Latest news with #AsosDesign
Scottish Sun
a day ago
- Entertainment
- Scottish Sun
Primark's ‘timeless' £18 dress with stretchy material that's easy to throw on is selling for half price of Asos' version
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) IF you're looking to upgrade your summer wardrobe without breaking the budget, Primark may be the answer. Fashion fans can now nab a variety of looks for a fraction of the price of competitors, including a stylish denim dress. Sign up for Scottish Sun newsletter Sign up 3 Fashion influencer Perrie Sian showed her followers the denim mini dress she picked up from Primark Credit: TikTok/@perriesian 3 Primark shoppers can pick up the £18 denim mini dress right now Credit: Primark Fashion influencer Perrie Sian tried on the look in her latest Primark haul video. She described the look as a finding a hidden "treasure" in the shop's denim trove. Perrie advised her audience to go in search for "denim goodies" such as the mini dress she picked up. "How gorgeous is this? This is giving me very much Top Shop or Asos vibes," she said as she modelled the look. "It's so nice, the denim is stretchy, I love the wash, it's got a zip all the way down the back." Perrie did point out that the look could be "a couple of inches" longer but otherwise said she was a fan. Dress details The Denim Mini Dress is currently available for just £18 from Primark, half the price of a similar Asos look. Asos Design's Denim Mini Shift Dress with a scoop back is listed for £36. Primark's sleeveless denim dress is available in a light blue and mid blue wash. Shoppers can pick the look up in sizes six through 20. 'Finally' big busted girls praise Primark's new saucy matching £8 underwear sets and they now go up to size 44H Asos denim dress Meanwhile, the Asos look has an almost identical cut, down to the boat neckline. It even features a similar zip feature at the back but that may be where the similarities end. The Asos dress features a scoop back whereas the Primark buy has full coverage. It is also constructed with 100% cotton, creating a non-stretchy finish. Asos Design features sizes designed for all body types, including curve, tall, and petite. Top Primark summer buys IF you're looking for more Primark summer buys, then you've come to the right place. Shoppers have recently been raving about the new Miffy PJs from Primark. Others were desperate to nab the new leopard print nightwear. If animal print is your thing, you'll want to check out the new maxi skirts. The haltnerneck tops are perfect for summer. If you're on a budget, these trousers are identical to a pair from Zara, but without the hefty price tag. There's brilliant travel essentials for less than £10. And if you plan on heading to the beach, you won't want to miss these crochet bags. Other Primark finds Perrie also tried on a viral summer dress from the budget fashion retailer. Meanwhile, another a size 14 shopper picked up the perfect floaty summer dress. Primark customers can also find a budget-friendly dupe of a designer bag. Plus, the Primark shorts that fashion experts are calling a summer wardrobe must-have. And a £2 Primark buy festival-goers are racing to pick up this summer.
