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Perplexity: How 31-year-old Indian founder is trying to shake ChatGPT, Google's Gemini AI dominance
Perplexity: How 31-year-old Indian founder is trying to shake ChatGPT, Google's Gemini AI dominance

Time of India

time2 hours ago

  • Business
  • Time of India

Perplexity: How 31-year-old Indian founder is trying to shake ChatGPT, Google's Gemini AI dominance

Cashing in on Mittals' Airtel subscribers base, Aravind Srinivas-led Perplexity AI achieved has achieved a big feat -- it has dethroned giants like ChatGPT by clinching the top spot among free apps on the Apple App Store. The abrupt surge follows a strategic alliance with telecom operator, which now provides its customers with free access to the Perplexity Pro subscription costing Rs 17,000 a year. Apart from free access, Perplexity is also giving its non-paying users early access to the company's exclusive Comet browser, which is currently invite-only. Explore courses from Top Institutes in Select a Course Category CXO Data Science Product Management Public Policy Data Science Finance Digital Marketing Project Management Design Thinking Healthcare MCA Others Data Analytics Management Leadership PGDM MBA healthcare Degree Skills you'll gain: Digital Strategy Development Expertise Emerging Technologies & Digital Trends Data-driven Decision Making Leadership in the Digital Age Digital Strategy Development Expertise Emerging Technologies & Digital Trends Data-driven Decision Making Leadership in the Digital Age Digital Strategy Development Expertise Emerging Technologies & Digital Trends Data-driven Decision Making Leadership in the Digital Age Duration: 40 Weeks Indian School of Business ISB Chief Digital Officer Starts on Jun 30, 2024 Get Details Skills you'll gain: Digital Strategy Development Expertise Emerging Technologies & Digital Trends Data-driven Decision Making Leadership in the Digital Age Digital Strategy Development Expertise Emerging Technologies & Digital Trends Data-driven Decision Making Leadership in the Digital Age Duration: 40 Weeks Indian School of Business ISB Chief Digital Officer Starts on Jun 30, 2024 Get Details Skills you'll gain: Digital Strategy Development Expertise Emerging Technologies & Digital Trends Data-driven Decision Making Leadership in the Digital Age Duration: 40 Weeks Indian School of Business ISB Chief Digital Officer Starts on Jun 30, 2024 Get Details Why is the Perplexity-Airtel deal a hit? by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Patna: 1 Trick to Reduce Belly Fat? Home Fitness Hack Shop Now Undo Unlike Google's Gemini Pro offer, which is targeted at students, Airtel's collaboration with Perplexity covers a wider demographic — from school and college students to researchers and working professionals. Perplexity Pro offers real-time, structured answers by tapping into models like GPT-4.1 and Claude, effectively replacing traditional search results with contextual, citation-based insights. Users can upload documents, ask follow-up questions, and summarise complex data within a single interface. For students managing research deadlines or preparing for exams, Perplexity Pro acts like a digital assistant, simplifying dense academic material and generating organised responses from trusted sources. Professionals in fields such as consulting, design, and law can use the tool to extract insights from reports, draft content, or generate visuals. The Pro version also includes tools like Perplexity Labs for image generation and coding support, making it useful across a range of tasks. Live Events Similar to Perplexity, ChatGPT observed a surge due to the Ghibli art trend, which went viral in India. At that time, OpenAI said the platform gained one million users in an hour — a moment CEO Sam Altman called one of the 'craziest viral moments' he had seen. By comparison, the chatbot took five days to hit one million users in 2022. While Perplexity has topped the iOS charts, ChatGPT is still the most popular app on the Google Play Store, where Perplexity hasn't yet made an appearance. Dominance of ChatGPT, others Within three years, the AI startup is valued at $18 billion after it raised fresh capital by bringing in $100 million with the financing, said a Bloomberg report. The deal is an extension of a previous round from a few months ago that valued the company at $14 billion. Due to its rising popularity and the talent it possesses, the platform saw keen interest from Apple and Meta Platforms for a possible takeover. Zuckerberg's tech giant had moved ahead with a multibillion-dollar investment in Scale AI before it had plans for Perplexity. Apple, which has failed to have big wins in the AI space and lost more than $640 billion in market value, is also warming up to such a move. Bloomberg News reported last month that executives have held internal talks about making an offer for Perplexity, which would add talent and help Apple develop an AI-based search engine. As of now, model builders like OpenAI and Anthropic remain the biggest companies on the list, having raised large sums of cash from marquee Silicon Valley venture capitalists. The two AI behemoths have accumulated a combined $81 billion in venture funding, more than half of the total $142.45 billion that companies on this year's AI 50 list have raised, according to Forbes. Amid facing tight competition from big giants, Srinivas, who previously worked with Google and OpenAI before co-founding the platform with Denis Yarats, Johnny Ho, and Andy Konwinski, remains confident of his product. 'Competition is real. Let's acknowledge that OpenAI is extremely well-funded and doesn't face the same innovative constraints under the Digital Markets Act (DMA). ChatGPT is their most successful consumer product, which makes it tough to compete directly. That's why I prefer to focus more on the browser space. I believe Comet, the browser, can become an abstraction layer above chatbots,' he said.

