Latest news with #AugmentedReality
Time of India
3 days ago
- Entertainment
- Time of India
When a savings campaign became a movement: Behind the scenes of Federal Bank's ‘Savings Ki Vidya'
Federal Bank 's latest campaign, Savings Ki Vidya , managed to do something rare: stop people in their tracks and make them rethink something as fundamental and often overlooked as saving. But this wasn't just another ad. It was a deeply layered, 360-degree campaign that redefined how brands engage with modern consumers. It spoke in everyday language, showed up in unexpected places, and walked the talk with real offers that helped people save. A Campaign Rooted in Real Life At its core, Savings Ki Vidya wasn't about financial products . It was about choices. Every day, almost invisible decisions, such as skipping that extra food delivery or bundling OTT subscriptions, were reframed into moments of empowerment. The campaign invited people to rethink consumption, not with judgement, but with a warm nudge and a wink. Bollywood star Vidya Balan brought that message to life with her trademark wit and relatability. Whether in print, on screen, or across social media, her presence grounded the campaign in the real, the familiar, and the wise. Print, But Not As You Know It The campaign's print leg sparked conversation in media circles for all the right reasons. A Mixed Reality (MR) QR code embedded in the ad transformed static paper into a portal of interaction. Scan it, and you were taken on an Augmented Reality (AR) journey, an immersive experience that blurred the line between print and digital, with a story that you could not just see, but feel. It was a bridge between traditional formats and next-gen storytelling. The MR innovation found amplification on various platforms as it set a new bar for how print ads can behave. MR Hoarding Too In an extension of this experience to the streets, the Bank put up an MR-enabled hoarding at Bandra in Mumbai. Passers-by could scan the display to unlock an Augmented Reality layer right from their phones. This was a way to engage the audience smartly. Not Just Visibility, But Utility While most campaigns end with a hashtag or a slogan, Savings Ki Vidya went further. It backed its message with action. Through card-linked offers across dining, groceries, travel, fashion, and more, Federal Bank gave customers up to 24% off on hotels, 15% on domestic flights, 10% on food delivery, and real incentives to make smarter choices. The offers weren't hidden in fine print; they were easy to find, use, and benefit from. Whether you were booking a weekend getaway or ordering groceries via Blinkit, there was a tangible way to experience the campaign's promise. A Social Moment, Not Just a Media Plan The campaign's social media strategy was no less ambitious. It became a cultural moment. More than 30 brands from Myntra and Flipkart to RedBus and Adani One joined a light-hearted 'Best Rishta' banter on X, extending the campaign's reach beyond its original canvas. A custom CGI music video released on World Music Day, a Vidya Balan-led influencer contest, weekend challenges, employee reels, polls, and creator collabs turned what could have been a monologue into a full-fledged dialogue. For World Music Day, a CGI video was created featuring the song used in the Savings Ki Vidya ad. The song was exclusively created for the ad. Adding to the buzz, over 30 brands, including RedBus and Myntra, spontaneously joined in on social media, playfully engaging with the theme of 'The Best Rishta', turning the campaign into a cultural conversation. Over 36.2 million views across platforms9.9 million+ reach from Vidya Balan's collab postPresence across 280+ OOH touchpoints in metros and tier-2 cities13,000+ TV spotsIn-app integrations on Swiggy, JioCinema, and InShortsStrategic brand tie-ups with Indigo, Yatra, EazyDiner, MasterCard, Lulu and more A Platform, Not a One-Off Federal Bank's Savings Ki Vidya isn't designed to peak and fade. It's flexible, relatable, and scalable. As M V S Murthy, Chief Marketing Officer, stated, 'It's not just about saving money. It's about choosing better. And doing it in ways that are relevant to today's India.' The campaign moves the spotlight to conscious financial choices and gives us a flexible, long-term platform to amplify various facets of our savings narrative. It's a tribute to our essence, 'Rishta Aap Se Hai, Sirf App Se Nahi.' Crafted by Ogilvy as a 360-degree campaign, the storytelling was never didactic. Instead, it drew from life's simple decisions, showing how every small choice to save is a smart one. Rohit Dubey, Senior Executive Creative Director at Ogilvy, noted, 'Savings are the soul of banking. We wanted to bring that habit alive, not with lectures, but through life's little moments.' What makes Savings Ki Vidya a standout isn't just its scale or execution, but its sincerity. It didn't just run across channels; it resonated. It didn't just feature a celebrity; it featured you, the saver, in every frame. It didn't just ask for attention, it offered value. Federal Bank didn't just run a 360-degree campaign; it created a full-circle moment for India's savers. EMBED: Brand Connect Initiative
