Latest news with #AthleticBrewing
Cision Canada
16-07-2025
- Business
- Cision Canada
Athletic Brewing Company Pledges $30,000 CAD for Trans Canada Trail's Great Canadian Hike Français
Athletic Brewing donating $1 CAD per kilometre, up to $30,000 CAD, to Trans Canada Trail's nationwide challenge to collectively log 30,000 kilometres in 30 days OTTAWA, ON, July 16, 2025 /CNW/ - To help get Canada moving, Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, is supporting Trans Canada Trail's upcoming Great Canadian Hike campaign by pledging $1 CAD for every kilometre logged — up to 30,000 kilometres, equaling $30,000 CAD. The Great Canadian Hike is a national challenge that invites people of all ages and abilities to get active in support of Canada's nationwide trail system. From Sept. 20 to Oct. 19, people across the country will be hiking, biking, paddling and rolling on their section of the Trans Canada Trail, logging their distances towards a goal of collectively covering 30,000 kilometres, the approximate length of the Trail, in 30 days. All funds raised directly support the Trans Canada Trail, including critical projects like trail maintenance, greenway development, climate resilience efforts and accessibility upgrades. "We're proud to support Trans Canada Trail's Great Canadian Hike and this inspiring effort to get people moving and connecting with nature," says Athletic Brewing co-founder & CEO Bill Shufelt. "We believe that great brews and the great outdoors go hand in hand, and it's an honour to play a part in protecting such a meaningful resource for generations to come." Athletic Brewing has granted more than $6.3 million to support trails and outdoor spaces around the world under its Two For The Trails initiative. Inspired by co-founder Bill Shufelt's longtime love of exploring the outdoors, Two For The Trails contributes up to $2 million annually to protect and restore local trails. Prior to supporting the Great Canadian Hike, Athletic Brewing has been a supporter of Trail Care, an annual funding program offered by Trans Canada Trail. This program provides funding for community-driven initiatives that help maintain and improve trails while recognizing the vital role volunteers play in sustaining Canada's national trail system. By supporting the Great Canadian Hike, Athletic Brewing is growing its support for Trans Canada Trail to become a year-round National Trail Partner. "It is very clear that the team at Athletic Brewing has a deep-rooted passion for trails and all the benefits they bring to people and communities," says Mathieu Roy, Chief Executive Officer at Trans Canada Trail. "The team at Athletic has been a wonderful supporter of our Trail Care program and we are extremely grateful that they have extended their support to the national partnership level by supporting the Great Canadian Hike. Together, we can inspire Canada to get active, support the Trail and explore the vast beauty of our country's natural landscape." Registration and donations for the Great Canadian Hike are currently open. Anyone in Canada can register, create a team, raise funds and log their activity for free at Participants will begin logging their kilometres towards the 30,000 km collective goal on Sept. 20. About Athletic Brewing Company Athletic Brewing Company is America's largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America 1 and a top 20 U.S. brewing company 2. Its award-winning brews are available at over 75,000 retail locations in America. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at About Trans Canada Trail The Trans Canada Trail is the longest multi-use trail system in the world and it is always growing. It reaches every province and territory and connects all three of Canada's coastlines. Each section of the Trans Canada Trail is managed locally and supports different activities and community needs. Trans Canada Trail is the organization that advocates for, stewards and champions Canada's nationwide trail system. It is a registered charity that receives funding from the Government of Canada (through Parks Canada), various provincial and municipal governments, and generous donors. 2 Brewers Association Top 50 U.S. Brewing Companies of 2024 SOURCE Trans Canada Trail
Yahoo
16-07-2025
- Business
- Yahoo
Athletic Brewing Company and Arsenal Announce Multi-Year Partnership Extension