How to claim your FREE ₹17,000 Perplexity Pro access — Simple steps for Airtel users
How to claim your FREE ₹17,000 Perplexity Pro access — Simple steps for Airtel users

Mint

timea day ago

  • Business
  • Mint

How to claim your FREE ₹17,000 Perplexity Pro access — Simple steps for Airtel users

Airtel on Thursday announced a milestone partnership with Aravind Srinivas-led artificial intelligence chatbot Perplexity AI, offering all of its 360 million customers Perplexity Pro worth ₹ 17,000 for free. All Airtel users, including Mobile, Wi- Fi and DTH customers, will be able to use Perplexity Pro for free for 12 months, the telco said in a press release. Perplexity is an AI-powered search and answer engine that offers real-time, accurate and deeply researched responses to users in a conversational language. Perplexity's pro version comes with enhanced capabilities for professionals and heavy users, which includes more daily Pro searches per user, access to advanced AI models (e.g., GPT 4.1, Claude) and the ability to select specific models, deep research, image generation, file uploads and analysis, as well as Perplexity Labs, a unique tool that brings ideas to life, according to a press release on Thursday. Airtel users need to download the Airtel Thanks app to avail Perplexity Pro for free, Here is a step-by-step process — Go to Airtel Thanks App and log in Under Rewards section, browse to Perplexity Pro and click on 'Claim Now' Click on the Proceed option Enter your registered email ID and get OTP Enter the OTP to claim code to access Perplexity Pro for free Open the Perplexity app with the email ID you used in the previous step Login using the OTP and enter the code for Perplexity Pro Now you can use Perplexity Pro for free for 12 months

How to claim your FREE  ₹17,000 Perplexity Pro access — Simple steps for Airtel users
How to claim your FREE  ₹17,000 Perplexity Pro access — Simple steps for Airtel users

Mint

timea day ago

  • Business
  • Mint

How to claim your FREE ₹17,000 Perplexity Pro access — Simple steps for Airtel users