Time Business News
6 days ago
- Business
- Time Business News
The Best Augmented Reality Development Services
The digital revolution is evolving — and augmented reality app development services are at the forefront of this transformation. As businesses strive to blend the physical and digital worlds, AR is proving to be the bridge. Whether you're a startup looking to disrupt your industry or a Fortune 500 company focused on customer engagement, augmented reality offers a future-proof pathway to innovation. Introduction What is Augmented Reality (AR)? The Current Landscape of AR App Development The Role of Augmented Reality in Shaping Future Industries Why Invest in Augmented Reality App Development Services? Key Features of High-Performing AR Apps Choosing the Best Mobile App Development Company iOS App Development Company vs Android App Development Company The Rise of Shopify App Development Company Services in AR Digitrends: Your Partner in Future-Ready Augmented Reality Solutions Internal Linking Strategy: Unifying Your App Ecosystem The Future of AR and Its Integration with AI and IoT Case Studies & Applications Across Industries Cost & Time Estimation for AR App Development Conclusion FAQs Augmented Reality (AR) is a technology that overlays digital information — such as images, animations, or data — onto the real world through devices like smartphones, tablets, and AR glasses. Unlike virtual reality, AR doesn't replace reality — it enhances it. Imagine pointing your phone at an empty room and visualizing furniture placement in real-time, or using AR to see product info by simply scanning a barcode. These aren't dreams — they're current use cases powered by expert augmented reality development services. Globally, the AR market is expected to exceed $100 billion by 2030. Tech giants like Apple, Google, and Meta are investing heavily in AR ecosystems. But it's not just them — the demand for niche, industry-specific AR apps is surging. From healthcare to e-commerce, real estate to education, industries are integrating AR for training, product visualization, gamification, and customer interaction. Here's how AR is transforming sectors: Retail : Try-before-you-buy experiences. : Try-before-you-buy experiences. Healthcare : 3D anatomical visualizations. : 3D anatomical visualizations. Education : Interactive, immersive learning. : Interactive, immersive learning. Manufacturing : AR-guided maintenance. : AR-guided maintenance. Real Estate: Virtual walkthroughs. Augmented reality enables customers to virtually try on clothes, accessories, or see how furniture fits in their space before making a purchase. This boosts confidence and reduces product returns. AR provides 3D anatomical models for medical training, surgery planning, and patient education, allowing healthcare professionals to visualize complex structures more accurately. AR transforms traditional learning into immersive experiences, making abstract concepts easier to grasp through real-time, interactive visualizations and simulations. Technicians can use AR overlays for hands-free, step-by-step instructions during assembly or maintenance, improving efficiency and reducing error rates on the production floor. AR enables virtual property walkthroughs, allowing buyers to explore homes remotely with realistic scale and layout visualization — saving time for both agents and clients. Augmented reality app development services are no longer optional; they're essential to staying competitive. Here's why forward-thinking brands are investing: Customer Engagement : Interactive apps boost retention. : Interactive apps boost retention. Brand Differentiation : AR gives you a competitive edge. : AR gives you a competitive edge. Real-Time Data & Interaction : Improve decision-making. : Improve decision-making. Marketing Impact: Viral, shareable AR campaigns. Customer Engagement AR-based apps offer immersive and interactive experiences that keep users engaged for longer, increasing app usage and customer loyalty over time. Brand Differentiation With AR, your brand stands out by offering innovative digital experiences that competitors may