Latest news with #AugustinusBader


Graziadaily
6 hours ago
- Health
- Graziadaily
I've only ever used expensive SPFs – until I found one that made my skin glow
Reader, I'll admit it. I'm an SPF snob. This, however, is for good reason, and allow me to explain why. As a beauty journalist I've swiped and swatched my way around my fair share of sunscreens. And one thing has become clear: not all have been made equally. After falling in love with Emma Lewisham's and Augustinus Bader's of late, a consistent theme remained. Spend more, get more. Yet I found myself getting through these products quickly. Really quickly. It makes sense, of course; SPF is a non-negotiable in the making of healthy skin. But when you're getting through a £60+ bottle more often than you're popping to your local Starbucks? Well, that's when having an affordable option wouldn't go amiss. This is where Simple Glow+ SPF 50 Invisible Fluid comes in. Priced at £12.99 but currently on sale for £8.66, here's why I believe it's a budget beauty buy to which it's worth paying attention. First and foremost, it protects against UVA and UVB damage. As well as that, there's niacinamide in there which is well known for its soothing, redness-reducing capabilities. Where things get really exciting is in the inclusion of Gluta-Amino, the brand's newest patented technology developed off the back of an impressive €3.2m Unilever investment. Designed to 'support the skin's natural production of its master antioxidant and detoxifier,' a study published in the Journal of The European Academy of Dermatology and Venerology confirmed that it really works -increasing skin's glutathione levels, reducing free radicals and protecting against key environmental stressors including blue light and pollution. All well and good, but what does that really mean? Essentially, this SPF helps to protect skin from the harmful effects of UV, defend against damage cause by blue light and pollution and even help reverse existing damage. That means, if you already have dark spots and an uneven skin tone, this could be just the tonic. Plus, it's suited to all skin colours - no white cast to be seen. It's impressive stuff. 1. Simple Glow+ SPF50 Invisible UV Fluid Price: $8.66 (was £12.99) What Simple says: 'Meet Simple Invisible UV Fluid with SPF 50, a groundbreaking addition to your skin care routine that redefines high UVA/UVB sun protection and radiance. Powered by Gluta-Amino™* and niacinamide, this advanced formula helps protect your skin against UV-induced pigmentation while working to visibly reduce dark spots and even skin tone for a brighter, more luminous complexion.' What we know: Simple's new SPF contains Gluta-Amino, the brand's newest patented technology developed off the back of an impressive €3.2m investment by Unilever. Designed to 'support the skin's natural production of its master antioxidant and detoxifier,' a study published in the Journal of The European Academy of Dermatology and Venerology confirmed that it really works- increasing skin's glutathione levels, reducing free radicals, and protecting against key environmental stressors including blue light and pollution. All well and good. But in basic terms? Essentially, this SPF helps to protect skin from the harmful effects of UV, defend skin against damage cause by blue light and pollution and even help reverse damage. Rachael Martin beauty director says: 'The formula is light and milky. It smooths onto my skin beautifully and leaves me with a veil of radiance. It's not sparkly at all, but definitely glowy. I'm an oily skinned gal - as the day goes on my t-zone is the first to betray me. Not with this though, it's non greasy, allowing for all the glow and non of the grease. I've been using this as my daily SPF throughout the heat wave and have been so impressed. It plays beautifully under make-up (almost acting like a primer) and, crucially, I haven't burnt once.' Pros Ideal for senstive skin Brimming with actives Perfume fre Cons 'I always ensure to give the tube a good shake - this is great for ensuring all the ingredients are mixed well with no separation. After applying my moisturiser, I'll take two finger lengths across my face and a third down my neck. Then, if I remember, I'll go in with a forth finger length across my décolletage. This may seem like a lot of product, and, to be honest, it probably is. But this is what dermatologists recommend, again reiterating the need for me to choose an affordable SPF. This is the final step in my morning skincare routine before I follow with make-up.' Rachael Martin, beauty director: 'A couple of months ago, Simple invited beauty editors on an overnight stay to celebrate a top secret launch. This top secret in question? The Simple Glow+ SPF 50 Invisible Fluid. The timing was perfect. The sun was shining and - uncharacteristically for the UK - has continued to do so ever since. Yet the thought of a new SPF doesn't fill me with instant joy. I have sensitive skin prone to blemishes and redness, so, as ever, was initially apprehensive about adding this to my routine. But after learning a bit more about the product I began to feel hopeful. 'Its ultra-lightweight and non-greasy, top dermatologist Dr Beibei Du-Harpur told me me. 