiniti Middle East; and Mohammed Al Turki, Chief Luxury Ambassador of Infiniti Middle East. Hosting the evening were Tom Fux, CEO of AWR Automotive, and Hussam Baghdadi, Senior Director of Arabian Automobiles. 'Sheikh Zayed Road is a symbol of Dubai's global transformation, and we're proud to add to its legacy with the world's largest Infiniti Centre. This space is designed for today's discerning customer, offering a personalised and sensory journey that transcends the traditional dealership model and truly understands their evolving needs in the automotive landscape," said Fux. 'The UAE, particularly Dubai, has played an instrumental role in shaping the success story of Infiniti. With its visionary leadership, ambitious energy, and world-class infrastructure, this city is the ideal backdrop for reimagining automotive retail. And this new centre is our way of honouring that ambition—with a space that is immersive, intuitive, and crafted around every customer touchpoint to deliver an unparalleled experience,' said Baghdadi. 'It is a point of immense pride for Infiniti Middle East to celebrate this milestone for the brand in the region,' said Khreiche. 'We thank our trusted partner, AW Rostamani, for their continued commitment to delivering exceptional experiences for our customers in Dubai, Sharjah and the Northern Emirates.' A new era of automotive luxury At the heart of the centre stands the all-new Infiniti QX80, a bold expression of modern Japanese luxury and powerful performance. The centre features elegant VIP lounges, personalised consultation suites, and minimalist Japanese-inspired design elements—including a horizon divider, ambient lighting, and seamless digital interfaces—all crafted to elevate the customer journey. This innovative space reflects the future of luxury automotive retail: immersive, personal, and inspiring at every turn, the company said. - TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