not have, giving you a unique position in the market. Real-Time Data & Interaction AR apps can collect and display real-time data through smart interfaces, allowing users to make informed decisions instantly based on their environment or behavior. Marketing Impact Augmented reality campaigns are highly engaging and often go viral on social media, creating buzz and boosting brand visibility without heavy ad spend. If you're not yet leveraging AR, you're already falling behind. Object Recognition Surface Tracking & 3D Mapping Real-Time Rendering Cloud Anchoring for Multiplayer AR Analytics & User Insights Object Recognition This allows AR apps to detect and identify real-world objects (like logos, products, or landmarks) using the device's camera, enabling interactive digital overlays that respond to specific triggers. Surface Tracking & 3D Mapping AR apps use sensors and cameras to detect flat surfaces like floors or tables and map the environment in 3D, helping digital content stay anchored and accurately positioned in the real world. Real-Time Rendering With real-time rendering, 3D graphics and animations appear instantly within the user's environment, ensuring smooth and responsive AR experiences without lag or delay. Cloud Anchoring for Multiplayer AR Cloud anchoring lets multiple users view and interact with the same AR content from different devices and locations, enabling collaborative and synchronized AR experiences. Analytics & User Insights Built-in analytics track user behavior, session time, interactions, and engagement levels, helping businesses optimize AR features and enhance user experience based on real data. To achieve these, you need the best mobile app development company equipped with cross-platform skills and a future-ready mindset. What makes a company the best mobile app development company? Proven portfolio in AR Expertise in iOS, Android, and Shopify platforms Transparent development cycle Use of AR SDKs like ARKit, ARCore, and Vuforia A design-first, user-centered approach Integration of future tech: AI, ML, IoT Proven Portfolio in AR A top-tier mobile app development company will have a strong track record of delivering successful AR projects across different industries, showcasing both technical depth and creative execution. Expertise in iOS, Android, and Shopify Platforms Versatility across major platforms ensures your app reaches a wider audience. A skilled company understands platform-specific requirements and delivers optimized solutions for iOS, Android, and even eCommerce through Shopify. Transparent Development Cycle The best companies follow a clear, step-by-step development process — from planning and prototyping to testing and deployment — keeping clients informed and involved at every stage. Use of AR SDKs like ARKit, ARCore, and Vuforia Experienced developers leverage advanced AR toolkits to build immersive, high-performance applications that support real-time rendering, tracking, and interaction across devices. A Design-First, User-Centered Approach Design-led thinking ensures your app is not only functional but also intuitive and engaging, prioritizing the needs and behaviors of your end users throughout the development journey. Integration of Future Tech: AI, ML, IoT A future-focused company brings together AR with emerging technologies like Artificial Intelligence, Machine Learning, and IoT to deliver smarter, more personalized, and connected app experiences. ➡️ Internal Link Suggestion: Explore expert AR development at Digitrends When choosing an iOS app development company or Android app development company for AR projects, consider: iOS (ARKit): Better hardware and OS control, ideal for high-end AR experiences. (ARKit): Better hardware and OS control, ideal for high-end AR experiences. Android (ARCore): Broader reach, fragmented hardware. iOS (ARKit): Apple's ARKit offers deep integration with iOS devices, ensuring smoother performance, better camera calibration, and consistent hardware-software optimization — perfect for high-end, premium AR experiences. Android (ARCore): ARCore supports a wider range of Android devices, making it ideal for reaching a broader audience. However, due to varying hardware specs, optimization and consistency can require additional effort. A strong company will offer both services, ensuring your AR solution is scalable across platforms. Shopify app development companies are now building AR features directly into e-commerce platforms. Shopify's AR capabilities let customers preview products in their homes via their phones. Imagine virtual try-ons, interactive product demos, and 3D product customization — all within your Shopify