'It's also been tested on sensitive skin, and is suited to all skin types.' Of course, in Dr Beibei Du-Harper I trust, and so the testing began. Let's begin with first impressions. Texture. The formula is light and milky. It smooths onto my skin beautifully and leaves me with a veil of radiance. It's not sparkly at all, but there's definite radiance to the formula. I'm an oily skinned gal- as the day goes on my t-zone is the first to betray me. Not with this though, it's non greasy, allowing for all the glow and non of the grease. I've been using this as my daily SPF throughout the heatwave and have been so impressed. It plays beautifully under make-up (acting like a primer) and, crucially, I haven't burnt once. And of course, the price is something to shout about. Coming in at £12.99 (and on sale for £8.66) it's a total beauty bargain and measures up to some of the more expensive SPFs I've tried this year. But what about damage reversal? My skin does look more even in tone and texture without make-up, and I think some of my dark spots of pigmentation have minimised - especially around my upper lip. After two months of testing the changes are subtle, but they are definitely there. Backed by clinically proven results, this SPF is not to be sniffed at. Where protection and damage reversal are concerned you'd be hard pressed to find something better. Especially for the price. Rachael Martin is Grazia's beauty director. Originally from Northern Ireland, she studied English Literature at Queen's University Belfast, before moving to London to pursue a career in magazine journalism. After interning at Stylist and Harper's Bazaar she dipped her toes into the world of beauty writing and never looked back. Now, at Grazia, you'll find her writing about beauty, health and wellbeing. Follow her on Instagram @


Elle
5 days ago
- Health
- Elle
Augustinus Bader Elixir Review: Behind The Brand's The Most Game-Changing Formula Yet
It's no secret that the worlds of skin health and aesthetics are converging. From innovative serums that promise the plumping effect synonymous with dermal fillers to those that mimic the fine-line-smoothing prowess of injectables such as polynucleotides, there is now a whole category (often coined 'skinjectables') straddling the borders of topical skincare and tweakments. It's no wonder, really, when we now demand more from our vials of serums and trusted moisturisers than ever before; we search for next-gen tech and science to yield long-lasting results rather than the concealing and covering of old. A moisturiser that simply delivers a surface-level glow or a cleanser that solely removes make-up are no longer sufficient. No, skincare now needs to promise optimal skin health and longevity. And the latest innovation by Augustinus Bader is one such formula, harnessing the power of exosome science to improve cellular skin health and ageing. FIND OUT MORE ON ELLE COLLECTIVE Exosomes - the latest buzzword in beauty - have been not-so-quietly taking over the tweakment arena, and the science is compelling: the intracellular vesicles help mediate cell-to-cell communication and can aid the body's repair process, including boosting collagen production. Bader has drawn upon the research to create its most concentrated formula to date. 'This marks a revolutionary leap in skincare science,' professor Bader tells ELLE UK. 'Combining a highly concentrated, exclusive active with the next-generation Advanced TFC8, Trigger Factor Complex, technology, it introduces a proprietary biomimetic delivery system for enhanced transport of nutrients to skin cells and unprecedented performance. This innovation delivers remarkable efficacy, offering a powerful, non-invasive alternative that redefines skincare possibilities,' he shares. It's all thanks to the first-of-its-kind ingredients list. 'At the core of The Elixir is our next-generation technology, Advanced TFC8. This is a refined, more bioavailable evolution of our original TFC8, Trigger Factor Complex, developed to work with even greater precision in harmony with the skin's innate processes. It supports more efficient communication between cells, accelerating the delivery and efficacy of active ingredients,' he notes. 'The Elixir also features our Exclusive Phyto-Peptidic Concentrate—an innovative, highly concentrated active inspired by recent advancements in exosome science. When paired with Advanced TFC8®, this active helps to rapidly stimulate skin renewal, support cellular health, and visibly reduce the signs of ageing,' he adds. SKU# UK200056282 The inspiration behind the formula is a direct response to the research and interest around cellular repair and regeneration. 'The Elixir is the culmination of our ongoing exploration into the science of cellular regeneration. It was created to answer a fundamental question: how can we deliver the highest concentration of active ingredients in a way that works synergistically with the skin's own biological processes?' Three months into using the Elixir as part of my evening routine and there are impressive results already – my skin has a markedly more luminous glow and while it's impossible to attest to whether it's working in synergy with the skin, my skin feels far plumper and radiant than it did some months ago. So high-tech is this mighty elixir, it's been heralded the most powerful in the beloved range to date, which spans a considered line-up of rich creams, serums and shampoos and conditioners. The new elixir is for anyone who is already a loyal acolyte of the ever popular Bader franchise or who is looking for tweakment-level results from their skincare. ELLE Collective is a new community of fashion, beauty and culture lovers. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to meet designers, thought-leaders and stylists, become a member today HERE. Amelia Bell is the Multiplatform Beauty Director for ELLE UK and Harper's Bazaar, developing beauty strategy, writing, editing, and commissioning, and leading beauty content across both sites. Amelia has a particular interest in wellness and longevity, exploring the skin-mind connection, and decoding the latest treatments, tweakments and runway trends. She also has bylines for Women's Health, Refinery29, British Vogue, Harrods Magazine, and more.