Award-winning non-alcoholic beer to remain a matchday staple at Emirates Stadium LONDON and MILFORD, Conn., July 16, 2025 /PRNewswire/ -- Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, and Arsenal Football Club today announced a multi-year extension of their partnership. Under the expanded agreement, Athletic will continue as the club's Official Non-Alcoholic Beer Partner, following a successful debut season that saw non-alcoholic beer sales at Emirates Stadium rise 220% year-over-year. Arsenal supporters will continue to enjoy Athletic Run Wild IPA in cans throughout Emirates Stadium during all men's and women's fixtures. Run Wild will also be served on draft across Club Level. New in 2025, the low-calorie Athletic Lite will also be available in cans throughout the stadium's general concourse bars. Each 12 oz. can of Athletic Lite is less than 0.5% ABV and contains 25 calories, 5g of carbohydrates, 0g of protein, 0g of fat, and 0g of sugar. "We're thrilled to continue our partnership with Arsenal after a remarkable first season, and proud to help lead the global shift toward mindful drinking alongside such a world-class football club," said Bill Shufelt, Co-Founder and CEO of Athletic Brewing. "Together, we're responding to evolving preferences by bringing great-tasting, alcohol-free beer to more supporters in more moments and making matchdays more accessible. Whether it's in the stands, at home, or at the pub, we believe everyone deserves a brew that fits their lifestyle." Juliet Slot, Arsenal's Chief Commercial Officer, said: "We're always delighted when a partner renews with us, a statement of their belief in our vision for the club supported by their investment in our ambition to win major trophies. The success of our first year working together speaks for itself, with Athletic products already becoming a staple of the matchday ritual for our supporters. We're proud to have partners like Athletic Brewing with us on our journey – they are the best at what they do, and enable us to better serve Gooners in our London home and around the world." In 2024, after hearing directly from Arsenal supporters who had discovered Athletic Brewing in local pubs and grocery stores, Athletic became the club's first Official Non-Alcoholic Beer Partner with exclusive pouring rights at Emirates Stadium. The partnership made non-alcoholic products more accessible on matchdays and introduced Athletic's award-winning brews to Arsenal supporters around the world. As part of the renewed partnership, Athletic Brewing will also expand its presence across Arsenal's digital, in-stadium, and supporter engagement platforms, deepening connections with Gooners around the world and advancing the conversation around non-alcoholic beer in football culture. The two will also come together to launch a limited-edition, co-branded brew later in the season. Notes to Editors The continued collaboration between Athletic Brewing and Arsenal comes at a time of rapid growth within the non-alcoholic beer category. In the UK, three-quarters of adults who drink alcohol are now actively moderating their alcohol intake1. At the same time, 38% of UK drinkers report consuming low- and no-alcohol alternatives on a semi-regular basis2. The ongoing shift toward moderation helped drive a 20% year-over-year increase in no-alcohol beer sales in the UK in 20243, mirroring the broader cultural movement unfolding around the world. For its part, Athletic Brewing has steadily increased its availability throughout the UK and now has over 2,500 points of distribution across the country. For press inquiries, please contact:Chris Furnari | press@ Taylor PR | athleticbrewinguk@ | communications@ More information about Arsenal can be found HERE. Additional Assets:Brand images can be downloaded HERE. About Athletic Brewing Company Athletic Brewing Company is America's largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America4 and a top 20 U.S. brewing company5. Its award-winning brews are available nationwide at over 75,000 retail locations. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic. 1 KAM, 20252 Portman Group, 20253 IWSR: The UK No-Alcohol Market4 NielsenIQ, Total US xAOC + Liquor Open State + Conv, Latest 52 Wks ending 06/14/255 Brewers Association Top 50 U.S. Brewing Companies of 2024 View original content to download multimedia: SOURCE Athletic Brewing Company Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