store. Whether you're looking for the best mobile app development company, an iOS app development company, or a Shopify app development company, Digitrends offers full-spectrum AR solutions customized to your goals. Services include: Custom AR app development Cross-platform mobile development 3D modeling and animation Shopify AR integration iOS & Android native AR solutions Custom AR App Development Whether for retail, education, healthcare, or entertainment, Digitrends develops customized augmented reality apps that meet your company's goals and provide distinctive, engaging user experiences that add genuine value. Cross-Platform Mobile Development We build AR apps that work seamlessly across both iOS and Android devices, using cutting-edge frameworks to ensure consistent performance, UI, and user engagement regardless of platform. 3D Modeling and Animation Whether you're presenting settings, products, or instructional materials in rich, interactive detail, our design team creates lifelike animations and intricate 3D models that drive your augmented reality experience. Shopify AR Integration Digitrends enhances your Shopify store with AR features like 3D product previews and virtual try-ons, helping customers make confident purchase decisions and reducing return rates. iOS & Android Native AR Solutions We develop high-performance native AR apps using ARKit for iOS and ARCore for Android, delivering fast, stable, and immersive AR experiences tailored to each platform's strengths. Every keyword in your digital strategy should lead to a user journey: Want AR expertise? → Link to AR services: Digitrends AR Development Want iOS apps? → Point to iOS capabilities. Need Shopify or Android? → Highlight specific portfolio or blogs. Want AR Expertise? If your goal is to offer immersive and interactive digital experiences, linking to dedicated AR service pages (like Digitrends AR Development) helps guide users directly to solutions tailored for augmented reality needs. Want iOS Apps? Businesses focused on Apple users should link visitors to pages that showcase iOS app development capabilities, highlighting expertise with ARKit, App Store compliance, and Apple's design standards for a seamless user journey. Need Shopify or Android? Whether you're enhancing an eCommerce store or targeting Android users, direct internal links to Shopify app development or Android solutions ensure users quickly find relevant examples, features, or blog content that addresses their platform-specific goals. This internal linking architecture boosts SEO and creates a smooth user experience. AR doesn't stand alone. The future lies in convergence: AR + AI : Personalized AR experiences based on facial recognition, behavior, and preferences. : Personalized AR experiences based on facial recognition, behavior, and preferences. AR + IoT : Smart homes and factories where AR shows real-time sensor data. : Smart homes and factories where AR shows real-time sensor data. AR + Blockchain: Secure identity verification and virtual asset ownership. AI + AR Artificial Intelligence enhances AR by making experiences smarter and more personalized — from recognizing user behavior and preferences to enabling real-time facial recognition and intelligent content suggestions. AR + IoT When combined with Internet of Things (IoT), AR can display real-time data from connected devices, allowing users to interact visually with smart home systems, industrial sensors, or wearable tech. AR + Blockchain Blockchain integration adds security and transparency to AR by enabling secure identity verification, digital asset ownership, and traceable AR content — ideal for finance, healthcare, and virtual commerce. This is why choosing the best mobile app development company — one that understands multi-tech integration — is critical. A US hospital chain used an AR app to train nurses — reducing training time by 40%. A Shopify brand increased conversions by 35% after launching an AR product preview app. Agents were able to provide virtual tours more quickly and affordably thanks to an AR software for Android. These successes were made possible by visionary companies providing augmented reality app development services. AR app costs vary: Basic AR app : $20,000–$50,000 : $20,000–$50,000 Mid-range with 3D assets : $50,000–$120,000 : $50,000–$120,000 Advanced with AI/IoT integration: $150,000+ Timeframe: 3 to 9 months depending on features and platforms (iOS, Android, Shopify). AR is no longer a futuristic concept — it's a current necessity and a future foundation. With the help of the right augmented reality app development services, your business can scale, engage, and lead in a tech-driven market. From selecting the best mobile app development company to partnering with experts in iOS, Android, and Shopify, your AR journey starts with one decision — choosing the right team. 