Daily Mail
6 days ago
- Health
- Daily Mail
This 'dream cream' is A-listers' secret to reducing cellulite and stretch marks - here's why everyone's obsessed
Those looking to lessen the appearance of stretch marks this summer are seeing improvements with one clinically-backed body cream. And users are 'hooked'. The Body Cream by Augustinus Bader is a multi-award-winning body cream, proven to intensely hydrate skin while reducing the appearance of imperfections, cellulite, and stretch marks. An industry-wide obsession and the secret to many an A-listers beauty regime, the rich cream has wowed users in just 12 weeks. Augustinus Bader The Body Cream, 200ml Augustinus Bader's multi-award-winning The Body Cream is proven to intensely hydrate, firm, tone, and smooth while reducing the appearance of imperfections, cellulite, and stretch marks. Powered by the brand's patented TFC8, the cream delivers targeted nutrients to support cellular renewal, leaving your skin looking and feeling its best. £155 Shop Founded by globally recognized biomedical scientist Augustinus Bader and backed by decades of research, Augustinus Bader has a devout following of users, including celebrities and beauty editors who all swear by the skin-smoothing benefits. Joining the brand's bestselling skincare line, including the cult The Rich Cream, is The Body Cream. Clinically proven to reduce the appearance of cellulite and stretch marks, the body cream wowed users in clinical trials, with over 90 per cent showing a reduction in cellulite, stretch marks, and pigmentation. When it comes to combating cellulite and stretch marks, Augustinus Bader The Body Cream stands out from the crowd. Powered by the brand's patented Trigger Factor Complex known as TFC8® technology, the cream delivers targeted nutrients to support cellular renewal, leaving your skin looking and feeling its best. And wait until you see the before and after's. 'I was looking for a cream that would lift and tighten' wrote one user. 'Using this cream once a day has done just that. The effect has been; my arms really do look ten years younger. Hard to believe but true. They are beautifully nourished and supple.' Composed of natural amino acids, high-grade vitamins and synthesised molecules naturally found in skin, the cream nourishes and protects the skin, providing the optimal environment for skin's renewal, addressing concerns such as the appearance of fine lines and wrinkles, redness, hyperpigmentation, cellulite and stretch marks. There has been a huge amount of fuss in the industry for The Body Cream, which counts Margot Robbie as a fan as well as winning over beauty experts with clinical trials testifying to the 'miracle' like results. And the clinical trails are impressive. In a 12 week stretch mark reduction study, 92 per cent agreed the product helped to reduce the appearance of cellulite and 98 per cent agreed skin felt firmer and more plump. Taking 10 years to develop, and costing £155 for 200ml, the multi-award winning cream is certainly an investment and should be used religiously to see results, but according to users it is well worth it. 'Dream Cream' raved one shopper. 'I've only been using it for a few weeks and already notice my skin is smoother and there's been some diminishing of cellulite in the back of my thighs. I use this cream every night.' Another added: 'The best body cream hands down. It's hydrating, firming, non greasy and goes on very smoothly on the skin. My skin tone has improved ever since I started using it and it even reduced the appearance of cellulite, wow. I highly recommend it.'