30-06-2025
- Sport
- Associated Press
Ott DeFoe Wins MLF Bass Pro Tour Zenni Stage 6 at Potomac River Presented by Athletic Brewing Company
CHARLES COUNTY, Md.--(BUSINESS WIRE)--Jun 29, 2025-- After a week that saw Tennessee pro Ott DeFoe near the top of SCORETRACKER® leaderboard every day he was on the water, the Tennessee pro finally shot to the top when it mattered most, taking down the Zenni Stage 6 Presented by Athletic Brewing Company Championship Round for his fourth Bass Pro Tour regular-season win and fifth BPT win overall. This press release features multimedia. View the full release here: Pro Ott DeFoe of Blaine, Tennessee, won the Zenni Stage 6 Presented by Athletic Brewing Company at the Potomac River with a final day catch of 32 bass weighing 78 pounds, 11 ounces, to earn the top prize of $150,000. With a dominant final-day performance, DeFoe stacked up 32 bass for 78 pounds, 11 ounces to beat his closest pursuer in Ron Nelson of Berrien Springs, Michigan by nearly 27 pounds. Nelson finished as the runner-up, his best finish on the Bass Pro Tour since joining the ranks last season. DeFoe is one of the winningest anglers in Bass Pro Tour history, behind only Jacob Wheeler and Dustin Connell, but this marks his first individual win since Heavy Hitters in 2022. It's his first regular season win since 2021 on Florida's Harris Chain of Lakes. He did it in typical DeFoe fashion, too, escaping the bulk of the 66-angler field and fishing far up a creek in the Potomac River backwaters. 'The place where I caught them today was my first stop on the first day of the tournament,' he said. 'I saw them everywhere in practice and knew it had great potential. I had some other places where I could get bites, but with an early boat number on the first day, I had to go and see if I could get there first because it's not a big area.' Fishing the same general area as fellow Championship Round qualifier Keith Carson, both got off to fast starts the first day. "[Carson] was in there with me as well, fishing a little different section, but it was a blistering start on the first day for both of us,' he said. 'I had 40 pounds by noon, but I had a later boat draw the second day, and I drove there and could see some other competitors idling back in there. I opted to turn around and leave and really struggled most of the day and barely made it to the Knockout Round.' DeFoe couldn't make any other areas work but caught enough to advance. He was all-in on the area the final two days and took advantage of the tide schedule to get as far back as possible and reach bass in ultra-shallow water during the high tide, catching many of these fish he visually saw cruising due to the clear water. 'In practice, the best bite was mid-to-lower part of the outgoing tide when the water was really moving; kind of that mid-tide zone to the bottom end of the tide,' he said. 'That's when the bite made the most sense. We only got that the first day of the tournament, though. The high tide was the best for my deal because I could get so much further back. That was the most productive for me, especially today with how high the tide was during the final days of the tournament.' Getting to ultra-shallow water was helped by the tide schedule, and DeFoe believes the recent excessive heat was also a benefit, pushing bass to the shelter in the cooler creeks. 'All of the major tributaries have a lot cooler water because it's flowing, and then you have big pad flats and cover going in for bass to relate to,' he said. 'With the extreme heat we had here, I believe it was a driving factor in why so many bass were up there. It also seemed like new fish were coming every day.' The top 10 at the Zenni Stage 6 Presented by Athletic Brewing Company on the Potomac River finished: 1st: Ott DeFoe, Blaine, Tenn., 32 bass, 78-11, $150,000 2nd: Ron Nelson, Berrien Springs, Mich., 23 bass, 51-13, $45,000 3rd: Bradley Roy, Lancaster, Ky., 20 bass, 44-11, $35,000 4th: Cole Floyd, Leesburg, Ohio, 21 bass, 43-11, $30,000 5th: Zack Birge, Blanchard, Okla., 20 bass, 41-9, $25,000 6th: Adrian Avena, Vineland, N.J., 20 bass, 40-12, $23,000 7th: James Elam, Tulsa, Okla., 18 bass, 36-7, $22,000 8th: Keith Poche, Pike Road, Ala., 15 bass, 35-7, $21,000 9th: Spencer Shuffield, Hot Springs, Ark., 15 bass, 31-1, $20,500 