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Amina Muaddi brings her signature glam to Paris with a flagship store on Avenue Montaigne
Amina Muaddi brings her signature glam to Paris with a flagship store on Avenue Montaigne

Emirates Woman

time4 days ago

  • Entertainment
  • Emirates Woman

Amina Muaddi brings her signature glam to Paris with a flagship store on Avenue Montaigne

The Amina Muaddi shoe has always demanded attention – now it claims its rightful place at one of fashion's most prestigious addresses. This week, the Jordanian-Romanian designer unveiled her first standalone boutique at 6 Avenue Montaigne, marking a pivotal evolution for a brand that revolutionized footwear through its electric drop model. 'Having a store means having a home, both for our customers and the brand,' Amina Muaddi shared in an exclusive statement. 'We are so excited to connect with our community, to let clients experience the brand not just through product but visually, physically and emotionally. This is only the beginning of a long, new journey within retail, and it's a huge milestone to start from Avenue Montaigne — the dream address for fashion and luxury.' The 1,100-square-foot space, designed in collaboration with Art Recherche Industrie, eschews traditional retail theatrics for immersive sophistication. Undulating aluminum walls cascade like liquid metal, while shoebox-shaped cabinets in glossy burl walnut nod to French and Italian Art Deco influences. The centerpiece—a rotating caramel-pink sofa (the brand's signature hue) beneath sculptural suspension lighting—invites visitors to linger in what feels more like a fashionable salon than a traditional store. To commemorate the opening, Muaddi launched an exclusive capsule collection featuring six reimagined classics. The lineup includes showstoppers like a patent gold Anok slingback and a Jerry sandal adorned with ostrich feathers—each piece exemplifying the brand's signature blend of audacious femininity and impeccable craftsmanship. The pièce de résistance? A limited-edition Ami Clutch embroidered with mismatched crystals, with only six numbered pieces available worldwide. This flagship debut follows Muaddi's successful retail expansion, including a shop-in-shop at Le Bon Marché Rive Gauche launched last April, alongside established presences in Harrods and Level Shoes. The brand's momentum continues unabated, having recently unveiled its 2025 cruise collection starring muse Tina Kunakey in May. Even music royalty has taken notice—Beyoncé notably wore custom Muaddi heels during her Cowboy Carter Tour, cementing the label's status as the footwear of choice for fashion's most daring icons. With its Parisian flagship, Amina Muaddi doesn't just open a store—she creates a destination. A place where her vision of modern glamour, equal parts bold and refined, can be experienced in full sensory splendor. As the designer herself notes, this is just the beginning. For a brand that transformed how we think about luxury footwear, Avenue Montaigne is the perfect stage for its next act. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Supplied

Amina Muaddi Plants Her Flagship on Avenue Montaigne
Amina Muaddi Plants Her Flagship on Avenue Montaigne

CairoScene

time5 days ago

  • Business
  • CairoScene

Amina Muaddi Plants Her Flagship on Avenue Montaigne

The designer opens her first standalone boutique in Paris, a space that distills her brand's DNA into aluminum curves and crystal-studded heels. Jul 10, 2025 The Muaddi shoe always had presence. Now it has a Paris address. Amina Muaddi opened the doors to her first freestanding boutique at 6 Avenue Montaigne — a name that needs no context, and a milestone that marks a new chapter for a brand that once thrived on the thrill of the drop. The store's design, developed with Art Recherche Industrie, doesn't lean into nostalgia or retail theatrics. Instead, it shapes an atmosphere. Undulating aluminum walls line the space like a sculptural curtain. Shoebox-style cabinets in glossy burl walnut reference Art Deco restraint, while a rotating caramel-pink sofa anchors the room like a centrepiece and a quiet wink. It's all mood. All Muaddi. Since launching in 2018, the brand has built a language of modern femininity — one that's equal parts audacity and precision. That language now has walls, mirrors, light, and leather underfoot. To mark the opening, Muaddi introduced an exclusive capsule: six reimagined classics in new tones and textures, including the gold Anok slingback and a feathered white Jerry sandal. Anchoring the drop is the Ami Clutch, stitched with mismatched crystal studs — only six made, each numbered.

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