👉 Partner with Digitrends now: AR App Development Company Q1: What industries benefit most from augmented reality app development services? A: Retail, healthcare, education, manufacturing, and real estate are seeing major transformation via AR. Q2: Is it better to develop for iOS or Android? A: iOS offers tighter performance, Android offers wider reach. The best mobile app development company will help you decide based on your goals. Q3: Can AR be integrated with Shopify apps? A: Absolutely. A Shopify app development company can create AR features to enhance eCommerce experience. Q4: How long does it take to develop an AR app? A: Between 3 to 9 months depending on complexity and platform. TIME BUSINESS NEWS
Associated Press
30-06-2025
- Business
- Associated Press
HealthpointCapital Acquires ImmersiveTouch, Inc., a Leading Extended Reality Surgical Platform
SAN DIEGO and CHICAGO, June 30, 2025 /PRNewswire/ -- HealthpointCapital, the leading private equity firm focused exclusively on musculoskeletal healthcare, today announced the acquisition of a majority stake in ImmersiveTouch, Inc. ('ImmersiveTouch' or the 'Company'). ImmersiveTouch's ImmersiveView™ platform is a patented, proprietary Virtual Reality (VR) and Augmented Reality (AR) software solution for surgical planning, navigation and patient-customized surgical guides. Currently focused on facial and thoracic trauma surgery for Craniomaxillofacial, ENT, Plastic, Neuro and Trauma surgeons (CMF/T), the platform features a range of versatile capabilities to create interactive, 3D, real-time surgical plans optimized for efficiency. Utilizing a VR headset, surgeons can streamline CMF/T surgeries by rapidly planning surgical cases in 3D virtual reality, instantly printing anatomical models and exporting designs for custom surgical guides and implants within a timeframe as rapid as 12-48 hours. In the operating room, that surgical plan or 3D image can be superimposed on the body with the surgeon wearing Augmented Reality glasses. These technologies help surgeons reduce operative times significantly and collaborate efficiently. 'Imagine the surgeon being able to travel inside the body virtually, seeing all of the anatomy and planning their surgery from the inside. The surgeon can then virtually fix the fractures, order custom implants and instantly 3D-print physical models. Then prior to surgery in the OR, the surgeon is able to see through the skin, like x-ray vision, and visualize their surgical plan along with the bones, fractures, blood vessels, nerves and muscles,' said Mike Mogul, HealthpointCapital's Managing Partner. 'This is available today at Immersive Touch, our latest investment at HealthpointCapital.' 'Our team has been providing a groundbreaking user experience to a group of surgeon leaders,' said Pat Banerjee, founder of ImmersiveTouch. 'HealthpointCapital will be an experienced partner to support us as we rapidly commercialize and continue to develop exciting new applications.' Transaction details were not disclosed. Schulte, Roth & Zabel LLP and Greenberg Traurig LLP provided legal counsel to HealthpointCapital. About HealthpointCapital HealthpointCapital is the leading private equity firm focused exclusively on the musculoskeletal sector. Led by Managing Partner Mike Mogul together with Milen Todorov, Gary Stevenson, Lisa Holt and Bill Johnson, HealthpointCapital brings together extensive medical device operating experience, a strong private equity track record, and an extensive network of clinical, commercial and strategic company relationships to help portfolio companies accelerate growth. Notable exits for HealthpointCapital include CrossRoads Extremity Systems (acquired by Johnson & Johnson DepuySynthes), OrthoSpace (acquired by Stryker), Blue Belt Technologies (acquired by Smith+Nephew) and BioHorizons (acquired by Henry Schein). For additional information, visit About ImmersiveTouch, Inc. Founded by Dr. Pat Banerjee, a pioneer in the field of enterprise virtual reality, ImmersiveTouch, offers an FDA 510(k)-cleared planning software for real time, hands-on surgical planning using patient-specific anatomy. The Company's flagship product, ImmersiveView™ allows surgeons to visualize and interactively plan surgeries in virtual reality by transforming conventional DICOM images (from CT/MRI) into 3D VR and AR models. With ImmersiveView, surgeons streamline CMF/T and neuro reconstruction surgeries via rapid planning and custom-designed guides, splints and plates to enable precise surgical execution. To date, ImmersiveView™ has been used in over 3,000 cases at over 100 healthcare facilities in the U.S. and abroad. ImmersiveTouch is based in Chicago, IL. For additional information, visit For investor or media inquiries, please contact: Tessa Cicitta, HealthpointCapital, 212-935-7780 or [email protected]. View original content to download multimedia: SOURCE HealthpointCapital