10th: Keith Carson, DeBary, Fla., 14 bass, 30-1, $20,000 A complete list of results can be found at Overall, there were 198 scorable bass caught weighing 434 pounds, 3 ounces, by the final 10 pros on Sunday. Pro Bradley Roy won Sunday's $1,000 Berkley Big Bass Award with a 4-pound, 9-ounce largemouth that he caught on a bladed swimjig in Period 2. Berkley awards $1,000 to the angler who weighs the heaviest bass each day. The four-day Zenni Stage 6 Presented by Athletic Brewing Company at the Potomac River was hosted by the Charles County Government, Dept. of Recreation, Parks, and Tourism, and showcased 66 of the top professional anglers in the world competing for a $150,000 top prize, a share of the $6.49 million season purse, and valuable AOY points in hopes of qualifying for the General Tire Heavy Hitters all-star event and REDCREST 2026, the Bass Pro Tour championship. Television coverage of the Zenni Stage 6 at the Potomac River Presented by Athletic Brewing Company will premiere as a two-hour episode starting at 7 a.m. ET, on Saturday, Nov. 1 on Discovery, with the Championship Round premiering on Saturday, Nov. 8. New MLF episodes premiere each Saturday morning on Discovery, with re-airings on Outdoor Channel. The 2025 Bass Pro Tour features a field of 66 of the top professional anglers in the world, competing across seven regular-season tournaments around the country, for millions of dollars and valuable points to qualify for the annual Heavy Hitters all-star event and the REDCREST 2026 championship. Proud sponsors of the 2025 MLF Bass Pro Tour include: 7Brew Coffee, Abu Garcia, Athletic Brewing, Bass Force, B&W Trailer Hitches, Bass Pro Shops, Berkley, BUBBA, E3 Sport Apparel, Fishing Clash, Grizzly, Lowrance, Mercury, MillerTech, Mossy Oak Fishing, NITRO, O'Reilly Auto Parts, Power-Pole, Rapala, Star brite, Suzuki, Toyota and Zenni. For complete details and updated information on Major League Fishing and the Bass Pro Tour, visit For regular updates, photos, tournament news and more, follow MLF's social media outlets at Facebook, X, Instagram and YouTube. About Major League Fishing Major League Fishing (MLF) is the world's largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America's living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world's top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care. View source version on CONTACT: MEDIA CONTACT: JOE OPAGER DIRECTOR OF COMMUNICATIONS p: 218.434.0748 e:[email protected] KEYWORD: UNITED STATES NORTH AMERICA TENNESSEE MARYLAND INDUSTRY KEYWORD: OUTDOORS FISHING SPORTS ENTERTAINMENT TV AND RADIO SOURCE: Major League Fishing Copyright Business Wire 2025. PUB: 06/29/2025 08:07 PM/DISC: 06/29/2025 08:07 PM
Yahoo
30-06-2025
- Sport
- Yahoo
Ott DeFoe Wins MLF Bass Pro Tour Zenni Stage 6 at Potomac River Presented by Athletic Brewing Company
Tennessee pro catches 32 bass weighing 78-11 to earn fifth career BPT victory, top prize of $150,000 CHARLES COUNTY, Md., June 30, 2025--(BUSINESS WIRE)--After a week that saw Tennessee pro Ott DeFoe near the top of SCORETRACKER® leaderboard every day he was on the water, the Tennessee pro finally shot to the top when it mattered most, taking down the Zenni Stage 6 Presented by Athletic Brewing Company Championship Round for his fourth Bass Pro Tour regular-season win and fifth BPT win overall. With a dominant final-day performance, DeFoe stacked up 32 bass for 78 pounds, 11 ounces to beat his closest pursuer in Ron Nelson of Berrien Springs, Michigan by nearly 27 pounds. Nelson finished as the runner-up, his best finish on the Bass Pro Tour since joining the ranks last season. DeFoe is one of the winningest anglers in Bass Pro Tour history, behind only Jacob Wheeler and Dustin Connell, but this marks his first individual win since Heavy Hitters in 2022. It's his first regular season win since 2021 on Florida's Harris Chain of Lakes. He did it in typical DeFoe fashion, too, escaping the bulk of the 66-angler field and fishing far up a creek in the Potomac River backwaters. Link to Hi-Res Photo of Zenni Stage 6 at the Potomac River Winner Ott DeFoe Link to Afternoon Photo Gallery: DeFoe sets the pace as drama builds on the Potomac River during Stage 6 Championship Round Link to Evening Photo Gallery: Ott DeFoe earns milestone 10th career win at Bass Pro Tour Stage 6 on the Potomac River Link to HD Video