Daily Mail
19-06-2025
- Entertainment
- Daily Mail
Princess Beatrice and Duchess Sophie just stepped out in the most gorgeous floral dresses at Royal Ascot - we've found their exact outfits plus high street styles that look just as elegant
On day three of Royal Ascot, King Charles and Queen Camilla were joined by the Duchess of Edinburgh, Princess Beatrice and Zara Tindall - each dressed in their finest race-day ensembles. A standout style moment came from Beatrice and Sophie, who both embraced a floral theme - perfectly in tune with the heatwave and the official start of summer. Beatrice opted for this season's must-have shade, yellow, wearing a printed Monique Lhuillier dress with a dramatic A-line silhouette and bold graphic motifs. Styled by Olivia Buckingham, she completed the look with a Justine Bradley Hill hat, a Mark Cross clutch and classic Manolo Blahnik heels. Meanwhile, the Duchess of Edinburgh stayed true to her signature style by choosing her favourite designer, Suzannah London. She wore the elegant 'Veronique' silk tea dress - an ankle-grazing design adorned with delicate floral and clover prints, created in collaboration with acclaimed French artist and photographer Rachel Levy. Inspired by these chic floral looks? Good news: both Beatrice and Sophie's exact dresses are available to shop now. We've also rounded up some affordable high street alternatives that will take you effortlessly through wedding season, garden parties and everything in between. Princess Beatrice EXACT MATCH: Monique Lhuillier Long Sleeve Floral Day Dress £3,350 Shop High street alternatives LK Bennett Henrietta Dress £149 Shop Karen Millen Floral Midi Dress £159 Shop Raishma Aaliyah Floral Midi Dress £100 Shop Leo Lin Zara Floral Shirt Dress £610 Shop Monsoon Camile Floral Satin Midi Dress £70 Shop Asos Design Satin Cutout Midi Dress £61 Shop The Duchess of Edinburgh EXACT MATCH: Suzannah London x Rachel Levy Veronique Silk Tea Dress £1,590 Shop High street alternatives
Yahoo
24-04-2025
- Business
- Yahoo
Asos sales sink but shift to full-price items boosts baskets
Asos (ASC.L) has reported sinking sales as it continued to clear a build-up of stock and slash the number of discounted items, but revealed its turnaround efforts were starting to bear fruit. The online fashion retailer said the first half of its financial year was the 'strongest sign yet' that its overhaul of the business was working. It nonetheless reported revenues of £1.3 billion for the six months to March 2, declining 14% compared with the same period last year. It also warned that revenues were expected to come in at the 'bottom end' of its guidance range for the full year, which means revenues could drop by as much as 9%. Asos has been battling to clear a £1.1 billion stock mountain since 2022. It said stock levels were down about 60% since then, with about 80% of fashion items on the platform less than six months old. The group has been turning its attention to selling full-price products, rather than those on sale, which it said generates more profit. This has seen the average value of people's baskets rise by 4%, it revealed. Asos's own-brand products, sold at full-price, returned to growth during the period, while sales of its Asos Design range jumped by nearly a 10th in the UK. The group narrowed its pre-tax losses to £241.5 million for the half-year, from £246.8 million a year ago. On an adjusted basis, earnings before interest, taxes, depreciation and amortisation (EBITDA) swung to a £42.5 million profit, from a £16.3 million loss the prior year. Jose Antonio Ramos Calamonte, Asos's chief executive, said its customers were 'responding positively to our focus on full-price sales, speed to market, and quality' and that it had seen 'positive momentum with our partner brands'. 'Importantly, these successes have been achieved whilst maintaining strong cost control and improving our inventory health. 'We look forward to a fantastic pipeline of new products, brands and customer experiences, and remain confident in our ability to deliver sustainable, profitable growth.' Sign in to access your portfolio
The Independent
24-04-2025
- Business
- The Independent
Asos boss says retailer ‘resilient' as US tariffs loom
Asos has cheered early signs that its overhaul is paying off while US tariffs loom and the retailer braces for new charges on cheaper imports. The online fashion retailer said the first half of its financial year was the 'strongest sign yet' that its turnaround of the business was working. Its boss stressed that the firm was taking a 'flexible approach' to fast-evolving global trade policy. In particular, the company is set to be affected by US President Donald Trump's plans to scrap the 'de minimis' rule which means lower-cost goods shipped directly to US consumers are exempt from being charged customs duty. Plans to axe this rule, which is set to take effect from May, means orders below 800 dollars (£602) will face new charges. Asos's finance chief Dave Murray said it does not tend to have orders that are over that cap so 'it hasn't really come into effect yet', adding that the company's 'focus is making sure we have flexibility in our operations to continue providing our US consumers' with its