Airtel on Thursday announced a milestone partnership with Aravind Srinivas-led artificial intelligence chatbot Perplexity AI, offering all of its 360 million customers Perplexity Pro worth ₹ 17,000 for free. All Airtel users, including Mobile, Wi- Fi and DTH customers, will be able to use Perplexity Pro for free for 12 months, the telco said in a press release. Perplexity is an AI-powered search and answer engine that offers real-time, accurate and deeply researched responses to users in a conversational language. Perplexity's pro version comes with enhanced capabilities for professionals and heavy users, which includes more daily Pro searches per user, access to advanced AI models (e.g., GPT 4.1, Claude) and the ability to select specific models, deep research, image generation, file uploads and analysis, as well as Perplexity Labs, a unique tool that brings ideas to life, according to a press release on Thursday. Airtel users need to download the Airtel Thanks app to avail Perplexity Pro for free, Here is a step-by-step process — Go to Airtel Thanks App and log in Under Rewards section, browse to Perplexity Pro and click on 'Claim Now' Click on the Proceed option Enter your registered email ID and get OTP Enter the OTP to claim code to access Perplexity Pro for free Open the Perplexity app with the email ID you used in the previous step Login using the OTP and enter the code for Perplexity Pro Now you can use Perplexity Pro for free for 12 months Perplexity Pro users get hundreds of Pro Searches per day. You will be able to use Perplexity's Pro models and Pro Search and Reasoning features for this purpose. When you need detailed answers with extensive sources, choose from Sonar (in-house model), GPT-4.1, Claude 4.0 Sonnet, or Gemini 2.5 Pro. For complex analytical questions, select from R1 (Perplexity's fine-tuned, uncensored model hosted in the US), o3 (or o3-Pro for Max users), or Claude 4.0 Sonnet Thinking (Claude 4.0 Opus Thinking for Max users) and Grok4. Best Mode: For quick searches, this default mode intelligently selects the most appropriate model based on your query type.

Perplexity AI rolls out Perplexity Labs to write reports, spreadsheets and build apps
Perplexity AI rolls out Perplexity Labs to write reports, spreadsheets and build apps

The Hindu

time30-05-2025

  • Business
  • The Hindu

Perplexity AI rolls out Perplexity Labs to write reports, spreadsheets and build apps

Perplexity AI has launched a new tool called Perplexity Labs to generate reports, spreadsheets, dashboards and more. The feature is available for Pro subscribers on the web, iOS and Android for now. 'Often performing 10 minutes or more of self-supervised work, Perplexity Labs use a suite of tools like deep web browsing, code execution, and chart and image creation to turn your ideas and to-do's into work that's been done,' a blog post announcing the news said. The files that are created by the tool are organised in a separate 'Assets' tab to be viewed and downloaded. It can also help build and deploy interactive web apps directly under an 'App' tab. Perplexity has said that the tool will soon be coming to their apps for Mac and Windows. Earlier this year, the Aravind Srinivas-led company unveiled a deep research tool to compete with OpenAI and Google while also previewing a web browser called Comet.

Google is planning to bring ads to AI chatbots: Here's how it will work
Google is planning to bring ads to AI chatbots: Here's how it will work

Mint

time04-05-2025

  • Business
  • Mint

Google is planning to bring ads to AI chatbots: Here's how it will work

Google has long been the dominant player in the search market, but the tech giant is finally seeing some competition to its dominant revenue stream, with generative AI coming into the picture. As it turns out, Google is now planning to display ads within conversations with AI chatbots in a bid to maintain its position in the digital advertising space, according to a report from Bloomberg. Reportedly, Google's AdSense for Search network, which is responsible for showing ads within search results on websites, has been expanded to include conversations with chatbots run by AI startups. The move comes after the company conducted tests last year and this year with a handful of AI search app startups, such as iAsk and Liner. Google is reportedly running these experiments with AI startups in order to test the waters with advertising in the relatively new world of AI. Commenting on the report, a Google spokesperson told Bloomberg, 'AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences.' Notably, Google's search business has been under threat since ChatGPT's first public debut in late 2022, amid fears that users would turn to the chatbot to find answers to their questions. Much has changed since then, with Google developing its own AI chatbot, generally considered to be on par with OpenAI's offering, while also adding AI overviews to search, allowing users to get quick answers to questions without opening websites. However, the tech giant is now facing newer challenges, including from the likes of Aravind Srinivas-led Perplexity AI, which uses various AI models, including OpenAI's and China's DeepSeek, to provide quick results to users' queries. Meanwhile, Google is also facing scrutiny at home, with a US federal judge finding that the company violated antitrust laws by monopolising the open web digital advertising market. The remedy hearing for this case is currently underway and could have a major impact on the development of Google Search for years to come. First Published: 4 May 2025, 07:21 AM IST

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