of Highlights from Day 4 Championship Round Competition "The place where I caught them today was my first stop on the first day of the tournament," he said. "I saw them everywhere in practice and knew it had great potential. I had some other places where I could get bites, but with an early boat number on the first day, I had to go and see if I could get there first because it's not a big area." Fishing the same general area as fellow Championship Round qualifier Keith Carson, both got off to fast starts the first day. "[Carson] was in there with me as well, fishing a little different section, but it was a blistering start on the first day for both of us," he said. "I had 40 pounds by noon, but I had a later boat draw the second day, and I drove there and could see some other competitors idling back in there. I opted to turn around and leave and really struggled most of the day and barely made it to the Knockout Round." DeFoe couldn't make any other areas work but caught enough to advance. He was all-in on the area the final two days and took advantage of the tide schedule to get as far back as possible and reach bass in ultra-shallow water during the high tide, catching many of these fish he visually saw cruising due to the clear water. "In practice, the best bite was mid-to-lower part of the outgoing tide when the water was really moving; kind of that mid-tide zone to the bottom end of the tide," he said. "That's when the bite made the most sense. We only got that the first day of the tournament, though. The high tide was the best for my deal because I could get so much further back. That was the most productive for me, especially today with how high the tide was during the final days of the tournament." Getting to ultra-shallow water was helped by the tide schedule, and DeFoe believes the recent excessive heat was also a benefit, pushing bass to the shelter in the cooler creeks. "All of the major tributaries have a lot cooler water because it's flowing, and then you have big pad flats and cover going in for bass to relate to," he said. "With the extreme heat we had here, I believe it was a driving factor in why so many bass were up there. It also seemed like new fish were coming every day." The top 10 at the Zenni Stage 6 Presented by Athletic Brewing Company on the Potomac River finished: 1st: Ott DeFoe, Blaine, Tenn., 32 bass, 78-11, $150,0002nd: Ron Nelson, Berrien Springs, Mich., 23 bass, 51-13, $45,0003rd: Bradley Roy, Lancaster, Ky., 20 bass, 44-11, $35,0004th: Cole Floyd, Leesburg, Ohio, 21 bass, 43-11, $30,0005th: Zack Birge, Blanchard, Okla., 20 bass, 41-9, $25,0006th: Adrian Avena, Vineland, N.J., 20 bass, 40-12, $23,0007th: James Elam, Tulsa, Okla., 18 bass, 36-7, $22,0008th: Keith Poche, Pike Road, Ala., 15 bass, 35-7, $21,0009th: Spencer Shuffield, Hot Springs, Ark., 15 bass, 31-1, $20,50010th: Keith Carson, DeBary, Fla., 14 bass, 30-1, $20,000 A complete list of results can be found at Overall, there were 198 scorable bass caught weighing 434 pounds, 3 ounces, by the final 10 pros on Sunday. Pro Bradley Roy won Sunday's $1,000 Berkley Big Bass Award with a 4-pound, 9-ounce largemouth that he caught on a bladed swimjig in Period 2. Berkley awards $1,000 to the angler who weighs the heaviest bass each day. The four-day Zenni Stage 6 Presented by Athletic Brewing Company at the Potomac River was hosted by the Charles County Government, Dept. of Recreation, Parks, and Tourism, and showcased 66 of the top professional anglers in the world competing for a $150,000 top prize, a share of the $6.49 million season purse, and valuable AOY points in hopes of qualifying for the General Tire Heavy Hitters all-star event and REDCREST 2026, the Bass Pro Tour championship. Television coverage of the Zenni Stage 6 at the Potomac River Presented by Athletic Brewing Company will premiere as a two-hour episode starting at 7 a.m. ET, on Saturday, Nov. 1 on Discovery, with the Championship Round premiering on Saturday, Nov. 8. New MLF episodes premiere each Saturday morning on Discovery, with re-airings on Outdoor Channel. The 2025 Bass Pro Tour features a field of 66 of the top professional anglers in the world, competing across seven regular-season tournaments around the country, for millions of dollars and valuable points to qualify for the annual Heavy Hitters all-star event and the REDCREST 2026 championship. Proud