products. Asos recently closed its US warehouse in Georgia, and instead handles orders from American consumers from its warehouse in Barnsley, South Yorkshire, as well as a smaller local site in the US. Jose Antonio Ramos Calamonte, Asos's chief executive, said that since this change, 'test and react' products had surged by 50% in the US, because they are available faster. The test and react model, which is prominent for fast-fashion retailers like Shein, sees small batches of new-trend products brought to market more quickly. Mr Ramos Calamonte said that regulation was changing 'daily' with many details still unclear, meaning that the business was focusing on being 'flexible and agile' as well as its approach. He also said the firm was 'not that deep into China' with about 5% of US sales of its own-brand products generated in China. The escalating trade war between China and the US has seen Mr Trump confirm a 145% tariff on Chinese imports, while China reciprocated with a 125% levy on US imports. 'We have a very widespread supply chain… we are pretty resilient because we have a lot of different sources,' Mr Calamonte said, citing producers in northern Africa, Turkey, continental Europe, and the UK. Meanwhile, Asos reported revenues of £1.3 billion for the six months to March 2, declining 14% compared with the same period last year. It also warned that revenues were expected to come in at the 'bottom end' of its guidance range for the full year, which means sales could drop by as much as 9%. The decline has been driven by the platform clearing a build-up of stock and slashing the number of discounted items, focusing instead on selling products and new ranges at full price. Asos's own-brand products, sold at full-price, returned to growth during the period, while sales of its Asos Design range jumped by nearly a tenth in the UK. 'Our own-brand is doing better than our brand partners,' Mr Ramos Calamonte said. 'That is not a surprise, to be honest. We knew that, from the very beginning, in our new commercial model our own brands were going a little bit faster than our brand partners.' However, he said some ranges were 'selling really fast' such as collaborations with Adidas and New Balance, while Asos plans to add new brands to the platform like Good American and Pharrell Williams' Ice Cream label. The group narrowed its pre-tax losses to £241.5 million for the half-year, from £246.8 million a year ago. On an adjusted basis, earnings before interest, taxes, depreciation and amortisation (EBITDA) swung to a £42.5 million profit, from a £16.3 million loss the prior year.
Fashion United
24-04-2025
- Business
- Fashion United
Asos reports profitability turnaround in H1 2025
UK-based online fashion retailer Asos has announced a significant turnaround in profitability for the first half of fiscal year 2025, showcasing the early success of its new commercial model implemented over the past two years. The company reported a positive adjusted EBITDA increase of approximately 60 million pounds year-on-year in the first half period, attributing this growth to its revamped commercial strategy and consistent cost management. Asos reports improved H1 results In the UK, Asos's largest market, Asos Design total sales saw a 9 percent increase, contributing to market share growth. Globally, own-brand full-price sales also returned to growth during the first half. Overall revenues declined by 13 percent to 1.3 billion pounds, aligning with previous guidance and FY24 trends, primarily due to the annualizing of declines in older inventory and optimized performance marketing. CEO José Antonio Ramos Calamonte expressed confidence in the company's progress, stating, '"H1 FY25 is the strongest sign yet that our new commercial model is working. We are driving a significant transformation in profitability, with positive adjusted EBITDA up by £60m YoY.' 'Importantly, these successes have been achieved whilst maintaining strong cost control and improving our inventory health.' The company highlighted a positive customer response to increased product freshness and faster speed to market. This was reflected in a gross margin increase of around 500 basis points, driven by reduced markdown activity and a higher proportion of full-price sales. Asos also expanded its brand portfolio, adding over 25 new brand partners in the first six month period, including Bimba y Lola, Jimmy Fairly, and Oh Polly, with an additional 40 brands slated to launch in the second half, alongside more exclusive collections. Asos reiterates FY25 profitability outlook Looking ahead, the company's initiatives include the launch of the loyalty program, live shopping features, enhanced search and personalization, and further leveraging AI across the business. Reiterating its FY25 profitability guidance, Asos expects a gross margin of at least 46 percent and an adjusted EBITDA increase of at least 60 percent to between 130 million pounds and 150 million pounds, driven by a significant increase in its full-price sales mix. For FY25, revenue growth is expected towards the bottom end of the consensus range of negative 9 percent to negative 2 percent, while GMV growth is projected to be 1 to 2 percentage points better than revenue growth.