Yahoo
26-06-2025
- Business
- Yahoo
Goldman Sachs Affirms Universal Display (OLED) Buy Rating on Blue Materials Opportunity
Universal Display Corporation (NASDAQ:OLED) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 2, Goldman Sachs reiterated a conviction of 'Buy' rating and a $183 price target on the stock. The analysts remain bullish on the commercialization of blue materials, which they believe could boost Universal Display's revenue per device. The adoption of the materials in key markets of smartphones and TVs could significantly boost the company's earnings per share growth. The analysts predict a 95% increase in EPS on full penetration over time. Goldman Sachs believes integrating blue materials would mark a turning point in Universal Display by enhancing its market position. According to the study, the fact that Universal Display is still on the Americas Conviction List further affirms the investment back conviction in the stock's future performance. Universal Display Corporation (NASDAQ:OLED) offers OLED technology and materials essential for creating high-quality Augmented Reality displays. Its proprietary UniversalPHOLED materials are used in AR/VR devices, enabling vibrant, energy-efficient, and fast-refreshing displays, making them a key enabler in the AR/VR ecosystem. While we acknowledge the potential of OLED as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 11 Best Performing Warren Buffett Stocks in 2025 and 12 Best Cryptocurrency and Blockchain Stocks to Buy. Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Tahawul Tech
25-06-2025
- Business
- Tahawul Tech
PROVEN Reality introduces the GCC region to new VR Lab Service
PROVEN Reality, a leading Virtual and Augmented Reality company, has announced the launch of a new service to help organisations establish a fully operational Virtual Reality (VR) lab. This service will help organisations set up a place to seamlessly integrate VR into their operations for education, training, and more. The full-service offering will be an all-inclusive step-by-step solution designed for schools, universities, hospitals, and enterprises looking to adopt VR technologies without the hassle of going through a complex setup process. 'Virtual reality has moved from novelty to necessity,' said Pavel Makarevich, Vice President at PROVEN Solution. 'With our VR lab service, PROVEN Reality can help institutions across the GCC take that critical leap—from passive learning and limited training models to immersive, high-impact experiences that improve outcomes and operational efficiency.' A VR lab can be a dedicated, purpose-built space where everyone can experience immersive simulations using VR technology ideal for: Universities – Using VR enables a more hands-on learning experience. For example, engineering students can now simulate complex machinery and electrical systems while medical students can safely practice procedures without risk. Schools – VR transforms traditional classroom learning by making subjects interactive and engaging. The result is deeper engagement, improved comprehension, and stronger knowledge retention. Enterprises – Businesses can use VR for onboarding, product design, and skill training simulations, such as crisis management and equipment handling, in a risk-free environment. VR can be utilized for real-time collaboration among remote teams and allow product prototyping in shared virtual spaces. Hospitals – Medical students and professionals can safely practice surgeries and patient care scenarios in lifelike VR environments. Hospitals can also use VR to train staff in emergencies. Backed by Expertise and Strategic Partnerships PROVEN Reality draws on extensive experience in the GCC market, with a regional presence in Riyadh and Dubai. The company's VR solutions are powered by partnerships with global hardware vendors, including HTC, PICO, Apple, and Magic Leap. PROVEN Reality's unique blend of in-house R&D, subject-matter experts, and a vast consultant network ensures sector-specific insight and robust implementation across any industry. Organizations ready to explore VR Lab can now request a personalized consultation and estimate through PROVEN Reality's website at Source: Proven Reality
