Latest news with #AsimAzhar
Time Business News
3 days ago
- Entertainment
- Time Business News
How Emerging News Blogs Like TrendNama Are Disrupting Traditional Media in South Asia
In an era where print newspapers are declining and television ratings are fragmented, a new breed of publishers is rising — small, nimble, and digital-first. Among them is a South Asian news and media blog that's quietly reshaping how millions consume daily updates. The Shift Toward Mobile-First, Fast-Paced News With smartphone usage in Pakistan, India, and Bangladesh at an all-time high, mobile-first blogs are gaining dominance. TrendNama leverages this shift by producing Android-specific content that appeals directly to regional audiences looking for productivity, utility, and entertainment on the go. Speed and Relevance: The Key to Engagement While traditional media houses go through multiple editorial layers, platforms like TrendNama publish fast-moving stories within hours of breaking. When Pakistani cricket star Babar Azam was rumored to captain Sydney Sixers, TrendNama quickly covered the update, getting thousands of impressions before mainstream outlets responded. Local Celebrity Culture and Viral Trends In South Asia, digital audiences are obsessed with celebrities, music, and relationships. TrendNama capitalizes on this with coverage like the Asim Azhar and Merub Ali breakup, which sparked conversations across Twitter and WhatsApp groups. By tapping into emotional and personal angles, the site drives user engagement and shares. Blending News with E-Commerce The future of media isn't just in ad revenue — it's in affiliate models. TrendNama runs affiliate-based articles covering viral e-commerce platforms like Temu and Daraz. These platforms have become so influential that articles featuring cricket news are often linked with product deals or seasonal campaigns, turning readership into revenue. A New Publishing Model for South Asia What TrendNama represents is more than just a website. It's a decentralized, flexible, and data-driven news model built on SEO, mobile traffic, and regional relevance. With categories covering everything from music releases like Sidhu Moose Wala's new EP to government schemes and digital tools, the site is quickly becoming a trusted voice in regional reporting. Conclusion The media revolution isn't coming — it's already here. As users shift from passive TV consumption to active, scroll-based discovery, blogs like are leading the charge in delivering relevant, fast, and monetizable content. For creators and readers alike, this is the future of South Asian media. TIME BUSINESS NEWS
Express Tribune
16-06-2025
- Entertainment
- Express Tribune
Asim Azhar requests fans to stop chanting Merub's name during concert
Listen to article Pakistani singer Asim Azhar gracefully handled an uncomfortable moment during a recent concert when fans repeatedly chanted the name of his former fiancée, Merub Ali. A video of the incident quickly circulated on social media. Asim, known for his hit songs, has often been in the spotlight for his personal relationships, including his 2019 relationship with actress Hania Aamir. Hania Aamir and Asim Azhar as they walk the ramp. PHOTO: ASIM AZHAR/INSTAGRAM After their breakup in 2022, Asim became engaged to model and actress Merub Ali, a relationship that has also recently ended. During the concert, as fans began calling out 'Merub,' Asim calmly requested the crowd to stop, reminding them, 'Please don't do that. You all have families too,' urging respect and consideration. After addressing the crowd, Asim performed his emotional track, which many fans viewed as expressing his personal sentiments.
Express Tribune
12-06-2025
- Entertainment
- Express Tribune
Asim Azhar and Merub Ali end engagement, ask fans for privacy
Listen to article Pakistani singer Asim Azhar and actress Merub Ali have announced the end of their engagement after three years, requesting privacy and understanding from their fans during this period of change. In a late-night Instagram story on Wednesday, Asim Azhar shared that the decision to part ways was made after a 'great deal of thought and reflection.' The singer explained that the couple had decided to move forward separately, but with mutual respect and peace. 'Merub and I have chosen to move forward on separate paths peacefully and mutually,' Azhar wrote. 'While we shared meaningful moments and genuinely hoped for a future together, life sometimes takes its course.' The statement further emphasised their respect for one another, noting: 'We have the utmost respect for each other and the families involved, and always will. We kindly ask for your understanding and privacy during this time, and hope this is met with the same grace with which it is being shared.' The couple had become engaged in March 2022, in a ceremony attended by close family members. Their engagement was shared publicly through coordinated Instagram posts, where both Azhar and Ali posted identical photos from the event. While the couple had kept their personal life relatively private, they were often seen together at events and supported each other's professional endeavours
Express Tribune
26-03-2025
- Entertainment
- Express Tribune
Lahore Qalandars to host 'Qalandars Night' on April 6, announce free tickets
Lahore Qalandars have announced Qalandars Night, their annual entertainment event, set to take place on April 6 at Minar-e-Pakistan. The event will feature a combination of cricket, music, and entertainment, with the full Lahore Qalandars squad in attendance. The event will offer fans an opportunity to meet their favourite players and witness live performances from top Pakistani singers, including Asim Azhar, Bilal Saeed, Sarah Altaf, and Sahir Ali Bagga. In addition to musical performances, Lahore Qalandars will unveil their official team kit and launch a new anthem during the event. The night will conclude with a laser show, providing a visual spectacle for attendees. Earlier, Qalandars had announced a kit design competition which ended yesterday. Lahore Qalandars have made Qalandars Night an annual tradition, celebrating the passion of their fans while blending cricket and entertainment.
Express Tribune
26-03-2025
- Entertainment
- Express Tribune
Ali Zafar to perform official anthem for HBL PSL X
Renowned singer Ali Zafar has been selected to perform the official anthem for the 10th edition of the Pakistan Super League (PSL 10). The Pakistan Cricket Board (PCB) confirmed the announcement through the league's official social media channels. Zafar, who has composed the anthem himself, has a long-standing association with PSL, having previously delivered some of the league's most recognisable songs. His 2017 anthem, Ab Khel Jamay Ga, remains one of the most celebrated cricket anthems in Pakistan. His return has generated anticipation among fans, many of whom associate his music with PSL's energetic spirit. Zafar previously performed Ab Khel Ke Dikha in 2016, Ab Khel Jamay Ga in 2017, and Dil Se Jaan Laga De in 2018. PSL anthems have featured various artists over the years. In 2019, Khel Deewano Ka by Fawad Khan and Young Desi gained popularity. Tayyar Hain (2020) brought together Ali Azmat, Haroon, Asim Azhar, and Arif Lohar, while Groove Mera (2021) introduced a new musical style with Aima Baig, Naseebo Lal, and Young Stunners. Agay Dekh (2022) featured Atif Aslam and Aima Baig, followed by Sab Sitaray Humaray (2023), performed by Asim Azhar, Shae Gill, and Faris Shafi. PSL 10 will begin on April 11, with defending champions Islamabad United facing Lahore Qalandars at Rawalpindi Cricket Stadium. The six-team tournament will feature 34 matches across Lahore, Karachi, Multan, and Rawalpindi, concluding on May 18. Lahore's Gaddafi Stadium will host 13 matches, including the Eliminators and the final. Rawalpindi will stage 11 matches, including the first Qualifier, while Karachi and Multan will host five matches each. Three double-headers are scheduled, with two on Saturdays and one on Labour Day (May 1). An exhibition match is also planned for April 8 in Peshawar, with team details to be announced later.