Times
25-06-2025
- Entertainment
- Times
Victoria Beckham's new skincare collab: ‘I became obsessed with this moisturiser'
Skincare-makeup hybrids are having a moment. And it's unsurprising really, given the serious money you can spend on luxury beauty products, that those who chose to spend big bucks want to invest in something that will really go the distance. Concealers are now not only being used to cover up but have skin-loving ingredients hidden within their lightweight yet heavy-duty formulas. Thick foundations that previously clogged pores, causing congestion and aggravating the skin, have been swapped out for tinted moisturisers which cast a natural luminous glow and work behind the scenes to keep your skin nourished all day long. • This article contains affiliate links that can earn us revenue Victoria Beckham, the former spice girl, matriarch of the Beckham brand and founder of Victoria Beckham Beauty, saw a gap in the market for skin-loving makeup products. She was first introduced to Augustinus Bader's cult-favourite moisturiser, The Rich Cream, by her facialist Melanie Grant and has been a loyal and vocal fan of the scientist-backed skincare line ever since. 'I became totally obsessed with this moisturiser,' Beckham says of The Rich Cream. 'So much so that I approached the professor to collaborate.' Their professional relationship started at Victoria Beckham's Autumn/Winter 2019 fashion show, where she collaborated with Bader to give her models 'radiant and glowing skin'. They instantly knew they were on to something. The skin of a supermodel? Now that's something people are willing to pay for. Augustinus Bader's proprietary ingredient that sets it apart from other leading skincare brands is a patented Trigger Factor Complex (TFC8, to those in the know), which comprises natural amino acids, high-grade vitamins, peptides and synthesised molecules naturally found in the skin. The technology is backed by over 30 years of research by Professor Bader, who previously used a similar formula to treat the skin of burn victims as an alternative to serious skin grafts. ' I knew I wanted to put that in a product that was also going to give you a glow and tighten your skin and lift,' Beckham says. While Beckham's first product in collaboration with Augustinus Bader was the Cell Rejuvenating Power Serum — a water-light oil packed with niacinamide, hyaluronic acid and vitamin E, and the precursor to the brand's latest Elixir serum — it's the skincare-makeup hybrids from this partnership that are truly worth shouting about. Imagine a concealer you need less of the more you use it. The longwear concealer pen is available in an impressive sixteen buildable shades which provide a light-to-medium coverage with a real skin, hydrating finish. The veil-like formulation has been created to conceal without creasing or settling into fine lines and can also be used to cover dark spots, blemishes and redness. In the background, the TFC8-powered product works to help improve your overall complexion thanks to the addition of hydrating squalane, powerful peptides and absorbable amino acids that help to strengthen the skin's natural barrier. 'It acts as a super-nutrient for your skin alongside smooth, brightening coverage that's not too oily or too drying,' Beckham says. 'My complexion secret is to begin with healthy, radiant skin, so I hardly need to cover up at all. Fresh skin first,' Beckham says. The Illuminator is her key to this filter-like finish on bare skin. The primer is available in three soft focus shades: Golden, for a universal warm bronze glow, Rose, with pretty pink undertones, and Pearlescent, a 'your skin but better' sheen. The illuminator can be used as the last step in your skincare or as the first step in your makeup routine — choose to wear it alone for a subtle tint or use it as a primer. Alongside TFC8, there's natural black tea ferment within the formula to help brighten and counteract dullness as well as ectoin, a molecule known to help support firmness and elasticity. Squalane and four different types of hyaluronic acid ensure skin is hydrated, while a luminescent plant extract helps blur the appearance of imperfections. While it's Beckham's first foray into the world of skincare, she believes she couldn't have picked a better partner to help execute her vision. 'I knew that if I wanted the best skincare, I had to collaborate with the best, ' she says. 'After all, how can you compete with someone that has been developing the perfect formula for 30 years?' Well, you know what they say: if you can't beat them, join them. Discover the full collection at


Business of Fashion
13-06-2025
- Entertainment
- Business of Fashion
The End of Glitter?