sponsors of the 2025 MLF Bass Pro Tour include: 7Brew Coffee, Abu Garcia, Athletic Brewing, Bass Force, B&W Trailer Hitches, Bass Pro Shops, Berkley, BUBBA, E3 Sport Apparel, Fishing Clash, Grizzly, Lowrance, Mercury, MillerTech, Mossy Oak Fishing, NITRO, O'Reilly Auto Parts, Power-Pole, Rapala, Star brite, Suzuki, Toyota and Zenni. For complete details and updated information on Major League Fishing and the Bass Pro Tour, visit For regular updates, photos, tournament news and more, follow MLF's social media outlets at Facebook, X, Instagram and YouTube. About Major League Fishing Major League Fishing (MLF) is the world's largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America's living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world's top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care. View source version on Contacts MEDIA CONTACT:JOE OPAGER DIRECTOR OF COMMUNICATIONSp: 218.434.0748e:
Hamilton Spectator
26-06-2025
- Sport
- Hamilton Spectator
Three course records broken in 2025 Pemby Pounder trail race
The Pemby Pounder trail race returned to Pemberton on Saturday, June 21, drawing a record number of participants and delivering fast times despite overcast skies. 'When we woke in the night before the race day we were fearful of a repeat of Run Comfy Numb's rainy day,' race organizers wrote to Pique. 'However, by 6 a.m., the rain had disappeared, and although clouds unfortunately obscured the magnificent Mount Currie views, the temperature was perfect for running!' Three course records fell in this year's event, which marked the race's third edition and its first under the new Pemby Pounder name. Organizers noted the rebrand didn't slow growth—registrations were up 20 per cent over 2024, driven largely by increased interest in the nine-kilometre race. 'Three years in… 100 runners in 2023, 200 in 2024 and 235 in 2025. Let's keep this ball rolling,' organizers wrote on Instagram. Victoria's Christopher Walsh defended his men's 9k title and smashed his own course record from 2023, clocking in at 39:36. Walsh remains the only runner to break 40 minutes on the course. Squamish's Timothy Maclean finished close behind in 40:04, while Whistler's Toby Garrick rounded out the podium at 41:45. In the women's 9k, Maya Fleury of Saskatoon set a new course record with a winning time of 46:09. Vancouver's Esther Krauzer placed second at 46:50, despite taking a tumble during the race. She credited her competitive spirit for carrying her through. Squamish's Elodie Chatel, the previous record holder, finished just behind at 47:05. Runners of all ages took part. The event saw a surge in youth participation. Pemberton's Liam McNolty was the first U18 male to finish, placing sixth overall with a time of 45:42. Fellow local Veya Stevens claimed the female youth title in 59:08. Two 12-year-old runners also completed the course, adding to the day's family-friendly atmosphere. And 79-year-old Agnes Benna of Vancouver crossed the finish line 58th out of 70 women. Organizers highlighted this year's family participation. Father-daughter duo Ian and Devon Smith have completed the 9k together every year. This year, they shaved 10 minutes off their previous best times. In the 22-km 'Half Pounder,' the men's 2024 champion, Charlie Sikkema, returned to break his own course record by just under three minutes, finishing in 1:56:38. Whistler's Tom Kemma finished second at 2:11:45, followed closely by Freddie Sawyers at 2:12:13. On the women's side, Kate Butcher took the win in 2:25:14, though Pemberton's Claire Dewar's 2023 record of 2:14:16 still stands. Pemberton's Coline Heyden came in second at 2:28:12, followed by Danielle Butterfield at 2:31:37. Organizers thanked the volunteers, spectators and sponsors—including Athletic Brewing, Redbull Canada, WakeWater, Gradient Coffee, Formthotics, ReUp, Coast Optics and the Pemberton Valley Supermarket, for making the event possible. For full results and more photos of the event, visit . Error! Sorry, there was an error processing your request. There was a problem with the recaptcha. Please try again. You may unsubscribe at any time. By signing up, you agree to our terms of use and privacy policy . This site is protected by reCAPTCHA and the Google privacy policy and terms of service apply. Want more of the latest from us? Sign up for more at our newsletter page .