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and cigarettes that are really perfumes. (Sorry D.A.R.E., but they're cool as hell.) Included in today's issue: Augustinus Bader, Bliss, Byredo, E.l.f. Skin, Eos, Fable & Mane, Glowbar, Hammer & Nails, Laneige, Maelove, Noyz, One/Size, Paula's Choice, Practical Alchemy, Redken, Remedy, Sisley Paris, Typology, Wella Professionals and butter yellow hair. But first… If you're a beauty historian, you certainly remember Burberry's epic 'glitter tears.' They happened in February of 2016, when makeup artist Wendy Rowe smeared the music festival staple on Vittoria Ceretti and He Cong. What a surprise, then, for Burberry to drop an actual music festival campaign in June 2025 with a glitter dress on Alexa Chung… and zero shiny stuff on her face. Of course, Chung doesn't need any glitter to shine — but according to most beauty companies today, neither do their products. As 'wellness,' 'aura,' and 'vibes' become ephemeral goals for TikTok stars and the fans who swipe through them, shoppers are craving glowy, dewy, pearlescent textures instead of the heavy metals they wore for the past decades. The switch is starkly clear at Urban Decay, a brand rooted in glam rock that has swapped its signature K.I.S.S.-y face shadow palettes for more controlled shimmers and even (gasp) mattes. The pop queen Lady Gaga was once a glitter factory; now the breakout hit of her Haus Beauty line is a Glassy Highlighter that glints with no glitz. Kylie Cosmetics' new Dewy Highlighter and Glossier's Futuredew Solid are similarly illuminating. Last week, Too Faced founder Jerrod Blandino's second act Polite Society debuted Highlight Society which vows 'no glitter!' in its 'glassy' formula. Even Lush's new Super Milk Glitter Mist has swapped razzle dazzle flakes for microscopic particles of borosilicate, creating an earthy glow you'd expect from Vermeer instead of Van Halen. (Sorry guys. Love you.) Makeup artist Isamaya Ffrench champions an unglittery, sweatier sort of sheen in her makeup looks lately, like the one shown here. (Isamaya Beauty) 'I think it's fun to look like you've been at the club sweating, packed on the dance floor,' said makeup artist Isamaya Ffrench, whose recent master class in New York City featured a 'swamp fairy' look with slick, colour-shifting lips that mimicked the blurry iridescence of a giant dragonfly. Ffrench admits she'll always love glitter, but she's also become fascinated with a different kind of shine: a gleaming exertion, the kind you can only get from a joyful night out — the kind that, less than five years ago, was still a life-threatening idea thanks to Covid. In 2018, National Geographic reported links between cosmetic glitter and ocean pollution, prompting brands like Bleach London and Ganni to embrace cellulose versions. But the environmental stigma still lingers, along with a suspicion among some makeup artists and creative directors that glitter doesn't really suit our current times. Trading sweaty, slick shine for man-made flakes of glitter is both a return to 'natural' beauty and an endorsement of getting back out into the messy, beautiful tangle of human interaction. The goal isn't to abandon sparkle entirely, but to refine it into something that feels more integral to the skin itself. Of course, like skinny jeans and winged eyeliner, glitter makeup can't truly die. Addison Rae recently covered her body in it for her Spotify album release concert in New York to great effect. But culture moves trends, and trends move products, and this summer, Charli XCX and Troye Sivan aren't the only ones on a Sweat tour. Makeup formulators are, too. What else is new… Skincare On June 8, E.l.f. Skin said it's okay to be a Clean Freak. That's when the brand dropped its new $10 cleanser (called, yes, Clean Freak) with hyaluronic acid and a gel-to-foam texture. Dear men: I promise that getting a manicure or pedicure will not make you any less of a man. It's fine! Enjoy! Still, bro-geared salons like Hammer & Nails are thriving. On June 6, the 'grooming center for guys' announced its 50th brick and mortar location, with expectations to open 50 more by December of 2026, according to CEO Aaron Meyers. The franchise counts UFC fighter Urijah Faber as an investor, so if anyone makes fun of you for getting a man-icure, just tell him so he can beat down those bullies. Welcome to the world, Practical Alchemy! The personal care brand created by former IMG executive Doris A. Wong launched on June 10 with two key products: $48 cleansing wipes with SPF and aloe, and $20 clear pimple patches. Glowbar is going from spa treatments to at-home scrubs. On June 10, the skincare franchise famous for its 30-minute facial debuted its first-ever product, the Expert Cleanser, which has willow bark extract and alpha hydroxy acids, and retails for $28. Glowbar founder Rachel Liverman says its development came from the 250,000 hours of facials that her estheticians have performed since the brand began in 2019. Once upon a time, base-layer skincare was called a 'serum.' Augustinus Bader is raising the word game by dubbing their formula 'The Elixir' instead. Out on June 11, it's fast-absorbing with a silky gel texture, and promises accelerated skin repair. I used a swipe on my sunburned nose last weekend; it stopped the redness overnight. (And look, for the retail price of $550, it should!) For those Out East, the beauty activations are already popping. Sisley Paris began its Montauk Yacht Club takeover on June 11 with spa treatments and products available for purchase all summer long. Amazon is Bliss-ing out. On June 11, the online megastore added Bright Idea toning pads and Clear Genius gel moisturiser to its Bliss storefront; both launches are Amazon exclusives. US college basketball star Azzi Fudd is the new face of Paula's Choice, holding court at in-store appearances when she's not dominating the court during playoffs. The Seattle-based brand announced its NCAA partnership on June 11. A paradox: For moisturisers, 'skin tightening' is a promise. For cleansers, 'skin tightening' is a threat. Remedy swears there will be none of that nonsense with its newest face wash, Rich Cream Cleanser ($16) which turns from a cream into a foam because it is soap. Yep. Good talk. Eos made an orange lip balm as a tribute to Blue Moon beer on June 11. It's $5, so about the same price as a can of the summery booze at your local bodega. Laneige still dominates lip balm sales. Can it conquer the rest of the skincare aisle? The K-beauty brand is aiming to find out with its Perfect Renew cleanser ($32) and face cream ($56), which both launched on June 10. They join the Perfect Renew serum ($65), which dropped this winter with collagen, retinol and ceramides — a far cry from the boba and strawberry extracts in the brand's tween-coveted glosses. Makeup Byredo's newest lip balms arrived on June 12, and they're sooooo pretty! Created with makeup artist Lucia Pica, they include clear, baby pink, shiny magenta and a shade that could best be described as 'a latte with an attitude problem.' J'adore. Patrick Starrr doesn't want your skin to burrrn. On June 13, his beauty brand One/Size revealed a new matte makeup spray with SPF 28. Hair Care Can Redken make 'butter yellow' into a hair trend? They've got a secret weapon in OG 'butter' babe Sabrina Carpenter, whose blonde hair was transformed into a creamy pastel shade by colourist Laurie Heaps using Redken's Shades EQ gloss. You can see the shade in Carpenter's new Prada Beauty commercial… oops, sorry, her new music video, 'Manchild'... which premiered on June 6. Fable & Mane unveiled its Root Refresh dry shampoo on June 10, with tapioca starch and rosemary included in the formula. It's $30 at Sephora and smells like a savoury dessert. On June 11, Wella Professionals announced its sponsorship of 2025's F1 Academy, so if you've ever wondered how baby race car drivers have such great hair under their helmets… well… voilà. Typology is expanding into hair, or as they'd say in the brand's Paris headquarters, les cheveux. On June 10, the French skincare brand debuted its five hair care products in the US, including two shampoos, a conditioner, mask and scalp scrub. The formulas include extracts more common in serums and moisturisers, including caffeine, squalene and polyhydroxy acids, and range from $27 to $38. The same day, skincare brand Maelove also dropped its first hair products, including a scalp serum, shampoo and conditioner formulated for thicker, stronger hair. Fragrance I appreciate Noyz for insisting that its Honey, Please hair and body mist is 'sweet, but not too sweet.' The formula dropped June 12 with notes of honey, caramel, ginger and pink pepper. It's $42. Obsessed with Celui's Scent Pack Trio ($20), which packages three vials of fragrance in a cigarette carton inspired by old-school Marlboro packs. It's got a pink stripe instead of a red one, but otherwise, the box is so convincing that it was initially sent to my spam folder for inappropriate content. Obviously, that makes me love it more. Related: Over at the Times, Esther Zuckerman has noticed an uptake in 'cool' TV and movie characters smoking cigarettes again, to which I say, all American Spirit needs for a brand revival is that one perfect scene of Parker Posey in Dazed and Confused. And finally… Why are so many fancy skincare labels insisting that your abs need deodorant? Malin + Goetz, (The Business of Beauty Global Award Winner) Akt London and Salt + Stone have all released recent content with gorgeous people swiping deo on their stomach, all in service of each brand's 'full body' formulas.A pro-tip from my doctor: 'If your stomach really smells, you need medical attention.' Not a Sephora trip. K? Sign up toThe Business of Beauty newsletter, your complimentary, must-read source for the day's most important beauty and wellness news and analysis.